Extraordinary Genius

Li Mingde stared at Feng Yu. If the city is under such a ban, the sales of motorcycles will definitely be seriously affected.

The second-hand motorcycles in the city will be flooded into the rural market, which is why the two markets have shrunk at the same time.

Fortunately, two years ago, their Ice City machinery did not expand the production of two-wheeled motorcycles, but increased the output of three-wheeled motorcycles. One is the higher profit of the three rounds, and the other is Feng Yu said, reducing the risk.

They haven't seen the risk before, but now it's seen.

And because more and more manufacturers of motorcycles, from the original dozens, to the current hundreds, resulting in motorcycle profits are getting lower and lower.

The net profit of many motorcycle factories is only about 2 percent, which means that a motorcycle with a wholesale price of 5,000 can only earn one hundred.

Most of the profits were earned by retailers. Even so, no one has withdrawn, and they are still making money.

The profit of the motorcycle project of Bingcheng Machinery also dropped seriously. Fortunately, they have the highest brand awareness and the highest added value of the brand. Although it is far less than twice the profit at the peak, there are still about 15% of the profits, which is still the highest in the country.

In terms of tricycles, profits are similar. So although their market share has fallen sharply, they are still the most profitable and still can control the pricing range of motorcycles.

Of course, they also provide better services, especially after-sales service, and the people who will repair their Songjiang motorcycles are also the most.

"Feng, do you know that there will be such a ban, so we will not let us expand the production line of two-wheeled motorcycles, let us increase the output of three-wheeled motorcycles?"

"This is an inevitable trend. If you think about it carefully, you can also understand. The sales of two-wheeled motorcycles will definitely be affected. Our exports, especially to other Southeast Asian countries, should increase, so the overall sales volume. There won't be much change in a year or two."

"But we must be vigilant, the market has been changing, our two-wheeled motorcycle production can not continue to expand. And we must adjust our models at any time according to market demand, so the proportion of road races, off-road vehicles, etc. will be higher and higher, the tradition The demand for street cars, cruise cars and station wagons will decrease."

“The best thing is that we can produce a low-cost motorcycle that takes care of these properties and will definitely sell again. But I also know that this is more difficult.”

Li Mingde said: "Feng Zong, we think so too. We are going to let our new street car improve cross-country performance, increase speed, provide a more comfortable posture, and also have a wagon that can load more. Features."

“Are you successful in research and development?” Feng Yu was a little surprised. This is a crossover car, but it is not so easy to do.

"Success is successful, but the cost is too high. If you want to guarantee profits, the price will have to be more than 10,000. Compared with the current mainstream four or five thousand motorcycles, the price is too high. So we are still studying, Strive to reduce the cost by a large amount within one year, so that the price is below 7,000, and it should be competitive enough."

It is a pity that the traffic, police and departments have already purchased motorcycles less and less, but instead purchase cars, otherwise the sales will be better.

However, most of the cars purchased by the government axe are their Songjiang cars, so he is not depressed.

Feng Yu is very satisfied, the company is handed over to such people for management, and more peace of mind.

"Old Li, have you thought about it, if the price of gasoline rises, will it also affect motorcycle sales?"

“The price of oil is rising? How can it rise again?”

If the price of oil rises, it will not only affect motorcycles, but even cars will be seriously affected. Just like their elf, many office workers can afford it, but many people who buy it say that they can't afford it.

"Not only will this year rise, but the price of oil will rise higher and higher. But at the same time, the price of electricity will continue to drop." Feng Yu said with a smile.

Oil prices have risen and electricity prices have fallen?

Li Mingde’s eyes are bright: “General Feng, what do you mean, the sales of electric vehicles are going up?”

“Electric vehicles are not as fast as motorcycles, but they are also safer. In terms of sales prices, electric vehicles are also cheaper. In the future, the electric vehicles are also more economical. In addition, there is no exhaust emissions. It is bound to be encouraged and supported by the state."

"Electric vehicles will gradually replace motorcycles and become a means of transportation for many people. Do you say that sales will rise?"

Motorcycles are not only because of price factors, but also because of national policies, etc., will slowly be replaced by electric vehicles. This process may last for more than a decade, even decades, but this is the trend.

Just like cars, the sales of electric vehicles and gas vehicles will become higher and higher in the future. For environmental reasons, countries will also promote such cleaner energy vehicles. Then the car will slowly replace the electric car and become the main means of transportation.

"Feng, then, do we want to rapidly expand the production of electric vehicles?"

"This is your own research decision. Now it is expanding rapidly, and the sales volume is not so high. But after the sales volume has skyrocketed, we are expanding, and it is falling behind. My suggestion is to start slowly increasing production and constantly improve us. Technology."

“Once the policy begins to tilt, it is when we quickly expand capacity. This time, it will not be too far.”

Even now, Bingcheng Machinery is the leader of the domestic electric vehicle market and the world's leader. The production and sales volume of Bingcheng Machinery is comparable to the production and sales of all companies in many countries.

Of course, because China is the largest market for electric vehicles in the world. In developed countries in Europe and America, the population is small and the localities are large.

Electric vehicles are also encouraged in China, but they are just encouraging. After the motorcycle ban is down, there will be some tilt in the policy, and the sales of electric vehicles will definitely rise again.

Unfortunately, the profit of electric vehicles is not high. Bingcheng Machinery is doing well. Other domestic companies have similar profit margins to motorcycles.

"Old Li, we must remember that when the project is at its peak, we must also carefully consider how to develop. Do not go to the black road, consider the issue of transformation."

When the ice city machinery went from agricultural machinery to motorcycles, to cars, and then to electric vehicles, each one was related, but it was different.

The advantage of this is that no matter which one makes money, Bingcheng Machinery can make money, and at any time can adjust and optimize the industrial structure to ensure the company's profits.

"Feng always rest assured, we all remember, there will be no problems. Yes, the motorcycle you said last time, the company has already made it, this time I brought one."

Feng Yu said: "Is it done? Great, I will try it later!"

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