Exploiting Hollywood 1980

"Are you from Top Gun Flight Academy? I saw the word Top Gun on the badge you are wearing."

Pete Pettigrew, a naval adviser on the set of "Top Gun," was stopped by a group of teenagers at the airport. After getting a positive answer, he was surrounded and asked to tell whether the air combat scenes in the movie were real.

"It's really very real. It was like that when we were fighting dogs. It's rare to see a movie like this that accurately displays the fighting skills we teach in flight school so perfectly. Let me tell you, almost all of them The shots were all shot in the cockpit of an F-14A Tomcat fighter jet."

Next to Pettigrew was a pilot from Miramar Air Force Base who was the first to answer the question. When "Top Gun" was first released, he complained that Ronald's air battles had too much roll and were not realistic enough. But after a few weeks, he has now sided with Ronald, and will go up to praise fans when he sees them.

The movie "Top Gun" has brought so many benefits to fighter pilots.

In the past, everyone only knew that there was a group of people who served in the Navy, Air Force, and National Guard, and they flew fighter jets.

But as soon as this movie came out, fighter pilots are now regarded as a group of people with high intelligence and bravery. They are engaged in the most dangerous work in the world, protecting the safety of the people on the front line of the confrontation with the Soviet Union.

The most important thing is that they have good figures and are very popular with beautiful women. As long as they wear uniforms, the chance of being approached in a bar increases tenfold.

There are now hundreds of beauties in the bars of Miramar Naval Base every night, driving themselves there in an attempt to find real-world loners. Along with officers from other services and arms, he also went to a costume store to rent a masquerade party, rented a naval officer costume, and came to the base to try his luck.

"Oh... it's really cool. Is everything you said true? You are the pilot, right? We were very excited after watching the movie. We all want to sign up for the Air Force and want to be like you."

The teenage audience saw this man wearing Ray-Ban aviator sunglasses and speaking very professionally, and they all came up to express their admiration.

"No, Top Gun is from the Navy. They take off and land on aircraft carriers."

"Isn't it? Don't lie to me. It's obviously a fighter jet, not an air force? The navy is a ship pilot."

Seeing the long face of the naval pilot, Ronald met Pettigrew by chance at the airport.

Go up and relieve him.

"When you go to the recruiting office, you should ask if you can fly the F-14A Tomcat fighter jet with variable wings, the type the Mavericks fly. That is the aircraft the warriors fly." Ronald told them said.

"Yeah, brother, you're right. When we go to the recruiting office, we need to ask clearly. Those who can't drive Tomcats won't go, leaving those MiGs for those idiots in the public school across the street."

The teenagers left happily. Pettigrew patted his fellow pilots on the shoulder and said, "Don't be angry. Those guys are so stupid. If they go to the recruitment office, they can only be on the ground and work with engine oil every day."

"Hahaha", the three of them laughed.

"Top Gun" is becoming more and more popular in America, and Pettigrew, in uniform, is often recognized and praised by strangers on the street.

He was now recalled by the Navy and began working with Navy Department representative Matthew to form an office for each service in the Pentagon. It is specifically designed to facilitate Hollywood and major television stations. If they want to shoot military-related movies, and if the military personnel have a positive image in it, they will provide all kinds of support.

This time, he happened to go to the Pentagon with Matthew and the top gun pilots from Miramar Base to report to the big shots.

This time I happened to meet Ronald at the airport. They chatted for a while and wished each other the best to make more money in their future careers.

Ronald was taken away by Nicita and went directly to the VIP lounge.

The protagonists of "Top Gun", including Tom Cruise, are already famous all over the world, and McGillis is now at a level where he will be watched whenever he appears.

Only Ronald, wearing sunglasses, still had some freedom of movement. After all, he is a director. Most of the fans who know what he looks like only know his face and are not familiar with his figure. A pair of big sunglasses can get away with it.

"Hey, hey...I'm looking for Snow White...right, me? I'm Howard the Duck."

In the VIP lounge, Tom Cruise is calling his girlfriend Cher. Both of them are celebrities, so when calling the hotel where they are staying, they must use their code names. Otherwise, if the lower-level hotel staff hear it, it will cause leaks and besieged by fans.

As the male protagonist in "Top Gun", Cruise's contract includes many provisions to cooperate with the announcement. Whether it is a domestic fan meeting or a premiere around the world, Tom Cruise is an indispensable member.

The same goes for McGillis. Her recent life has also been difficult. The sudden fame and her unpreparedness make her feel more disgust than happiness about these publicity jobs.

"Honey, are you okay?" Ronald stepped forward and looked at McGillis, who was wearing a pair of sunglasses that covered two-thirds of his face, and asked.

"Ah...I don't want to sign." McGillis reflexively stretched out her hands to resist. Just now when she was watching the big screen of the flight outside, she accidentally took off her sunglasses, and was immediately chased by movie fans who recognized her and asked for her autograph.

"I'm sorry, Ronald. I talked with my agent. I will leave after attending the premiere in Tokyo this time and will never participate in marketing activities again. I would rather lose money."

Kelly McGillis went from being a confident actress to becoming an idol on the posters posted in the lockers of young men. She didn't adapt well to this change. In addition to being puzzled by the crazy movie fans, her temper also got a lot worse without her realizing it.

"Hi, Ronald. This press schedule has been really tough on me. Cher and I haven't seen each other in two weeks, either me going to a meet-and-greet or her singing career. It just sucks."

Tom Cruise finished the phone call, Cher only said a few words of love to him, and it was time to board the plane.

"Maybe it will be better after this period of busy work is over."

Ronald had no choice but to comfort him, and the group boarded the plane. After more than ten hours of flying, we landed at Tokyo Narita International Airport.

"It's a very clean place," Ronald said full of praise for the environment. The person who came to pick him up was a Japanese employee from Paramount in Asia. He held the "Top gun" pick-up sign and received the crew.

The next day, the premiere in Tokyo was much smaller than the one in London. Although Japan was a defeated country in World War II, it was garrisoned by America. But their culture is relatively closed.

The number of people who can really appreciate American movies is much smaller than in Britain where there is no language barrier. Not many people have developed the habit of watching Hollywood movies over the years.

So Paramount chose a theater near western Tokyo for the premiere.

It is adjacent to the Yokota Air Base of the American Air Force and the Yokosuka Naval Base of the Navy, and is not far from the industrial area of ​​Yokohama. It is considered a small island in the Tokyo metropolitan area that is deeply influenced by American culture.

In addition to having branches in Canada, India, Britain and other English-speaking countries that are directly responsible for distribution business, Paramount mainly uses two methods for overseas distribution.

One is to sell the entire film to United International Pictures (uip), an international distributor formed by Paramount and Universal. This joint venture is mainly responsible for the business of the two films in European countries.

Another model is to jointly issue with local publishers in Asia, or sell out or split accounts. The culture here is different, a lot of marketing requires local talents, and the market is relatively closed, so it is difficult for Hollywood forces to come in directly.

This time the regional distributor is Toho Pictures. Just like the last time he came to Japan, Ronald was also entertained by Toho's top management after the premiere and had the best Japanese meal.

Like other business fields attacked by Datong, the film and television entertainment industry is also a relatively closed environment in Japan. In general, the products of Japanese companies are selling well in America, while the products of America are facing many obstacles in Japan.

Moreover, the Japanese are very scheming. They open the market on the surface, but they never arrange any good sales channels. When America Enterprise asked about it, they blamed it on cultural incompatibility and other reasons.

After being fooled several times, the United States finally came to their senses. In addition to forcing the yen to appreciate, they also forcefully forced the Japanese Prime Minister to open the market.

As a defeated country whose territory was occupied and garrisoned, Japan could not be forceful. On the surface, it opened up the Japanese market, which had many obstacles before. However, in fact, it still used various reasons in the merchant circle to hinder the entry of goods from America. For example, it favors domestic manufacturers in loans and discriminates against wholesalers of foreign goods.

When Ronald was in New York, he read a lot of in-depth reports analyzing the friction between Japan and the United States, and he understood these things much more clearly than when he first came here.

But he is not a businessman after all, and he only has a general understanding. After a meal and a drink, Toho began to talk about deepening cooperation.

There are always two sides to everything. With America's constant pressure, companies in Japan have also become quite divided.

Some companies have gradually begun to embrace the American market and have begun to use American culture to transform themselves.

Unlike Mitsubishi, Sumitomo and other large companies that were chaebols before the war, Sony and other companies that only achieved great development after the war relied more on America and Europe for their markets, so their vision was more international. It's even less burdensome to be a Japanese rapist.

Switching to the film industry, among the three traditional major producers, Toho, Shochiku, and Toei, Toho was the first to open a branch in Los Angeles. It was also the first to introduce Akira Kurosawa's film "Seven Samurai" to North American audiences.

And their company also has the most talents who can speak English fluently.

Soon, when the sake was almost gone, the manager who came to pick him up at the airport quietly sat down next to Ronald.

"Ronald San, there are many industry presidents and presidents in Tokyo who want to invite you to talk about cooperation. I wonder if you will be able to honor them tomorrow."

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