Exploiting Hollywood 1980

Founded in 1954, Burger King is one of the top five fast food chains in America.

Their success is largely due to the fact that the founders pioneered the use of television commercials to promote their burger joints.

In the late 1970s, Burger King successfully captured the popularity of "Star Wars". When "A New Hope" was broadcast, it launched glass stickers with various character scenes. It has become a national brand.

However, after many years, the popularity and customer flow brought by "Star Wars" have tended to decline, and they urgently need new advertising ideas to tap new customers.

Burger King's new marketing director is in the conference room, discussing pitch presentations from several advertising agencies with his subordinates.

The old partner bbdo, and another large advertising company jwt, their proposals are very interesting, most colleagues in the marketing department support the ideas of these two, it seems that the final winner will be between the two of them .

"BBDO's creativity highlights the customization of burgers. Attacking the fixed set menu of McDonald's, the industry leader, Burger King allows customers to decide whether to add ingredients such as cucumbers, sauces, and onions. McDonald's is very rigid, and all burgers have the same flavor."

This manager is more biased towards bbdo.

"Jwt's creativity is a home run. Starting with Burger King's unique burger production method, the beef in the middle is roasted on the grill to ensure a fresh and juicy taste. McDonald's is fried on an iron plate, It often becomes dry due to staying too long."

Another preferred to switch to a new advertiser.

"Why did bbdo give an unexpected new idea this year, they just repeated the same old tune in the past seven or eight years." The marketing director suddenly asked a question. After he took office, he read all the proposal documents in the past ten years.

"Ms. Darcy Maguire, the creative director who came on behalf of jwt, jumped from bbdo. So this time, the director of bbdo doesn't want to lose to his former subordinates."

"It seems that this Maguire was also specially arranged by jwt to come to our company to poach corners?"

"It seems that's the case." Several subordinates looked at each other a few times and agreed.

"Very well, it's time for us to change." The marketing director took out several documents and threw them on the table. "Look, this is a question Mr. President asked me. I can't answer it."

Everyone took a look at the documents,

It is a sales statistic. In the past two months, in some cities on the West Coast, the sales of the Burger King chain have suddenly dropped sharply. Especially in certain suburbs of Los Angeles, the business decline of some chain stores is very alarming.

"Can someone tell me what's going on here?"

Several subordinates looked at each other, this is a question from the sales department, how could the marketing department have an answer?

"No one knows?" The marketing director saw that a secretary seemed to have something to say, "Lucy, do you know the answer?"

The secretary who was named was only in exchange for coffee, and she was a little overwhelmed.

"If you know anything, please tell us."

"My nephew recently saw a movie where he said the All American Burger was good for the customer, and the waiter said something bad to the customer, and he got fired. If it wasn't for the All American Burger, he would want to Go try it."

"What movie? 'Fast-paced Richmond High'? That worked better than our big-budget TV commercials? I suggest you go see this movie in theaters right now, what's the secret. Then we'll talk about it , which advertising company’s creative idea will be used.”

"The meeting is over!"

"Boss." The director's young assistant stopped him, and the young man seemed to remember the name of the movie.

The assistant picked up his notebook, flipped through it for a while, and found a page of last year's meeting minutes, and handed it to the marketing director.

"What's this?" He saw a director's name written in the meeting minutes. It said that he had contacted Burger King to place an advertisement in his movie, but was rejected by the marketing director last year.

"This director, Ronald Lee, is the director of 'Fast-paced Richmond High School', and now this movie is very popular."

"Can we get in touch with him?" The marketing director looked up.

"You can contact the advertising company. When he recommended himself last year, he said that he had directed Hershey's chewing gum commercial."

"Send a signal to bbdo and jwt's team, I want to meet Director Ronald. Who can invite him..."

The assistant signaled that it was received, and exited the conference room.

...

Ronald stayed in New York after the audience meeting, and he wanted to take a good vacation.

CAA's suggestion to him is to continue to take vacations, and the rapid growth of the box office will add negotiating chips to Ronald's next film's salary and right to speak every day.

So he stayed in New York, tried some new delicacies every day, usually dated Helen Slater, completely got rid of the distress of creation, and lived a very comfortable life.

Helen Slater was wearing a white T-shirt today, a pair of jeans underneath, and vans black and white checkered canvas shoes, and matched Ronald with a couple outfit.

The two came to the Museum of Modern Art in New York again to see the new modern art exhibition.

This is a cultural venue that New York is proud of. Like the New York City Ballet, the New York Philharmonic Orchestra, and the New York Metropolitan Opera House, it is financially supported by private donations from the rich. It is different from Broadway, which sells tickets directly to the audience as the main income.

"To be honest, I still like those classic paintings in the Metropolitan Museum." Ronald took Helen's hand and complained to her.

"Hehe..., why are you saying the same thing as my dad's old antique. This is a new art form and category." Helen began to introduce some fresh modern art works to him.

The two talked and laughed while walking through the huge modern art gallery.

"Do you still remember this place?" Helen smiled at Ronald when she saw the Mondrian oil painting on the wall.

"Of course." Ronald glanced back at Helen, it was the place where she slipped out from the prom scene with him on the day of her coming-of-age prom, and had her first date with him.

With long brown hair and light blue eyes, Helen looked particularly attractive against the white T-shirt.

Helen was also looking at him, apparently also recalling the scene when the two ran out to play.

The smell on Helen's body was very pleasant, and Ronald was a little bit intoxicated by it.

The two got closer and closer, their eyes met, and Ronald was a bit reluctant to take his eyes off Helen's eyes.

"Ronald." Helen's voice became a little softer, it might be because she was getting closer and there was no need to maintain the original volume.

A fresh smell emanated from Helen, and Ronald was attracted by her lips, which looked thin and shiny like apples.

Ronald turned his gaze back to Helen's blue eyes, and her large eyes looked at Ronald as well.

Then the lips again, and back to the eyes. Ronald didn't want to give up any of them. Her facial features were so beautiful, with a straight nose and delicate ears.

Ronald raised his hand and brushed a strand of messy hair behind Helen's left ear.

"Hmm..." Helen swallowed a mouthful of saliva, and took the initiative to move her shiny lips in front of Ronald.

Ronald turned his head slightly, touched Helen's lips lightly, and then parted. He looked at the girl in his arms with joy in his heart.

Helen's lips moved forward to meet her, and this time the two kissed for several seconds.

The black security guard next to them looked at them with a smile.

Helen was obviously very happy too, wrapping her arms around Ronald.

Ronald also put his arms around Helen's waist, and the two continued to move forward, approaching Mondrian's painting.

"The red in this modernist painting today is particularly bright and lively." Ronald felt his whole body was in a state of bursting with vitality. Looking at the geometric lines and color blocks on the painting, he also felt that he was dancing rhythmically .

"You're right, I only recently figured out Mondrian's technique, he used different blacks to match blue and red, so you can see his rhythm. I can copy his colors now .”

"It's you?" Ronald saw that it was Chen, a Huaguo student who studied here last time, who was talking to him.

"If you don't mind, can you draw a copy for me?" Ronald felt that this Mondrian was a bit destined for him. Of course, the painting in the museum cannot be bought. If the Huaguo student can make a copy Also very good.

"His paintings seem simple, but in order to achieve this simplicity, it takes a lot of effort, which is more than twice as long as mine for painting portraits." Chen Xiang politely declined.

"Well, I'll pay twice as much as you pay for painting portraits." Ronald asked Chen how much he needed.

"No, you appreciate this painting very much, I can see it. I will paint it with my heart, and you can just pay the original price." Chen was surprised that he had no one to support him in the American gallery. Although he had a scholarship to pay his tuition, The study of oil painting is quite expensive. He sometimes paints some portraits for rich people in exchange for living expenses and oil painting materials.

Ronald took out his notebook, wrote down his agent's phone number, and then signed a check and handed it to Chen, "This is the phone number of my New York agent Eddie, you can call him, and he will give it to you when the time comes." the rest of your money."

"They are students of fine arts. In fact, this kind of facsimile painting is very cheap and does not need to cost so much." Leaving Mondrian's painting, Helen hugged Ronald's arm and whispered.

"I think what he said makes sense. This painting inspired me to shoot and edit movies. The replicas sold at the door don't have those details."

"I know, you see the difficulty of the artist and want to help him." Helen replied. She felt that Ronald had a kinder heart.

"Dididi..."

The call from the New York paging station rang, and Ronald found a pay phone and called back.

It was Eddie, his New York agent.

"Eddie, did Chen find you so soon?"

"What Chen? I'm looking for you with good news. Burger King wants to invite you to shoot their new Christmas commercial."

"This? My current interest is actually mainly in filming." Ronald wanted to decline, because TV commercials didn't mean much to him.

"Don't, have pity on your old partner. We can charge a high price. Burger King is very sincere and has hired Ms. Maguire, your old partner in Hershey's chewing gum, as the creative director. This kind of advertisement is very fast, only It will only delay you for a day or two."

"Okay, you offer them a high price. If you agree, I will shoot it." Ronald thought about it and agreed to Eddie. He didn't make much money in "fast pace". If Burger King could offer a high price, he would It's not impossible to consider.

Duoben

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