Entertainment Unlimited
Chapter 70 Big Red Packet
On the first day of the movie's release, the full version of the theme song "Meet" was officially launched on the entire Internet and on various music platforms.
Before the recording, Yu Feiwan's manager Jiao Lei predicted that the song would become an instant hit when the movie was released, and this was definitely the best opportunity for Yu Feiwan to stand out.
She tried her best and used all the connections around her, including licking her face to exert the brand influence of [Huaying Media] and various public relations...
In the end, we won the recommendation resources on the homepage of three major music software for "Meet".
You must know that [Dafeng Entertainment] is just an entertainment company that does not slip through the cracks.
Except for the first half of the year, "First Brother" Xu Ruiyang had a drama that became very popular. At that time, the production company spent a lot of money on him, but unfortunately he bumped into [Dream5], which released a new album at the same time, and was rubbed against him.
After that, looking at the whole company, it was only Yu Fei who received such publicity treatment.
Fortunately, the emperor paid off his hard work.
That night, Jiao Lei went to see the premiere. When she came back, just after midnight, she couldn't hold back anymore and opened the Kyushu Music New Song Chart.
She crossed her hands in a prayer gesture and kept refreshing; in less than ten minutes, the number of downloads of "Meet" exploded, and it was about to exceed 100,000!
Jiao Lei's palms were sweating as she edited the message excitedly and prepared to send it to Yu Feiwan.
…
When she received the message from her manager, Yu Feiwan was lying on the bedside of the small loft, happily flipping through the comments section of the new song.
"It hurts, it hurts too much."
"The lyrics are so touching, so decisive!"
"I'm standing in line holding love's number plate. I hope no one will jump in line next time!"
"Hahaha, upstairs, no heartbroken puppies allowed at night!"
"I am warming wine and waiting for old friends in my memories."
"Just came out of the cinema, check in!"
"This person is like a rainbow. When you meet someone, you will know there is one. The title of the song will win."
"Listening to this song gives me a warm resonance. Thinking that maybe someone is waiting for me at this moment, I suddenly feel full of expectations for the future."
"I used to go around the entire campus just to catch a glimpse of you... Now I say it's good to be single, but I still fall silent when I see two people."
…
Thanks to the blessing of the theme song "Meet", the movie promotional video quickly exceeded one million views.
Yu Feiwan browsed through the bullet screens, the corners of his mouth slightly raised unconsciously.
The meaning of this song is extraordinary. In addition to the movie scenes, there are also scenes of her singing alone in the promotional video, which Jiang Ye fought for for her.
This is a special commemoration.
Yu Feiwan picked up a book from the bedside table and opened several pieces of music sheet inside——
It was used during practice when she went to the courtyard to audition for the first time on that rainy day. She casually drew a crescent moon next to the song title notes.
A careful collection that no one knows, like a secret code, is her way of expressing gratitude, and it is also a story that only belongs to her and him.
…
Three days later, [Huaying Media] headquarters.
In the conference hall, everyone from the boss Bai Ge to the film's creative team, directors, producers...everyone was beaming with joy and smiling.
"So Close, So Far" has achieved a typical small gain, low cost and high return; not only did the box office exceed expectations, major theaters also increased their film schedules.
The online reputation includes a certain rating, especially in the niche category of literary and romantic films, which has a perfect score of 8.1 out of 10. Even the creators seem a bit "flattered".
"It's sad but fearless. The screenwriting and soundtrack have some ingenuity in it."
"Maybe everyone feels the loneliness of being trapped in a concrete city and the desire to be loved!"
"The struggle and antagonism between love and life, ideals and reality is well expressed."
"I am a fan of the original work. After all, the feeling of the comic is so beautiful, I was worried that it would be ruined, but fortunately it was not! The director's design is very warm, and the ending song is the best, it is very resonant! It completely fits the original idea."
"Although the beginning is a little overstuffed and the plot is cliché, the ending is handled very well, and the theme song is a big plus! It elevates the overall artistic conception."
"When I listened to the song, I thought it was a MV, but I didn't expect it to be a movie that is currently being released. It scored 7.8. Romance movies in recent years have become worse and worse. This one is okay."
"..."
New director Zeng Min, who was originally most worried about box office failure, has been paying attention to the follow-up feedback of the work.
Most netizens spoke highly of the theme song more than the movie itself. Many passers-by even heard the song first and watched the MV clip before they were curious about the cinema they bought tickets for.
Whether she praises the soundtrack for adding points to the movie, or says that the theme song drives the box office success, she understands all of this.
After listening to the demo of "Meet" for the first time, Zeng Min was moved to tears. She felt very lucky and grateful to use this song as the theme song for her directorial debut.
Because both the tone of the song and the way the singer interprets it are in line with the direction of the plot, and can also make the audience's emotions extend infinitely and have a long aftertaste, rather than just ending with a explosive point and leaving the scene shaken to the core.
She remembered the name "Dongli" and identified the [Nine Songs] music studio, secretly looking forward to her next work and her collaboration with him.
"Everyone has been working hard recently." Baige affirmed the work before the release with a smile.
Regarding the information about [Nine Songs] Music Studio and Dongli, at Jiang Ye's request, she did not disclose it to anyone, and no one even knew about it within her own company.
The producer reported on the later publicity arrangements. In addition to maintaining good reputation, we must also continue to carry out in-depth promotion.
For example, accepting interviews with radio stations and magazines; disclosing Easter egg content, releasing creative materials, as well as some film critic articles and box office tracking reports.
After the movie is released, especially one to two weeks after the release, it is undergoing market testing. This is a crucial time point for publicity.
"For the original book signing, we will join forces with the publishing house to hold another event." The producer proposed excitedly, "For some offline promotions, you can invite Miss Yu to participate and let her sing the theme song. The effect will definitely be great!"
Bai Ge nodded in agreement: "It's a good idea. Go ahead and do it. Funding is not a problem."
At that time, the team was having a headache over the soundtrack. No matter how many works were rejected, Wei Heng hesitated to let go.
Who would have thought of returning a favor to her father, but in the end, it was Jiang Ye who helped her a lot, not only solving her urgent needs, but also boosting the box office sales.
According to the current pace, the final box office is likely to break the investment return record of [Huaying Media].
Bai Ge was thinking about the one million licensing fee, and seemed to be a little bit unable to get rid of it. He was considering whether to give Jiang Ye another big red envelope...
…
a.
"So Close, So Far" has a box office of over 100 million, and major theater chains have even raised the film's schedule to the level of a commercial blockbuster. How has an artistic film ever received such treatment?
On the new song list, "Meet" suddenly ranked third. Yu Feiwan's brilliance could not be concealed, and various announcements, interviews, and program invitations came one after another.
Two big names who released films in early December, "Sexy Little Queen" Luo Ning has dropped to eighth place; "God Bless the First Brother" Sun He is still fifth.
Jiang Ye also pays attention to the ranking changes.
On this day, Jiuzhou Music official blog released [Weekly Recommendation], which included the announcement MV of the movie "So Close, So Far" and introduced "Meet" separately.
Jiang Yeweibo saw it and immediately clicked on forwarding it; thinking about the new account that was just registered, there is no activity yet, just like a zombie account.
So I switched and used the trumpet "Dongli" to repost the "Meet" recommended by the Kyushu New Song Chart.
At this time, the phone dinged.
Information prompts that [Nine Songs] Studio has received a new payment in its public account.
Three million?
Jiang Ye was confused and immediately clicked on the detailed query.
It's [Huaying Media] calling. Uh, what's going on...
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