Exploiting Hollywood 1980

"Beat dance," the girl Ronald met on the road and a bunch of her girlfriends are now working hard for Cannon Pictures outside the Cannes Film Palace, handing out promotional leaflets to passers-by. .

“Come and see, the newest dance from America!”

Today is the opening ceremony of Cannes and the premiere of the opening film "Sagunburg". Cannes generally requires films to be selected for the Palme d'Or to premiere at the festival.

Each of them wore miniskirts and gray jackets with the words beat dance on the back and the Cannon Pictures logo on the chest. Standing behind the crowd at the entrance of the Cinema Palace, hand out one to everyone you meet.

The reporters, guests, and film buyers present were all given one. Some people just put it in their bags, and some people threw it away casually, while those buyers looked at it seriously, how could they be so generous? Doing marketing at the opening?

The photojournalist who was originally taking pictures of the stars on the red carpet was also attracted by their beautiful figures. When he was free, he turned around and took a snap.

Even the TV station turned the camera, "Cannes has also attracted many American films during this year's screening. The Minister of Culture of the country, and the president of the American Film Association, will also negotiate during Cannes on the two countries. Exchange views on the opening of the film market.

What we saw outside the gate of the Film Palace was this year’s screening of the movie ‘Beat Dance’, which is called beat dance in English. It is the only studio in America that respects the creation of artists. Orion Pictures was established by former United Artists executives. investment and issuance. Will be screened to various publics at film festivals.

Okay, here comes the creative team of "Sagenberg", Ms. Catherine Deneuve. "

"Okay, cut!" the photographer made a good gesture to the host, "We will shoot when Deneuve comes. But you seem to have made a mistake. Orion released Hot Street Dance, not Hot Dance."

"That's right, isn't it called beat dance in English?" The host walked up to Cannon Girl in two steps, took a flyer, crossed out the title of the film with a pen, and then handwritten beat dance at the bottom. "

"There must be something wrong. I've seen the Orion poster, and it's not these three actors." The cameraman took the flyer doubtfully, "I don't understand it either.

English is so vague that it is not as beautiful and accurate as Maoyu. "

"Here we come, Deneuve is here." There was a scream, and the photographer's flashlight flashed at the luxury car drop-off place on the other side of the road.

In the limousine, a middle-aged beauty got out.

She is dressed like a Greek goddess today, with a strapless light sky blue skirt tied with a knot on the right shoulder, two wind chime-style earrings, also in the same light sky blue, and a broken diamond bracelet on her right wrist. , a pair of light blue high-heeled shoes on the soles of the feet, making the whole person graceful and luxurious.

If you change the light sky blue to green and add a crown, it will look like the Statue of Liberty that was given to America by the country and is now on New York Island.

People swarmed her again, trying to get as close to her as possible to take pictures. Outside the Film Palace in Cannes, there were no security guards or security lines like those at the Oscars. Catherine Deneuve was pushed slightly backwards by the crowd. Depardieu, the big-nosed man behind her, quickly stepped forward to protect the flower.

"Hot dance, hot dance, come watch American musicals and dance movies, the latest dance form, break dancing."

Minahan gave the Cannon Girls a good daily salary and promised that if they distributed enough flyers, they would have the opportunity to guest star in the movie.

Several girls worked very hard and gave one to everyone they met. One girl was so enthusiastic that she didn't see clearly who was approaching, and a flyer was delivered to Deneuve's hand.

"Uh, sorry, Ms. Deneuve." The girl stuck out her tongue.

"It doesn't matter." Deneuve smiled and handed the flyer back to her, "beatdance? What kind of dance is this?"

"Don't know? I haven't heard of it either." Sophie Marceau, the fat girl next to her, stretched her neck to read the flyer and said that she didn't know either. "Let's go in."

"Let's go there. It's not easy to see this movie. Even Deneuve fell in love with it. The address on the flyer is room 515 of the hotel, right?" Several movie buyers from Southeast Asia began to exchange news.

"Come on, come on, I see people from Regal Entertainment in your hometown are here too."

Luxury cars came one after another, and groups of guest stars began to enter the main venue in the order of their participation in the Palme d'Or.

"Natasha, Natasha!" fans and reporters started screaming again, this time from the cast of "Texas, Paris" starring Natasha Kinski.

Natasha Kinski is wearing a loose light green dress with no extra accessories. Below her neck is a large white collar with a rounded edge. Her whole person's temperament is like a summer water lily, which looks natural and free of ornaments.

The person who got off the bus after her was the male protagonist of "Paris, Texas" and her former ex-boyfriend, Harry Dean Stanton.

Natasha naturally hugged Stanton's neck and waited on the side of the road. The two looked at each other and smiled.

Stanton looks very average and has a scar on his face, but he has always been a killer of female stars. His acting skills are skillful and he is very popular among art film directors. Many female stars also fell in love with him because of the roles he played during filming.

Before he became involved with Natasha Kinski on the show, he was Rebecca De Mornay's boyfriend. The two actresses had a small fight over him on the set of Coppola's "A New Love," and he finally chose De Mornay.

Until Tom Cruise showed up and stole De Mornay, Stanton naturally went back to rebuild his old relationship with Kinski.

The relationship between the two lasted until Kinski was filming "Maria's Lovers". This time Kinski fell in love with Vincent Spano, the leading actor.

In short, what Stanton is best at playing may be the role of the best male friend of various female stars.

Natasha Kinski posed and let various reporters use up a lot of film, and then she prepared to cross the street and enter the Cinema Palace.

Before she reached the road, a man with Middle Eastern features came over to help her.

Natasha Kinski gave way and avoided the man's support.

Immediately she felt something was wrong again, so she put on a sweet smile, put her right hand around the Middle Eastern man's arm, looked at Stanton on the other side, then put her left hand around his arm, and the three of them crossed the road together.

Soon all the guests entered the movie palace and the opening movie began to be screened.

At the same time, in the hotel where they were staying, Yoram of Minahan opened another large suite, which was packed to the rafters.

"Where are you from?" Yoram shouted.

"The nest belongs to Malaysia, Malaysia..."

"Malaysia, fixed price, 300,000. Deposit 10%."

"I'll give you a check!" The film buyer hadn't even seen the copy, but the formation outside the venue today really scared him. Even Catherine Deneuve saw their poster. It's definitely top-notch.

"Where are you from?"

"Philippines, Philippines... your ninja movie was filmed in our studio. Please give me a friendly price of two hundred thousand!"

"The fixed price is 320,000. If you don't want it, I will sell it to your competitor. Yoram is more familiar with the situation in the Philippines and is not afraid of his opponent lowering the price.

"I'm from Singapore!..."

"I am

"I'm from Yugoslavia...we don't want too many copies."

"So you can just pirate it yourself, right?"

"I'm from Chile..."

…

Movie buyers from various countries gathered around the two brothers, filling out checks and scrambling to give them to the two producers as if they didn't need any money.

The genius of business negotiation among the two brothers is Yoram. He clearly remembered the population of moviegoers in each country without looking up information, and everyone had a fixed price. The buyers were dejected as they guessed the bottom line and still had to give him money.

"Everyone!" Minahan yelled, "We will go to the bank to check your checks. In three days, we will be showing the movie live on the beach. Then you all come and we sign a formal contract."

Orion's protest against the organizing committee is still useful. They don't want to offend this American producer who is prolific in art films. No screen time was given to the cannon.

But how could the two of them be stumped by such a small difficulty? EMI's projection equipment will arrive soon, and a large tent will be set up on the beach to play on site.

This was the first time Ronald saw how two brothers sold a movie at a European film festival. There was no copy, no synopsis or actors. They could sell it with just a poster, a tongue, and a little creativity. crazy.

It seems that the film market in the world is very vast, and everyone's demand for fresh and interesting Hollywood movies is very strong. I came to the right place this time, it is an eye-opener.

"If they want to buy a movie, don't they want to read the movie content?" Ronald was also surprised.

"You have to watch it, but there are also limited Hollywood movies suitable for their market. Musical films like ours don't have big obstacles in terms of lines, so they are exactly the type they like. Coupled with Hollywood's set of shooting methods, it has a certain impact on the needs of these countries. The audience is still very attractive," Minahan explained to Ronald.

"In addition, your promotion strategy is very effective. They all think that this is a Hollywood masterpiece. They are afraid that other distributors in their country will take the lead, so they do not hesitate to sign the contract first."

"Today, all the people coming here are small countries, the main Western European countries, Germany, Italy, Britain, and several strong markets in East Asia, Japan and Korea. They are all waiting to see how the quality compares between us and Hot Street Boys. "

Yoram counted the copies sold this time and saw millions of copies. It was considered a small test. The real big money was still in those rich countries.

"What about Eastern European countries?" Ronald asked.

"Them? Their market is not easy to enter, and they can't make much money. For example, East Germany, many of the movies we released in West Germany, within a few weeks, pirated copies were circulated, and then a few weeks later, Poland and Czechoslovakia have it too. Only Yugoslavia will pay a little."

"In this case, why don't we make the screening on the beach a little bigger, invite the three leading actors, let them dance live, and hold a press conference. This way we can beat Orion's Hot Street Boys."

Ronald also knew a little bit about the two brothers' methods. The European market has no concept of break dancing at all. As long as they have a preconceived idea, it can be instilled in their minds that break dancing is beat dance. The most authentic one ends with a dance (beat dance), not a street (beat street).

"Hahaha, it's just what I want. I'll make a call right now."

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