Exploiting Hollywood 1980

Ronald took a look at the audition photo handed over by Eddie. The girl in the photo smiled at him. Ronald was in a daze for a moment.

There is a very beautiful girl in the photo, a different kind of beauty.

Compared to a girl from a wealthy family like Helen Slater, her beauty seems to be closer to the ordinary people of America.

Slightly curly red hair, a small nose, two very lively long eyes, and two dimples appearing on her cheeks when she smiles.

It's really suitable for Burger King's commercial. She is more like the girl next door from an ordinary family than Elizabeth Shue. This is exactly the kind of beautiful girl you would see in a community of ordinary people.

Born in a small town, he studied in a big city and worked part-time as a fast food waiter to earn tuition. One look at this girl will make the audience think of these backgrounds. It appears Eddie did not promote unsuitable actors for his own commission.

and……

Except for the color of her hair, this girl resembles an old friend of mine.

"Doesn't she look like Antonia?" Eddie said to Ronald. "Her resume also looks like her."

"Um."

The girl did look a lot like Antonia Franceschi, Ronald's ex-girlfriend, the world-famous leading actress, and now a dancer with the New York City Ballet.

Underneath the girl's photo was her name, Lea Thompson.

Ronald turned over the audition photos, and behind them was a brief resume.

"Twenty years old, from Minnesota. Won scholarships at San Francisco Ballet and American Ballet Company. Just retired from ballet and turned to acting." Eddie introduced the girl's situation beside him.

"Invite her to come and try it out." Ronald glanced at Eddie, but it didn't look like it was intentional.

Ronald made a box-office hit in his early twenties. Niceta from CAA once warned him that many agents were actually doing other types of "matchmaking" business.

Beautiful girls in the entertainment industry ask powerful people for opportunities or financial rewards through agents, and then give something.

"Li, are you free? Come to my office for an audition tomorrow.

Eddie was calling Leigh Thompson, "It's not a print ad, it's a TV ad. Yes, it's from a big company and hired a famous director." "

"I asked her to come to the audition tomorrow."

Seeing that Eddie didn't mention any terms of exchange, Ronald knew that he really couldn't bear to see this girl's talent wasted by being a model for a local supermarket's price reduction advertisement, so he recommended her to him.

"Okay, I'll come over tomorrow. Why doesn't she continue to pursue a career in ballet? Is it also because of the injury?"

…

"No, I'm not injured. But..." Leigh Thompson sat in the audition office, looked up at Ronald and the advertising company director Maguire, and then turned to her agent Eddie, "I must Do you want to say it?"

"It's okay, they just want to know your background." Eddie looked at Ronald.

"If it involves privacy, you don't have to say anything. I just want to know why you are no longer engaged in ballet. You must know that being an actor is no less demanding than ballet." Ronald was a little worried that the girl would give up because ballet was too hard.

Although this commercial only has two lines, as an inexperienced actor, he may have shot many lines. If there is no preparation for hardship, the performance will easily fail to meet the director's requirements.

"I like ballet, and I got scholarships from two ballet companies." Li began to defend her dream. "I gave up because... because Mikhail Baryshnikov, the head boy at New York City, said I had no talent."

The girl raised her head, her eyes a little bright, "He said I was too stocky."

"What kind of comment is this? He himself is still a little dwarf who can't find a ballet partner." Ronald laughed angrily when he relayed to Li the words of the ballet dancer who defected from Suville.

Li was also amused by Ronald's words, and two dimples appeared on her cheeks again.

"I didn't know the director was Mr. Ronald Lee. I liked your 'Fast Pace' very much. I watched it twice."

"Put on this Burger King uniform, and then get familiar with the lines." Ronald handed over a Burger King hat and a page of lines, then pointed to the locker room and let Thompson pass.

"Okay." Lea Thompson put on her hat, went to the dressing room and changed into work clothes, fixed her hair in front of the mirror, and then read her lines twice.

"Can we start?" Ronald pointed the camera at Thompson, then zoomed to a close-up focus.

"From coast to coast, as many as two-thirds of customers think grilled beef tastes better than pan-fried. Burger King, roast beef, McDonald's, pan-fried beef."

"Okay, that's it. Eddie will let you know when we make a decision." Ronald was actually very satisfied with Thompson's performance.

"Okay, thank you." Thompson was about to leave.

"By the way, have you ever worked at Burger King?" Ronald stopped Thompson and asked.

"No, but I worked at McDonald's back home in Minnesota."

"Okay, thank you. You can go." Ronald asked and received a satisfactory answer, indicating that Thompson could go.

"Don't you think she's a little bit famous..." Maguire asked about Eddie.

"Does she look like Antonia?" Ronald asked, "Actually, I think Thompson's girl-next-door temperament from a civilian background is quite suitable for this advertisement. At first glance, she looks like a pretty girl you might meet at Burger King."

Soon Burger King expressed satisfaction with the results of the audition and confirmed Lea Thompson and Elizabeth Sue as the two actors for their new version of the advertisement.

…

"This girl is a natural actress." Since starting the commercial shooting, Ronald has praised Leigh Thompson's acting talent several times.

"She really didn't study acting before?" Ronald asked Eddie on the set.

"She just earned some small money, so she could afford to sign up for an acting class."

"Let's do a close-up of Leigh." Ronald asked the photographer to start preparations.

A large close-up lens was replaced, and the photographer indicated that he was ready to shoot.

"Recording? Camera?!"

Ronald gave the order to shoot.

Leigh Thompson looked into a close-up, took out a baseball glove and put it on her hand, and then began to throw and catch a baseball.

The camera slowly begins to zoom in on a close-up of Thompson's face.

"I know you're watching baseball, but I have good news for you. In coast-to-coast testing, two-thirds of customers thought beef burgers tasted better grilled than fried.

Think about it, two out of three people like to bake. Burger King, grilled; McDonald's, fried. Remember to go to Burger King and order one after watching the baseball game. "

"cut!"

Ronald was very satisfied. Li made the very boring advertising slogan very interesting. The rhythm and emotion of the lines are very good, and every accent is on point.

"Very good, let's take a picture of Elizabeth Sue next. Let Lisa prepare."

"Director, how was my shooting?" Leigh Thompson came over and asked Ronald about his performance. Her dimples appeared again on her cheeks.

Ronald looked at Leigh Thompson's face carefully. There was a depression under her cheekbones, which gave her face a three-dimensional look. There was not much difference between the left and right sides. She was indeed suitable for an actress.

"That's right." Ronald replied, "You should be able to see this ad broadcast on major TV stations soon."

Next up was a shot of Elizabeth Shue. She came here specifically from Wesleyan College to shoot this commercial.

"This weekend, go to Burger King and order a Whopper. Just say 'grilled is better than fried' and you can get another free Whopper." Elizabeth Sue held out two Burger King "Whoppers" and faced the camera. said.

Having had the experience of photographing chewing gum last time, Elizabeth also did a good job.

"Director, your movie is very popular now." Elizabeth Sue's mother said to Ronald.

"Thanks."

Unlike Thompson, Elizabeth had attended Wesleyan Women's College. The two people's ambitions for performance are also very different. Elizabeth now works in commercials to earn money for extracurricular activities. At an Ivy League-level girls' school, students also compete a lot, such as going skiing in Vermont during the holidays.

"Director, how was my shooting?" Elizabeth Sue jumped over to ask Ronald about his performance after the shooting.

"Not bad. You should be able to see this advertisement broadcast on major TV stations soon."

Perhaps because Su's mother was not very ambitious about her daughter's career as an actress, Ronald made a correction in his mind. Elizabeth Su still cared more about her photogenic image. Who among the beautiful girls of this age has not dreamed of becoming a star?

But her mother's plan was normal. Going to college is very important for children from ordinary families.

Helen Slater finally agreed with her parents that she would not choose college after graduating from high school this year and use a gap year to try her career as an actress. For actresses, youth is short, and if you spend four years going to college, you will miss a lot of opportunities.

Two actors, Thompson and Sue, were wearing Burger King uniforms and chattering beside them. They are both young actors in their late teens and early twenties, and they have quite a lot to talk about.

Next Ronald was going to take some close-ups of two different ways of roasting and pan-frying beef.

"The heat and bubbling of this roast beef are not enough, and it can't be distinguished from the fried beef." Ronald looked at the scene of the Burger King kitchen set up in the studio and was not satisfied.

"Turn up the flames on this fire-roasted gas stove and let the flames pop out for the cameras to see."

"This will burn the beef." the staff warned.

"I don't care about this. I don't want to eat it. I want the photo to look good." Ronald glanced sideways at the other person. As long as the shot looks good, it doesn't matter whether the beef patties are burnt or not.

The powerful flame was so high that it surpassed the grill, grilling the beef patties until they squeaked, and the juices on them bubbled up.

"The shooting was very impressive." Darcy Maguire sat in the post-production room and looked at the samples taken by Ronald.

"Is this really okay?" Eddie pointed to the word McDonald's written on the monitor. The beef patties used for comparison were fried on a frying pan and looked very lackluster at first glance.

Ronald also looked back at Maguire.

There are certainly advertisements that attack competitors by name, but a giant like McDonald's is not a bad person. They will not tolerate it and let Burger King attack their burgers for not tasting good.

"That's something Burger King's legal team will consider," Maguire said with a shrug.

"And we have made a lot of preparations. What this advertisement says is that the number of people who think grilled is better than fried is twice the number of people who think fried is better. This is to state a fact, not a subjective judgment, so that we can Avoid some legal trouble."

"So they actually did a blind test?"

"Of course, stores from the West Coast to the East Coast. Let the market research company find dozens of customers and do it repeatedly, and you will always get the desired results."

"Haha, does the roasted beef patty really taste better than fried?" Ronald asked.

These companies will do anything for marketing. Anyway, my contract has been reviewed by a lawyer, and all data and facts are informed by written documents from Burger King. If there are any errors, they are intentional deception and have nothing to do with me.

"How should I put it? If you strictly follow the process to bake it, it will indeed taste better than frying it. But as you know in fast food restaurants, sometimes the kitchen is not so strict when it is busy."

"That means it's actually not that delicious?" Ronald said.

"That's not the case. They can choose whether to put onions, pickles, and various sauces." Eddie interjected.

"Sometimes I don't like it. They have too many choices. Sometimes I just want to eat fast food, but there are always customers who want to wait for a long time to confirm, which makes the queue very slow. And they have more waiters than McDonald's." Ma. Quayle is a working woman and cannot eat fast food.

"So they pulled all these stunts and hired more waiters, but in the end the business was still better at McDonald's? And the cost of grilling is higher than frying, right?"

"That's right, you need an automatic grill for grilling, and a constant-temperature iron plate for frying." In order to accept this business, Maguire studied the differences between Burger King and McDonald's.

"Well, that's interesting."

After Ronald finished filming, the commercial was completed. Burger King had great confidence in his ability. After all, the fact that the business of burgers across the United States had skyrocketed on the West Coast made them feel amazing.

Taking his check, Ronald came to accountant Lawrence and told him how to use the money.

"So you took the check from Burger King and bought McDonald's stock?" Lawrence looked in disbelief.

"Any questions?"

"No, there's no problem. I thought you would buy Burger King's stock. After all, you helped them shoot ads, so their sales will increase."

"They don't make money. Each store has many waiters and special automatic grills. During the same period, McDonald's can sell many more burgers."

"That's okay, anyway, they pay a lot of dividends every quarter." Lawrence put away his surprise and started to call Ronald's stockbroker.

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