Entertainment Empire

After Xie Feng left.

Kong Shuang looked at Mu Yunhong, who was also participating in the negotiations with the brand today, and said with admiration: "Sister Hong's strategy is right. Armani took action immediately. I really didn't expect this."

"hehe."

Mu Yunhong smiled faintly: "What Armani cares about most is not Luo Xun, the spokesperson. The brand's single spokesperson is insignificant to the brand. What they really care about is the face of their brand. If Luo Xun invests With Versace’s embrace, where do they want to put their face? Isn’t this equivalent to announcing to the industry that they have lost to Versace in this round of competition?”

Kong Shuang nodded.

Mu Yunhong added: "Actually, this is not a very clever method. The fire of "Crazy Stone" brought Luo Xun back to the front line, and it coincided with the fire of Ethereal's advertising. Luo Xun's advertising value increased rapidly. Even without such a If it comes out, they will eventually take the initiative to improve Luo Xun’s endorsement level, it’s just a matter of time.”

"It's different now."

Kong Shuang smiled: "After winning Armani's series of endorsements, Luo Xun's increase is not only the endorsement fee, but also the threshold for him to accept other endorsements in the future. I have to see if I can help Luo Xun get new first-line brand endorsements. It's necessary When the time comes, I’m afraid Sister Hong will have to come forward.”

"no problem."

Mu Yunhong nodded.

It is indeed time for Luo Xun to accept new endorsements, such as Kongling and Armani. Two endorsements are too few for Luo Xun, but this is not an easy task. Although Luo Xun has been contacted by many endorsements recently, Huanyue's senior management is also very jealous. However, both Mu Yunhong and Luo Xun chose to shelve these endorsement requests for the time being.

The reason is very simple.

These brands are not graded enough.

If Luo Xun engages in a large number of such endorsements, if something happens, don't expect to appear on the cover of a secondary line advertisement for a first-line brand like Armani in the future. I'm afraid Kongling will choose not to renew the contract with Luo Xun in the future because of this. We must know that there are risks when celebrities accept endorsements. Celebrity scandals will affect the brand, and brand scandals will also affect the celebrities!

Let’s use a simple analogy.

A celebrity endorses a certain food brand, but during the endorsement period, the food was exposed to a scandal involving too many additives, and was subject to commercial penalties from relevant departments. The celebrity's credibility will be questioned.

In the entertainment industry.

This kind of thing happens all the time.

However, it is not easy to find artists for brand endorsements with sufficient weight. For example, endorsements at the level of Kong Ling are more often than not done by a group of quasi-front-line or even top-tier people competing. Some people even go so far as to break their heads and perform tricks within the circle and even in front of fans. Style tearing.

This is the charm of high-quality resources!

That's why Kong Shuang said that she would help Luo Xun get this kind of first-line endorsement in the near future. It's not that easy to wait for this kind of endorsement to come to your door. Unless you really reach that point, many high-quality resources will not take the initiative. Extending an olive branch.

Luo Xun said nothing.

But he also understands this truth.

He himself is the most obvious example. Armani's endorsement level was slowly raised from the lowest brand friend, while the endorsement of Ethereal was obtained in a more tricky way. Without the relationship of the little princess Ethereal, this Endorsement is not my turn at all.

It can be seen from this.

How scarce are top resources.

If you can meet and win the best, don't force it if you can't win. After all, you still have to improve your own value and your own height. As for the brand image fit, it is another issue to consider.

…

Armani and Huanyue discussed the cooperation intention of series endorsement, and then announced the news. It was the first time to crush the rumors that Versace was preparing to intercept Hu Luoxun. This naturally triggered a series of discussions in the fashion circle and even the entertainment circle.

"Has Luo Xun's endorsement been upgraded?"

"He has been really prosperous recently. "Crazy Stone" became a hit, he made a gorgeous comeback, and he filmed an ethereal commercial with Zhang Sui Ning that was very popular. Now he has upgraded his endorsement level with Armani. It seems that in the future, non-first-line brands will I’m sorry to ask him to speak for me.”

"How many people are envious of him."

"The endorsement fees for these brands are sky-high. Even top-tier artists like Huang Xiaoming and Deng Chao can't afford two top-tier endorsements. However, in recent years, more and more top-tier brands have entered China. , there will be more resources for everyone to compete with, which is a great news for the circle.”

"Luo Xun is really popular now."

"Being able to cooperate with Zhang Sui Ning, one of the top four female actors, already shows a lot of problems. It is impossible for Tian Guang to let Zhang Sui Ning cooperate with an artist of too low a level. But I remember that Luo Xun was also an artist from Tian Guang back then, right?"

"It's so bright that I cry to death."

"Luo Xun is now a rising fashion star in the endorsement market, and he has very few endorsements, which will give him an advantage when competing with other celebrities for endorsements."

"..."

While all parties were discussing.

Hunan Satellite TV's Luo Nan was delighted.

When Luo Xun was first invited to participate in "We Got Married", Luo Xun's popularity was not as good as before, and he was still actively seeking to return. He even had to rely on He Jiong's relationship to get on "Happy Camp", but the new show had not officially started yet. After recording, the ethereal commercial that Luo Xun and Zhang Suining collaborated on became a hit!

Not only that.

Luo Xun's movie "Crazy Stone" also ushered in a big hit. Today, there is more news about Luo Xun's Armani endorsement upgrade. This series of popularity, the program "We Got Married" can obviously take advantage of it!

Hunan TV is...

taking a huge advantage!

With such unique conditions, it is hard for Luo Xun and Zhang Suining to cooperate in recording "We Got Married" and it will be popular. Recently, I am afraid that just releasing some rumors about the new program is enough for people in the circle to discuss for three days and three nights!

No, no, no, I have to endure it.

Ronan suppressed the impulse in his heart. The first episode of "We Got Married" invited a total of three pairs of male and female stars. The combination of Luo Xun and Zhang Suining is the finale and cannot be released casually.

In fact.

In order to match the level of Luo Xun and Zhang Suining, the other two pairs of guests invited by Ronan are also quite important, which also represents his greater ambition for the future of the program.

"Luo Xun..."

Ronan felt that Luo Xun was not simple. He originally guessed that Luo Xun had the support of some big boss behind him, but now it seems that in addition to the support of the big boss, Luo Xun's own ability is also very strong-

This ability.

Includes more than just variety show ability.

This person must build a good relationship. In the future, the limit of this person in the entertainment industry may be a super first-line star who is hard to find.

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