Chong Sheng 1977Nian Cong Zhi Qing Kai Shi

"Uncle Nan, why are you here?"

"I don't know anyone. It's embarrassing to stay at your door. It's better to stay here. What about you? Why don't you stay at home?"

"I don't know anyone here either." Yunmei walked to the edge of Nanyi, squatted down and picked up the weeds, "I don't want to come, my father insisted that I come."

"It's still time to come, it's Grandpa Ni anyway, hey, by the way, what's your last name?"

"The surname on the ID card is Qian, and I'm called Cui Yunmei at home. Uncle Nan, I'm about to graduate, and my dad wants me to go back to help, but I don't want to go, can you talk to my dad?"

"It's okay to talk about it, then you have to tell me first, if you don't go back to help, what do you want to do?"

Qian Yunmei said carelessly: "I want to start a business and create a new world of my own."

"Entrepreneurship is good, but starting a business is difficult. I heard your dad say that you charge him 500 a month for living expenses. 500 can bloom. Are you sure you can bear the hardship of starting a business?" ?”

"Uncle Nan, don't underestimate people. When I was a child on Changbai Mountain, I would go outside to chop firewood when it snowed heavily."

"Stop messing with me. Who in the Northeast waits for the snow to cut firewood? It's not always ready in autumn. Let me tell you, the money your father saved is enough for you to spend a lifetime, but if you start a business, It can easily become a bottomless pit, and it may destroy your father's little family fortune, so, if you want to start a business, don't just keep taking money from your family."

"Uncle Nan, why are you like my dad? I haven't started working yet, so you don't like me." Qian Yunmei said dissatisfied.

"Haha, Uncle Nan, it's not that I don't like you. I'm giving you a vaccination in advance. If you want to start a business, don't you just want to surpass your father? Doesn’t it make sense to start a business all by yourself?”

Nan Yi didn't know Qian Yunmei very well, but when she was in high school, the quick-witted student Qian Tang bought her a house in the capital, and moved her household registration to the capital by the way. Even Qian Yunmei failed to get into a key university.

In addition, I heard that Qian Yunmei spent a lot of money during college. Nanyi’s first reaction to her starting a business after graduation was not optimistic. If Qian Yunmei struggled in the society for a few years before talking about starting a business, he would not have the same experience as before. Those words.

"I don't even want to ask my dad for the start-up capital. I want to start a business with my own real skills. I want to show my dad that I can still succeed without him."

Nan Yi gave a thumbs up, and said against his will: "If you have ambition, Uncle Nan will support you. When your company opens, I will definitely send you a flower basket for the opening."

One sentence was raised up, young and vigorous, Nan Yi subjectively was even less optimistic about Qian Yunmei's entrepreneurship, Qian Tangsheng suffered a lot.

After chatting with Qian Yunmei for a while, the time was almost up, and the two went to Qiantangsheng's house.

At the beginning of the banquet, Nanyi and his party occupied four seats, and the remaining six were unfamiliar. It was also a funeral banquet, and the atmosphere was a little formal. They finished the banquet according to everyone's rhythm, and did not have a relationship with Qiantang. Say goodbye and leave.

Nanyi and the Qian family are not related, and it is not convenient to go up the mountain tomorrow, so come and have a feast, as long as you like it.

I walked to the main road in Liuliu Town, and waited for a long time before I got a taxi back to the city. After negotiating the price, it was reduced from ten yuan per person to thirty yuan. I took the car back to the West Lake and checked into the State Guesthouse.

After washing up in the bathroom, Nan Yi went back to the living room and called Catherine.

"Is everything going well?"

"It's all good, Sui Rongguang is very capable."

Sui Rongguang is the president of Cancheng Yingni. He took office in 1984 and began to expand the business of Cancheng Yingni in the mainland in 1986. Over the past seven years, he has not only established several cement factories directly under Cannes Yingni, but also invested in many state-owned, collective, and Cannes Yingni, a private cement company, is already a giant in the mainland cement industry. Catherine is now inspecting Cannes Yingni's Huaguo industry in the mainland.

"Hmm, I'm in Hangzhou. I'll have someone pick Kate up tomorrow. I'll take her for a few days."

"You don't need to come here. I'm leaving Wucheng tomorrow to fly to Hangzhou. Where do you live?"

"State Guesthouse, since you are coming over, let's talk tomorrow."

"Hmm, bye."

the next day.

Nanyi didn't go to the foreign hotel, and kept waiting in the room. At around two o'clock in the afternoon, Catherine and his wife came to Nanyi's room.

Nan Yi and Nan Ruojin had a good kiss for a while, and then they hugged Nan Ruojin and talked to Catherine.

"What about the Adam Award?"

"It's just the last step, the Royal Society will add the title 'Royal' in front of the Adam Award."

"I have no objection. Let alone the royal family, it doesn't matter if you include the Queen of England. I only have two requirements, one award quota, so that outsiders can clearly know that the money is paid by the Boleyn family."

Catherine smiled faintly, "Adam, your quota is a bit absurd, and it will lower the tone of the Adam Award."

"You have to figure it out, because of that quota, I will take advantage of it and pay for the Adam Award. Without it, there would be no Adam Award."

"OK, let's not argue about this. The title of 'Scholar' you proposed has some people's opinions, saying that it is not appropriate, and it is better to directly call it the winner."

Nan Yi curled his lips and muttered: "As soon as the national scholar translates, he becomes a scholar, and his style is lowered. However, the title of national scholar is indeed lacking in consideration, and the structure is a bit low. It should be called (Galaxy) scholar."

"If you want to change the title, you can change it. At that time, I had already marked it as tentative. It is serious to form the Adam Award Committee as soon as possible. I have waited too long."

"I will speed up the progress when I return to London." Catherine said, and handed a copy of "The World of Bricks and Tile" to Nan Yi, "Look at page 11."

Nanyi took the magazine and turned to page 11, which was an article titled "my country's Cement Export Prospects in the Middle and Late 1990s".

According to the analysis of relevant persons, from now to 2000, there are mainly the following factors that will affect my country's cement export:

1. The strong demand in the domestic cement market will affect exports.

It is predicted that the demand for cement will increase at a rate of 6% in the 1990s, from 350 million tons in 1995 to 450 million tons in 2000. The requirements for cement quality and varieties are also higher. Since the development of large-scale cement projects in my country is limited by factors such as funds, the growth of high-grade cement is difficult to meet the needs of economic construction. In the mid-to-late 1990s, the supply of high-grade cement must have been tense.

Therefore, in the case of insufficient domestic cement supply, it is not appropriate to organize the export of a large number of high-grade cement.

2. Export-oriented foreign-funded enterprises will occupy my country's cement market.

In recent years, 7 joint ventures have been established in my country's coastal areas along the river, with a total production capacity of 9.5 million tons and an export of 7.8 million tons. However, due to the high price of cement in my country's coastal cities, when my country considers importing cement, it will First consider the cement exported by the joint venture.

Therefore, it can be predicted that these foreign-funded enterprises will not only occupy my country's cement export market, but will gradually occupy my country's domestic market.

3. The unreasonable layout and product structure of my country's cement industry will restrict cement exports.

From the layout point of view, my country's cement production, export, consumption, etc. are concentrated in Shanghai, Tianlong, Hebei Province, Liao Province, Shandong Province, Zhejiang Province, Hujian, Guangdong Province, Guangxi Province and other coastal provinces, cities and districts , All cement exports are provided by large and medium-sized enterprises in these areas every year, which will further aggravate the contradiction between supply and demand of cement in coastal areas, so it is not appropriate to transfer more large cement exports.

From the perspective of product structure, the proportion of large and small cement is extremely unreasonable, large cement is not enough, and small cement generally cannot guarantee the quality requirements for export.

4. my country's main cement export targets in the future will be Japan, Taiwan, Hong Kong, Lijiapo, the Philippines, Omen and other regions. It is predicted that my country's cement export trade volume in this region will be 6.56 million tons in 1995 and 12.8 million in 2000. tons.

After reading the text, Nanyi closed the magazine and said to Catherine, "Do we have one of the seven joint ventures mentioned in the article?"

"It should be two, Tongdu Cement also has our shares."

"Do you have any idea?"

"Indonesia, Myanmar, Cambodia, and Laos are all rich in limestone mines. Sui Rongguang proposed to choose a place to build a cement plant in the name of a joint venture, and take a share that Huaguo's cement companies can't take."

"The idea is very good, and all aspects have been taken care of. I agree in principle. Let Sui Rongguang come up with a plan and hand it over to the strategy team to demonstrate its feasibility."

"OK." Catherine responded, and then said to Nan Ruojin: "Kate, say goodbye to Mommy, Mommy is going to the airport."

Nan Ruojin struggled in Nan Yi's arms, "Mummy, Daddy and I will take you to the airport."

"Me and Kate will see you off."

They are all business sons and daughters, and there are not many mothers-in-law. Nanyi took Nan Ruojin to send Catherine to the airport, and then took the No. 151 trolleybus with her in his arms, got off at Gongchen Bridge, and walked along the canal for a while. Then turned into Qiao Lane Street.

On one side of Qiao Lane Street are modern industrial factories, and on the other side are traditional commercial shops. A large number of residential buildings have been preserved, such as houses and piers along the canal, traditional courtyard-style residential buildings, lane buildings in the Republic of China, fifty and sixty The simple public housing in the 1980s and the Tongzilou in the 1980s almost condensed all the architectural styles of modern Huaguo.

Along the way, Nan Yi introduced Nan Ruojin, like a treasure.

After strolling through Qiao Lane Street, Nan Yi took Nan Ruojin back the same way, and bought a big southern bun at the "Internet celebrity shop" Southern Restaurant near the West Lake.

I heard that Nanfang Restaurant was contracted by an individual owner the year before last. In order to expand its business and meet the increasing needs of customers, it found a new way to launch the Nanfang Big Bao fast food series. The skin is white and the stuffing is big. To cater to the different tastes of the east, west, north and south.

Not to mention, the Nanyi big buns became popular as soon as they were released. The buns sold for one yuan a day, and tens of thousands of them were sold in a day. Many people held big buns in their hands, grinning and biting on them one by one, gobbling them up voraciously, very greedy.

After queuing for a while, Nan Yi bought two of each item, handed a big meat bun to Nan Ruojin, and held hands with each other. The father and daughter imitated others and grinned on the road.

Fortunately, foreigners are not uncommon whether it is a tourist city or near a famous tourist attraction. Nan Ruojin's mixed race did not attract too many people's attention.

"Daddy, it's delicious."

"Look at you, you've become so sloppy after just being with daddy for a few hours, your mommy is going to blame me for destroying her cultivation of a lady." Nan Yi took out a handkerchief and wiped the grease stains on Nan Ruojin's chest clothes, Then he stuffed the handkerchief around her neck.

Nan Ruojin's face was full of bitterness, "Daddy, being a lady is so tiring, I don't want to be a lady."

"Your mother hopes that you can restore the former glory of the Boleyn family, and has high hopes for you. She is already bewildered. Daddy can't persuade her. He can only let you relax occasionally. Let's have fun today, and tomorrow Daddy will take you Go to a meeting."

"Business?"

"yeah."

"I like."

Nan Yi rubbed Nan Ruojin's face, and said with a smile, "Aha, you are really Daddy's daughter, with a desire for money in your bones."

"Umm, Daddy, I'm thirsty."

"Oh, Daddy will take you to buy drinks."

Nan Yi took Nan Ruojin to a small shop, bought a bottle of West Lake Coke that he had seen on the billboard just now, opened the bottle, and took a sip by himself. The so-called "traditional Chinese medicine taste" was a little weak, but the sweetness was very high , It's not so much cola, it's better to say it's carbonated sugar water.

It was too sweet, Nanyi bought another bottle of happiness water for Nan Ruojin, and kept West Lake Coke for herself.

...

the next day.

Nan Yi took Nan Ruojin to the Happy Water Company to attend the marketing strategy meeting of Happy Water.

The main speaker at the meeting was Yang Jiayu, Marketing Director of Happy Water. He stood in front of the conference table, slides, and whiteboarded, talking endlessly.

"Nowadays, the best-selling products on the market are Yili mineral water from Bijiashanshui Factory, and Yibao mineral water from Qianlonghuanxian Yibao Food and Beverage Co., Ltd. Guangdong Province, Hujian Province, Suzhou Province, Hui Province, Hubei Province, and Beijing have also made great efforts to promote the land.

The day before yesterday, I learned from Lao Li, our dealer in Yongcheng, that Yili's sales staff had contacted him, and their people had already come to Zhejiang Province, Yongcheng, and the next step would be to go to Hangzhou.

President, vice president, I think we can't sit still and watch our happiness grow stronger.

I want to review that in the past six months, our advertising campaigns have not been satisfactory and have not achieved the expected results. After reflection, my colleagues in the marketing department and I have formulated a new advertising marketing plan, please see the slideshow..."

Yang Jiayu pointed to the projection on the wall and said: "Since its appearance, the Bailong mineral spring pot has been marketing its artificial ore containing a variety of trace minerals needed by the human body. It integrates the functions of sterilization, purification, magnetization and mineralization. It can make tap water into mineral water, key point, mineral water."

Yang Jiayu switched slides, "In 1991, Bailong Green Technology contributed 135,000 yuan to sponsor "Story of the Editorial Department", because Li Dongbao's sentence "Because of you", immediately became popular in Bailong mineral spring pot.

On July 20, 1992, the anniversary of the birth of the Bailong mineral spring pot, Bailong Green Technology spent a huge amount of money to invite more than 10 literary and artistic figures to sing and dance, and then fry the Bailong mineral spring pot. As a result, Bailong mineral water pots continue to be sought after.

Later, mineral spring pot brands such as Fuhao and Tianci appeared. Many people regard the use of mineral spring pots as a symbol of improving the quality of life. Although such products are over-marketed and their efficacy has been questioned, mineral water jugs have indeed aroused people's awareness of health care in terms of daily drinking water.

This has both advantages and disadvantages for us. The advantage is that the common people have the initial impression that mineral water is a good thing. The disadvantage is that the common people elevate the status of mineral water too high. They do not drink mineral water to quench their thirst, but to drink mineral water. It is regarded as a nourishing behavior, as if drinking mineral water can immediately rejuvenate.

Mineral water and health products have come together. In the short term, this will reduce the difficulty of marketing our happy water, but in the long run, the reputation of mineral water will sink along with the collapse of health products.

I have investigated and analyzed the health care products currently on the market. Most of them can be said to have no effect, and can be directly called sugar water with a bad taste.

The popularity of health care products is entirely due to the influence of the nourishing theory of traditional Chinese medicine, and after the reform and opening up, the growth rate of people's living standards has far exceeded the growth of their IQ and knowledge. Today's main force of consumption has a low level of education.

I believe that after the more educated post-60s and post-70s become the main force of consumption, the situation that health care products are popular will change.

Therefore, out of the consideration of the vitality of happiness water, our advertising and marketing must not move closer to the direction of health products, and we must not over-market functional marketing, and stay at the health level at most. "

Yang Jiayu switched the slide again, "The new marketing plan formulated by our marketing department, the Happy Water Plan. It started with Teresa Teng's melody, to Liu Wenzheng's campus folk songs, and later Fei Xiang's "A Fire in Winter", and the following Every year there are several popular songs that spread to every corner of the country;

"When I grow up, I will be you" sung on the Spring Festival Gala this year. After New Year's Eve, people can hear people singing all over the street, and the tapes are also sold everywhere.

These all prove that popular songs spread fast and spread widely.

One of the happiness water plans is to find professionals to create a catchy pop song related to happiness and happiness water, and make an advertisement based on this popular song, so that happiness water will spread with the spread of the song.

In the first International College Debating Competition held in Lion City last year, the Chinese team went all the way and won the first place. At that time, many people paid attention to this debate competition. The four members who participated in the finals also became idols of young people. Everyone wanted to be like them Fang Qiu was reprimanded on the debate stage.

Since last year, Xinhua Bookstore’s books on speech and eloquence have become bestsellers because of their victories. The Imperial TV Station also played the video of the finals in a loop. Whether in college or middle school, they used the four debaters as examples to motivate students. Among the students, Their influence was great, and debating became a well-known sporting event among students.

I think we, Happy Water, can cooperate with the TV station to organize the Happy Water Cup Debate Competition, and take advantage of the heated debate to spread the popularity of our Happy Water.

Moreover, we can also consider whether the mineral spring pot is really effective as one of the topics of debate. When this topic is debated, the affirmative debaters will definitely talk about mineral water and the benefits of mineral water..."

When Nanyi heard Yang Jiayu talk about using the mineral spring pot as a topic of debate, he couldn't help but chuckled secretly. This was to stir up the nerves of the owner of the mineral spring pot business.

However, Nanyi is very optimistic about Yang Jiayu and his ideas. Whether it is the happy song or the debate competition, there is a great chance to become a big hit. Moreover, the cost is not too high, and it is completely within the acceptable range. Inside.

Thinking in his heart, Nan Yi didn't interrupt. While listening to Sheng Ziqian, Zhao Yu, and Yang Jiayu's discussion, he translated the parts she didn't understand to Nan Ruojin, who is not good at Chinese, and really listened in.

It's just a third-tier subsidiary. If Nanyi is required to participate in advertising and marketing, then the company should simply close down. Selling some mineral water can at most make half of the richest man, and Nan is still a minority shareholder. Nanyi came to attend the meeting Enough attention has been expressed, no more is necessary.

After listening to the meeting for three hours, Nan Ruojin's stomach gave out a rumbling alarm sound. Before the meeting ended, Nanyi took Nan Ruojin away to sacrifice to the Wu Zang Temple.

Beishan Street, Yikoule, a restaurant serving Southeast Asian dishes, a place where people in Hangzhou open up foreign meat.

It operates foreign fast food during the day, and after seven o'clock in the evening, it turns into a western restaurant full of sentimentality. A candle is lit on the table, and there is a real quartet on the scene. West point and cocktails attract foreign students and a large number of visitors in Hangzhou Copier (falling in love) young men and women.

Nanyi brought Nan Ruojin to Yikoule, and saw that most of the people were eating Yangzhou fried rice, and some people even served it with dessert banana boats. They followed suit, and Nanyi bought two copies for eight yuan For Yangzhou fried rice, I bought a banana boat for five yuan, paid at the cashier, and went to the food pick-up port to pick up the food by myself.

"Daddy, the fried rice here is not as delicious as Xiangxi." Nan Ruojin said after taking a bite of Yangzhou fried rice.

Nan Yi picked up the fried rice and said, "Oh, this fried rice is not authentic. There is no char siu in it, and ham is not used instead of char siu. It uses sausage, and the cooking method is not right. It is Hangzhou cuisine, not Cantonese cuisine. It's a trick. But, you little British guy should think it's delicious."

"Why?"

"Have you tried British food in London?"

Nan Ruojin thought for a while, then shook her head, "I don't know, Daddy, do you eat British food in the castle?"

"Probably not, the chef in the castle learned French cooking."

"Hmm~"

Nan Ruojin snorted, and continued to pick up the fried rice with a spoon.

While eating, Nan Yi paid attention to the little princess who served him. Nan Ruojin was five years old. Since she was babbling, Nan Yi's longest companionship was a day or two in the first month of the month. He owed too much companionship.

In the afternoon, Nan Yi's main business was to play around with Nan Ruojin until he returned to the hotel at night. Nan Ruojin fell asleep after playing tired. To make up for the company he owed, Nanyi can only suffer himself.

Another day passed, and Nan Yi brought Nan Ruojin to the Fen Chrysanthemum Factory of Longmenzhen Foods. He was not in a hurry to visit the factory, but first took a walk with Dai Xiuxiu in the factory area.

"Have you figured it out?"

"Boss, I've made up my mind."

"What do you want to do?"

"Think about it, now the state encourages private or foreign capital to participate in and develop underground air defense projects. There are many underground air defense shelters in my hometown, Bingcheng, and one of them is very suitable for transformation into underground shops. I plan to start with this project. If all goes well, I will enter the real estate industry develop."

"Since you have figured it out, I won't say much. There is always a banquet in the world. It's a long way to go, so cherish it." Nanyi and Dai Xiuxiu shook hands, "I'll give you another while you are still my subordinate." Two tasks."

Dai Xiuxiu nodded, "Boss, please tell me."

"One, don't mention my name to outsiders. I like to pretend to be low-key, and I don't want to be known by too many people. Two, don't stretch out when things go wrong. Come back to me. Even if you and I are not subordinates, we are still friends."

"Complete the task resolutely." Dai Xiuxiu smiled sweetly.

"Then how do we say goodbye?"

"Like when we first met."

"Ha, have you seen that movie?"

Dai Xiuxiu recalled: "I saw it in the store on Juelu Street."

"That bleak way of parting doesn't seem to be suitable for us. We're all sons and daughters of the quack, so it's better to be free and easy. Let's not say goodbye, let's have a hug between comrades."

As soon as Nanyi finished speaking, Dai Xiuxiu took the initiative to hug him, and Nanyi patted his back when he returned, saying everything without saying a word.

After the informal parting ceremony, Nan Yi followed Dai Xiuxiu and Penny Streeter to visit the workshop.

Fen Chrysanthemum Factory mainly deals with vegetables. It produces all kinds of dehydrated vegetables, which can be eaten raw, or you can pour some water and heat them in the microwave oven. After the vegetables absorb water and expand, they can be made into salads. It is mainly aimed at Europe and the United States who pay attention to healthy diet. A busy crowd.

Although dehydrated vegetables will lose part of their nutrients during the dehydration process, there is no need to add preservatives. Relatively speaking, they are more qualified to talk about the word "nutrition" than other packaged foods.

After visiting the Fen Chrysanthemum Factory, the group went to the Huangjinjia Factory next to the TV Factory.

The Huangjinjia factory mainly deals with meat and produces various pre-made and semi-finished dishes. The factory has two ambitious goals: to spread Chinese food to every corner of the world; to make restaurants not cook, but only to be food porters.

"Boss, the top sellers are dry fried tenderloin and sweet and sour pork. These two products are very suitable for snacks, and they sell very well in the United States, Canada, the United Kingdom, and Germany."

Standing outside the observation window of the workshop, Penny Streeter introduced the situation to Nanyi.

Although Huangjinjia's products will inevitably have a process of adding preservatives, in the production process, they attach great importance to hygiene, and regard the word hygiene as a curse. Except for a small number of staff, other people are not allowed to enter the workshop, and the boss and the president are also not allowed to enter the workshop. No exception, the only exception being mechanics.

After each machine repair, the entire workshop will be thoroughly cleaned and disinfected, and the standards implemented are stricter than those of infectious disease hospitals.

Nanyi put down his words at the beginning—hygiene should become a major selling point of Longmenzhen. Some customers may say that Longmenzhen’s products are unpalatable, but they must not be criticized by customers because of hygiene.

Through the window, Nan Yi pointed to one of the employees in the workshop who behaved a bit awkwardly and said, "Is that employee a clean freak?"

"Boss, there are several employees in the workshop who have mild cleanliness. If it is not for severe cleanliness and cannot work normally in the workshop, I will hire a few."

"Very good, pay more attention to the technological development of the automated assembly line, so that the workshops of Fenjuhua and Huangjinjia can realize digital operations as soon as possible. During the production process, the less contact between products and people, the better."

"OK."

"How is the sales of the newly developed pickled fish?"

"The sales volume is average, because it needs to be cooked before eating, and individual customers don't like it very much. We are experimenting with new fresh-keeping technology. After complying with the food safety laws of various countries, we will introduce pickled fish into Chinese restaurants around the world."

"uh-huh."

After visiting the workshop and coming to the office area, Penny Streeter reported Longmenzhen's plans for this year to Nanyi, including Shennong Nanliang's plan to request Longmenzhen to develop several new products.

Speaking of it, the reason why Nanyi established Longmenzhen is to establish a shipping channel for Shennong Nanliang, which is a part of the construction of Shennong Nanliang's system. Independence brings unity. Longmenzhen must be able to survive alone and give the entire system Bring some help.

Of course, Shennong Nanliang will also support Longmenzhen, such as the supply of raw materials at internal prices.