Create a great era of e-sports

the day before.

Senior management meeting of Lao Gan Daddy Company.

Facing the leaders of various departments of the company, Deng Junhua talked a lot.

"Everyone, e-sports is definitely one of the most worthy industries for investment in the future. The game industry is becoming more and more developed now. A popular game can easily have millions of players. "Gods and Gods" is one of the best. The people behind it are The fish company has only been established for more than a year, and the company’s revenue is unknown.”

"This year they organized an e-sports competition again. The popularity of the game is getting higher and higher. A large number of players are flocking to it. It is simply the best publicity target."

"I have investigated the competition information. During the entire Internet cafe competition, there were hundreds of thousands of viewers and millions of views. If the company can advertise on the competition and sponsor an e-sports team, as long as the results are guaranteed, it will be better than any other All advertising and promotions must be reliable.”

"It's impossible for any TV or celebrity to cover such a large audience. Maybe we, the godfather, will become famous because of this."

"These are the information I collected. They include audience data, online game video playback statistics, audience group analysis, and some analysis reports on the e-sports industry in society today."

"The above data truly reflects how huge the advertising market is. It is no worse than the traffic of traditional sports events, and will even be higher in the future."

"Everyone can take a look. If you have any questions, just ask them and I will answer them one by one."

After distributing the information in his hands, Deng Junhua stood in front of the stage, waiting for questions.

The information in his hand is all the result of integrated analysis from various channels. It includes not only the analysis reports issued by professional analysis companies, but also the development history of "Gods and Gods" and the viewing data of Internet cafe games. It is very comprehensive.

From these data, it can be seen very clearly and intuitively that if a product is advertised in Internet cafes only during the competition, the exposure benefits obtained are no less than spending millions or millions on celebrity endorsements.

If Lao Gan Daddy can sponsor a top team, as long as the team can reach the finals, the exposure behind it will increase exponentially with each level it advances.

If he can win the championship in the end, Lao Gan Daddy's name will definitely be resounding to millions of game players.

It’s hard to say how much sales this will bring to the company’s products, but at least the brand Lao Gan Daddy is definitely popular and instantly famous among gamers.

The information was distributed one by one. The company's senior management looked through the information, and the more they read, the more frightened they became.

In fact, what was recorded in the data was far beyond their imagination. These elderly company executives could not believe that a competition was held in a small game. Although there were not many people watching the game offline, there were not many people watching it online. The viewing data on the website far exceeded their imagination.

Just one highlight video posted on Youku, as written in the information, is the most played one, with a total of over one million views across all platforms on the Internet, not to mention there are many other videos.

In the finals, there were five fierce battles between FTD and Friends, and the number of views was even more terrifying!

The more I flipped through the documents, the more I couldn’t believe everything in the documents. The boss of Lao Gan Daddy couldn’t help but ask: “Is everything written in the documents true? Are there really that many audience groups covered by this e-sports competition?”

It's not that he doesn't believe it, it's just that the data in the data is too high.

Moreover, the big boss rarely has access to the Internet, and things like chili sauce are always promoted through TV advertisements, and the sales method is also through traditional dealer channels. The launch of a new product often costs a lot of money, and in the end the effect is minimal.

The bottom line is that promotion and publicity costs too much money and the effect is not good.

If it is true as written in the information, then spending some money to sponsor the team to play in the competition will definitely be beneficial without any harm. I dare not say that the sales volume has skyrocketed and sold hundreds or tens of millions of bottles. At least the name has definitely been promoted.

There are more than one billion people in the country, and the number of people covered by the Internet cafe game is no longer a small number, and it is more powerful than many TV stations with stars!

Deng Junhua was full of confidence: "It is absolutely true, there is no fraud! Although it is just a small competition, the promotion resources involved exceed our imagination!"

"According to my inference, e-sports competitions are still in their early stages. Even though there are already a lot of hundreds of thousands of existing viewers, everything is just in its infancy. In the future, it will cover millions, even tens of millions, or hundreds of millions of viewers. It’s possible!”

Hiss~

Several senior leaders attending the meeting took a deep breath.

They have a lot of experience, but they can't believe that a game competition can be so popular in the future.

A senior executive said in disbelief: "Are you kidding me?"

Deng Junhua showed the information in his hand: "The data is here, how can I joke? Moyu Company has already released the news that it will hold another Jingzhou Cup. I can't guarantee that it will be more, but it will definitely not be worse than the Internet Cafe Competition that just ended, and Based on the current popularity of discussions on the Internet and the popularity of the game "Gods and Gods" itself, even the same number is modest, and it is very possible to double it!"

Everyone was shocked by him.

According to the information, the number of people who watched the Internet cafe game for more than an hour was at least over 200,000. Regardless of the length of time, the number of people who watched the game was more than 500,000, and the number of people who knew the game was even higher.

Double it again?

Unimaginable.

In shock, the big boss repeatedly sighed: "I'm old, I'm old, I'm really out of touch with the times!"

"Ahua, if you invest money to sponsor a team to play games to promote our company according to your idea, how much do you expect it will help the sales of the company's products?"

Deng Junhua thought for a while and said: "The purpose of this promotion is to promote our company's brand among young people. To be honest, I know more about marketing. I can't guarantee the specific sales, but the old godfather These three words will definitely spread the word among young people!”

"If FTD can reach the finals or even win the Jingzhou Cup, millions of people will know and remember the brand Lao Gan Daddy in an instant!"

The top executives are all his relatives, and the big boss is also his father.

Deng Junhua didn't hold back at all and told the truth frankly.

In his heart, he felt that the company's strategy of promoting hot sauce to young people was unreliable. After all, how many young people would buy hot sauce when they go to the supermarket?

But it's not his turn to make the final decision on matters regarding corporate strategy.

It's just that the plans proposed by others are not reliable, and he feels that it is better to sponsor an e-sports team to be high-quality and low-cost.

FTD is very powerful, and sponsoring them to play games will be of great help in promoting the Lao Gan Daddy brand.

As long as FTD can get good results, the brand will definitely be promoted, and it will be known to more families. What if someone goes home and says he wants to eat Lao Gan Daddy brand chili sauce?

Wouldn’t sales also increase accordingly?

Link after link, it’s a chain reaction.

Deng Junhua continued: "As long as the brand is promoted, the families behind the audience will have another channel to understand us. Although I cannot guarantee sales, I would not laugh if I thought about it. So I think sponsoring a team to play games is A very good publicity programme.”

"The capital investment is small, and it is much more affordable than channels such as celebrity endorsements, TV ads, and movie ad placements. It covers a wide group of people and is definitely high-quality and low-priced!"

“If the sponsored team’s performance is good enough, the brand promotion effect will also be better!”

Thanks to book friend 20210421191614370 for the reward~

My physical condition has improved, and currently everything is normal except for a slight cough, a somewhat blocked nose and a strange smell from smoking.