Extraordinary Genius

By the end of August, all the shops in the Taihua Super Hypermarket had been rented out, which was much shorter than they expected.

The main reason is that the passenger traffic brought by Taihua Supermarket is too big. From the beginning of its opening, Taihua Supermarket has quickly become the most famous location in any city, including the big cities such as Beijing and Modu. The city has become one of the landmark units.

Moreover, the background strength displayed by Taihua Supermarket shows that the development potential is too great. Other companies are also very savvy. With such a good opportunity, if you do not grasp it, it is a loss.

It has been said that the success of companies such as KFC and McDonald's is mainly two points. The first point, the brand; the second point, the location.

As a simple example, if KFC and McDonald's are in the countryside, even if all the villagers know that this is a big international brand, they can't make any money because they are few because they have poor purchasing power per capita.

Why do KFC and McDonald's franchise stores have special people to visit the site? Because they believe that stable passenger flow is the most important. Not everyone will because you are a world-famous catering company, you must go to eat with you.

To be honest, the taste of fast food is not so good, and many stores can make the same taste. This is why there are so many similar fast food restaurants that can be developed. They just choose a good location, and then the taste can make the business good.

Although Taihua Supermarket has rented all the shops and the rent is paid annually, the rent for the first year is really not very high. It is plain, whether it is the company that rents shops or the Taihua Supermarket Group. In temptation.

Taihua Supermarket Group wants to test the profitability of other shops to decide whether to increase prices next year. If the price increases, how much is appropriate. Other companies are also worried that the popularity of Taihua Supermarket is only temporary. What should I do if I have gone downhill in two months? The rent is too high and they don't dare to decide so soon.

So many shops are renting. Plus the brand margin to enter the Taihua Supermarket, together is not a small amount. After paying tribute to the popularity of Taihua Supermarket, I feel that there are too few supermarkets to open at the same time. It is best to establish more than one hundred supermarkets in the country at the fastest speed. Ensure that there are at least three Taihua supermarkets in each province, some more developed cities, and cities with larger populations, which can open several more.

Because he received the news, Carrefour has already conducted market research in China, and I heard that it is ready to enter the Chinese market next year. There are only two cities in the current study, the capital city and the magic capital.

For the time being, they still don't think that China is suitable for opening hypermarkets. That is, they have not seen the potential of coming to the market. Huaxia has so many people, this super hypermarket is very marketable.

Think about Carrefour just starting a supermarket in France. The economic situation in France is far less than the current China.

There is also the head of the Asian region of Wal-Mart, I heard that I also intend to enter the Chinese market, and is currently in the inspection stage.

If the two big groups see that the hypermarkets can be successful in China, then they will definitely enter the Chinese market quickly, and then there will be two strong competitors.

More than that, Fu Guangzheng also learned that in many cities, people have registered companies and want to copy the model of Taihua Supermarket Group. Open a supermarket chain.

Many of these companies have a political and government background, and there are local government and government support. The development is likely to be smoother than the Taihua Supermarket Group.

They may not be able to open such a large supermarket, but only open a supermarket. Still no problem. Even if you develop well, you can also open a supermarket chain directly.

For example, in Bingcheng, there is a state-owned enterprise supermarket that is already in the process of opening the business. The action is fast and Fuguang is not responding. It should have been prepared long ago. It is expected to open in October this year!

Taihua Supermarket Group. In the Chinese counterparts, it has become a public enemy in the whole industry! If the good location is occupied by others, it will affect the expansion of Taihua Supermarket.

Therefore, Fu Guangzheng became so eager, and Li Zezhen also agreed, even Li Chaoren and Fu Rongbing agreed.

There are now several options. The first one, everyone continues to increase investment on a pro rata basis, and then has the money to open more supermarket chains.

The second type is the loan. Although the Taihua Supermarket Group has a lot of registered capital and real estate, the brand value is not high, and there are not many loans that can be loaned. At least, they are not satisfied.

The third is to continue to overdraw the profits of the Taihua Supermarket Group, and to draw most of the liquidity, including the use of the merchant's margin and so on.

At this time, Feng Yu proposed another plan.

"Proportional investment, of course, is not too difficult for everyone. But you should also know that if we open a chain store so quickly, there will be less money, that is, our funds will take up time. It will be a long time. This is not a wise investment choice. In the first 20 stores, the time we visited was not short. Now we must pursue speed and there will be loopholes."

"Of course we know that the size of our Taihua Supermarket Group is incomparable with Carrefour and Wal-Mart's multinational retail groups. Once they enter, there will inevitably be some related policy support. If they let them stand firm The market can let it go out in vain. And those who follow the trend, they will also seize our market, if the good location is occupied by them, we would like to enter it is too difficult. Now we want the most Fast speed, standing down the position, the first time should also sign the agreement." Fu Guangzheng said.

"You said, I know, I am not opposed to expanding now, but we do not need to invest more. Loans are a way. Although the amount will not be too much, it should be enough to open ten super-hypermarkets. I want to say That is, I believe that the profit of the Taihua Supermarket Group is a good way." Feng Yu said with a smile.

"Feng Laodi, the overdraft profit can raise a lot of funds in a short time, but once there is any problem, the company will quickly fall into a state of paralysis, and of course we can continue to inject capital to save, but the brand will inevitably have no small impact, will let People think that we are a shell company." Li Zezhen said with a frown.

Li Chaoren has promised to continue to inject capital into him, so he is very opposed to overdraft profits, and the loan does not object.

"Our Taihua Supermarket, it seems that we have not yet launched a membership card? Haven't promoted the shopping card? In my opinion, the potential of these two cards has not been excavated!" Feng Yu Shen said secretly. (To be continued.)

Ps: First, thanks to pepsj, the lonely rib, the ten-year old bookworm, the stolen new one, the kaka bear and other book friends' monthly pass, thank you. There is one more behind