Exploiting Hollywood 1980

Ronald asked Helen out again, and this time the two went to have Chinese food and watch the ballet.

Helen is an uptown girl. After her parents divorced, she grew up in two families, Upper Manhattan and Long Island. Her hobbies are relatively elegant.

In fact, Ronald had not received any systematic art education. Except for movies, his knowledge of other art categories was at a disadvantage in front of Helen.

"I noticed that you seem to know a little more about ballet than symphony." Helen glanced at Ronald and asked.

The last time he went to listen to classical music, Ronald almost applauded during the interval of the first movement. Fortunately, he immediately noticed Helen's angry eyes and put his hands down.

"That's right, my family is in the leg warmer business, so I know more or less about it." Ronald replied without changing his expression.

"whee……"

The two walked into a convenience store on the roadside, and Ronald wanted to buy some snacks.

"Do you have any M\u0026M chocolates?" Ronald looked up at the shop owner after looking for him for a long time without seeing it.

"At the bottom of the shelf in the corner."

"Why are they placed so low?" Ronald took two packages of peanut-filled chocolates and handed them to the shop owner.

"Kids all love that now." He pointed at the orange-colored packaged chocolate placed in the most conspicuous place on the shelf.

Reese's pieces. Ronald also picked up two packages and handed them to the shopkeeper to check out together.

Helen opened the Reese's jelly beans curiously, tasted one, and then handed it to Ronald.

"Open your mouth."

She poured some red and yellow jelly beans into her hand, also wrapped in sugar coating, similar to M\u0026M chocolates, and put one in Ronald's mouth.

The taste is completely different from M\u0026M's. Reese's jelly beans are sugar-coated on the outside but actually peanut butter chocolate on the inside. Just like traditional American candies, they are very sweet. Ronald still thinks M\u0026Ms taste better.

Reese's jelly beans are the brand used by the children in "ET" to lure the aliens out with chocolate jelly beans.

Now everyone in the industry is saying that Hershey got a big deal.

M\u0026M chocolate refused to do product placement because et was too ugly.

Hershey's marketing director didn't read the script or the image of E.T., and relied on his trust in Spielberg to invest a million dollars in advertising. In exchange, sales of Reese's jelly beans have skyrocketed.

Without watching anything, you can pay one million for a chance to appear. There are only a few directors in the film industry that manufacturers can trust so much.

Ronald held the package of Reese's jelly beans and looked at it over and over.

"Let's go for a walk." Helen didn't often go shopping in the lower town. Looking at the various small shops, she felt very fresh.

"Yeah, this is a comic store." Helen pulled Ronald into a comic book store on the roadside. Growing up on Long Island, children rarely read comic books for entertainment.

"What, do you like Superman comics?" Ronald looked at Helen lingering among the Superman comics.

"Well, I quite like the 'Superman' movie. I haven't read much of the comics."

…

"Ronald, they agreed, they agreed... hahaha."

The next day, Ronald's agent Eddie, who was in charge of advertising and other businesses in New York, called to inform him. Burger King agreed to spend $200,000 to hire Ronald to shoot a new commercial. He and Darcy Maguire are about to collaborate again to shoot commercials for big companies.

"This is really unexpected. Didn't they make a counter-offer?" Ronald was a little surprised. It could be said that Eddie raised a very high price and expected the other party to counter-offer slowly.

He came to Eddie's office to discuss the shooting details with him and JWT's creative director Maguire.

"Burger King saw that Ronald's movie was a hit and brought explosive sales growth to burgers across the United States. He felt that the price was very fair and agreed immediately." Eddie said.

"Your movie made Vans' black and white plaid shoes sell 400,000 pairs, which are often not available on the market. As soon as I told the people at Burger King about this yesterday, they immediately agreed."

Interjecting was Darcy Maguire, Ronald's old partner.

She was still wearing a suit and pants, and she had short hair and was very energetic. After arriving at the new company, her career prospects became even better. Not long after she started working, she poached Burger King, a major customer, from her old employer.

"We're still doing the same thing. We'll tell you the core selling point of Burger King outright, and then invite a few beautiful girls with sweet looks and girl-next-door temperament. I think the one you picked last time was pretty good."

"Ah, really?" Ronald didn't expect Maguire to still remember the actors in the last commercial, "I will draw the storyboard as soon as possible." You can earn so much money in one or two days of filming, and Ronald also Very happy.

"When the time comes, I will give this storyboard to Helen's father Gerald. He insists on intervening in all Helen's appearances."

"Helen?" Maguire was stunned for a moment.

"Aren't you talking about Helen Slater?"

"No, I'm talking about the gymnastics girl named..."

"Elizabeth Sue." Agent Eddie said from the side. He now also represents Elizabeth Sue's advertising business.

"Well, she is also very suitable. You can call her and ask her. When she was filming the last movie, her parents said that she had just entered college and did not let her come to audition. But they should not have any objection to short-term advertising. .”

Anyway, there are two working girls in the plot, Helen and Elizabeth.

…

"From coast to coast, as many as two-thirds of customers think grilled beef tastes better than pan-fried. Burger King, roast beef, McDonald's, pan-fried beef."

Helen Slater watched as Ronald drew a shot of a little girl wearing a Burger King uniform and a Burger King logo baseball cap. He said two slogans to the camera. "

"Is it true? Burger King's beef burgers are really better than McDonald's?" Helen had no special impression of the taste of the two burgers.

"It's okay, the grilled one is a little more delicious."

"The shots you draw are very beautiful." Helen praised.

"Burger King's uniforms are rather tacky, not as elegant as the Perry's Pizza where Stacey works in the movie." Ronald looked at Helen and imagined what she would look like in her uniform.

"Do you want to play the heroine? A working waitress at Burger King." Ronald thought Helen would look good in a uniform. She had less of a girl-next-door temperament, but it would also be nice for a Long Island girl to work part-time.

"Of course I do." Helen smiled happily. The two of them had gotten to know each other through chewing gum commercials. It would be quite interesting if they could shoot another commercial together.

“Let’s go, we need to let Gerald know about this.”

"Hi, Ronald. My daughter will not wear the uniform of a fast food restaurant." Gerald's call came as expected. He was not satisfied with the role and called to interfere in his daughter's choice.

"Why? Don't you like bright red and yellow uniforms? Then I can ask Burger King to make a better-looking one."

"Are you kidding me, Ronald?" Gerald became even more angry on the phone.

"My daughter is a jazz musician and a Shakespearean actress, not someone who fry beef and serve plates at a burger joint."

"Burger King uses grills, and two-thirds of customers think the grills taste delicious."

"You are indeed kidding me, you little bastard." Ronald said that Gerald was so angry that he couldn't vent his anger.

"Is this just a role? Don't you think Helen's temperament is very suitable for this type of fast food advertising? There will be a large amount of fast food advertising, and Helen will soon be known to audiences across the country." Ronald also stopped joking. , began to explain to Gerald the opportunities contained in this advertisement.

"I don't care. Will my daughter lack opportunities to appear on camera? I have found new film opportunities for her, and she will follow my arrangements step by step."

"Gerald is really annoying. This time he didn't allow me to shoot a Burger King commercial. I told my mother, and she encouraged me not to listen to him in the future and choose roles according to my own preferences."

Helen complained angrily to Ronald.

"It's a pity that Burger King doesn't have a girl who plays the piano." Ronald said. In the last chewing gum commercial, Helen played a jazz singer who played the piano.

"Hehe, okay. I won't be filming this time. Next time you have a suitable role, be sure to remember me." Helen is relatively easy to be satisfied.

Ronald put down the phone and shook his head. Gerald has many arrangements for his daughter Helen, and he doesn’t know what role he has found for his daughter.

The last time I played the girl who met an angel in the ABC TV series, the final ratings were average. However, some reviewers have written some positive reviews.

After the "fast-paced" film review incident, Ronald knew that it was probably the gunman that Gerald had brought in to praise his daughter.

"Then let's find Elizabeth Sue. What do her parents say?" Ronald said to Eddie.

"Elizabeth happened to be on vacation and could take time to come over and shoot a Burger King commercial. She was very willing and even complained to me on the phone that she missed the fast-paced opportunity."

"Now that the movie is successful, let's just say that." Ronald knew that casting was more of an extracurricular experience for girls like Helen and Elizabeth, who came from relatively affluent upper-middle-class families. In fact, there is not only one path for them to be actors.

This is completely different from Demi Moore, a girl from a lower background in the entertainment industry. Those girls work very hard for a role.

"Let Maguire recommend another one?" Ronald knew that this kind of advertising actor is an extracurricular activity that many rich girls like to do.

JWT's Darcy Maguire often uses this kind of appearance opportunity to bribe senior managers of some companies as a favor to allow their children to be exposed to the mysterious entertainment industry for the convenience of their parents.

"Anyway, just a few words. It tastes better grilled than fried. Just find a photogenic girl."

"Ronald." Eddie began to tell the story of the two of them.

"Remember? Ronald, I helped you back then. We have been partners since the beginning." Agent Eddie mentioned that Ronald and him worked hard to get the chewing gum advertising order. . "

"Tell me, Eddie. We are friends. Do you have any candidates?" Ronald saw that Eddie wanted to recommend his clients, "Is it a model from one of your adult magazines? Don't choose a model that is too famous or has been in the media. Burger King won’t be happy with the slit in the Playboy.”

"No, no, not my 'kind' model client. This girl is very good. She is my normal graphic model client. I like her efforts very much, so when I see an opportunity, I want to help her?"

"Is she your girlfriend? Where are the audition photos?" Ronald made a joke with Eddie. He knew that Eddie never became boyfriend and girlfriend with clients.

"Here it is." Eddie handed over an audition photo, "Does it look a bit similar?"

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