Entertainment Unlimited

In a mature movie environment, a new movie wants to gain more attention and make the audience consciously enter the cinema.

In addition to the movie itself, the overall promotion of all aspects of the film in the early, middle and late stages is also very important.

If a bad movie is well promoted and lures people to the cinema in the early stages, it may gross over 100 million in a few days.

But for a good movie, due to poor promotion, no one paid attention to it for half a month after its release, and eventually it lost money and failed... There are countless examples of the smell of wine and the fear of dark alleys.

Looking back at the history of [Huaying Media], especially in the past ten years, it has experienced a stage of rapid development in the Chinese film industry, and film promotion has gradually been formalized and industrialized. It can be said that Huaying Media has always been at the forefront of the country in this regard.

An era where entertainment comes first.

Bai Ge has always had a clear positioning of herself and a clear division of labor with her husband. Wei Heng is the director and is responsible for creation; she is a businesswoman, who wants to go public for her company and make money by investing in movies.

Therefore, through a series of operational methods, she can use this marketing idea to amplify her own advantages, increase her popularity, and generate more revenue for the film, without any ideological baggage of being an "artist".

What is the promotional selling point of a movie, how to formulate a promotion strategy around it, jointly build momentum online and offline, and take into account the intensity to achieve the best communication effect.

Coupled with [Huaying Media]'s unique resource conditions in the industry, Baige's core planning team is both quick and effective from response to execution.

"This winter, meet love."

——This is the officially revised promotional slogan after the movie theme song was determined.

The theme of the premiere runs all the way through, appearing in theater posters, movie trailers, social platform hashtags, recommended copywriting on the homepages of major video websites... and so on.

The media and celebrities cooperated, and then leveraged TV program resources; "meeting" was once used as a keyword, and along with the movie, it achieved sweeping publicity.

Normally, the four major movie schedules are roughly divided into Spring Festival, summer vacation, National Day and Lunar New Year schedules; the Lunar New Year schedule is the three days of New Year's Day, including the previous Christmas schedule, which is December 24th and 25th, and continues until January of the next year.

number 3.

"So Close, So Far" is scheduled to be released on December 8, the day of the "Heavy Snow" solar term.

Although the romance film genre has a wide audience, for a small-budget production and a bold attempt by an unknown new director and young actors, [Huaying Media] invested in such high-profile publicity, which really whetted the appetite and attracted viewers from all walks of life.

…

Friday is the first day of screening.

The weather seems to be in harmony with the situation. At six or seven o'clock in the evening, the first snow unexpectedly fell.

It is eloquent, small and pure, like pear petals blowing all over the ground; caught in the hand, it dissolves people's fatigue for a week and awakens the romantic fantasy of love deep in their hearts.

Many couples came to the cinema, as well as young white-collar workers looking for a place to relax after get off work on weekends.

Five minutes before the main film started, the theater went dark, and advertisements were playing in rotation on the big screen; no one paid attention to the corner of the last row, and the two of them quietly sat down.

One of the girls with short hair was wearing a mask and a wide-brimmed fisherman's hat, with her entire face completely blocked.

Even if the light is on, it is difficult to recognize it without looking at the details. This is actually Luo Ning, the most popular "sexy little diva" among the "four little divas" who just released a new EP at the beginning of the month!

"It's so exciting..."

Luo Ning lowered her voice, took the popcorn held by her best friend next to her, and moved her body, lowering it slightly.

Luo Ning became so popular after his debut that he forgot the last time he went to a movie theater.

If she hadn't been under a lot of pressure to post her hair a while ago, her best friend Qianqian had been accompanying her to relieve her anxiety, and she would have been somewhat relaxed.

According to her normal temperament, she would never run around with her best friend who likes to feel sad about spring and autumn to watch some comedy and romance movie just because it's snowing.

She doesn't believe in love.

At least for now, earning bread makes her feel more secure than having a boyfriend.

"Shh...it's about to begin."

Hua Qianqian is Luo Ning's high school classmate. Her family is in Lancheng, Longzhou. They are both from the northwest. They were admitted to the university together in Beijing. After graduation, Luo Ning signed a record label. Qianqian is now a dance teacher in a training institution, teaching children to dance.

Latin.

At the beginning of the film, the title appeared on the screen: "So Close, So Far".

Hua Qianqian is a die-hard fan of the original comics. She has liked the original cartoonists for a long time. She has tried to make ends meet many times, but Luo Ning is naturally rebellious. The more she presses her head, the less she listens.

At this moment, she was enjoying herself with a mouthful of Coke and popcorn in her hand. However, after only ten minutes of seeing each other, she couldn't help but groaned, covered her mouth and complained: "How could such a coincidence come from in reality...

"

A girl's manga?

It’s okay for junior high school students to love watching it, but it’s also understandable for eighteen-year-olds to believe it!

But you are in your mid-twenties...

Hua Qianqian turned her head and glared at her, then typed four big words on her phone: "Watch movies in a civilized manner."

"..."

Luo Ning shrugged, tugged on his hat, and gestured to shut up, An Jing said no more.

The chance encounters at the beginning and the slightly deliberate camera design may seem artificial in her eyes, and the word "fate" is also quite vague.

But then I think about it, isn’t it just because the reality is so bad that people read, listen to music, play games and watch movies... Even a short escape or a temporary sinking, isn’t it an effective relief and comfort?

The various emotional values ​​that various works of art can bring are not the most precious.

Luo Ning suddenly felt disgusted with the self-righteous look he had just shown. He glanced at Qianqian beside him, sat up straight, and planned to continue seriously with her.

Halfway through the movie, a turning point finally occurred.

Falling in love and getting along, quarreling and making up, and then breaking up... Hey, it's finally a bit interesting!

Right, this is love for the general public, a process that everyone will experience.

The light comedy became a little sad, and the piano accompaniment of the interlude set off the atmosphere perfectly.

Luo Ning held her chin, unknowingly immersed in the music and plot, unable to guess the ending of the story...

Life is full of coincidences, and one day two parallel lines will intersect.

The hero and heroine meet again after many years, and meet again in an indescribable way.

The two were walking slowly, and suddenly the indifferent piano melody sounded again - the lyrics of the theme song appeared at the bottom of the screen.

The independent and clear voice struck people's hearts directly, and the first sentence made the entire theater gradually fall into silence.

"Hearing the departure of winter

I woke up in a certain month of a certain year

…”

The beginning and end of the film echo each other.

The male and female protagonists chatted easily. When they separated, they made a painful decision and gritted their teeth: "I will definitely live a better life than you!"

I even imagined and rehearsed the scene of meeting again countless times, how to play my new and disdainful attitude... However, at this moment of reunion, I was relieved.

Is it loneliness or unwillingness to lose?

Or is it happiness that only dares to collect and dare not think of; or is it true growth and deep reluctance to forgive each other...

Luo Ning's movements were frozen, and his mind was blank.

She couldn't find any adjectives for the first chorus. If she wanted to express her intuitive feelings, it seemed that the most painful thing in the world must be that she never tried her best to love.

"Whoever I meet, what kind of dialogue will there be?"

The person I am waiting for, how far in the future is he?

I hear the wind coming from the subway and the sea of ​​people

I stood in line holding the number plate of love

…”

The last few frames return to the places where the two missed each other.

They firmly believed in each other, and it was an instant burst of passion that made them meet.

Such certainty is beautiful, but uncertainty is even more beautiful.

"I fly forward, flying across a sea of ​​time

We have also been hurt in love

I looked at the road, the entrance to the dream was a bit narrow

it's a beautiful accident, that I met you

…”

Some girls in the front row were in tears, leaning on their boyfriend's shoulders, while rustling sounds kept coming from around them.

"I'm in emo mode. I promised you a romantic comedy! Why do I feel like crying when I hear it?"

"Don't you think this song has elevated the movie? It has definitely taken it to a higher level."

"Did you bring tissues..."

"Whose song is this? You want to break my defense, right?"

"I can't tell, he must be a newcomer."

…

The movie slowly came to an end as the theme song ended; the real and false sounds were switched, and the last line of singing was like a shot straight into Luo Ning's heart!

She had mixed feelings.

I was particularly shocked and had an unspeakable sourness...

The filming behind-the-scenes were playing in the upper corner of the screen, and the audience had barely left the scene. Luo Ning stared at the scrolling subtitles, not wanting to miss a single line including the staff information, until——

[Interlude/theme song: "Meet"]

[Singer: Yu Feiwan]

[Lyrics/Production: Dongli]

[Special thanks to: [Nine Songs] Music Studio]

Hua Qianqian's eyes were swollen, she sniffed and murmured about the plot: "Do you think they were together later?"

Luo Ning frowned and turned a deaf ear.

After regaining consciousness, he took out his cell phone, dialed his manager Kong Xuan directly, and asked:

"Who is Dongli?!"

----------

PS: The recent lag is a big headache.

The eight words in the previous chapter, "Only about martial arts and not about martial arts," basically sum up a certain author's highest understanding of "pretending", but this is obviously very contradictory to the entertainment article's emphasis on entertainment. How can it be enjoyable without the people who want to enjoy it?

.

So I have to fine-tune the design, but I don’t want it to go against my will. It would be meaningless if what I like turns out to be painful.

Keep scrolling, please collect and support! If you have any good suggestions, tell me (Qing Mimi