Entertainment Empire

Movie promotion usually starts well in advance, but the initial promotion is usually small and small, such as releasing some performance highlights from the filming scene, or personal interviews with some actors, etc., not even a trailer. The kind that is thrown out, so it does not require the participation of the actors themselves. It is basically pre-recorded promotional content.

but……

The beginning of publicity often indicates that a movie is on the schedule. As far as Luo Xun received the notice from the crew, the movie is scheduled to be released after the Spring Festival, because cinemas are more busy around the Spring Festival, and tickets are easier to sell. Otherwise, Why do Xing Ye and others keep aiming at the Spring Festival stalls?

To this.

Fans of the actors who participated in this movie have already begun to look forward to it eagerly. Fans of Luo Xun naturally have expectations as well. However, because Luo Xun plays a supporting role in the movie, the popularity cannot be said to be huge. , as fans of actors, after all, everyone still looks forward to TV series or movies starring Luo Xun instead of just being satisfied with the satisfaction that a supporting role can provide.

In contrast.

Luo Xun has become a hot commodity in the endorsement market by virtue of his ability to carry goods during Double Eleven and the commercial value performance announced by China Business News. He is full of vitality and seems to be making great progress——

Within two weeks.

After continuous discussions, Kong Shuang helped Luo Xun negotiate the first new endorsement title, the No. 1 perfume spokesperson for Chanel’s latest series. The Chinese name of this brand is:

Chanel!

The news was officially announced at two o'clock in the morning that day, and Luo Xun became the first male member of Chanel's Chinese family. As a result, a thousand bottles of Chanel No. 1 perfume went online in the Chinese online Chanel flagship store.

Explode instantly!

This is the first time Chanel has used a Chinese male star. The effect was completely unexpected. Therefore, Chanel held a meeting to discuss Luo Xun's proposal to become a brand spokesperson for the first time. You must know that endorsing a product and endorsing a brand are two completely different things. concept!

Word spread throughout the industry.

The endorsement market is really on its knees. Luo Xun’s ability to sell goods is indeed hard-core. In other words, Luo Xun’s fans’ purchasing power is very amazing. It can be imagined that his fan base is basically composed of urban young men and women, white-collar workers, and students who are close to adulthood. This group is basically the group that every luxury jewelry brand values ​​the most, so Luo Xun’s value is completely within reach of these brands!

All of a sudden.

Inside Luo Xun's studio, everyone was talking about this matter. In Luo Xun's own memory, the first male product spokesperson for Chanel in his previous life should have been Brother Hu. However, due to the difference in time, Hu was the spokesperson for the fifth generation. No. perfume.

Immediately afterwards.

Luo Xun's endorsement of Chanel perfume greatly stimulated several other brands that were in contact with Luo Xun, and they began to talk to Luo Xun's Kong Shuang about the possibility of cooperation. In the end, Kong Shuang chose LV among several brands of the same type. Cooperation case with close friends.

Not because of its fame.

But because so far in China, only Wang Jiawei of Xiangjiang has won this title. If Luo Xun wins it, it will be very effective in improving his personal brand. You must know that cooperation between top celebrities and actors is always mutually beneficial. of.

So far.

Luo Xun has already cooperated with five front-line brands in the nature of endorsement, namely Coca-Cola, LV, Chanel and the longest-lasting cooperation with Kongling and Armani.

in.

The Rolex watch that Luo Xun originally signed is missing because the contract has expired and there is no renewal. After all, the year he signed it was only for one year——

Not every endorsement is long-term.

Some brands will change their cooperating artists every year or so. This is normal. It is not that the popularity of the star itself has declined, it is purely to maintain a sense of freshness.

So this way.

Luo Xun only has five endorsements left. Kong Shuang is still slowly identifying these five endorsements. Judging from this pace, Luo Xun will probably soon become the most valuable celebrity in the endorsement market in mainland China. This is true. Kong Shuang had never thought of it before!

But think back carefully.

If Luo Xun had not always cherished feathers in his early years, there was basically no shady material on the entire network, and he had always been careful and prudent about endorsements, he would not have the top status in the endorsement circle today. It can only be said that Luo Xun's layout was early It started many years ago. This Double Eleven outbreak may seem accidental, but it is actually inevitable!

In Luo Xun's impression.

The handsome guy Chen Kun in his previous life followed a similar path to him. Even though Chen Kun did charity work and stopped filming for many years, his endorsements were very important. He has reached another peak besides his acting career!

And now.

Luo Xun's ability to attract money in the endorsement market has reached the peak of his side business, and it is a side business that all artists with idol attributes are involved in. How many people are drooling with envy!

The endorsement market is booming.

Magazines are indispensable.

Soon, Luo Xun's still photos frequently appeared on the cover headlines of the five major domestic magazines. Basically, all the top domestic photographers have collaborated with Luo Xun. This is a summary of Double Eleven and also an evaluation of the endorsement value. The consolidation can be regarded as establishing an external standard for Luo Xun.

also.

"Entertainment Citizen", known as the exclusive magazine for insiders, also introduced Luo Xun's current situation and concluded: "The journey to break into movies has begun. If Luo Xun's movie career goes smoothly, his future will be better than that of any actor of his generation in China." All are bright.”

Yes.

Double Eleven proved that Luo Xun can retain his popularity without filming TV series. Once his movies take off, Luo Xun will no longer have any shortcomings as an actor!

Traffic, he has it!

Awesome, he has it!

He has acting skills!

But "Entertainment Citizen" makes it easy. Old people who have been in this industry for many years also know very well that Luo Xun's desire to break through the shackles of movies is not as easy as imagined. Box office appeal is comparable to ratings appeal. So precious!

Is Luo Xun going to act in a movie?

No, he wants to act in a movie. He has no shortage of money and resources. However, box office appeal is hard to predict. It’s not that your TV series will become popular if you make a movie with high ratings. Sometimes, your advantages in the TV industry will make you popular. It becomes your disadvantage when acting in movies, so in the final analysis, what Luo Xun needs is to become a movie actor with box office appeal!

Get that far.

He is successful.

To achieve this goal, it is not enough to follow Zhou Xingchi, and it is not enough to play supporting roles. This is a long-term process. What Luo Xun needs is to prove himself with more than one movie, as he has shown in the TV industry That way you will be invincible.