Extraordinary Genius

Recently, Liu Chuanzhi's work is also very busy. The main reason is that the computers that I even thought of resisted the product challenges of the island countries, South Korea and Europe and the United States, or the help of the state, but at this time, the computer brands of Baodao began to enter the Chinese market on a large scale.

At this time, China’s relationship with Baodao was eased, and the market was opened to Baodao. The original intention was to exchange and realize economic integration, thus assimilation of Baodao.

But I forgot that Baodao is also very strong in China's strong place. On the contrary, because of its import advantages, Baodao is more competitive than Huaxia products in many products.

Among them, computers, especially laptops, have suffered the most.

These are represented by three brands, ASUS, Acer and Alum, Acer and Alum, or a founder, or a subsidiary of Acer, which was later separated.

ASUS is the world's top motherboard supplier, accounting for more than a quarter of the world's motherboard share. Since the beginning of the computer, notebook sales continue to rise, the momentum is very fast.

Acer and Alum are a little bit worse, but they also perform well, at least not worse than the manufacturers of the island and South Korea. The production and sales of notebooks are also among the highest in the world.

As for the domestic market, there is another relatively large computer brand called Shenzhou. This is mainly for the production of notebook computers. The price is very low, and the computer with the same configuration is lower than the price.

Even thinking about its own production and sales, and constantly reducing costs, is one of the best in the world, but did not expect that the cost of this Shenzhou is even lower.

After Liu Chuanzhi's research, he finally realized why the cost of Shenzhou can be so low.

First of all, China is not completely assembled. Putting together and assembling, belonging to the most downstream, that is, the bottom of the food chain, the lowest profit, the brand is not easy to do.

Like Intel, Chaowei belongs to the upstream, research and development, design and production, but their own brand of computer sales, is also very general.

There are also midstream manufacturers, such as Dongzhi, Sixing, etc., they produce the main accessories, and then part of the research and development, part of the procurement assembly.

There are also top hardware manufacturers like Eagle Weida, who give up their chance to do PCs and concentrate on their superior products. They can also be said to be the main accessories of computers.

Among them, ASUS belongs to the upstream manufacturers. They are one of the leaders of the world's motherboard manufacturers. Their cost can be almost the same as that of Liu Xiangzhi.

However, in China, technology should be much worse. Even if you want to do medium-sized, self-developed some of the main accessories, and then rely on the advantages to produce computers, they must have superior products.

Shenzhou has no advantage in any major accessories of the computer, and there is no product that can be used. As for patents, there are some, but those patents are not worthy of others’ jealousy.

So how does China control costs? One is that workers in their factories are paid less, which can reduce production costs.

Another one they don't have a direct store, they are all franchise, and during the expansion period, the franchise fee is also very low, so that their franchise stores will expand rapidly.

There are also the CEOs of Shenzhou who have painted a large cake for all the employees, so that they can even paint the cakes for the employees, telling them that the hardships of the present will soon pass, and everyone will have original stocks in the future. After that, everyone is at least a millionaire, so now their employees are very low-paying, and the benefits are far from being comparable to the group.

As for the listing, Liu Chuanzhi believes that it is impossible for China to succeed in IPO in a short period of time, because their books are not in line with the listing requirements. Another domestic review of IT companies is stricter, and almost no investors believe that China will be able to Standing still, it may be short-lived and will soon be acquired by other manufacturers.

Last but not least, Liu Chuanzhi feels very interesting. Because of its geographical advantage, Shenzhou is close to the port, so they often import some goods.

What is the tail product? Some factories produce the product, but for some reason, the order is cancelled, resulting in a backlog of products. Or some factories produce products that do not reach their estimated sales, resulting in a backlog of products. There is also some reserved "loss", which is a reasonable theoretical loss, but it is not that big.

There are many reasons for the tail goods, but it is undeniable that the factory will be eager to dispose of the tail goods. On the one hand, it can clean up the inventory, prevent the warehouse from being occupied, and prevent the waste of these materials. On the other hand, the realization of the goods is also an income, although this income is very low, but it is unplanned.

Now, Shenzhou not only buys some accessories for the end of the goods, but also assembles it into its own notebook. Another way is to import the electronic components of the tail goods and then assemble the parts by itself to assemble the computer. This is the so-called independent research and development of Shenzhou. They barely squeezed into the second echelon.

In the end of the goods, the quality of the products can not be effectively controlled, so the computer in China is often bad, and even the repair rate is very high, but the cost can really be 40% lower than the peers!

What is the concept of 40%, and now the profit of notebooks is only 10%, the profit of desktop computers is no more than 8%, and the profits are still gradually declining, because more and more manufacturers, More and more companies are starting to lower their selling prices, and the costs of publicity, production, and sales are increasing rapidly.

The most common notebook in China, the cost is 20% lower than even thinking, so it has such a large price competitiveness. What others are pushing now is a selling point, cheap!

You sell 10,000 laptops, I only sell 8,000 or even 7,000. The performance parameters are still the same. How do consumers choose?

Even if my after-sales service is not good, how much can I repair a computer? What's more, although the quality is slightly worse, the repair rate is high, it is not too high. This high is only relative to other brand notebooks, and even no more than some home appliances.

They also grasped the psychology of many users who like cheap products. After all, this is still a notebook, not a desktop computer, and it looks high-end.

Therefore, the domestic notebook has entered the pattern of the hegemony hegemony. Even if he wants to target other brands in Europe, America, island countries and South Korea, he has neglected other brands, allowing them to quickly expand and grab a lot of shares of the group.

In the desktop market, there are more and more assembly machines, especially those in the computer city. They give customers a cheaper machine, and the price is cheaper than the machine that wants to sell the point.

The means they use are also tying some of the goods. Anyway, the customer can't see it anymore. If something goes wrong, they will be guaranteed.

The notebook and desktop markets were simultaneously challenged, which made the Lianxiang Group quite passive. They are actively expanding to Europe and the United States, but they have not yet won it. The base camp has been attacked by others.

Just now, when Feng Yu proposed the tablet, he was reminded, why not a laptop with a slightly simple function? The price is cheaper, coupled with the brand and the certain propaganda, it is bound to sell well.

It’s just how to market, and he has a disagreement with Feng Yu’s opinion.

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