Exploiting Hollywood 1980

Ronald invited Helen out again, and the two went to eat Chinese food and watch ballet this time.

Helen is an uptown girl. After her parents divorced, she grew up in two families in uptown Manhattan and Long Island. She has a more elegant hobby.

Ronald actually did not receive a systematic art education. In front of Helen, except for movies, knowledge of other art categories was at a disadvantage.

"I see that you seem to know more about ballet than symphony." Helen glanced at Ronald and asked.

The last time I went to listen to classical music, Ronald almost clapped at the break of the first movement. Fortunately, he immediately noticed Helen's annoyed eyes and put his hands down.

"That's right, my family is in the leg warmer business. I know a little bit about it." Ronald replied without changing his face.

"whee……"

The two walked into the convenience store on the side of the road, and Ronald wanted to buy some snacks.

"Do you have m\u0026m chocolates?" Ronald looked up at the shopkeeper, who he hadn't seen for a long time.

"At the bottom of the shelf around the corner."

"Why do you put it like this?" Ronald took two packets of peanut-filled chocolates and handed them to the shopkeeper.

"Children love that now." He pointed to the orange-colored chocolate packaged most prominently on the shelf.

Reese's pieces. Ronald also picked up two packs and handed them over to the shopkeeper to check out together.

Helen opened Reese's jelly bean curiously, tasted one, and handed it to Ronald.

"Open your mouth."

She poured some red-yellow-yellow jelly beans in her hand, also wrapped in icing, similar to m\u0026m chocolates, and put one in Ronald's mouth.

The taste is totally different from M\u0026M's. Reese jelly beans are icing on the outside but actually peanut butter chocolate on the inside. As with traditional American candy, it is sweet. Ronald still thinks m\u0026m tastes better.

Reese's Jelly Beans is the brand in "et Aliens" where children use chocolate jelly beans to lure aliens out.

Now it is rumored in the industry that Hershey picked up a big bargain, and m\u0026m chocolate refused to do placement advertisements because et was too ugly.

Hershey's marketing director didn't read the script,

I didn't look at the image of the aliens, and I invested a million dollars in advertising based on my trust in Spielberg. In exchange, the sales of Reese's jelly beans have skyrocketed.

If you don't watch anything, you can pay one million for a chance to appear on the screen. There are only a few directors in the film industry who can make manufacturers so trustworthy.

Ronald held the package of Reese's jelly beans and looked at it over and over again.

"Let's go." Helen didn't come to the lower town very often. Looking at all kinds of small shops, she felt very fresh.

"Yeah, this is a comic shop." Helen dragged Ronald into a comic book shop on the side of the road. Children growing up on Long Island rarely read comic books as a pastime.

"What, do you like Superman comics?" Ronald looked at Helen lingering in Superman comics.

"Well, I quite like the 'Superman' movies. I haven't read the comics much."

...

"Ronald, they agreed, they agreed...hahaha."

The next day, Eddie, Ronald's New York agent in charge of advertising and other business, called. Burger King has paid $200,000 for Ronald to shoot a new commercial, and he and Darcy Maguire are about to work together again on commercials for big companies.

"I really didn't expect that, didn't they make a counteroffer?" Ronald was a little surprised. Eddie could say that he raised a very high price, thinking about the other party's slow counteroffer.

He came to Eddie's office to discuss the details of the shoot with him and jwt's creative director Maguire.

"Burger King saw Ronald's movie hits and the explosive sales growth for burgers across the United States. He thought the price was fair, and he agreed to it in one bite," Eddie said.

"Your movie has sold 400,000 pairs of vans' black and white plaid shoes, which are often not available on the market. As soon as I talked to the Burger King people about this yesterday, they agreed immediately."

Interjecting was Darcy Maguire, Ronald's old partner.

She was still wearing suit pants and had short hair. After arriving at the new company, her career prospects became better and better. Not long after she started work, she recruited a major client, Burger King, from her old employer.

"We're still doing the same old tricks, stating the core selling point of Burger King bluntly, and then inviting a few pretty girls who look sweet and have the temperament of the girl next door. I think your choice was pretty good last time."

"Ah, is it?" Ronald didn't expect Maguire to remember the cast of the last commercial. "I'll draw the storyboard as soon as possible." One or two days of shooting can make so much money, and Ronald also very happy.

"I'll give this storyboard to Gerald, Helen's father, who insists on asking about all of Helen's appearances."

"Helen?" Maguire froze for a moment.

"Didn't you mean Helen Slater?"

"No, which gymnastics girl I'm talking about, called..."

"Elizabeth Sue." The agent Eddie said next to him, and now he also represents Elizabeth Sue's advertising business.

"Well, she's a good fit too. Go and ask her on the phone. When the last movie was made, her parents said she was just in college and didn't let her audition. But for a short-term commercial, they shouldn't have any opinions. ."

Anyway, there are two working girls in the plot, Helen and Elizabeth are exactly one.

...

"From coast to coast, as many as two-thirds of customers think grilled is better than fried. Burger King, roast beef, McDonald's, fried beef."

Helen Slater watches Ronald draw a scoreboard, a little girl in a Burger King uniform and a baseball cap with the Burger King logo. Two slogans were spoken to the camera. "

"Really? Burger King's beef burger is really better than McDonald's?" Helen had no particular impression of the taste of the two burgers.

"It's alright, the baked one is a little bit better."

"You draw the lens very nicely." Helen admired.

"Burger King's uniform is more rustic, not as sophisticated as Perry's Pizza, who worked part-time in the movie Stacey." Ronald looked at Helen and imagined how she would look in the uniform.

"Do you want to play the heroine? A working waitress from Burger King." Ronald thought that Helen would look good in a uniform, and the girl next door was less temperamental, but it was also good for a Long Island girl to come and work.

"Of course I do." Helen smiled happily. The two of them met through a chewing gum commercial. It would be interesting if they could shoot another commercial together.

"Come on, I have to let Gerald know about this."

"Hi Ronald. My daughter won't be wearing a fast food restaurant uniform." Gerald's call came as expected, and he was dissatisfied with the role and called to interfere with his daughter's choice.

"Why? Don't you like bright red and yellow uniforms? Then I can make Burger King a special one that looks better."

"Are you kidding me? Ronald?" Gerrard got even more angry on the phone.

"My daughter is a jazz musician, she's a Shakespeare performer, she's not cooking beef in a burger joint and serving dishes."

"Burger King is grilled, and two-thirds of customers find it delicious."

"You're really kidding me, you little bastard." Gerald was annoyed by what Ronald said.

"It's just a role, right? Don't you think Helen's temperament is very suitable for this kind of fast food advertisements? The amount of fast food advertisements will be very large, and Helen will soon be recognized by the national audience." Ronald also put away the joke. , began to give Gerald the opportunity to explain the ad in it.

"I don't care, will my daughter lack the opportunity to be on camera? I have found a new opportunity for her to appear in a movie, and she will follow my arrangement step by step."

"Gerald is really annoying. This time he won't allow me to do a Burger King commercial. I told my mother and she encouraged me not to listen to him in the future and choose roles according to my own preferences."

Helen complained to Ronald angrily.

"It's a pity that Burger King doesn't have a girl who plays the piano." Ronald said, in the last chewing gum commercial, Helen played a jazz singer who played the piano.

"Hee hee, okay. I won't shoot this time. Next time there is a suitable role, you must remember me." Helen was still relatively easy to satisfy.

Ronald put down the phone and shook his head. Gerald has a lot of arrangements for his daughter Helen, and doesn't know what role to find for her daughter.

The last time I played the girl who met an angel in abc's TV series, the final ratings were also average. Some critics have written some good reviews.

After the "fast-paced" film review incident, Ronald knew that it was likely the shooter Gerrard had brought in to tout his daughter.

"Then let's find Elizabeth Shue. What did her parents say?" Ronald said to Eddie.

"Elizabeth was on vacation and could take time to shoot the Burger King commercial. She herself was very willing, and she complained to me on the phone that she missed the fast-paced opportunity."

"Now that the movie is a success, let's just say that." Ronald knew that casting was more of an extracurricular experience for girls from wealthier upper-middle-class families like Helen and Elizabeth. In fact, they don't have only one path to be an actor.

This is completely different from a lower-born showbiz girl like Demi Moore. Those girls work very hard for a role.

"Let Maguire recommend another one?" Ronald knew that this kind of advertising actor was an extracurricular activity that many rich girls like to do.

Darcy Maguire of jwt often uses this opportunity to buy top executives of some companies, as a kind of favor, to let their children get in touch with the mysterious showbiz for the convenience of their parents.

"Anyway, just say a few words, grilled is better than fried, just find a girl who is photogenic."

"Ronald." Eddie began to talk about their past.

"Remember? Ronald, I helped you back in the day. We were partners from the very beginning." Agent Eddie brought up the fact that Ronald and him worked hard to win an advertising order for chewing gum. . "

"Come on, Eddie. We're friends. Do you have a candidate?" Ronald saw that Eddie wanted to recommend his client, "Is it one of your adult magazine models? Don't be too famous, have been in it. Burger King will be dissatisfied with the playboy."

"No no, not my 'that' model client. This girl is very nice. She is my normal graphic model client. I like her hard work, so I see an opportunity and want to help her?"

"It's your girlfriend? Where's the audition?" Ronald joked with Eddie, who knew Eddie was never boyfriend or girlfriend with a client.

"Here." Eddie handed over an audition photo, "Is it a bit like?"

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