Consumer male god

"Come on, come on, please come in!"

Zhang Lidong and Zhang Nan enthusiastically let Han Lie and others into the room and arranged various hospitality supplies.

"Xiao Luo, go get a fruit plate, bake some pastries or something, and Wanwan, go make coffee with me..."

Zhang Yiming led Han Lie and others into the bedroom on the left.

"This is the office we rented in the first place..."

There was obvious sadness in his tone, and it was true that he was moved by the scene.

Pan Zi and Hao Zi nodded silently, amazed in their hearts - where did this damn kid come from so many tricks? Really awesome!

Back in this private house, everyone's mental state was different.

Liu Minghao said politely to Zhang Nan: "Don't bother me, little brother. We can just have a cup of instant coffee to deal with it. We do the same when we are busy. Keep everything simple."

Zhang Nan smiled and said: "It's not troublesome. Ronaldinho is our chef and a member of the team when we first opened. These are all things we are familiar with."

"Ouch!"

Pan Zi pretended to be surprised: "You built a staff canteen so early?"

Zhang Lidong responded with a smile: "When we first started recruiting, we shouted the slogan 'Reject gutter oil and provide three healthy meals a day'. The kitchen in this house has never been idle for a day!"

“The details are so attentive!”

Pan Zi gave a thumbs up and praised him.

The chat here was lively, and Han Lie followed Zhang Yiming to the balcony.

Putting his hands on the window sill, he looked around and saw a very ordinary residential area downstairs - densely packed high-rise buildings, pigeon nest-like windows, slightly rusted railings, and a small patch of blue sky.

Zhang Yiming was very relaxed when he returned here and started chatting naturally and smoothly.

"Look!"

He pointed his finger at the signboard downstairs and said with emotion: "That China Resources Vanguard supermarket carries the memories of us working overtime many times.

Before going back to catch up on sleep in the morning, Rubo, Qiu Liang, Saumell and I would always go there to get a box of instant noodles, add intestines and eggs, beat them in the microwave, and then get a bag of peanuts and two cans of beer, chatting and thinking. future……"

Here comes the entry point.

Han Lie's eyes flashed and he asked enthusiastically: "What will Byte look like in your future?"

“It is a company that combines pragmatism and romance to the extreme!”

Zhang Yiming's answer came out of his mouth.

Han Lie found it very interesting and asked again: "There are no specific standards and scales, only the most basic attributes?"

"Yes!"

Zhang Yiming nodded firmly: "I don't know how big Byte can be, but I hope that no matter how big it gets, it will always be the carrier of my ideals and the condensed dream of all of us, not just a tool that can make a lot of money." …”

As a master of psychology, Han Lie could naturally see that Lao Zhang was serious.

In fact, when Lao Zhang resigned as CEO of 99fang, he had basically achieved financial freedom.

This guy is undoubtedly a genius.

After graduating from university in 2005, he became the chairman of the technical committee of Kuxun in 2007. He went to Microsoft in 2008 and became the technical partner of the first Weibo "Fanfou" in the same year. In 2009, Haina Asia took the initiative to find him and invested in it. With 99 rooms, it ranked first in the real estate category at that time.

Now, he definitely doesn't make as much money as Han Lie, but his material desires are much lower than Han Lie's.

Normal people want to make money, enjoy themselves, and improve their social status, but this big brother likes challenges, doing valuable things, and realizing valuable dreams.

Han Lie realized that if he started from the perspective of personality, then he and Zhang Yiming were actually two completely different people.

If you can't chat, it's hard to become a true friend.

So...we still have to find a way!

“How do you resolve the conflict between pragmatism and romance?”

"I don't think there's a conflict."

Zhang Yiming shook his head and elaborated very idealistically: "People often regard doing easy things as pragmatism, but in fact it is not. Doing the right things is pragmatism, and short-term speculation is not pragmatism.

Being empathetic is pragmatic, being imaginative is romantic.

Empathy is the foundation, imagination is the sky, and logic and tools are in the middle.

With such a set of guiding ideas, we can turn imagination into reality, face reality and change it. "

After speaking, he looked at Han Lie expectantly.

Now Lao Zhang doesn't have much confidence when facing Han Lie.

He is a genius, so why not Han Lie?

If the age factor is taken into account, Han Lie is more successful when he is less than 20 years old than when he is 30 years old.

The two funds made a profit of 3 billion in one and a half months. The management fees and profit dividends alone have exceeded his net worth, not to mention his influence in other aspects.

As an arrogant genius, he hopes to be recognized by another genius. This is human nature.

Han Lie worked hard to describe Zhang Yiming's character and analyze his narrative, and quickly made a plan in his mind.

"Very good, you summed up the romance of science students for me."

The actor Lie smiled brightly and spoke faster with excitement.

"Those exquisite and literary praises are not our romance, the rough and grand new things are.

Those new things that are full of vitality, future-oriented, and full of possibilities are rough at the beginning. We give birth to them, shout to the world, and announce the arrival of an era... There is nothing more romantic than this. Something happened!

do you know?

The fundamental reason why I like finance is precisely because this market is full of uncertainty.

Only the smartest, most determined, and bravest people can embrace this uncertainty with joy until they conquer it and turn it into certainty. That sense of accomplishment is simply unparalleled!

To do all this, we must abandon short-term speculation and be extremely pragmatic!

Is it the opposite of what you imagined?

You may think that I am a financial speculator, but in fact, I am not. Pure speculative thinking cannot do finance well. Only by grasping the essence, cutting through the noise, respecting the market, and understanding human nature can we make long-term stable profits.

Yi Ming, we are very similar!

I'm more rational and pragmatic than you, but you have a romance that I don't have, so you are more suitable for the Internet, and I am more suitable for finance.

But essentially we are the same kind of people!

We like challenges, yearn for greatness, and want to make our own voice in this era..."

Zhang Yiming clenched his fists tightly.

I was thinking: What happened to this sudden second grade? !

But he doesn't hate it.

He was even incited to a point of excitement.

"I like your summary very much. Grasping the essence, cutting through the noise, respecting the market, and understanding human nature are the standards in the financial market, and the same is true for those of us who make products.

Only on this level of pragmatism and then releasing our imagination to the sky can we create miracles! "

That's for sure...

You are a man of science and engineering. At first glance, you are not interested in "exquisite and literary praises". Your mind is full of codes and you dream about making the best products. Gou Lie has already figured you out. You are not a person. Are you fooling me? !

Zhang Yiming was completely inspired to talk.

He talked endlessly to Han Lie about the hardships in the process of creating headlines.

“When Toutiao was still very rudimentary and there was very little information, we imagined that Toutiao’s feed (information flow) was connected to a smart antenna, and the antenna was connected to the boundless ocean of information. Every time you swiped, you would get information from the ocean. Return the information that interests you most at this moment.

Without imagination, we may only make a popular application that is relevant to our needs, rather than a personalized recommendation-based information distribution platform.

It was at the end of 2012, and I called all PMs (product managers) and RDs (research and development engineers) for a meeting.

Core topic: To be an information platform, it seems that it is necessary to build a personalized recommendation engine. Should we start this matter now?

At that time, many students were worried that we did not have the genes and abilities, and expressed their concerns.

I said: We don’t know how to recommend, but we can learn!

So I found the author of the book "Recommendation System Practice" and asked him for an electronic version.

He said that the book had not been published yet and refused to give it to me, which seriously delayed the progress of our company's recommendation ability. I could only search for information online and imagined writing the first version of the recommendation engine.

Now, the author of this book already works in our company..."

Han Lie listened carefully and analyzed more of Zhang Yiming's personality traits.

This guy has a lot of perseverance.

And the most awesome thing is not his talent for writing programs based on simple information, but his way of thinking that goes straight to the essence of the problem and likes to solve the problem from the root.

In the future, the reason why Douyin can seize the e-commerce market from Ali is precisely because of its strategic ability to grasp core contradictions.

Therefore, Han Lie must make him recognize his value, otherwise it will be impossible to enter the game.

After chatting to a fever pitch, the two parties sat across each other in the living room and held a symposium.

Byte's founder team has always been a team that likes to "chat."

During the previous recruitment process, we invited people to come to the company to hold "sharing meetings". During the first two rounds of investment search, we asked investors to discuss their opinions. In the future, we will also invite headline creators to hold conferences...

They are very good at getting ideas from outside.

Zhang Lidong and Pan Zi asked for advice on management experience, while Zhang Nan and Liu Minghao asked for advice on the legal issues currently facing the company, and the conversation was lively.

Then, the chat content naturally transferred to the public opinion environment of Toutiao.

Zhang Yiming suddenly turned around and asked Han Lie: "Mr. Han, I was shut down by the regulatory authorities because of the public opinion controversy. What do you think of the risks and challenges Toutiao faces at the level of public opinion?"

In an instant, all eyes were focused.

coming!

The re-use of the word "you" means that this is the beginning of the formal negotiation process.

As a company founder, questions to investors.

Everyone present knew that this question was Zhang Yiming's personal investigation of Han Lie.

At the most superficial level, it is a routine request for advice.

There must be a teacher among the three of us. If you look at the headlines from an outside perspective, you will definitely have a different feeling.

The second level is to examine whether Han Lie has the "qualifications to be a peer."

If you don’t know enough about our products and can’t provide other key resources, why should we accept your investment?

The third level is to examine "how high a perspective" Han Lie has.

If you are very good, please show it. If you can bring us inspiration, thinking, and guidance, not only will investment be discussed, but the right to speak will not be denied.

The three meanings progressed layer by layer. This was Zhang Yiming, who had no shortage of investment, and opened a separate "qualifying competition" for Han Lie.

Han Lie naturally wanted to understand this and realized the importance of this issue.

It is different from the previous chat. It already involves Byte's overall strategic planning for core products.

This is the only opportunity to speak freely and make comments.

Then, while thinking about it, Han Lie suddenly realized the deepest meaning of this question——

Is there a possibility...

Zhang Yiming also wanted to take this opportunity to test my personality and see if I am the kind of investor who has a strong desire for control?

Good guy, it’s possible to be too impatient!

Therefore, in the face of this problem, it is not enough to explain it briefly.

If you are too shallow, you will be laughed at, and you will be called Byte to look down on Teacher Han's quality.

It’s even worse to be too specific.

As an investor, if you have so many ideas and desire for practical implementation, will you suddenly feel that the founders' team is of average quality in the future, and then seize the team to seize power and go into battle yourself?

If a strong desire for control is exposed, then one hundred percent will be eliminated.

Therefore, there is almost only one solution to this problem——

Summarize and extract the essence of the problem at a high enough level, but do not give specific solutions. Just stop there and fully respect the rights of the founder team!

It’s so difficult…it’s really difficult!

Han Lie cried out in his heart that it was difficult, but in fact, his whole body was on fire.

How can it be easy to do big things?

I just love this kind of difficult challenge!

Han Lie became energetic and took out a cigarette to signal to them, "Do you mind if you have a cigarette?"

"Give me one!"

Zhang Lidong, a long-time smoker, laughed and joined in the fun, dispersing the slightly solemn atmosphere.

Immediately afterwards, Liu Minghao also came over to get a cigarette, asked questions one by one, and helped light the cigarette, giving Han Lie time to think about it.

Pan Zi watched calmly, as steady as Maitreya Buddha.

He positions himself as the final ballast stone, and will use his method to make a final attempt if the results are unsatisfactory.

After all the smokers lit up their cigarettes, Han Lie finally organized his words and spoke calmly.

"I know something about Fanfou's failure. Let me tell you something that you may not like to hear - it's closed well! That product did become a bit messy in the later period."

Everyone was stunned.

Good guy, are you really going to die without saying anything surprising? !

However, Zhang Yiming, who should be angry the most, didn't care.

He has a broad mind, and Han Lie has long been sure of it.

Zhang Yiming nodded and said: "Your criticism is reasonable, so I have no complaints against the regulatory authorities, but this incident still casts some shadow on me.

If Toutiao only does news aggregation, there is no need to worry about repeating the same mistakes.

But we launched the creator program in January and will cooperate with self-media on a large scale in the future... Can you understand what I am worried about? "

"certainly."

Han Lie nodded heavily, and then made a very coherent and incisive discussion, hitting everyone head-on.

“In our country, any news media platform with an open comment area will face ‘sabotage’ from netizens.

Toutiao not only opens up comments, but also gives independent creative rights to self-media, and uses a unique recommendation mechanism to recommend content to a large number of people who hold the same views.

Therefore, Toutiao users’ enthusiasm for commenting will increase significantly.

On the one hand, this will help increase user stickiness, increase daily activity data, drive user loyalty, and form explosive growth that is difficult to compete with.

On the other hand, the enthusiasm of users and the company’s encouragement mechanism will in turn encourage self-media to move in the direction of “getting attention” and never look back.

This will pose a huge public opinion risk.

And what is the most dangerous thing?

We must clearly realize that "key politics" itself is the nature of netizens, and the fundamental conflict in ideology has led to this nature being always guided in an organized, planned, and purposeful way...

Once all kinds of smear campaigns spread, is it possible that Toutiao will follow in the footsteps of Fanfou?

I think there is. "

shock!

There was sudden silence in the living room.

The first half is Han Lie's analysis of the headline model, which is precise and profound.

The latter sentence sharply explains what is meant by the "destructiveness" of netizens, directly digging into the ancestral graves.

Are today’s young people so coquettish? !

Zhang Lidong and others did not understand, but were greatly shocked.

However, this is just the beginning.

How could it be so easy for Brother Lie to open the door? !

“I have no idea about the operation and self-regulation of Toutiao, but I have a strong desire to express myself on the topic of increasingly intensifying ideological conflicts. I’ll just say it for now and everyone will listen.

What is ideological conflict?

Everyone can understand it, so I won’t go into details.

Why does such a fierce ideological conflict occur?

In fact, the root of this problem lies in our financial field.

Let me first draw a conclusion - ideological conflicts arise from a certain country's extreme pressure on us.

What extreme means is that this kind of pressure comes from multiple fields and is extremely deep.

The so-called pressure from public opinion is only part of it.

If you want to analyze it concretely, you must first look at the big picture.

Everyone knows that a certain country is the world's financial hegemon and has always used financial means to harvest global wealth.

Before 2007, it was the honeymoon period between our two countries. A large amount of international capital was invested in our country, earning high development dividends. At the same time, the foreign exchange we created bought a large amount of its national bonds to stabilize its financial market.

From the perspective of financial capital, one comes and one goes, peeling off both of our skins.

From a trade perspective, the cheap industrial products we provide help them maintain long-term low domestic CPI, allowing them to print money and issue bonds on a large scale without triggering inflation.

This is another benefit.

But at that time, if we thought about it carefully - oh, it's not a big problem, we can afford two layers of skinning, and we can still make a profit.

Well, let's continue to cooperate.

Leverage their capital and markets to develop our industries.

So since the 1980s, we have maintained a very close relationship with a certain country. There have been occasional twists and turns, but they are all minor details.

Until 2007, the subprime mortgage crisis occurred in their country.

At this time, in order to pass on the crisis, they began a long and intense QE, quantitative easing.

Wall Street financial capital is exporting inflation to the world like crazy, but we cannot withstand this flood, and we have already suffered too much loss in settling accounts, so we have to protect ourselves, so we have a fundamentally antagonistic conflict with them.

It was also from this time that the Oreo government's policy suddenly turned 180 degrees and began a high-profile return to the Asia-Pacific.

What is the purpose of extreme pressure?

What is the strategic purpose?

Essentially, it requires us to liberalize financial controls, continue to purchase their national debt on a large scale, bear inflation for them, and use our wealth to fill their holes.

This fundamental confrontation not only gave rise to various blockades, various independence, and various peripheral conflicts, but also gave rise to a strong murmur of public opinion.

I use noise to describe it because our government has always maintained a high degree of strategic focus, insisted on taking development as its main goal, and did not get entangled in details.

But that doesn't mean the noise isn't scary.

Judging from the intensity of investment, a certain country has invested at least billions in the direction of public opinion guided by the Internet trolls.

In what year was Fanfou closed?

Around July 2009, right?

That's when the navy is at its craziest, most brutal, and most direct.

Yiming, if you think about it carefully now, are the various rampant attacks on us on Fanfou caused by the netizens spontaneously, or are they guided by some bullies?

Have our people really experienced so much injustice and accumulated so much resentment and hostility?

Or are they just some small points that have been exploited and magnified by intentional people?

If you can correctly understand that this is a national behavior and a modern war on another level, then you will understand that whether it is a headline or a joke, you will have to face the same situation for a long time to come. environment.

The creative freedom of creators must be guaranteed, and the freedom of speech of commentators must be taken care of. However, all of this must occur in a correct environment and within a healthy limit.

How to balance it specifically will test your team's micro-management skills.

Get through it, the future is bright.

If we fail to learn from experience and lessons, fail to deeply realize the root of the problem, and are careless, then unbearable things may happen again.

This is my general opinion. The specific details are beyond my expertise and require your collective efforts..."

quiet.

Until Han Lie finished speaking for more than ten seconds, the living room was still deathly quiet.

Zhang Yiming, Zhang Lidong, Zhang Nan...

All sluggish.

It was like there was a huge bell in my head, banging and banging, causing my brain to bubble.

God, I just want to ask about the self-examination standards at the platform level. Have you dug up the roots? !

Shocking!

It’s so shocking!

To be fair, Zhang Yiming and others were not unaware of the existence of the navy, but they did not expect to understand the root of the problem from such a height.

On the one hand, they do not study financial economics, and on the other hand, they currently lack an overall understanding of the international environment.

In 2014, those who can truly see through this point must be at least masters from high-level national think tanks.

How old is Han Lie this year?

"I……"

Zhang Yiming opened his mouth, but in the end nothing came out, and his whole body was still numb.

If Ma Yun talks about this with him, then just worship him directly. I'm convinced, isn't that okay?

But what Han Lie said...

Not only does it have a mind-blowing effect, but it also has a special stimulation - "Is the intelligence gap between people really so big? I can't accept it!!!"

Well, let alone them, even Pan Zi, who knew Xiao Chi Lao very well, now put his head on the back of the chair, shrank back hard, and his whole body was shaking, and his hands and feet were numb...

Who said there is no great emperor in the human race? !

My eldest son Han Lie is an emperor within an emperor!

In the end, the silence was broken by Han Lie's "sizzle" sound while drinking coffee.

Zhang Lidong, who had regained his composure, banged the table and jumped up, his eyes red with excitement.

"Teacher Han, come and work in our company! You must be the chief strategic analyst!"

Han Lie raised his eyebrows and smiled meaningfully.

Digging me, you are definitely not qualified now.

How about... let's talk about investing?

*******

Crab God bless you, please don’t delete it again...