Extraordinary Genius

"Coca-Cola continues to sponsor the Olympic Games in the United States and provides assistance to sports teams and athletes in more than 200 countries and regions. Since 1928, Coca-Cola's sponsorship of the Olympic Games has never stopped!"

"Coke cola has signed a number of sports stars such as football and basketball, and I wish these people a good performance in the Olympics."

"Drink Coca-Cola and win Olympic tickets."

"Drink the coke and win the Olympic commemorative shirt."

......

Coca-Cola and Coca-Cola also began to hype this year's Atlanta Olympics, and they all started advertising around this theme.

This year's eyeballs around the world will focus on Atlanta. As long as you advertise here, it is equivalent to promotion around the world.

The advertising fees in the North American market have increased, just to let them fight against the fierce Chinese drinks. If you dare to come to their base camp, you must give them some lessons!

“Feng, the advertising density of Coca-Cola and Coca-Cola suddenly increased, and many big-name athletes were signed. After the Olympic Games, their product sales will continue to climb because of the success of these athletes. Are we making some response? Lin Qi asked.

"Of course, we have to make some countermeasures. The advertising effect of athletes is very good. Especially this year is the Olympic year. The brand value of athletes will increase a lot. You can contact some well-known athletes, such as Michael Johnson of the sprint and Grant of basketball. Hill, what, ask their price."

The commercial value of athletes is not valued in China, but it has been developed very well in Europe and America. A well-known athlete, especially a world-class athlete, has a very high commercial value.

In fact, there are a lot of athletes to choose from, but it is not easy to have influence in the world. Now, football is the most popular first sport, but the Lin Qi Department said that the accident was signed by Coke. Football players, there are no big names left.

Athletes should also pay attention to looks and grow ugly. They are destined to have a commercial value. At that time, Ronaldinho was also in the limelight in the football market, but the advertising contract is not as good as Owen. Is it the gap in the game? No, the club manager later gave reasons. As long as Ronaldinho, how many fans do you think will buy his jersey?

Therefore, in order to promote in the world, first of all, it is difficult for black people to obtain large contracts. The influence of black people is indeed much worse than that of white people. In whites, it is not grotesque. If there is an ugly appearance, it will seriously affect the commercial value.

One day later, the Lynch Department brought a bad news to Feng Yu. First, the sprinter Melk Johnson, has been signed by Coca-Cola, followed by Feng Yu's favorite Grant Hill, one of the most popular basketball players in the country, has also signed with Coca-Cola.

After some alternative athletes, the price is high and outrageous. When they heard it was the brand of China, they instinctively resisted. They are the stars in all fields. They belong to the kind of master who, except the earth, who is not convinced, wants to endorse products, and of course choose the best.

If Coca-Cola is looking for their endorsement, then their endorsement fee may be hundreds of thousands of dollars a year, but if it is a Chinese drink to find their endorsement, then less than one million dollars to avoid talking!

Because they believe that the endorsement of China's products will affect their image, which will affect their business value.

After all, they still don't see Chinese products. Although the newspapers advocated the threat of China, saying that China's economy is taking off, it still says that China produces inferior goods, which is completely incomparable with the country.

"A big-name athlete is not willing to cut prices?" Feng Yu frowned and asked.

Although he has already signed several athletes in China, such as Wang Junxia, ​​Fu Mingxia, and Deng Yaping, who are destined to win gold medals, the effect of female endorsements is far less than that of men. Male athletes only signed Li Xiaoshuang, Liu Guoliang and Kong Linghui.

These athletes, there are many types of endorsement products, anyway, all of them are brand products under Feng Yu's name, and do not give others a chance.

There must be other Chinese athletes who will win the championship, but Feng Yu can't remember. Among them, Fu Mingxia and Kong Linghui, Feng Yu also gave a long-term appointment, because the two people have the best image, and the state of sports will be very good, at least for the next Olympic Games, they will still be champions.

However, the influence of Chinese athletes is far less than that of European and American athletes. In particular, the influence of athletes such as table tennis and diving is much worse, especially in the European and American markets.

Football, basketball, sprint, etc., have the most influence, and of course the highest value.

Feng Yu thought that the endorsement fee of the athlete would be very high, and he also inquired about the price in advance. But I did not expect that this group of people will be the Huaxia brand, and there are many lions!

"Which football and basketball players, who are the two to find endorsements? Who are you paying for the rest?" Feng Yu thought about it. It seems that only some alternative athletes can be found.

The Lynch Department produced a prepared form with clear indications of which were owned by Coca-Cola, which were owned by Coca-Cola, and several other endorsements were other beverages.

Among the remaining contacted stars, the quotes for each one are marked behind, and these people seem to be discussing the same, the quotes are all one million dollars!

This TM is just a joke. What is the annual salary of basketball and football players? And this is a drink, not a sports product. Why should it be so high?

"The price of basketball players is still low. Those football players are more expensive. The funny thing is that they don't drink cola at all. Coke will cause calcium loss. It also contains ******, athletes are forbidden to drink!" Lynch said indignantly.

Their Jianlibao is a sports drink. The new products of Kaili are also very suitable for athletes to drink. The athletes, who endorsed the drinks they could not drink at all, did not know what the fans thought!

soccer player? Yeah, why have you forgotten this!

"You said that the stars of the Brazilian team have been signed for an anecdote?" Feng Yu asked.

"Yes, the rest of the bench and the lack of fame, do we want to sign those? If Brazil wins, can it have some effect?" Lynch asked.

"No, no, we don't sign the Brazilian team. We signed the Nigerian athletes." Feng Yu said with a smile.

"Which team? Nigeria? Is this Africa?" Lynch asked curiously. Even if you can't sign up for Brazil, what else is Portugal and Argentina? Those stars are higher in price, but they are really stars. What is Nigeria?

"It's Africa, you may not know, they are the champions of the Upper Africa Cup and one of the top 16 of the World Cup. You go to contact their team, I want to sign down the core of their team. !"

Anecdote signed Brazil? That's interesting. In this Olympic football match, Nigeria is stepping on the top of Brazil.

After thinking about Nigeria's victory over Brazil, Feng Yu is very interested in seeing what the anecdote is crying!