Extraordinary Genius

Membership card and shopping card? These two cards have great potential? The company’s executives are confused, why didn’t they see it?

To say the membership card and the shopping card, the supermarket in Xiangjiang is not without it. It can be said that it is acceptable, but it does not make much money.

The membership card, in simple terms, is the card that the member holds to prove identity. The membership card of the supermarket is the identification card of the supermarket member, and the role is nothing more than enjoying some membership benefits.

Of course, the shopping card is also well understood, which is equivalent to the card-type consumer vouchers.

"Everyone doesn't seem to believe what I said. In the supermarket, you all have more experience than me. But it is still the same sentence. You don't understand the mainland at all! I said that the supermarket can be bigger, you are worried. It’s too risky to open too many stores at once. Now, you all want to open a store faster, and it’s more radical than me.”

Seeing the sly look of Fu Guangzheng on their faces, Feng Yu continued: "You found that there is no private club in the mainland. In Nanyue, Beijing, Modu, Jinmen and even many provincial capital cities, private clubs Access to the right is a membership card."

"In your opinion, a membership card is a consumption loyalty card, or a discount card. But don't forget the word member, it is also a status symbol."

Fu Guangzheng is a look of ignorance, is membership still a status symbol? Is membership so important? Isn't it a means of wooing customers and improving customer turnaround?

Seeing their stunned eyes, Feng Yu sighed, they did not know, at this time, the people of China, the kind of comparison has more than one. I also come to the supermarket to shop, I am a member, you are not, I have a superiority than you.

"We have parking lots in the supermarket, and we charge. You can see that there are not many cars in the mainland. If you have a car, you are not willing to pay the parking fee. They would rather stop at the roadside and take a few more steps, so the parking lot is also Not many people stop coming in. But if we have a membership card, can we stop for free by spending points? If we have a membership day every month, can we let them enjoy the membership price? Or hold a membership card. Can people give priority to checkout?"

Anyway, there aren't many cars in the parking lot anymore, let's talk about the original parking lot. Also not intended to make money. But with such a concession, I believe that many people with cars will have a membership card. There are many aspects. They can’t always go shopping every time. They have to go for a while, then they can’t enjoy the convenience of having a car. It is.

Membership Day is not all members will come, but it can greatly promote consumption. People have a tendency to get people, especially Chinese people, and they like to join in the fun. When they saw a lot of people going to Taihua Supermarket for shopping. They will also want to check it out.

The priority of membership card settlement solves the problem that many people are unwilling to queue. It is even possible to set up a member checkout channel to serve members, which satisfies the feeling that many people experience superiority.

Fu Guangzheng looked at Li Zezhen and looked at it. It seems that Feng Yu said something. These methods do not seem to be special, but as long as they are properly promoted, they should be able to sell a lot of membership cards.

"How do you apply for the membership card? On the other side of Xiangjiang, if you spend a certain amount of money in a single purchase, you will be given a membership card. And you can earn points by spending the amount, you can use the points to offset the cash." Fu Guangwei said .

"Gift? Of course not. Our membership card is for selling money! The membership card is divided into two grades, the ordinary membership card is also called vip card. The senior membership card is also called svip card. Ordinary card, sell 30 dollars a Zhang, senior membership card, sell two hundred pieces."

"Two hundred pieces? If it is in Xiangjiang, the price is not high. Can someone buy it in the Mainland? This is equivalent to ordinary workers, most of the salary for half a month, just to buy a membership card?" Li Zezhen Frown. In fact, he wants to say that such a high price, even in Xiangjiang, can not sell much.

Feng Yu shook his finger: "Ordinary workers, of course, buy ordinary membership cards, and there are not so many preferential conditions for enjoying. For example, free parking, ordinary members will not have it, because ordinary people can not afford to buy a car. Advanced The membership card is for the rich or the power class. Two hundred dollars is not enough for them. Even I think that two hundred are still a bit low."

"How many cards can we sell this membership card?" Fu Guangzheng asked.

Feng Yu raised a finger.

"One thousand?"

“10,000 premium membership cards, every supermarket.”

"10,000? Every supermarket? Then you mean, just a senior membership card, you can sell 40 million? Are you too optimistic?" Fu Guangzheng asked.

"Not at all optimistic, even I can be sure that 10,000 sheets are not enough to sell. Each of our supermarkets claims to provide only 3,000 senior membership cards, and the rest can only buy ordinary membership cards."

"Hunger Marketing?" Fu Guangzheng quickly reacted to what Feng Yu meant. Hunger marketing is not simple enough to succeed. How many companies learn this kind of means, the final product simply can not sell, starve to death.

"Yes. You don't understand the psychology of the Chinese people. The more things there are, the more they are willing to grab. The more someone grabs, the more they are willing to buy." Feng Yu said confidently.

"Then, what do you think we can sell on the membership card?"

"At least one hundred million rmb! And it seems to give them a discount, but we still make money, but also clean up inventory on the member day."

"Well, even if you can do it, but one hundred million, you can open two super hypermarkets."

Feng Yu said without hesitation: "The next step is the focus. That is the shopping card. Although our supermarket has launched a shopping card, it has not been specially sold, it is placed in the cashier of the supermarket, and the price is also Not low, not many people asking?"

Fu Guangwei nodded: "Yeah, we also do publicity in the store, but many people look at the amount of the shopping card, they turned away, we also discuss, is it necessary to introduce some small shopping cards, Let people buy back to do company benefits."

Feng Yubai took a look at Fu Guangwei. You are positioning this. The shopping card is placed in Xiangjiang, which may be the welfare of a big company. But in the Mainland, how many companies can make such a big benefit?

What are the benefits of a shopping card? No name, no password, you can directly spend the consumption. I received this, but I am not afraid of being investigated. I have not written my name above. I have not had time to hand it over to the police.

But when it is spent, it is very convenient. Taihua Supermarket, the product range is still very comprehensive. This shopping card is equivalent to the bank card used for the designated local consumption.

Although the function of the shopping card is equal to the voucher, there is still a benefit, that is, it is not easy to damage, and it is more convenient to use than the voucher, and it is more convenient to send it out. Now the maximum face value of the voucher, that is, one hundred, if you send a 10,000 vouchers, it is also a small one.

"You have not found the product positioning of the shopping card, the real positioning of the shopping card, it should be ... gift!" (to be continued.)

Ps: Second, there is one more in front. Thanks for the shadow dream month, youth no regrets, annihilation of the sky, cold rice head, small do not point a Han, for the fourth to see genuine, fans z731, legend is not realistic and other book friends, thank you. Today, I am sure to update more than yesterday. I want to subscribe, ask for a monthly ticket, and ask for a ticket.