Extraordinary Genius

"Feng, according to what you said, we can design the product right now, but now we are pre-sale, how is this going? We have not produced a product yet, which is not the same as real estate sales! Liu Chuanzhi is a little excited.

This year, a policy was introduced to prohibit the sale of uncompleted flats. That is to say, if you do not get the approval procedures, you are not allowed to sell in any situation. This will effectively curb those real estate developers who have no strength and can also give home buyers. More protection, if you get the pre-sale permit, at least it will not be too easy to go bankrupt, it will not be too easy for the people to buy the house money.

Although on other products, there is no order to do this, but I can't even do it. If the word of mouth is bad, even the brand image that I have been working hard for so many years will not be completely destroyed.

“Who said that you will sell it right away? Before you sell, you must have a mature product design, and at least the prototype must be tested. And our new product will inevitably open a product launch, which makes a new product fast. The way the user knows."

"And, your blog, even the group's official blog, even the executives' blogs, etc., must send a message, let people who follow you, first know that this new notebook is listed, know this notebook The advantages."

"But after you talk about the product launch conference, how many people are interested in deciding how to promote sales, this is not good, it is too slow. I said that the pre-sale is to let users order online, just in online stores such as Sic Bo. We even want to order in the direct store, although the product will be ordered a few months later, but the price is cheaper."

"Our product, the sooner you buy it, the sooner you get it, the cheaper the price. The later you buy, the more expensive the price, our price is rising, and maybe even not."

"Wait a minute." Liu Chuanzhi interrupted Feng Yu's words. "I have only heard that the price of electronic products has been declining. I have never heard of it. The price has risen. You are also very clear about the performance of electronic products. The promotion will be very fast. Last year's advanced products will be normal this year and may fall behind next year."

"The same is true for notebooks. After a year, the performance will vary greatly. If you actually want to increase the price of our products, you will definitely not be able to sell them!"

Liu Chuanzhi’s look at Feng Yu’s expression is like saying: You are doing this!

"You didn't understand what I meant. The price rose, mainly to give consumers a mentality, that is, to buy first-handedly cheap, cheap. But this is not a fake, our booking price is indeed lower than the price of a large number of finished products. And we only accept personal orders, do not accept wholesale, etc. This product, we let the online mall direct sales, no physical store sales."

"For example, if you order the product and ship it in three months, then the original price of 3,999,000 notebooks, the order price is only 3,099, every day, up 10 yuan. Looks like these ten There is not much money, but after three months, it has risen by one thousand, which is one-third of the price of notebooks."

"And we will give consumers a feeling that the order to buy our products is not lost, not only can get the products earlier, but also cheap, and also give consumers a kind of our products because of supply and demand, still The illusion of appreciation."

"The time for pre-sales can of course not be three months, change to one month, or fifty days, but be sure to let consumers order, and temporarily not give them the opportunity to buy directly."

"In the first batch, we produced 50,000 units, and 50,000 units were sold out. We stopped for a while."

"General Feng, what do you say?" Although Liu Chuanzhi did not want to, but still had to interrupt Feng Yu's words, "The first batch only produced 50,000 units? After the sale, has it stopped for a while?"

Liu Chuanzhi now really feels that Feng Yu is fooling around. Not what you said, when we launch a product, we must think about increasing sales, thereby reducing the cost of a single product and increasing profits?

You are so optimistic about this laptop, I also feel good, is planned as a strategic product, that is, the volume. You said that the price of this product is 3,999 yuan. I have not refuted you. Even when you say 3,090,000 yuan, I also recognize that because of mass production, the cost can be reduced. This value is a bit.

But if only tens of thousands of units are produced, then the cost will be at the same level. What do we still sell this product? Not making money, but also filling the market. Yes, no one else has sold it, but we haven't sold it yet?

This is when I dig a hole, when I buried someone else, I buried myself, and then there is still a great possibility, lost my reputation and became a public enemy of the industry.

There are only two kinds of results. One is that other manufacturers join the group of Lianxiang Group. Together, they produce such cheap laptops, which makes the notebooks enter the era of less than $500 and lower the profits of all manufacturers. The other is that other manufacturers unite to suppress and even think that they will unite with other hardware manufacturers, and the result is that they even want to suffer big losses.

How to look at it, it is not cost-effective to do so.

"Old Liu, I just give an example. It is not to say that we really only sell 50,000 units. We are telling customers that there are only 50,000 units in this batch. When they are sold out, do you understand that?"

“This is hunger marketing?” Liu Chuanzhi asked with some uncertainty.

“Yes, we are hunger marketing, but it is a bit different. We are not creating illusions for consumers. There were 100,000 units and only 50,000 units. We really only produced 50,000 units. 50,000 units were sold out. Then, according to market demand, decide how many units will be produced in the next batch."

"There is still a big advantage in doing this, that is, batch production, can effectively control the quality of the product. Even if the product has quality problems, it will not cause too much loss, it is easy to control, The latter batch of products will eliminate the recurrence of similar problems. As for the illusion that the product is in short supply, this is the same."

“What are the products that consumers want most? High configuration, low price, beautiful appearance, good after-sales. In this, we can do the best in terms of after-sales, appearance, price, etc. Even if it is some configuration, it can do To the high part. Our products are only for those who are online and casual, the largest user group is the young female users."

"You haven't seen it in Computer City. Young male users choose performance when they choose a computer, followed by price, then appearance and after-sales. But what about female users? The first choice is appearance, then price, then performance and after-sales. After the sales staff painstakingly introduced the performance and shortcomings of various products for a long time, the female user would say, I want that white one."

Hey~

Liu Chuanzhi just sipped a cup of tea and spit it out. He introduced the performance for half a day. As a result, the other party chose according to the color. !

"I said this, you go back and discuss with others and come up with the best solution. This product will bring you unexpected surprises."

... (to be continued.)