Exploiting Hollywood 1980

"Wait a minute." Terry stopped Ronald and whispered as he walked out with him, "I think you understand that Brooke is first a model and then a rising star actress, Any endorsement she does requires careful consideration."

"I understand, Ms. Shields," Ronald understood Terry's implication, "Calvin Klein's jeans, I just sent samples, the real cooperation is between you and Calvin, I just listen to you It's just the person who directed the shooting."

"As for the leg warmers, that's just a small gift. It's a thermal accessory for dancers to wear during rehearsals and not suitable for any outdoor and indoor other occasions. I won't be photographing any brogues and leg warmers together. photo that appears."

"Can I trust you? Ronald, don't see any hype about Brooke's connection to leg warmers anywhere."

"You can rest assured, Ms. Shields. It's just a niche commodity sold to dance students. JCPenney rejected us. We only have a small store next to the Academy of Performing Arts. Can we please not Since Bo Ji shoots commercials, such a small market does not need advertising.”

Brooke Shields' mother, Terry, doesn't know the business logic here, but she understands only one thing. Ronald's leg warmers are a small business. She can't afford her daughter's commercials, and she won't take pictures of Brooke Shields wearing warm clothes. Photo of leg wraps.

"Kelvin Klein's jeans, we also hope to make a decision after June." Terry is very cautious about his daughter's appearance.

"I know that Brooke's new movie 'Blue Reef' will be released in June, and you don't want to make any decisions before that will affect her commercial value," Ronald said.

"How did you know?"

"In addition to directing commercials, I also took audition photos in the casting studio. I know that the Endless Love crew is also inviting Miss Brooke Shields." Ronald said of his other identity.

"At last someone can understand me." Terry breathed a sigh of relief, "Actually, in addition to movies, Brooke will also be on the cover of next month's 'vogue' magazine.

She was the first model under the age of 15 to be featured in Vogue magazine.

Terry took the business card from Ronald and exchanged one of his own, "You can send your jeans and leg warmers to this address, remember to call me earlier."

Back in the large lounge where Antonia and the others were, the audience at the door had been satisfied with the autographs and group photos of many leading actors.

Some people are still muttering, "It's obviously Hillary, why is the signature Antonia?"

"And Leroy, he signed Gene Ray, one stroke at a time."

Ronald knocked on the door, "I'm Ronald, let me in."

Gene opened the door and said happily, "Hey Ronald, we've really become a star."

"Yeah, you have to practice your autograph well. I heard some viewers say that your autograph is too formal."

"What were you guys talking about just now? What were the girls in the bathroom talking about?" Ronald found Antonia and inquired about the chatter she heard.

"It's mainly about leg warmers. Girls think they look good, but they don't know where to buy them." Antonia said with a smile.

Ronald thought, maybe there are many art school students who came to see the premiere? Ordinary people can't wear this after buying it? Like wearing it over jeans?

Ronald felt the odd thought dismissed.

"Ronald, do you know where you can buy leg warmers?" Diane Lane asked, jumping over. "Antonia said you know where to buy them."

"It's my aunt Karen, another store that sells Tereza and her husband." Ronald introduced with a smile, "It's in the East Village not far from the College of Performing Arts. If you like, you can go and see it. Look, it's all on my account."

The dancers all wore leg warmers, and they all coaxed to take Ronald's advantage, knowing that they would add to the beauty of dancing.

"Okay, okay, each person will get three pieces for free, and those who have more will get a 20% discount. It is valid today." Ronald announced the preferential policy, which attracted a burst of cheers.

"Am I free for three too?" Diane Lane asked.

"No, I'll pick them out for you like Brooke Shields and send them to Bert." Ronald replied, "You, like Brooke Shields, are both famous stars. It's easy for someone to take your picture. Misunderstanding you are advertising for us."

"But I want to pick it myself." Diane began to play with a pitiful look.

"That will only work if Bert agrees." Ronald had just seen Terry's comprehensive control over the commercial value of his daughter Brooke Shields.

"It's okay, I'll go with you, just don't use Diane's photos for commercial purposes." Burt is now more fond of his daughter, after all, he just let her lose a movie heroine who might be popular.

Ronald agreed and first called his aunt Karen who was watching the store to get the camera ready, and also asked Tereza and her husband to prepare enough goods for everyone to choose from.

Finally, say hello to producer David Da Silva, who later heard about Ronald's failed sales pitch to Jace Penney and knew that it was nothing more than a niche commodity for dance students, so he took it as his own. Selling favors to Ronald, called the crew's van to send the actors there together.

"Aunt Karen, let me introduce you, this is Mr. David da Silva, the famous producer."

"I often hear Ronald talk about you. You're a model American woman." Da Silva had a Latin demeanor and made his aunt happy.

"This is Gene Ray, and he is friends with his uncle's comrade-in-arms son Bud Jr."

"Hello Aunt." Gene hugged Karen. "Little Bud is doing well now. He also said that he will go to high school and work for Ronald in the future."

"This is Diane Lane, she's already a movie star, and she's coming with her dad and wants to pick two leg warmers too."

"Hello, Karen." Diane and father Burt said hello to their aunt.

"Okay, okay, I have a lot of styles here, knee-high, knee-high, and short, you can choose whatever you want. Teresa, Teresa? Or you should introduce them to them."

The small dance store was crowded. Ronald picked up his camera and was busy taking pictures for everyone. Every famous actor took a photo with Aunt Karen and himself. In the end, everyone together, and Partner Teresa Kate took a big group photo.

Of course, Ronald carefully avoided Diane Lane's camera. After all, he was already a star on the cover of Time magazine. Even if he hung it in the store, he couldn't afford it.

"I also want to take pictures with you." Diane likes leg warmers very much, and tried several styles on her feet. Seeing everyone taking a photo, she also clamored to come.

Ronald looked at Burt, Burt nodded helplessly, and Ronald changed a new roll of film to take pictures of Diane.

Ronald also added her to the group photo, and then asked herself to take a photo with Aunt Kate, with Teresa, and herself. She also asked her to pose with a leg warmer, and took some pictures with the store's sign.

Seeing that Diane's interest was over, Ronald took out the film and put it in Bert's hand, "I'll trouble you to develop this roll of film."

Burt took the film with satisfaction. "I'll give you a photo of her. Actually, I don't mind if you use Diane's photo in the store. She's also very happy with this new accessory."

"No, we're just a niche product, and we can't afford to advertise it in magazines or on TV. So our store is as close as possible to our target customers, dance students from art schools..." Ronald explained himself. business logic.

"I told Brooke Shields the same thing, and her mother asked me to send two of them. I'm also going to talk to her about the advertisement of ck jeans."

"Why do you want to advertise with Brooke Shields?" Diane pouted when she heard what Ronald said.

"Because Calvin Klein's first choice is her, she has a relatively high degree of support among college students." Ronald replied.

Immediately he reacted, "If you want to advertise ck jeans too, I can mention to Calvin that Diane has just made a western, and jeans are a selling point."

"No, I don't do commercials. I'm an actor, not a model like Brooke." Diane Lane commented on her competitor Brooke Shields before running away.

"Why? It seems to be common for celebrities to advertise for products these days?" Ronald asked Old Bert.

"Hollywood veterans, in order to maintain their own image and the credibility of the characters they portray in the film, only shoot advertisements that match their screen image," Burt replied.

"Character actors simply don't shoot commercials, in case the audience thinks of their own advertising image, which can't be substituted into the movie, and even laughs in serious cases."

"And Diane is only 15 years old and hasn't set her own image on the big screen yet, so I don't let her take part in commercials. Although she lacks some exposure opportunities, it will be of great benefit to her acting career."

"It makes sense, I don't watch Dustin Hoffman and Mel Streep very much in commercials." Ronald pointed to the actors and actresses of today's Oscar-requested movie "Mr. and Mrs. Kramer."

"Yes, Diane worked with Mel when she was a child on Broadway plays. I hope she can become an acting school like Mel in the future."

...

After sending off the actors who had all kinds of leg warmers, Ronald finally had time to spend with Antonia. Antonia was going to train with the New York City Ballet soon, and neither wanted to waste time.

"Why do you give each person a few sets? That's going to cost a lot of money, right?" Antonia asked. "I always think you mean something."

"Yes, on the one hand, everyone became friends after filming. On the other hand, I also want to gamble. In case of a big sale, I will hang these group photos in the store, then our store will be all New York. Even the most authentic leg warmer store in the country, which is famous all over the world, only our store can buy the most authentic ones.”

"Not ours, but you and your aunt, Tereza," Antonia corrected.

"I said that in my 60% stake, there will be 5% of yours", Ronald said, "Don't refuse first, this is not a big wealth, it just allows you to have some subsidies on the ballet road. go more smoothly."