Era: Started from raising livestock in the mountains

The truck driver left, and Lin Heng turned back to the house, ignoring the crowd outside. Now was not the time for publicity.

Inside the house, everyone rearranged the goods.

"It's getting late, let's go back, and we'll do the rest tomorrow."

Lin Heng looked at everyone and said.

"Okay." Father Lin nodded, and took another look at the things behind him, still a little worried.

Walking out, Lin Heng saw Xiongba playing with a little white dog, and called him, and Xiongba ran back with his tongue out.

"Go home." Lin Heng rubbed his dog's head.

Everyone put the cow tied not far away on the cart, and the family sat on the cow cart and walked back.

"Woof woof~~"

Xiongba chased the cow cart, saying that he also wanted to get on.

"It's good for you to run to exercise your body." Lin Heng said with a smile.

"Woof woof~~"

Xiongba sprinted directly, jumped accurately next to Lin Heng, squatted down and was as high as Lin Heng, sticking out his tongue, and was very proud.

"Silly dog." Lin Heng rubbed its head lovingly.

When they got home, it was completely dark, and Xiongba followed Lin Heng's steps happily.

"Dad, listen to a story!"

Xiaoxia shook her father's hand and said when she got home.

Because Lin Heng had been running around these days, he had no time to read her storybooks.

Although her mother read incoherently, she still liked her father to read.

"I'll read you a story after dinner." Lin Heng said softly, even though he was already tired from the journey.

"I'll go cook."

Xiulan took out a lighter from the cabinet and lit the kerosene lamp, then turned and walked towards the kitchen.

"Just make some pickled cabbage and soup, it's a bit tiring at night." Lin Heng said aloud.

He sat on the chair and pulled Xiaoxia, and really didn't want to move. He was a little tired these days. Riding on this dirt road was like a trampoline, very tiring.

Outside the door, Xiongba and Jinbao were lying on the ground, looking at each other, seemingly intimidating each other, but in fact Xiongba didn't want to pay attention to Jinbao.

After eating a big bowl of mixed soup, he asked Xiulan to clean up the dishes and went to read a story to Xiaoxia to coax her to sleep.

Children are not always so cute. Sometimes you hope she can fall asleep quickly, but she is full of energy and just won't sleep.

Lin Heng was helpless, and he couldn't beat or scold her. It was not Xiaoxia's fault. He could only read patiently for more than half an hour before she fell asleep.

After his daughter fell asleep, Lin Heng went out to take a shower casually, and fell asleep as soon as he came back, almost falling asleep in seconds.

Xiulan gently touched Lin Heng's face, straightened his arm that was pressing on him, and then fell asleep.

The next morning, when Lin Heng got up, it was already past eight o'clock.

"I slept for ten hours." Lin Heng looked at the watch and was shocked.

Sitting up from the bed, he felt a little sleepy.

Put on clothes and shoes and go out. Xiulan is picking vegetables, and his daughter is playing with the dolls and tumblers he bought for her on the mat.

"Wife, why don't you call me for a while." Lin Heng looked at his wife and said.

Xiulan looked at him and said, "Dad and big brother both told you to have a good rest. They have already walked down and said that you can drive the ox cart down when you wake up."

"Okay." Lin Heng naturally couldn't say anything. His wife was worried about him.

"Wait, I'll bring you food."

Xiulan wiped her hands and walked into the kitchen to bring him a bowl of rice and two bowls of dishes, namely, sour cowpea fried with bacon and garlic-flavored loofah.

One is sour and spicy and appetizing, and the other is sweet and refreshing. It is a pleasure to eat with rice.

Although a little tired, Lin Heng felt that everything was worth it when he saw the prepared meal.

When Lin Heng sat down to eat, Xiaoxia also ran over to eat, so he had to feed her loofah while eating.

After dinner, Lin Heng looked at Xiulan and said, "Wife, I won't be back tonight. I'll just rest in the town and come back tomorrow afternoon.

After the opening tomorrow, I won't have to worry about the purchasing station. Take a good rest for a few days, and I'll take you two to have a picnic."

"Okay, be safe on the road." Xiulan nodded.

Lin Heng coaxed Xiaoxia again, saying that he would bring her shrimp strips tomorrow, and finally got away.

He drove the ox cart slowly towards the town, and the sound of copper bells jingled.

These two days, the rice in the town has been harvested, and every household is threshing rice. The laughter of people in the rice fields drifted far away with the wind.

Lin Heng unloaded the wooden cart and tied the big yellow cow under the big tree next to Grandpa Gao's house.

Then he turned around and went to the field to buy straw to feed the cow.

"Take as much as you want, no money, there is plenty of straw." The owner of the field waved his hand and said.

"Thank you." Lin Heng happily took two bundles of straw and threw them to the big yellow cow.

When he walked into the store, Lin's father and eldest brother had already set up the shelves and were placing them.

"Brother, you are down, come and see how to place them properly?"

Seeing Lin Heng coming, Lin Yue asked hurriedly.

"Okay." Lin Heng nodded, he had already thought about the placement of the shelves.

The main room of Uncle Lin's house is very large, about 80 to 90 square meters, half of which is surrounded by walls on three sides, and the other half is connected to the aisle leading to the backyard.

Naturally, this side surrounded by walls on three sides is the best place to place shelves, and Lin's father and others also placed it this way before.

The shelves were placed inside, and the rectangular desk outside was set up, leaving more than two meters of entrance and exit.

After finishing, Lin Heng looked at the three people and said, "You put the goods on, put some of each kind, and I will write labels for them."

"Okay." Wang Zhou agreed, and the three of them went to the warehouse to move the goods.

Lin Heng writes the unit price on the price list. The goods he buys are quite miscellaneous, and there are all kinds. After a month or two of selling, he can determine which ones are more popular based on the sales situation.

The selling price is the same as other stores in the town, and the overall profit is almost 30%.

There is no need to lower the price of the product, as this will offend other stores.

What he does is bundled sales. When he sells medicinal materials and other local products, he gets discounts. Buying them individually is the normal price.

The core of selling goods is not to be cheap, but to make people feel that they are taking advantage. Lin Heng understands this very well.

The labels are written and affixed on the shelves in batches. The canteen is now ready.

There are various goods on the shelves, and some candies and small toys on the desk, the kind that will attract children.

The soap made by Xiulan was also brought over and put on the shelf, selling for fifty cents a piece.

Computers, scales, etc. are also ready.

"Do you want to put up the sign?" Lin's father looked at Lin Heng and asked.

He saw that Lin Heng had made a very big and conspicuous sign.

"I'll post it tomorrow morning. Dad, take a break and drink some tea. I'll tell Wang Zhou some sales matters." Lin Heng looked at his father and said.

Taking Wang Zhou with him, Lin Heng first taught him how to sell things and keep accounts.

Lin Heng's main focus this time is word of mouth, so some details must be explained clearly. For example, the issue of returns and exchanges, giving discounts to some senior citizens, treating customers with a smile, etc.

Especially discounts for senior citizens, even if it is a small discount, they will promote it for you.

Many things seem to be losses, but in fact they are profitable.

Another issue is the price of collecting mountain goods.

There is also a way to do this. Some medicinal materials are not very profitable, but medicinal materials with large quantities cannot increase too much, or they may not increase at all.

Rare things like Ganoderma lucidum, Dendrobium officinale, and ginseng can raise the purchase price and earn less.

These are not only full of gimmicks, but also don’t cost money.

Lin Heng wrote a booklet for Wang Zhou to teach him how to deal with peer competition and the upper limit of the purchase price of each product.

"Okay, that's all I have to say. You learn slowly, and don't worry about not being able to do it. I will be here to guide you during the market days." Lin Heng said with a smile.

"Brother Lin, you know too much." Wang Zhou said in shock.

He finally understood why Lin Heng had become the boss and he was just a wage earner.

"I didn't expect that there are so many ways to sell something." Father Lin, who was drinking tea and listening, didn't realize it.

Lin Yue also sighed and said: "Yes, the real advantage is that it makes people feel that they have taken advantage."

Lin Heng's words were really eye-opening to Father Lin and the others. Let alone rural areas these days, there are not as many routines for selling things in cities as in later generations.

After all, there is no need to worry about selling things now.

"They all read and studied, and also learned some from others." Lin Heng said with a smile.

Father Lin sighed: "It seems that no line of work is simple."

After chatting for a few more words, Lin and his father decided to go back when they saw that they had no more work to do.

Lin Heng advised: "It's not necessary, you have to come down tomorrow."

"No, it's not safe for cows to be tied up on the roadside at night." Father Lin shook his head.

After a pause, he smiled and said: "And we are also planning to bring the medicinal materials from home to you to sell them, so that you can make a profit first."

"Dad and I both think so, and I would like to promote it to you by the way." Lin Yue said with a smile.

Hearing this, Lin Heng could only nod: "Okay then."

"You are here by yourself. Let's leave first. Your sister is also off from school. Let's go back together." Father Lin said.

"good."

Lin Heng sent them away, and then took Wang Zhou to the river to fish with Uncle Gao.

"Uncle Gao, have you caught it?" Lin Heng came over and asked with a smile.

"Your fishing rod is very useful. I caught a one-pound carp when I first came here.

Then we encountered small fish making a nest and caught a plate of peach fish. "

Uncle Gao said helplessly.

The so-called peach blossom fish is horse mouth, with different names.

"Haha, I'll get you some special carp fishing bait another day to make sure the little fish don't make a nest."

Lin Heng said with a smile.

"Okay, then I'll wait." Uncle Gao said and handed the fishing rod to Lin Heng: "Xiao Lin, come and fish. I'll take a rest."

"I'll give it a try." Lin Heng nodded, took the fishing rod and started trying.

Wang Zhou looked on, curious about fishing.

After fishing for a while, Lin Heng became impatient. Before the bait was dropped, the hooks started to make trouble. The hook was too big and it took several rods to catch a big hook.

"I'll try somewhere else." Lin Heng said helplessly.

"It's all the same." Uncle Gao said with a smile.

Lin Heng did not believe in evil and changed three places in a row, but they were all the same. There were too many small fish at this moment.

Just as he was about to change to the fourth place, Lin Heng was suddenly startled. A black figure appeared beside the water plants.

A big black fish half a meter long was lying under a bush of water grass, motionless, as if dead.

Throwing down the fishing rod, Lin Heng found a wooden stick. Just as he was about to take action, the fish splashed with water and disappeared.

"Uncle Gao, there are snakehead fish here."

Lin Heng was shocked. The black fish just now was at least eight or nine pounds.

This is a good thing, much more delicious than carp and grass carp.

It would be so delicious to catch one and make it into a pickled fish. Just thinking about it made him drool.

"There are a lot of snakehead fish in this river, but they are difficult to catch and cannot be caught." Uncle Gao shook his head and said.

"I'll give it a try someday. Let's make a pickled fish and eat it." Lin Heng said with a smile.

If he had held a bow and arrow just now, that big black fish would have died. It's a pity that he didn't have any tools to take advantage of it.

After Lin Heng fished for a while, there were more and more mosquitoes. Uncle Gao said, "If you can't catch anything, go back. Let's eat the carp and drink some wine at night."

"That's okay, I'll do it." Lin Heng nodded.

After returning to the shop, Lin Heng went to cook the fish. He killed the fish and marinated it without any rush.

There are electric lights in the town, and everyone has a little food for dinner.

Uncle Gao saw many turtle doves picking up rice in the rice fields and made two traps.

Lin Heng was too lazy to go and rested in the store, reading the book and chatting with Wang Zhou.

When the time was almost up, I cooked the fish, deep-fried the horse's mouth, and braised the carp.

At the dinner table, Uncle Gao took a bite of carp and couldn't help but praise: "Lin Heng, your fish cooking skills are good. The braised carp is delicious. Come and have a drink."

"Haha, thanks for the compliment, uncle." Lin Heng smiled and clinked a glass.

As a fisherman, fishing is one of the things he is good at.

However, he still prefers fried horse mouth, which is fragrant and crispy and goes well with wine.

After a small drink, Uncle Gao fell in love with Lin Heng even more, as if he was his old friend.

After dinner, Lin Heng shared a room with Wang Zhou tonight, and he made the floor.

The other rooms were not cleaned much, and Lin Heng didn't bother.

Early the next morning, the sky was clear. At 6:30, people were everywhere setting up stalls on the street. Most of them were people from Huangtan Town, and a few were vendors from other towns.

"Son, it's a good start." Lin's father walked into the room and handed over a red envelope.

"Brother, it's a good start!" Lin Yue also smiled and took out a red envelope.

"Thank you, dad and brother." Lin Heng accepted it with a smile, knowing that they had prepared this for him yesterday.

"We're here to help hang up the sign." Father Lin said with a smile.

The signboards have already been nailed up and the advertising cloth has been put up. Just lift them out and nail them to the wall.

The signboard is two meters long and fifty centimeters wide. It has black characters on a red background and reads 'Lin's Purchasing Station and Store. ’ A few simple words.

The three Lin fathers helped hang up the sign, and Lin Heng wrote the purchase price on another sign: 15,000 kilograms of musk, 600 kilograms of fifty-year ginseng, 65 kilograms of Ganoderma lucidum, and 61 kilograms of dendrobium. …

The prices of these precious medicinal materials were all written on the notice board, which was enough to attract attention.

When there were more people at eight o'clock, Lin Heng lit firecrackers and cannons, and the roaring battle attracted a large number of people to watch.

"We're collecting herbs, 15,000 kilograms of musk, 600 yuan of ten-year ginseng..."

When the firecrackers finished, Lin Heng started shouting loudly.

"A new buying station has actually opened, and the prices are so high!"

"Ganoderma sixty-five, oh my God, Liu Qicheng said fifty yuan for sure!!"

"Huh, even if the price is the same, I will buy it here. Liu Qicheng has a stern face every day, as if someone owes him."

"That's right, he only has one shop, and now he finally has another one. I wonder if he can still show off his bad face."

Originally, when farmers went to the market, they would come first to sell and then buy. Lin Heng's excitement attracted a large number of people to watch and talk about it.

"Ganoderma lucidum is really sixty-five?"

Soon an uncle came over and asked.

"Of course, no one can deceive anyone, and if you sell mountain products here, you will get discounts on the products in the canteen." Lin Heng said with a smile.

"I have half a catty of Ganoderma lucidum here, take a look." The uncle nodded and handed the bag over.

Lin Heng opened it and took a look. There was nothing wrong with the Ganoderma lucidum, and there was nothing wrong with weighing it.

"Half a catty of Ganoderma lucidum is thirty-two and a half yuan. Uncle, are you buying anything? If you sell goods here, you will get a five-cent discount on everything you buy." Lin Heng asked with a smile while giving change.

"Five cents! Everything?" The uncle was stunned. This offer made him excited.

"Yes, today's opening event, everything is five cents off, not the total discount." Lin Heng said with a smile.

"Then I'll buy two kilograms of salt." The uncle looked at the salt on the shelf and said.

"Okay, a pound of salt is two cents. It's five cents cheaper today, totaling thirty cents." Lin Heng said with a smile.

The uncle counted the money in his hand, paid Lin Heng thirty cents in salt, and went out with two kilograms of salt.

After someone successfully tried it out, people coming to sell mountain goods quickly crowded the door.

After the items are sold out, I heard that there are discounts for buying more items. At least I will buy a pound of salt or something like that. Some even spent all their money, thinking that if they don’t take advantage now, they will be gone when it expires.

For a while, there were so many people that it was hard to squeeze through. It made several people exhausted but very happy.

On the other side, Liu Qicheng only got up at 7:30 in the morning. He opened the door with a bowl of rice and waited leisurely for the mountain goods seller to come to the door.

After a while, I heard the sound of firecrackers not far away, and I smiled indifferently: "Opening a canteen will be quite a battle."

After waiting for a while, he realized that no one came to sell anything, and he suddenly felt that something was wrong.

He didn't know that Lin Heng was in front of the door and pulled everyone who was going to sell goods into his store, leaving no one behind for him.

"Liu Qicheng, why are you still eating here? Uncle Gao's house has been rented by someone to open a buying station, and the price given is much higher than what you have here." Someone came back after watching the excitement.

"What!!" Liu Qicheng stood up and the noodles in his hand fell.

But he didn't care about that at all, and asked hurriedly: "Isn't he running a small shop? How can it be a purchasing station?"

"How should I know? Go and see for yourself." Some people around him were very happy to see Liu Qicheng's panic.

You are usually arrogant, but now you know you are panicking.

Liu Qicheng was really panicked, and he threw the bowl on the ground and ran over in a hurry to see.

When he came over, he happened to see Lin Heng stopping a customer who was walking towards him. He was immediately furious and asked angrily: "Lin Heng, didn't you say you run a small shop? What are you doing?"

Lin Heng glanced at him, smiled slightly, and spread his hands and said: "What I do is none of your business?"

Liu Qicheng: "..."

He clenched his fists and wanted to hit Lin Heng. This damned young man was too hateful.

"You messed around like this, and you didn't connect with the people below after you collected the goods. Let's see what you can do." Liu Qicheng said angrily.

"It's none of your business. I don't eat your rice." Lin Heng ignored him, turned around and helped the old woman into the store.

Liu Qicheng felt a little scared when he looked at Lin Heng's back. This man gave him a heavy hammer without saying a word. The most terrifying thing was that he didn't know about it before.

His house was more than 100 meters away from the main street. At the beginning, there was only one purchasing station in his house, so everyone had to come.

Now Lin Heng has opened the same purchasing station at the entrance of the main street. Even if the price is the same as his, the sellers will go to his store.

They are both selling goods. Who would walk more if they can run less distance?

Liu Qicheng has been inflated over the years, and his reputation is even worse. A group of people are dissatisfied with him.

He seemed to have seen the end of his business. This young man he looked down on actually knocked him down without saying a word.

Liu Qicheng recalled the day when he insulted Lin Heng and he smiled and said it was okay. At that time, he thought Lin Heng was a coward.

But now when he thought about it, he couldn't help but shudder. This young man is so cunning.

He has always remembered it, and now he has learned a profound lesson.