Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

"Boss He, do you understand? Now is a good time to kick you away." Nanyi stood up, "Yaqing Company Nanyi, Asia Mall will open soon, I sincerely invite you to reopen Qunfang in Asia Sichuan Cuisine Restaurant, think carefully, if you need anything, you can find me at No. 88, Yannanyuan."

Nanyi put a piece of paper with a phone number on the table, "I believe you need a lawyer to talk to the landlord and call him."

Sitting back in the car again, Nanyi ticked the map, and then rushed to the former Taoyuan Hutong to talk to the next one.

After half a day, Nanyi went to three restaurants, none of which took Nanyi’s olive branch directly, one didn’t think about it, and one hesitated and needed time to think about it. The most promising one was Qunfang Sichuan Restaurant.

This is normal, and Nanyi does not have the aura of lowering wisdom. Whether it is reopening or opening a branch, it is a big deal. Everyone needs to weigh the pros and cons, and it is impossible to make a decision easily.

After working outside, Nanyi returned to the old bungalow, where Liu Zhen was already holding her son and sitting on the sofa watching TV.

"You came back just in time, and the advertisement will start immediately."

"I just calculated the time to come back."

Nan Yi replied, went to wash up and sat next to Liu Zhen.

Not long after I sat down, the news broadcast ended, and immediately after that, the commercials began.

Amidst the blood-boiling shouts of killing, a general in white riding a horse appeared on the screen. The general's face was wearing a mask, full of chilling and mystery.

I saw the general raised the gun in his hand high, and the child's narration sounded immediately: "Famous teachers and generals should not be imprisoned, thousands of troops and horses should avoid white robes."

After the narration ends, the picture changes. The White House appears from a bird's-eye view, slowly zooms in, and the picture enters the banquet hall of the White House, and finally focuses on the Nan Chen wine on the table.

The narration appeared again: "Nan Chenjiu, the only designated baijiu for the White House state banquet."

Following the narration, the screen changed again, and a large subtitle appeared on the screen: "Nanchen Liquor, the Light of Huaguo, Gold Medal of the International Wine Expo!"

"Is it appropriate to combine marketing between Nan Chenjiu and Chen Qingzhi?" Liu Zhen asked as soon as the advertisement ended.

"It's only temporary, and it will definitely be cleared up in the future. The main color of Nanchen Liquor marketing is white, the focus color is red, and the auxiliary color is generally gray. Through the White Robe General, the product color of Nanchen Liquor can be implanted in the minds of consumers first." .”

"The most impressive thing about Baijiahong is Coca-Cola, won't you be confused?"

"The designer has already considered this problem during the design, and there are great differences in the expression techniques, so there will be no confusion." Nanyi said.

"How much does the wine cost?"

"22 bucks 5."

"How much?" Liu Zhen exclaimed.

"22 bucks 5."

Nan Yi repeated it lightly.

"How much is Moutai?"

"Why do you ask Maotai and not Fenjiu?"

"Fenjiu doesn't have much presence, even though it's a state banquet wine."

"Oh, 18 yuan and 5."

"What do you think, it dares to be more expensive than Maotai."

"It was not sold to ordinary people to drink. There are 1.05 billion people in the country. The main consumer groups of Nanchen wine do not exceed tens of millions. It is unlikely that they will have the opportunity to drink more than this number in the future, but most of the people who say they have drunk it It will exceed 300 million."

"Tch, Qiongyeyuye, everyone can be proud of drinking Nanchen wine?"

"Heh, the next thing Nanchen Liquor needs to do is to increase its value." Nan Yi said with a chuckle.

Two thousand two hundred kilometers away, Chen Zongqing, Chen Guowen, Chen Ruiwu, Chen Weizong, and Chen Weihao were sitting in the ancestral hall of Nanchen Village for a meeting.

With a sullen face, Chen Zongqing said seriously: "The advertisement has already been aired. According to Nanyi's intention, the next step in the village should be to start the business of recycling famous cigarettes and wines. I plan to hand over this matter to Weihao. What's your opinion?"

"No comment."

"The village chief has the final say."

"..."

Others agreed.

"Okay, that's it, Wei Hao, come here and kneel down for your ancestor."

Chen Weihao walked to the center of the ancestral hall as he said, and knelt down in front of the ancestral tablet.

"Wei Hao, the recycling business is very important. It has to do with whether Nan Chen Liquor can raise its value. You must be careful and careful when doing things. Nan Chen Liquor is charged at an increase in the original price, and other famous cigarettes and alcohol are charged at a discount, especially our biggest competitor. , the price is kept as low as possible.

The profit of the recycling business will not be low. You just need to be a wasteland pioneer and start this business first. When other people see that the profit is good, they will naturally follow in. When there are more people doing it, you can quit. "

"Yes, village chief."

"Let's burn the incense."

Everyone came out one by one and offered incense one after another.

After the incense was finished, the lonely hero Chen Weihao set off against the moonlight, carrying a large bag of money.

Behind Chen Weihao, under the archway at the entrance of the village, four red lights flashed.

Suddenly, another red light floated from the village, and slowly converged into the original four red lights.

"Wei Kuang, you also go out tomorrow to invite experts in electrolytic copper. As long as you are really capable, please invite as many as you can. Five thousand, the real big one can drive up to fifty thousand.

Even if they refuse to come, we must release the goodwill of our Nanchen Village, and the etiquette must be thoughtful, so that they can maintain their goodwill towards us.

Science and technology are primary productive forces!

We must maintain enough respect for literate people. "

"Yes." Chen Weikuang replied.

After the matter was finished, the others dispersed one by one. On the way home, Chen Zongqing said solemnly: "Wei Zong, there is not much money in the village."

"Nanyi gave me a number to call if I have no money, within 200 million Hong Kong dollars, anytime."

"What do you say?"

"When borrowed from the village, no interest will be charged."

"Nanyi is so experienced in doing things, he should have guessed the situation in the village, and he should come here in a few days." Chen Zongqing said with relief.

Chen Weizong said: "I guess it won't be too early, he is busy. Dad, I will go to the old man in two days, and go to the mine to have a look."

"Let Ming Di go, you continue to work on Nan Chenjiu."

Chen Weizong thought for a while and said, "That's fine."

...

"The world's smallest Walkman, with 107 international patents, technology guides the future, code-named 026, focusing on the electronics field for a hundred years."

As soon as the commercial for the Walkman code-named 026 was broadcast on TV, Liu Zhen asked Nanyi: "Is the product produced in Lin Guangwei's factory the smallest Walkman in the world?"

"Really, it can be said to be the only Walkman in the world."

When Liu Zhen heard what Nanyi said, she immediately realized that the word "Walkman" must have been registered by Lin Guangwei, so she curled her lips and said, "What kind of patents are 107 patents? They can't all be appearance patents, right?" ?”

"Not all, don't ask, just know that these 107 patents really exist."

As long as you think about it, it is not difficult to disassemble tens of thousands of patents for a product, but most of the patents can only be used for eggs, and only 6 of the 107 patents are effective. In the future, it may be possible to weave patent barriers.

"Hey, you guys are so capable, does Akio Morita know?"

"Jing Shenda invited me to dinner." Nan Yi said angrily.

"He's... oh, one of the founders of Sony, the one in charge of technology, you know him?"

"I'm just a small character who buys and sells from Sony. I'm not even a distributor. How can I know such a high-level figure?"

"Stop." Liu Zhen curled her lips and said, "Did you get the Walkman technology?"

"Yeah, what's the matter?"

"You didn't take a stake in Lin Guangwei's factory, what's your plan?"

"Who do you think I am? Guangwei is my brother, and it is right to help him." Nanyi said brazenly.

"Come on, I believe in helping, but I don't believe in simply helping, you must have your purpose."

"What's the purpose? It's nothing more than to see that he has no future in making hair irons. Just point him to a more promising direction." Nan Yi said, and suddenly changed the topic, "Grandma has a business friend named Lin, Both real estate and textiles, he has a daughter who was born in Taichung and has been living there.

Ten years ago, despite the opposition of the family, this daughter married a poor boy surnamed Guo..."

"To get to the point, making up stories is addictive, isn't it?"

Nanyi twitched his lips, sighed indifferently, and said, "Well, this guy surnamed Guo produces personal computer connectors, and also started to be an OEM for computer convenience. The direction is developing, and the speech is over."

"How good it is to speak like this, concise and clear." Liu Zhen praised with satisfaction, "Directly targeting OEM, the prospects are not great, right?"

"Whether the prospect is great or not depends on how it is done. Besides, the large amount of labor required to do OEM can create a lot of job opportunities. Looking through the history of the economic rise of all developed countries, wars and low-price dumping cannot be avoided. There is no chance, there is only low price dumping, and in fact we are doing that.”

"Understood, next you should talk about inflation. As prices rise, all costs will rise, and labor costs will naturally rise. When the price rises to a certain level, our low price advantage will disappear.

At that time, enterprises will face the problem of industrial upgrading and increasing the added value of products.

If the added value of the products produced by the enterprise is extremely low and there is no room for upgrading, then in order to maintain the cost advantage, the enterprise will try its best to reduce the labor cost, and the wages of industrial workers in related industries will become very meager.

This stage will definitely come, but I don't think it will be too soon. I don't know how many years it will take for the domestic supply and demand to reach a balance. Is it too early to worry about the wages of industrial workers? "

"I'm thinking about added value and industrial transfer. Why did Nike [NIKE] move to our country because of cost and market considerations? It will move here now, and it will naturally move away in the future.

Even our swallowtail butterflies, if they can live long enough, will definitely face the problem of industrial transfer in the future. I am already considering which country to establish a branch factory in. Currently, there are two options, India and Samba. "

"Are you planning to move out the low-value-added companies and leave the high-value-added ones?" Liu Zhen asked.

"It's hard to say now, it is possible that low-value-added companies will be sold before they reach their peak, but it is certain that they will gradually reduce investment in low-value-added areas in the future, and I will not pay attention to this area myself. "

"It's not worth it?"

Nanyi nodded, "It's not very cost-effective. Low added value means low profits in the future. Since the profits are not high, it is impossible to give employees too high a salary. Maybe bear a bad name."

"So, the OEM you want to enter is a high value-added enterprise?"

"It's okay, at least there is a long period of time to achieve double highs, and the industry is relatively independent, so the pressure to give employees higher salaries will not be too great, and you can get your face."

"What do you mean by that? Because of the salary, is there someone on Yaqing's side putting pressure on you?"

"Not yet, but it is estimated that there will be soon. In February this year, Fengtian City issued Document No. 24 - "Bankruptcy Regulations". You should understand what this means, right?"

"The company can go bankrupt." Liu Zhen blurted out, "Which newspaper did you read about?"

"The article in the Liao Province Economic Daily reprinted by the "Beijing Evening News" is wrong. The format and content of the article look more like an advertisement."

"Advertising for advertising?"

"No, it's the advertisement that was widely advertised."

"It's hard work, just say that it's over if you don't notify me." Seeing that the son in her arms had fallen asleep, Liu Zhen put him in the cradle, "The company is bankrupt, how will the employees be settled?"

"How do I know? It's not written in the newspaper. You can think about it yourself."

Liu Zhen thought about it for a while and said, "Put some in other companies, and those who can't make it will have to fend for themselves. Nanyi, you said that if a company goes bankrupt with a beginning, will a whole group of companies go bankrupt later?"

"It depends on how the country defines the word enterprise. If it tends to the western definition of enterprise, then bankruptcy is a matter of course if it cannot continue to operate." Nan Yi said.

"Now that the separation of government and enterprise is being carried out, the nature of the enterprise will definitely tend to the West, so... I dare not think about it." Liu Zhen shook her head and said, "But why did it start in the Northeast?"

"Your question is too big. It's impossible to explain it without a paper of more than 200,000 words."

"Because of Su Xiu?"

Nan Yi smiled and said: "Hehe, there is this reason. Let's not talk about it so far. If there is a company in Fengtian that will go bankrupt one day, the high wages of Yaqing's employees will seem too abrupt, and they will be criticized by everyone. So, I want to push Yaqing to the track as soon as possible and get out of the way as soon as possible, and leave this shitty matter to other people's headaches."

"You, sometimes you can see too far, and you don't worry about getting tired. Don't you live your life day by day? It's enough for the soldiers to come and block the water and come to the earth."

"Heh, wait until the enemy rushes in front of you before preparing your army for battle. Isn't that a dead end?"