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"Breakfast should be delicious."

You must have seen and heard this statement countless times, and it is similar to "My mother asked me to wear long johns."

Jiang Ye briefly reviewed the data and found that more than 60% of people across the country only eat breakfast 2-3 times a week; especially young office workers, who often go to convenience stores to eat breakfast and lunch together when they are busy, and would rather eat breakfast late at night when they are resting.

Take a nap every day.

People who study or work in other places may only go back to their hometown for holidays and festivals, and then they will happily rush to a familiar breakfast shop for that taste of hometown.

Normal, Jiang Zhi said.

Because he was like this in his previous life.

It’s not that he doesn’t understand the importance of breakfast, but that this importance is rarely revealed in daily life and is often concentrated during his business trips. As a non-professional gourmet, breakfast is the condensation of regional culture, so why not immerse it in it?

Experience experience?

The ancients said it well: "Food and color are the same as sex."

Refreshments, Laohuo porridge is the tranquility of Yangcheng, hot dry noodles with sesame sauce are "too early" in Jiangcheng, a bowl of shredded pork rice noodles can bring back the happiness of Xingcheng, tofu curd can be found everywhere, Weinan uses Chinese toon as ingredients, Bingcheng

The toppings are wild mushrooms, and their souls vary from place to place.

To break it down, a hodgepodge of North and South...

My heart is really good for both young and old.

In his previous life, Jiang Ye was a slash young man who had experience in food photography. This time he met a fan in Chang'an, and was inspired to try making micro documentaries and short video programs, but it was not a temporary idea.

He has never lost his old skills. In addition to learning how to write scripts during the past two months, he also figured out some new skills.

So I was playing and filming at the same time, and I brought enough equipment to plan, shoot and edit. The front, middle and late stages were all covered. One person was a team, and the combat effectiveness was unprecedentedly high.

Through practice, we have found that sometimes working alone is not only cost controllable, but also has many hidden conveniences. For example, when the breakfast shop is busiest at nine o'clock, you have to bring a team of people to set up several machines and put them there, which will definitely affect

It’s the shop owner’s business, because there are always customers who leave as soon as they see the machine.

Another example is the communication before shooting. When it comes to individuals and production units, the former is generally easier for people to put down their guard and get used to the camera more quickly and naturally.

From Chang'an to Hanzhong, and then from Rongcheng to Leshan, Jiang Ye stopped and walked, and continued westward from Qinzhou to Shu, looking for morning thoughts that tantalize the taste buds in the streets and alleys of the bustling market.

It doesn’t matter if it’s an Internet celebrity store, or even if the environment is a bit rough, the most important thing is that the things are clean and taste good. Those shops that no longer need to promote but still have customers coming in like clouds are the places where locals really go every morning.

…

Driving into Yunzhou Chuncheng that day, Jiang Ye received a call from Yao Xiao at the hotel in the evening. Jiang Ye was sorting out the materials he had accumulated. In addition to the liver soup restaurant inherited from three generations of Chang'an fan Li Xiaolong's family, Hanzhong's pot stickers, hot noodles, and Chengcheng's fat sausages

Noodles, Spring City's small pot rice noodles...

He divided them into categories by region and continued to optimize and polish them in the later stage. He has completed the first few videos of "Good Morning Hometown", each of which is about five minutes long.

"Are you editing a video? Travel notes."

Yao Xiao asked casually.

"……hold head high."

Jiang Ye answered casually, that’s okay.

【As long as you get up early, you can find your hometown.】

——This is a slogan of the 100-episode food short documentary "Breakfast in China", which is very touching. It has been broadcast for three seasons, and has gained both word-of-mouth and traffic. It has been frequently searched on Weibo, and its score in one category is as high as 9.1.

Director Chen Xiaoqing and general consultant Shen Hongfei are the core figures of the "Bite of the Tongue" series, the originator of this track. The creative team led by the chief director has a background in variety shows, and most of the team is young people in their twenties.

Therefore, in comparison, "Bite of the Tongue" is like a high-end and sumptuous banquet, while "Breakfast in China" is more like a home-cooked meal, full of fireworks, warm and close to life.

Placed in this time and space, its path to success is also worthy of reference.

Although the cultural environment here is more diverse than in previous generations, the documentary industry is still a niche and unpopular industry. Regardless of traditional media such as television or online self-media, the ratings of related programs are quite tragic.

Not to mention there is any phenomenon level, except for some professionals who use their love to generate electricity to maintain output, or pursue high-end and win some art awards that few people in China know about to play around, the existence of this industry is basically ignored, four words

Summary - so miserable that it's so vague.

Regarding the field of gourmet food specifically, Jiang Ye had just purchased a kitchen machine recently, so he researched it out of interest and browsed many top-ranked works.

Some educational films with high-pitched music and low-profile images are still stuck in the stage where Ban Zheng’s broadcast voice says, “It’s the XX season again, and the generosity of the earth has given birth to...”. The pictures of food cannot arouse the audience’s appetite or even curiosity for knowledge, but instead follow the same tone.

The old gentleman's storytelling is hypnotic, how boring is that?

Others use too much force and turn into sensational humanistic films, putting the cart before the horse. The routine template is painful and hateful. It's like some action movies without a plot on the hard drive. What do you want to do at each step?

Du Men Er Qing, that is, no matter how much you like it, if you watch too much, you still want to find something new and change your taste.

"Then where is your next stop?"

Yao Xiao chatted for a long time and asked before hanging up the phone.

Jiang Ye logged in to his empty Moyin short video account and responded: "I will go to Zicheng after breakfast tomorrow. It will take more than four hours to drive."

…

After registering an account and not publishing anything yet, he uploaded the first episode video of "Good Morning Hometown" on Moyin, clicked on the preview, and finally confirmed it.

Since the launch of the "Bite of the Tongue" series in the previous life, food has become a "hot item" in documentaries and has been deeply explored by countless film and television people; but here, it is still a "blue ocean" that urgently needs to be developed and explored, with a huge market space.

But after all, it is a progressive civilization in another time and space. Although the subject of food is not outstanding in the field of documentaries, there are many choices for subdivided variety shows such as "Late Night Diner".

Moreover, Jiang Ye does not believe that the audience lacks aesthetics and taste for documentaries. Truly excellent works can be explained in simple terms and can be appreciated by both refined and popular people.

For example, "Breakfast in China" not only follows the trend of combining short videos with documentaries, but also makes bold attempts in the form of micro-documentaries, adding a variety show feel and strong interactive elements. This is also why it is widely loved by young people, with views and topics exceeding 100 million on several occasions.

important reasons.

The short five-minute film is like a dojo inside a snail shell. The simpler things are, the more difficult they are to do.

Every photographer has his own shooting techniques and lens language. Although there have been successful cases in the past, Jiang Ye did not copy them all.

When it comes to food, he only focuses on its unique features. Some focus on photographing the processing of ingredients, while others express its wonderful flavor through the reactions of diners. He does not make any mysteries or talk in generalities.

The creation of characters is neither sensational nor miserable. Busyness and leisure are both part of daily life. It is ideal to be able to enjoy hardships and convey the perseverance and attachment that are reflected in daily necessities.

When the final work was presented, his tone was more simple and casual, including appropriate adjustments to the copywriting, post-production transitions and sound effects.

This is the best version of "Good Morning Hometown" that condenses food and stories. He sets the release time and no longer cares about it. The first few videos are purely to test the waters and see how the market will react in the future. There are expectations but no pressure.

In the previous life, "Bite of the Tongue" was all based on hard work. When the first part had no publicity and lacked funds, and the opening ratings were terrible, it relied on its own quality and reputation to slowly reach its peak ratings in the second part.

…

At around eight o'clock the next morning, Jiang Ye had a delicious meal at a nearby small pot rice noodle shop and took a few additional shots using local materials.

Yunzhou is like spring all year round and the scenery is picturesque.

On the way to Purple City, he hummed the masterpiece "California Guest House" and finally experienced a little bit of the joy of driving.

On this trip to the West, in-depth travel is actually Jiang Ye’s consistent style. I used to come to “Dalifornia” frequently, and some traveling friends in my previous life said that the best era there has passed.

He wanted to visit the romantic city that once provided shelter to hippies who were poor in travel but extremely energetic. He wanted to visit it again and stay there for a longer time.

Unexpectedly, the romantic fantasy in my head was ruthlessly exposed by reality before it could be expelled. The pleasure of driving soon turned into the excitement of driving. The mountain road leading to the ancient city of Nanzhao has eighteen bends. It is so narrow that if someone is driving towards you from the other side of the road, one of them will

A car had to reverse to give way before it could barely pass...

Metamorphosis, what happened?

You must know that in Xizhou and Shaxi Ancient Town in the past life, some B&Bs can even beat five-star hotels...

Jiang Ye's curiosity aroused, and he had questions about the geography and terrain for the first time since time travel. Anyway, he didn't do any strategy, and he didn't have high reflexes. It was just a psychological effect, so just let it go!

Maybe there will be a bright future in another village.

He walked along the post road, concentrating and stopped humming. The mountain road had a steep slope and there were cliffs next to it.

But let’s not say that this people’s heart is wider than the Yangtze River. Looking from a distance, I seem to see a few tents on top of each other. Is it possible that there is a camp?

Yes, this is a paradise for hikers!

Seeing the magic of this corner of the valley, Jiang Ye couldn't help but curl his lips, thinking that if Yao Xiao went back and discussed who had better driving skills, he would have to do his part.

However, just a few seconds after having fun, I saw the dawn was just ahead——

Jiang Ye never imagined that next he would get into trouble with a young girl from the Bai ethnic group and two sobbing lambs?

Coincidentally, at the same time, he released the first episode of "Good Morning Hometown" in the morning. [Head Li Xiaolong] After several rounds of algorithm recommendations on the Moyin short video platform, the Haggis Soup Shop and the name "Beiwang"

The influence is also gradually fermenting.

…

[Chief Director: Beiwang]

[General Planner: Looking North]

[Camera/Audio/Producer: Beiwang]

Thousands of miles away, someone doesn't need to see the subtitle introduction at the end of this video. They can know who is behind it just by posting the account nickname——

"Jiang Ye, come up to the tub and talk."

Of course, this is just the subconscious of Xia Xingzhu, the stunned Moyin Food anchor, who is not aware of it at this moment.

All she was aware of was the account that once rewarded her for her generosity in the live broadcast room, the public enemy in the live broadcast room that made her secretly enjoy a moment of elation...

[Jiang Xiaobei] VS [Beiwang]

Brother, are you too casual?

I really knelt down to the boss...

If not him, who else could it be?

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PS: Both names in "Bite of Tongue" have changed characters.

In order to avoid being killed by 4, I can only cut off one route. I tried it in the comments and it will not be displayed directly. It may return to normal in two days. I will write about the plot in the future when I have the opportunity.