Exploiting Hollywood 1980

Ronald took a look at the audition photo Eddie had handed him, and the girl in the photo smiled at him. Ronald was in a trance for a moment.

In the photo is a very beautiful girl, a different kind of beauty.

Compared with Helen Slater, a girl from a wealthy family, her beauty is closer to the ordinary people of America.

Slightly curly red hair, a small nose, two very long eyes, and two dimples on his cheeks when he smiles.

It really suits the Burger King ad, she's more of a normal family girl next door than Elisabeth Shue. This is exactly the kind of pretty girl you'd see in a normal person's community.

Born in a small town, studying in a big city, working part-time as a fast food waiter to earn tuition. At a glance at this girl, the audience will think of these backgrounds. It looks like Eddie isn't promoting unsuitable actors for his commission.

and……

Aside from the color of her hair, the girl looks like an old friend of hers.

"Does it look a lot like Antonia?" Eddie said to Ronald. "Her resume looks a lot like her too."

"Um."

This girl does look a lot like Antonia Francesky, Ronald's ex-girlfriend, famous star and now a dancer with the New York City Ballet.

The girl's photo has the name lea thompson under it.

Ronald flipped through the audition photo, with a short resume pasted behind it.

"Twenty years old, from Minnesota. He has received scholarships from the San Francisco Ballet Company and the American Ballet Company. He has just retired from the ballet career and turned to acting." Eddie introduced the girl's situation.

"Invite her to try the mirror." Ronald glanced at Eddie, not on purpose.

Ronald, in his early twenties, made a box-office hit, and caa's Nisita had warned him that many agents were actually doing other kinds of "matchmaking" business.

Beautiful girls in show business use agents to ask powerful people for opportunities, or money in return, and then give something.

"Lee, are you free? Come to my office tomorrow for an audition." Eddie was calling Lee Thompson, "It's not a print ad, it's a TV ad, yes,

A famous director from a big company. "

"I asked her to audition tomorrow."

Ronald saw that Eddie didn't mention any exchange conditions, and knew that he really couldn't bear to see this girl's talent being wiped out to be a model for a local supermarket's promotion advertisement, so he recommended it to himself.

"Okay, I'll be over tomorrow. Why didn't she continue her ballet career? Also because of an injury?"

...

"No, I'm not injured. It's..." Leigh Thompson sat in the audition office, looked up at Ronald and the agency's director, Maguire, then turned to her agent, Eddie, "I must Do you want to say it?"

"It's okay, they just want to know your background." Eddie looked at Ronald.

"If it involves privacy, you can leave it alone. I just want to know why you are not in ballet. You must know that being an actor is no less than that of ballet." Ronald was a little worried that the girl would give up because ballet was too hard.

Although this commercial has only two lines, as an inexperienced actor, he may take many lines. If there is no preparation to endure hardships, the performance can easily fail to meet the director's requirements.

"I love ballet, and I got scholarships from two ballet companies." Li began to defend her dream. "I gave up because...because Mikhail Baryshnikov, the male chief of NYC, said I had no talent."

The girl raised her head, her eyes lit up, "He said I was too stocky."

"What kind of evaluation is that? He's still a little dwarf who can't find a ballet partner." Ronald laughed angrily at the words of the ballet dancer who had defected from Souvel, which Ronald told Li.

Li was also amused by Ronald's words, and the two dimples appeared on her cheeks again.

"I didn't know the director was Mr. Ronald Lee, I really liked your 'Fast Pace', I watched it twice."

"Put on this Burger King uniform and get familiar with the lines." Ronald handed over a Burger King hat and a page of lines, then pointed to the locker room for Thompson to go over.

"Okay." Leigh Thompson put on her hat, went to the locker room, changed into overalls, straightened her hair in the mirror, and read her lines twice.

"Can we start?" Ronald pointed the camera at Thompson and zoomed to close-up focus.

"From coast to coast, as many as two-thirds of customers think grilled is better than fried. Burger King, roast beef, McDonald's, fried beef."

"Okay, that's it. When we have a decision, Eddie will let you know." Ronald was actually very satisfied with Thompson's performance.

"Okay, thanks." Thompson was ready to go.

"By the way, have you worked at Burger King?" Ronald stopped Thompson and asked.

"No, but I did it at McDonald's in my hometown of Minnesota."

"Okay, thank you. You can go." Ronald, who asked for a satisfactory answer, signaled that Thompson could go.

"You don't think she's a bit famous..." Maguire asked Eddie.

"Like Antonia?" Ronald continued, "Actually, I think Thompson's temperament of a commoner girl next door is very suitable for this advertisement. At first glance, it is a beautiful girl you may meet at Burger King."

Soon Burger King was satisfied with the results of the audition, and thus confirmed Leigh Thompson and Elizabeth Shue as the two actors in their new version of the commercial.

...

"This girl is a natural actress." Ronald has admired Leigh Thompson's acting talent several times since he started shooting the ad.

"She really didn't study acting before?" Ronald asked Eddie on set.

"She just earned some small money to sign up for an acting class."

"Let's have a close-up of Leigh." Ronald told the photographer to start preparing.

The large close-up shot was replaced, and the photographer signaled that he was ready to shoot.

"Recording? Camera?!"

Ronald gave the order to shoot.

Leigh Thompson, in close-up, pulls out a baseball glove over her hand and begins tossing and picking up a baseball.

The camera slowly begins to zoom, slowly advancing towards a close-up of Thompson's face.

"I know you're watching a baseball game, but I have some good news for you. Two-thirds of customers found grilled beef burgers better than fried in tests from coast to coast.

Come to think of it, two out of three people like to bake. Burger King, grilled; McDonald's, fried. Remember to go to Burger King after watching a baseball game. "

"cut!"

Ronald was very satisfied, and Li made the very boring advertisements very interesting. The rhythm and mood of the lines are very good, and every accent is exactly on point.

"Very well, the next shot of Elizabeth Shue. Let Lisa prepare."

"Director, how did I shoot?" Leigh Thompson came over and asked Ronald about her performance. Her dimples reappeared on her cheeks.

Ronald looked at Leigh Thompson's face carefully. There was a depression under her cheekbones, which gave her face a three-dimensional look. There was not much difference between the left and right sides. It was indeed suitable for an actress.

"That's right," Ronald replied. "You should be able to see this ad on major TV stations soon."

The next shot is Elizabeth Shue. She came specifically from Wesleyan College to shoot this ad.

"This weekend, go to Burger King and order a Whopper, just say 'grilled is better than fried', and you can get another free Whopper" Elizabeth Sue brought out two Burger King's "Whoppers", facing the camera said.

Having had the experience of photographing chewing gum last time, Elizabeth also did a good job.

"Director, your movie is very popular right now." Elizabeth Shue's mother said to Ronald.

"thanks."

Unlike Thompson, Elizabeth has been admitted to Wesleyan College for Women. There is also a big difference in the two people's ambitions for acting. Elizabeth is now doing some commercials to earn some extracurricular money. In an Ivy League girls' school, there are many comparisons among classmates, such as going to Vermont for skiing during the holidays.

"Director, how was my filming?" Elizabeth Sue also jumped over to ask Ronald's performance after filming.

"Not bad. You should be able to see this ad on major TV stations soon."

Perhaps it was Su's mother's lack of ambition for her daughter's career as an actor. Ronald made a correction in his heart. Elizabeth Su still cared more about her photogenic image. A beautiful girl of this age, who hasn't dreamed of being a star?

But her mother's plans were normal. Going to college is very important for children in ordinary families.

Helen Slater finally negotiated with her parents that after graduating from high school this year, she will not choose a university and use a gap year to try her career as an actor. For actresses, youth is short, and if it takes four years to go to college, many opportunities are missed.

Two actors, Thompson and Su, dressed in Burger King uniforms, chatted beside them. They are both young actors in their 1920s, and the two of them are quite topical.

Next Ronald is going to take some close-ups of the different ways in which the two types of beef are roasted and fried.

"The heat and bubbling of this roast beef is not enough, and it is not very different from frying." Ronald looked at the scene of the Burger King's chef in the studio, and was not satisfied.

"Turn up the flames of this gas-fired stove so that the flames can come out for the camera to see."

"This will burn the beef." The staff reminded.

"I don't care about this, I don't want to eat it, I want to take a good-looking shot." Ronald glanced at each other, as long as the shot was good-looking, he didn't care whether the beef patty was burnt.

The flames were high enough to overtake the grill, and the patties squeaked with juices bubbling from the top.

"It's very emotional." Darcy Maguire sat in the post-production room watching Ronald's demo.

"Is this really okay?" Eddie pointed to the beef patty with the words McDonald's written on the monitor. It was fried on a frying pan, and it looked very uninspired.

Ronald also looked back at Maguire.

Ads that attack competitors by name are not without them, but a giant like McDonald's is not good at it. They don't hold back so much that Burger King attacks their burgers like that.

"That's what Burger King's legal team considers." Maguire shrugged.

"And we've done a lot of preparation, and this ad says twice as many people think it's better grilled than fried, it's a statement of fact, not a subjective judgment, and it can Avoid some legal trouble."

"So they really did a blind test?"

"Of course, from coast to coast stores. Let market research companies find dozens of customers to do it repeatedly, and you will always get the desired results."

"Haha, does the roasted beef patty really taste better than fried?" Ronald asked.

These companies do everything for marketing. Anyway, my contract has been reviewed by lawyers, and all the data and facts are informed by written documents from Burger King. If there is an error, they are deliberately deceiving, and it has nothing to do with me.

"How do you say it? If you bake it strictly according to the procedure, it is indeed better than frying. But fast food restaurants, you know, sometimes the kitchen is not so strict when it is busy."

"That means, it's actually not that tasty?" Ronald said.

"No, they can choose whether to put onions, pickles, and a variety of sauces." Eddie interjected.

"Sometimes I don't like it either. They have too many choices. Sometimes I just want to have a quick meal. There are always customers who wait for a long time to confirm, which makes the queue very slow. And they have more waiters than McDonald's." Quill is a professional woman and must eat fast food.

"So they made so many gimmicks, hired more waiters, and the business was still better at McDonald's? And the cost of roasting is higher than frying, right?"

"That is, you need to use an automatic grill for grilling, and you only need a constant temperature iron pan for frying." Maguire studied the difference between Burger King and McDonald's in order to take over this business.

"Well, very interesting."

After Ronald is busy shooting, even if the commercial is complete, Burger King has a lot of confidence in his level. After all, the fact that the business of burgers in the United States has skyrocketed on the West Coast makes them feel amazing.

Taking his check, Ronald came to Lawrence, the accountant, and asked how the money would be used.

"So you took the check from Burger King to buy McDonald's stock?" Lawrence looked in disbelief.

"Any questions?"

"No, no problem. I thought you'd buy Burger King stock, after all, you're helping them shoot the ad, so their sales will go up."

"They don't make money. Each store has a lot of waiters and a special automatic grill. McDonald's can sell many more burgers at the same time."

"It's okay, anyway, they pay a lot of dividends every quarter." Lawrence put away his surprise and started to call Ronald's stockbroker.

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