Entertainment Empire

In fact, an excellent advertisement can not only win the favor of the public, but also bring real profits to the product. When many netizens discussed the advertising space of Kongling, some people noticed that Kongling’s offline stores across the country are also obvious. It’s a little more lively than before!

As one netizen analyzed.

Because of the influence of Kongling's advertisement, all the male compatriots who are planning to propose marriage recently invariably choose the jewelry brand Kongling when choosing diamond rings for proposal, and what they pay for must be the one worn by Zhang Suining in Kongling's advertisement. The same diamond ring!

This is the advertising effect!

Kongling spent so much money to promote this advertisement, and invited Luo Xun and Zhang Suining to endorse it at a high price. The price of this diamond ring is certainly not beautiful, and the price is much higher than other diamond rings owned by Kongling. However, when proposing Everyone is quite willing to spend money on this kind of thing. What Kongling captures is exactly this kind of consumer psychology.

All of a sudden.

This diamond ring is selling like hotcakes!

Seeing this situation, colleagues from domestic and foreign jewelry companies are envious of the effect of Kongling's advertisement. From a commercial perspective, this diamond ring advertisement is a very successful type. From the creativity to the choice of spokesperson, everything is very suitable. , and some people directly attributed the success of this diamond ring to Zhang Suining’s happy smile the moment she put on the diamond ring.

A smile worth thousands of dollars!

Also benefiting from the influence of this diamond ring, several of the jewelry released by Kongling in the new quarter are selling better than before. This effect undoubtedly greatly exceeded Kongling's expectations. Kongling even specially gave Luo Xun and Luo Xun a special gift for this purpose. The two spokespersons Zhang Sui Ning each sent a thank you red envelope worth 20,000 yuan, which was intended to consolidate their cooperative relationship.

Even more interesting.

Some netizens also made some spoof pictures about Kongling’s popular diamond ring. The picture uses a refined photo of Kongling’s diamond ring as the main body to imitate the card mode in the popular Japanese comic “Yu-Gi-Oh!”, with a piece of golden text Photoshopped :

"Item: Ethereal Diamond Ring

Effect: This is the diamond ring Luo Xun chose when he proposed to Zhang Suining. It is a legendary marriage proposal artifact. Using this diamond ring will increase the success rate of proposing to the woman by 20%! "

"..."

The heat is everywhere.

The success of advertising is evident.

It is for this reason that some domestic brands are keen on finding celebrities to endorse them. If the male and female protagonists of the same set of advertisements are not Luo Xun and Zhang Suining, the effect will be greatly reduced.

There is no doubt about this!

Thanks to the success of this advertisement, Luo Xun's endorsement value suddenly increased. His personal advertising value has been affirmed by both inside and outside the industry in the Kongling advertisement, and Zhang Suining has also been recognized by Zhang Suining. , the latter’s profit is even greater than that of Luo Xun. After all, the protagonist of the marriage proposal advertisement is a woman, not a man. What’s more, when Zhang Sui Ning mouths “I do”, it is indeed easy to draw people into it. In a romantic situation...

Inside Huanyue Company.

Kong Shuang's phone rang frequently. More domestic brands wanted Luo Xun to endorse them. However, Luo Xun has always been very cautious and picky about accepting advertisements. This is a recognized thing in the industry, so although countless brands have taken the initiative Although Luo Xun offered him an olive branch, he never relented and seemed to be making a serious choice.

This makes Huanyue's senior executives very anxious!

The prices offered by these brands are so attractive!

Also affected is Armani. When Armani's sales department recently counted sales, they were surprised to find that one of their old suits suddenly sold better than before. Only after taking a closer look did it become clear why.

Luo Xun is the spokesperson for this suit!

This discovery was immediately reported to Armani's senior management. Also reported to Armani's senior management was the rumor that Versace wanted to invite Luo Xun for business cooperation.

Now Armani can't sit still!

As one of the world's top clothing brands, Armani's biggest competitor is Versace. The antagonistic relationship between the two brands is similar to KFC and McDonald's, or Pepsi and Coca-Cola. They are mortal business enemies!

Now the value of Luoxun advertising has greatly increased!

Armani's senior officials stationed in the Huaxia District were reluctant to let Luo Xun fall into the arms of his rival. Even if it was just a rumor, it might even be false news deliberately released by Huanyue to make Armani's people nervous. Armani had no choice but to take the bait, because Armani gambled Sorry, if this news is true and Luo Xun really falls into the arms of Versace, then Armani will definitely become a joke in the industry!

"Increase the level of cooperation!"

Armani made a decision immediately.

They also realized that the endorsement level of Luo Xun's cooperation with Armani was too low and was no longer worthy of Luo Xun's current status. You must know that Luo Xun's value increased not only because of Kongling's advertisement, but also because of Luo Xun's success this year with " "Crazy Stone" is about to make a gorgeous return!

He has returned to the front line!

And you can enter the real front line at any time!

Under such circumstances, just asking the other party to endorse Armani's single suit is indeed overkill. Therefore, Xie Feng, Armani's leader stationed in Yanjing, personally met with Luo Xun, even though Luo Xun's endorsement of single suit has not officially expired.

This surprised Luo Xun.

He knew very well that Versace never came to him to discuss cooperation. The so-called "Versace asked Luo Xun to endorse" was just a smoke bomb released by Huanyue or Sister Hong. In the end, he did not expect that Armani people would be so nervous and hurriedly sent Xie Feng to him. Came over.

Of course he won't explain.

Sister Hong's operation did benefit her, so there is no need to explain this kind of thing clearly. I believe Armani probably won't care too much about the truth of this rumor. It's just that she would rather believe it than not. Because the level of cooperation between her and Armani is indeed time to upgrade. The smoke bomb about "Versace" is just a kind reminder from Sister Hong to Armani.

Xie Feng and Luo Xun are still familiar with each other.

At the beginning, Luo Xun was determined to leave and concentrate on acting in drama for two years. Many people in the circle thought that Armani would abandon Luo Xun because of this. Of course, there were also such voices from Armani's senior executives. It was Xie Feng, an Armani senior executive, who communicated with the Chinese representative of Armani and insisted on retaining the cooperation with Luo Xun, which led to the cooperation between Luo Xun and Armani to this day.

So the two met again.

They talked happily with each other.

This time, Xie Feng brought the endorsement of a series of Armani brands. The endorsement level of a series is undoubtedly a level higher than the endorsement of a single brand. The next level up is the endorsement of a sub-line. Armani's sub-line endorsement is at the EA or GA level, and Luo Xun can't get it unless he is at the first-line level. Therefore, Luo Xun and Huanyue reached a consensus with Xie Feng, and both parties decided to sign an endorsement of a series of Armani clothing in the near future.