Exploiting Hollywood 1980

"Baryshnikov is always so cold towards everyone. I don't think he is targeting you because of this matter." Niceta advised Ronald to calm down.

"I don't think so, otherwise why would he want me to watch his movie in the end and learn some of his bullshit performances?" Ronald said angrily.

"The key is whether the producers still have their original views on Ronald's creativity." Paula Wagner said.

"Let's get started..." Seeing that persuasion was ineffective, Niceta asked the public relations manager Paula had hired to start her proposal. Since a confidentiality agreement had been signed in advance and Paula had an old relationship, Ronald's predicament could be discussed with confidence.

"Thank you, the situation we are facing now is..." the PR consultant began as usual.

"Ring ring ring ring".

"Your phone", Richard answered the phone and handed the phone to Ronald.

"Ronald, I don't know about this."

It was the call from "Rocky" director John G. Avelson, clarifying to Ronald. This is all Stallone's personal decision. He didn't know it before, otherwise he would have stopped him.

"It's okay. I know it has nothing to do with you. Sly and I have a bit of history."

"You have to be careful. If a director encounters such rumors, the producer may question his creative ability."

"I understand, I will handle it, thank you for calling."

Ronald hung up the phone.

"Please continue..." He raised his hand and apologized for interrupting the PR expert.

The woman in front of her dressed as a white-collar worker is Eva, the chief public relations expert of a small public relations workshop in Hollywood.

The public relations profession mainly relies on personal abilities and relationships. Therefore, they generally focus on this kind of exclusive small workshops. Everyone recognizes the person as an expert, not the company's brand.

"Okay, let me continue." Eva, wearing red glasses, twisted her waist and walked to the whiteboard. "Like I said, if no one knows about a scandal, then it is not a scandal."

Eva drew a circle on the whiteboard and wrote Stallone's name inside.

"But this incident of yours,

The opportunity to control things immediately has been lost. Stallone is a big star and his talk show is watched by many people. The audience will believe what he says immediately, no matter how absurd the logic in it is. "

Eva drew lines indicating influence outside the circle.

Ronald nodded, but he still underestimated Stallone's status in the hearts of American audiences.

"Viewers have their own worries to deal with on a daily basis, children's dental corrections, utility bills to pay, annoying customers, stern bosses, etc. They watch talk shows for nothing more than fun.

While coaxing their children and thinking about how to deal with the boss's questioning tomorrow, they have limited energy and can only remember one or two sentences of gossip that are easiest to spread.

That is, there is a movie "The Dragon King", which imitates Stallone's Rocky, and it seems to be pretty good. "

Eva put on a parental air and imitated to show Ronald the reaction of an ordinary audience member.

"This is the intimidating power of a superstar. When the audience hears his name, they can concentrate and listen to what he has to say for the next fifteen seconds.

We can only accept this result now. Most viewers who have watched TV have now assumed that you are imitating "Rocky". We have to start from this place and then find ways to reverse the situation. "

"Is there no way to refute his fallacy?" Ronald asked.

"There is no way, even if you go on your friend David Letterman's show and provide evidence to prove that you independently created 'The Dragon King', the audience will still only remember what Stallone said. People will not go in depth independently. Thinking about who is right and who is wrong, all they want is an interesting piece of gossip coming from the mouth of a star.

Then, boom! That's the fact. "Eva made a final gesture.

"But I wrote the script myself."

"Stallone was nominated for an Oscar for Best Screenplay."

"But my boy Long Wei's story is completely different from his."

"In the end, the protagonist trained specially with the help of the coach and defeated the defending champion."

"He's doing boxing, I'm doing karate...uh..." Ronald himself lost his voice.

"The key to the problem is that Stallone didn't say you plagiarized, he said it was imitation. Although the Writers Guild has a clear distinction between the two. But in the eyes of ordinary people, your movie is the teenage version of Stallone's 'Rocky' .You can’t file an arbitration with the Writers Guild and have the Guild clear your name.”

For a superstar like Stallone to say on TV that Ronald's movie is very similar to Rocky must have been carefully planned. He uses his power to suppress others, and no matter how he responds, he cannot eliminate the other party's slander.

Both belong to the genre of action and inspirational films, and the structure of the story is inevitably imaginative. Coupled with Stallone's malicious hints on the show, in order to save trouble, he used the abandoned episode of "Rocky III" by Stallone.

Ronald was a little angry. Can celebrities be unreasonable?

Stallone was not very reasonable. He is of Italian descent, and he made his debut in exploitation films for Roger Corman. He is very skilled in this little bad trick of quarreling between colleagues.

"So what's our plan?" Ronald asked Eva.

"The first option is to simply admit that your movie does refer to Rocky's story. In this way, all his attacks are equivalent to marketing for your movie, right?

Anyway, the Writers Guild knows it, and the Directors Guild people know it too, that you are not imitating Rocky's story. I read Ebert's review and your movie is not an action movie per se. Rather, it tells the philosophy of karate and a father-son relationship. "

"This plan passes", Ronald didn't want to admit defeat like this. After being bullied for nothing, do you endure it just for the sake of some box office? I am not inferior to these box office numbers. If you admit it, you will never be able to cleanse this stain.

Moreover, the studio executives are not very clear about this. If they think they are imitating, then their originality may be questioned.

"The other option is not to admit it or deny it. Wait for the news to be overshadowed by other entertainment news. In fact, the audience's reputation will only spread after watching the movie. Stallone's statement can only affect some people who have not gone. Audiences who have seen the movie.”

"Is there any more?" Ronald was resigned to it again when he heard it, and he couldn't help but feel relieved.

This may be a more feasible solution in reality, but after being plotted against like this, I always want to fight back against him.

Stallone, you don't know how to pick up girls, and you can't blame me, Ronald, either.

"There is another way that can give you some relief, but I don't recommend it. Besides, it requires unprecedented resources." Eva took off her red glasses and looked at Paula Wagner who recommended her.

"Say." Paula knew that Ronald was very angry now, so it would be good to let him listen to the plan and vent his anger.

"That is to find a star in the circle who can rival Stallone to balance out the aura brought by his fame. As long as a star comes out and speaks for you, the audience will naturally focus on whether you are imitating 'Rocky' ', turning to the debate between the two stars' different opinions.

But the downside is that this storm will continue. Is it really beneficial to the goal you want to achieve? This incident may have a deeper and deeper impression on the producer's mind. "

Eva still advised that if you want to eliminate the impact on the producers in the industry, maybe making the matter bigger is not a good choice.

"What kind of star do you want?" Ronald immediately felt that this method was good.

"There are male celebrities like him, or more famous than him, with more fans. Do you have any big-name friends in the industry who are willing to speak for you?" Eva saw that the persuasion failed, so she had to put forward conditions.

She secretly sighed. There were still not many clients who could listen to the professional opinions of their public relations consultants and then choose a suitable strategy. Most customers in the entertainment industry are always more emotional and impulsive.

"Have we?" Niceta asked.

Paula didn't say anything. Tom Cruise wasn't famous enough, and she didn't want him to be involved in this kind of thing.

"Perhaps, we can find a celebrity represented by CAA?" Richard asked when no one said anything.

The two agents who were more senior than him remained silent. Ronald did not have such great influence, and he did not have enough exchange resources to let the big stars of CAA put in good words for him.

"If not, I suggest..." Seeing everyone's silence, Eva still wanted to sell her first two plans.

"No, I have..." Ronald spoke up.

"Is this going to use Coppola's influence?" Niceta thought to herself beside him, "If Coppola, a big client, is willing to give Ronald a hand, then let him go. Anyway, he and Stallone We are both of Italian origin and have communication channels with each other. It would be nice to be a peacemaker in the end and smooth things over."

"I can contact..." Niceta started.

"I wonder if George Lucas has enough influence?" Ronald said a name that no one would have thought of.

"Lucas? Of course that's enough. If he can help you say something, it will be very effective." Eva immediately blurted out the affirmation after hearing this name that made all the middle school boys scream.

"But...you and him..." Paula Wagner half asked.

All four people looked at Ronald. Can he ask Lucas to come out and put in a good word?

Ronald said it was a pity in his heart that when he was helping Walter Mersey, Lucas said he owed him one time on the plane, but he didn't expect to use this trump card so soon.

"As long as you can get Lucas to say good things about 'The Dragon King', no one will believe Stallone. After all, he is not good at directing." Eva stared at Ronald, but she didn't expect this young client. And a thick thigh.

"I have some friendship with him, he will help me with this." Ronald took out the phone book, "Please give me some privacy for the call."

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