Entertainment Empire

“He is an Armani spokesperson?”

"He also endorsed Rolex for a year?"

"In short, regardless of whether his works are popular or not, there is no problem with this commercial appeal. We must win over such high-quality stars. Let's see if we can let him be our brand spokesperson!"

"I want this person's information!"

"Investigate all his circumstances!"

"Immediately include him in the consideration of our Huaxia spokesperson. At the same time, pay attention to whether several of our competitor brands have any intention of wooing him. If so, we must pay attention to it."

"..."

As mentioned earlier, with the development of China's economy, the Eastern Dragon is slowly awakening. Therefore, European and American high-end luxury circles have entered the Chinese market in batches in the past two years. The so-called first-line endorsement is not like Luo Xun when he was just popular. It was so difficult to win. In the past, there were more monks and less meat. Now that there is more meat, it is easier for the monks to divide it.

But in fact.

High-end luxury products are also divided into levels. Those super first-line endorsement markets that are no less than or even higher than Armani are still very competitive, so every endorsement will be considered very carefully, and Luo Xun is in both categories. Eleven's performance has caused shock, and several brands such as LV have included Luo Xun in their business inspections.

This means...

Luo Xun is back in the mainstream!

It's ridiculous to say that Luo Xun's deviation from the mainstream is an insider's view, and Luo Xun's return to the mainstream is also an insider's view. For Luo Xun, he has always been himself and has not changed. Therefore, Luo Xun's performance on Double Eleven The changes caused by it were taken lightly, but when Kong Shuang showed Luo Xun a list of endorsement brands that he might be involved with, Luo Xun gave one of the invitations that was a good one a hard "X".

"Is this DG?"

Kong Shuang looked at Luo Xun strangely.

Luo Xun, who knew the virtues of this brand in his previous life, shrugged and said that he would never cooperate with this brand, and there was no further explanation. Kong Shuang did not continue to ask Luo Xun's reasons, because among the brands that extended an olive branch to Luo Xun, dg is nothing.

All she had to do was remember Luo Xun's words.

However, her inner guess was that the top management of the brand had offended Luo Xun in some way. Luo Xun often participated in business activities and had contact with some business bosses. Luo Xun had specifically communicated with these people about what Kong Shuang also did. It's unclear, after all, she doesn't follow Luo Xun all the time.

Finally in the brand list.

Kong Shuang drew a circle for Prada. This is a proper first-line endorsement. The conditions given are also good. You can make contact first. If both parties are satisfied with the conditions, you can sign a contract...

Although Kong Shuang likes Prada very much.

But it was not Kong Shuang's selfish motives for arranging Luo Xun to contact this endorsement first, but she really felt that the quality of the endorsement was good. Although the contract offered by the other party was not the highest, you must know that Luo Xun and Armani's GA series cooperation was also in I successfully upgraded after being an endorser for many years. At the beginning, everyone was not familiar with me, so I had to make more contacts.

It is worth mentioning.

There were also cosmetics brands that contacted Luo Xun, but Kong Shuang was not sure whether Luo Xun was interested in these brands, so he asked Luo Xun, but Luo Xun smiled and said: "If the conditions are right, of course I can take it."

"Aren't you afraid of people gossiping?"

"It's not like I'm endorsing sanitary napkins."

Luo Xun smiled faintly and said that later international cosmetics shoots used male stars on a large scale because male stars were indeed harmful enough to female customers, and may be more attractive to female customers than female stars. Luo Xun did not have so many worldly prejudices. So what if he is endorsing cosmetics? Doesn’t he have to wear makeup when filming and participating in programs? It doesn’t matter whether he is a mother or not. The lighting in these situations is very strong. If he doesn’t wear makeup, the final effect will be very hurtful.

"OK."

With Luo Xun's words, Kong Shuang is probably on track. She has a work target and is ready to help Luo Xun get ten endorsements, unlike other front-line people who enjoy being endorsed by three or two luxury brands. Celebrities are different. Luo Xun's ability to bring goods is terrifying, as well as his endorsement reputation and sense of endorsement, so Luo Xun is fully capable of achieving first-hand luxury endorsements.

No discount at all!

Suddenly remembering that Luo Xun's movie will be held next year, Kong Shuang said with some worry: "Is your movie reliable? It seems to be called "Slaying the Wolf 2". It is said that I originally planned to change the name, but in the end after much discussion, I decided to use the original one. The name makes me a little worried about the quality of the movie..."

“The quality is okay.”

Luo Xun thought for a while and said: "Are you worried that the failure of the movie will affect my commercial value? Firstly, I am a supporting role after all. Secondly, the team for this movie is considered to be the best in Hong Kong, and the failure rate is relatively low. The most important thing is , I am confident in my character creation.”

"That's good."

Kong Shuang nodded.

A star's business contract is very realistic and real. If Luo Xun's reputation declines, or his movie performs poorly, his endorsement and advertising fees will fluctuate immediately.

Relatively.

After a celebrity signs an endorsement contract with a brand, if he or she wins a significant award during the endorsement process or his work becomes a hit, he or she will often ask for a price increase as compensation. If the brand is not happy, the celebrity's agency will directly contact the celebrity. The brand proposes to terminate the contract. If a celebrity suddenly becomes famous, he will not worry about the opportunity to make money. The liquidated damages are often not painful to pay.

In the circle.

This is the norm.

However, Luo Xun is consistent. The amount of money he signed for the endorsement was how much, and no matter how popular it was afterwards, it would still be how much, and there would never be a temporary price increase. The brands he has worked with are aware of this, which is another reason why Luo Xun is in high demand in the endorsement circle.

After the Double Eleven.

Data statistics are being done everywhere. Among them, the more authoritative and famous platform "First Financial Daily" released the Double Eleven business performance rankings of domestic entertainment stars, among which Luo Xun's data ranked first!

This data is very complicated.

It includes the sales volume of the endorsed brand, the amount of communication, the spread of Weibo, and the brand feedback, etc. Among the stars on the list, Luo Xun has the least endorsements, but each of his brands has a good weight, so even if his Weibo forwarding data is much lower than other stars, it still does not prevent him from winning the championship without pressure!

Yesterday.

Kong Shuang asked Luo Xun what to do if "SPL 2" does not perform well. In fact, Luo Xun was thinking that after the movie became popular, would his endorsement fee have to rise?

Ten places.

First come, first served.

It's just a bargain for Armani. The role of the thug in a suit is a walking advertisement. Maybe after watching this movie, Armani will give Luo Xun a big red envelope. The reason for mentioning this movie at this time is that the partial promotion of "SPL 2" has already begun.