Create a great era of e-sports

Although the Jingzhou Old Stadium bears the name "Old", the venue is definitely neither small nor old. It is just because of the new stadium that it has become older in everyone's eyes.

The venue has 6,322 seats and is equipped with all kinds of equipment. In the past, it was also a must-have place for many star singers to hold concerts in Jingzhou.

Including some festival parties and various sports games in the city, they used to be held in the old stadium.

But later, with the construction of the new central stadium, many events and commercial performances were moved there. The old stadium received less and less attention, and the rental price became much cheaper.

"The old stadium is not small, and the rent is cheap. 300,000 yuan can be rented for one day, which is enough to hold the final. After all, you can only spend a few hundred thousand, or a million at most on the venue fee. "

"After the venue is settled, all you have to do is to arrange the venue, ensure the safety of the venue, and eliminate safety hazards. In this regard, you need to prepare more security personnel. After all, there will be thousands of people at the venue, and there will not be enough security in case something happens. It’s a big one.”

"As for the security team, it's easy to handle!"

"Many singers hold concerts, and there will be a lot of security guards standing in the venue. Don't think that they are all full-time professionals. In fact, only one team of them is professional, and the rest are all part-time workers. It can be easily solved with a salary of 100 yuan a day. , you can completely follow this example and find a group leader who specializes in recruiting people and give him money to help, but you must remember that the core team of people must not be spared. Without them to lead the team, once there is chaos on site, part-time workers will Without any experience, they will mess up on their own.”

Speaking of this, Mo Yu drank some water to moisten his throat.

Zhang Zhaoyang listened very seriously and couldn't help but said: "Then if you calculate it this way, it won't cost much. The venue plus bonuses will only cost more than 1 million at most. What will you do with so much money left?"

Mo Yu waved his hands when he heard this and said: "These are just a small part. The cost of hosting an A-level event is far more than that. The food, clothing, housing and transportation of the players is a big problem. It is impossible for people to come from all over the country to play the game, and still Do you want them to pay for it themselves?”

"This is impossible. The current popularity of e-sports has not reached the level where others can pay for it out of their own pockets. Even if it becomes more popular in the future, the expenses in this area cannot be saved. Don't forget that even for competitions such as the World Cup and the Olympic Games, Athletes have traveled thousands of miles to compete, and the organizers must also bear all the needs of accommodation, food, and travel. They don’t need to be very good, but they must be clean and hygienic to leave a good impression so that there will be competitions in the future. They will be happy to participate.”

"Just like this year's Imperial Capital Olympics. Didn't the country start building the Olympic Village very early? This is the best example!"

The 2008 Imperial Capital Olympics is the most concerning thing for all people across the country. The specially built Bird's Nest, Olympic Village and other buildings have long been known to the world. Zhang Zhaoyang quickly understood when Mo Yu cited this example.

Moreover, the environment such as accommodation and food is also related to the players' impression of the event organizer!

For example, when the watermelon eating incident occurred at the previous Winter Olympics, athletes from all over the world came forward on social media to express their satisfaction with the various accommodation and food conditions in the Winter Olympics Village. Only the small country of Zuer continued to cover up and belittle it for the sake of face, but when their own country As soon as the various outrageous practices during the Olympic Games came out, such as kimchi rice on a cardboard bed, etc., netizens from all over the world instantly knew who was good and who was bad!

There is also a sharp contrast between the images of the two countries!

"A-level events are different from BC. The reason why A-level events cost so much money is because there are only three events of this level every year. It plays an important role in the future event system, and we must try our best in all aspects. It’s best, otherwise I wouldn’t impose a minimum spending of 10 million.”

Mo Yu explained.

Zhang Zhaoyang agreed deeply after hearing this, but he was still a little confused: "According to the requirements in the plan, in order to reflect the high-level nature of the A-level event, the qualifiers are required to be held offline. Then there may be dozens or hundreds of teams. Not necessarily, do we need to arrange accommodation for so many people?”

"That's not necessary." Mo Yu shook his head and said: "As long as the sixteen teams can enter the group stage, many of these teams participating in the qualifiers actually have no strength and just want to have fun. If we take it all , that would take too much energy, you just need to prepare some drinks and snacks on site, there is no need to arrange so well for each team."

"Even if you have money, I don't recommend it. After all, some people just come to experience life as a trip. If you really want to make all arrangements for those people, others will just take you for granted!"

"And you can also stipulate the number of participants for each team. In addition to the substitute players and the team coach, the number cannot be exceeded. Once the number is exceeded, the team will solve the problem by itself. This can also save a lot of costs."

Zhang Zhaoyang laughed when he heard this: "Substitute, team leader, coach? Now except for Emperor Star, WE, and LGD, other teams probably don't have these positions at all!"

"The country is so big and there are so many people. We can't know everything. Maybe a new club will be established somewhere. I'm just giving an example. You can decide the specific number of people yourself." Mo Yu said: "Based on a team of five people, that's eighty people. And as the competition develops, many teams will be eliminated, and the number of people will become smaller and smaller. You can book a few hotels at will, and then invite A dedicated team of chefs or a hotel, renting a few buses, then the cost of food, clothing, housing and transportation would be a whopping two million. This is a very high standard. There is no problem if you reduce it by half. It all depends on how much you want to provide. Money service.”

"In addition, the opening ceremony of the competition is also up to you. If you want it to be successful, then spend more money to invite some singers and dance groups to perform on stage. If you don't want to spend money, then just invite anyone to perform. Even if you don’t want to spend a penny on the opening, you can just go on stage and say a few words and then start playing directly.”

"That's not the case." Zhang Zhaoyang waved his hands and said: "I must hold the opening ceremony and do it well. I must leave a good impression to the outside world that this game is great, otherwise others will think it is a rubbish event. On the contrary, Lost my face."

Zhang Zhaoyang has a good face and likes to show off, but he can also put down his stature. Mo Yu knew it very well. Hearing this, he said: "Whatever you want, I just want to make a suggestion. If you want to do it well, spend more and hire a few famous people." Even celebrity singers can use this to attract audiences.”

"In addition to these, there are also equipment, stage layout, players' competition machines, spare peripherals, commentators, referees, etc. These cannot be reduced. The total cost may cost several million, and the remaining It’s just propaganda!”

"The competition is held without publicity. If no one comes to watch or participate, then it's over. It's equivalent to a waste of time."

"It's just that compared to traditional media and TV and other publicity channels, the audience of e-sports is still more people who like to go online. They see more online advertising. The remaining money you have to invest in publicity. As for the cost, I can only say that a few million can be considered a splash."

For things like advertising, you can spend tens of millions, millions, or even hundreds of thousands, depending on how big of an effect you want.

Zhang Zhaoyang deeply agrees with this: "The advertising industry is indeed very deep. If the competition wants to attract viewers, it will be better to post messages on the largest forums and post bars where domestic players gather. However, the best way is to directly post messages in the game." Promote it on the client and official website.”

"That's right." Mo Yu said: "Holding the competition is also good for me. You don't have to worry about client promotion. I will arrange it and you don't need to spend money. You just need to do a good job in promoting it through other channels."

"In addition, since you want to expand the reputation of the game, you should also invite reporters from various media, TV stations, new media, newspapers, magazines, you can invite them as long as you are willing. One is to prevent them from talking nonsense and bad things, and the other is to correct the The competition itself is also beneficial. After all, as the competition becomes famous, you can earn more money."

"After such a rough calculation, 10 million is almost enough. The big ones are venues, players, personnel salaries, and publicity. The rest are just some minor issues. As for the others, there must be many that have not been calculated. Details, but they are just small amounts of money, so it’s not a big problem.”

Zhang Zhaoyang nodded when he heard this: "I know, I just listened to your calculations. I originally thought that 10 million was enough, but now it's just that."

Mo Yu said with a smile: "Enough is definitely enough, it depends on how you spend it. If you really want to create an unprecedented big scene, you can spend 100 million. And you don't have to worry about money. If it works well, maybe it won't work well." You still have to make money."

"For example, ticket revenue, if you want to collect it, someone will definitely buy a ticket worth dozens of dollars. After all, e-sports events are quite famous nowadays. At least the millions of people who play "Gods and Gods" will know about it. The audience is larger than the fans of many celebrities. Those people can sell out their concerts, so it’s not like we can’t even sell one, right?”

"Another example is the income from advertising sponsorship. If the competition is well run, after so many games, the number of people watching the game offline is not a small number, let alone online? I don’t know how many people will attend a million-dollar prize level event. Interest, such a huge publicity channel, there must be many companies with ideas, it depends on how you talk about how to let those people know the benefits of advertising.”

"Furthermore, advertising on the stadium itself is also a major source of income. You should have seen football matches. There are promotional slogans for Hisense, Haier, Gree and other products in a circle around the outside of the stadium. It is very eye-catching, and the publicity effect is very explosive! "

"There are also team uniforms, computer stands, computers themselves, keyboard equipment, stage backgrounds, commentary desk backgrounds, game broadcast rights, etc. These are all advertising spots!"

"So, whether you make money or lose money, it all depends on how you operate!"

Mo Yu said: "If it works well and the scene is big enough, money will naturally flow like water. If it works poorly, there is nothing you can do."

It's the end of the month, alas~ The average booking hasn't increased for a long time. It originally increased by 300 last month. I thought that if it increased by 300 this month, it would be recommended, but it turned out that it increased by 50 this month! Even the 24-hour follow-up order is less than 300, and I can’t even get on the combat power list. There is no publicity channel. It’s a tragedy~