Create a great era of e-sports

There was silence in the conference room.

Looking at the information in hand and listening to Deng Junhua's analysis, many leaders of Lao Gan Daddy have been tempted and feel that sponsoring a team is a good advertising solution.

The price is low, the effect is good, the investment is small, the output is large, it is amazing!

Everyone was staring at the big boss sitting at the top to see what advice he could give.

The big boss rubbed his chin in deep thought, constantly thinking about what Deng Junhua said.

After a few minutes, he asked a new question.

"According to your analysis, the better the team's performance, the better our brand promotion effect will be. So how should we ensure that the team's performance meets expectations? I read in the information that in the Internet cafe competition that has been held, FTD did not Didn’t win the championship.”

Deng Junhua said with a smile: "It is true, FTD is second, but you may not know that their results are not bad."

"The competition system of the Internet cafe competition organized by Moyu Company is to select experts from millions of player teams to enter the group stage. Finally, the champion will be determined through multiple battles. To reach second place, its strength is already very strong, not to mention the final In the final stage, we are actually only one step away from the championship, and the difference in strength is not big, so this team is actually very strong!"

"However, since the company sponsors them, it naturally hopes to have a better record!"

“So my idea is that if we want to ensure the effectiveness of this advertising plan, we must ensure the performance of the FTD team. We can appropriately increase investment to transform FTD from a fragmented player team to a team of players. A formalized team with a perfect organizational structure.”

"The staffing of the entire club is imitated in traditional sports events, funded by the company, to solve other difficulties such as personnel, equipment, venues, etc., so that players can concentrate on the game and improve their performance. This is of great benefit to us!"

"I have information here. A specialized e-sports club has appeared in Jingzhou. It was invested and constructed by a local real estate company. At the same time, the Jingzhou Cup is also sponsored by this company."

"It is reported that this e-sports club is equipped with dedicated training rooms, competition rooms, conference rooms, as well as team leaders, coaches, analysts, data scientists and other staff for team players. It is currently the most standardized e-sports club in the world."

"I think we can imitate his method and transform FTD into the same e-sports club. I have made two plans, please take a look."

Deng Junhua took out a few more documents and distributed them.

“First, follow the traditional sponsorship plan. Our company will sponsor the FTD team to participate in e-sports competitions, and require players to promote our company at the competition, including game ID plus the prefix of Lao Gan Daddy, unified company-customized team uniforms, Promotional materials, etc.”

"Second, increase investment and cooperate with FTD members. Using their professional knowledge and capabilities and our funds, the two parties will cooperate to establish a new e-sports club. The entire club will be fully formalized and organized. Both parties will operate together and promote the old e-sports club at the same time. Godfather brand.”

As soon as the two plans were announced, discussions broke out in the conference room.

Someone asked: "What is the difference between these two methods?"

"Of course there are differences." Deng Junhua explained: "According to my judgment, the e-sports industry cannot always be held one game after another. In the future, there will definitely be a combination of multiple games, and some rules and regulations of the games will become more and more important." To be fair, if the FTD team can have support, it will get better and better if it keeps going, and may even become the top team in the e-sports industry."

"And the disadvantages of the first method come out. The investment is small, but there will be big changes in the future. If you give up a team that may reach the top, the gain outweighs the loss. If you want to enter the e-sports industry in the future, the cost will be higher and higher."

“The second type is a large investment, but the investment is limited, but the advantage is that we can join the e-sports industry as early as possible, occupy a place in the early stage of the industry’s development, and as the industry develops, we will reap the dividends of development, and we can also own a A team that belongs to our company alone."

"From my personal point of view, the second method is the best and most cost-effective!"

As soon as the words fell, the conference room fell into discussion again.

A few minutes later, the big boss asked: "If you adopt the second option according to your idea, how should you do it?"

Deng Junhua said: "The first step is to set up a company and determine the shares of both parties. My suggestion is that we contribute money, FTD members contribute, and both parties share an 82/80 share, and jointly rent a venue in Jingzhou, the birthplace of e-sports, to establish a formal e-sports club. There, we can get in touch with any e-sports news immediately and have closer contact with Moyu Company. At the same time, I believe that when new e-sports clubs appear in the future, everyone will gather in Jingzhou, so that any News from the industry can be received immediately.”

"Secondly, determine the name of the club. I will discuss it with the FTD members. The team name will be changed to Lao Gan Dad, the English name is LGD. Gaming. The team icon, team uniforms and other team culture will be determined."

"Third, establish the team's organizational structure, recruit personnel, ensure logistics, ensure player training, and make the greatest efforts to improve the team's performance."

"Fourth, create a social account and establish an external publicity channel unique to the team to attract fans."

"Fifth, establish a youth training system to maintain fresh blood in the team."

"sixth,"

Deng Junhua talks eloquently.

Compared to the family business, he is actually more interested in the e-sports team.

In the past few days, he has been searching for relevant information on the Internet every day, and he has already had his own plan in mind on how to create an e-sports team.

At this time, when talking about it, everything should be explained clearly and clearly, from the team logo to the team uniforms, from the team name to the staffing.

The senior people in the conference room nodded repeatedly when they heard it. Even people who don't understand it can understand it clearly, and there will be nothing they don't understand at all.

After the entire set of plans was explained, Deng Junhua concluded.

"Of course, these are just some of my preliminary ideas. There will definitely be differences in the implementation of more specific things in the future. We can just revise them later. After all, we are just crossing the river by feeling the stones and taking our time."

"The above is all my plan. Chairman, what do you think?"

Deng Junhua sat down.

He has finished explaining the plan, and it depends on his father how to implement it.

Everyone's eyes were fixed on Lao Deng, who was in the first place. After pondering for a few seconds, Lao Deng said: "It's a very good idea. My opinion is that it can be implemented. What about you?"

"Seconded!"

"Seconded!"

"Seconded!"

Passed unanimously!

Lao Deng stood up and made his final conclusion: "Then it's decided. I will meet with the members of the FTD team in person tomorrow. The two parties will discuss the specific details of cooperation and establish an e-sports club!"