Extraordinary Genius

Feng Yu is very fond of sports athletes, especially sports stars. Sometimes, it is more concerned than entertainment stars.

Feng Yu has invited some sports celebrity endorsement products, the effect is very good, it can be said that the price is better than the entertainment star, because sports broadcast is very much, many sports, many people around the world like it, do not need to understand this language, are Can enjoy the fun.

The past NBA is also very hot in China, and even in the world, it is the hottest basketball game, claiming to represent the highest level of basketball in the world.

It is rumored that since the previous Houston Rockets signed the Great Yao, the boss’s net worth has skyrocketed, and the annual broadcast fee and advertising fee can make a lot of money.

Houston's gymnasium, the Toyota Center, has made the Toyota brand enter the eyes of more people. Toyota once became the number one market share in China, surpassing the public. Sales in the United States are also climbing.

Therefore, Feng Yu also thought that it is good to name the stadium in Los Angeles, such as the wind and rain center, which is equivalent to a long-term advertisement.

The stadium is not only sports events, but also concerts and other activities, the stadium's exposure rate will be very high. With the broadcast of events and events by various TV stations, the brand's publicity effect will be better.

Feng Yu is planning to make the wind and rain brand one of the most well-known brands in the world. It is indeed a good choice to be named one of the hottest gymnasiums.

At this time, Feng Yu also knows that Los Angeles is building a new modern gymnasium. It is said that the cost can reach 375 million US dollars and the construction period will exceed 18 months.

This new stadium will serve as the new home of the Los Angeles Lakers and the Wind and Rain (Crash) and the only two teams in the NBA. Of course, there are some other sports league events that will be held here, and will also undertake some other commercial activities, such as concerts.

There are two companies investing in the company, one is the Los Angeles Stadium Company, and the other is the Anshutz Entertainment Group. The two companies have jointly established a management company, which is actually managed separately, one to manage sports events and one to manage entertainment activities.

Now, Feng Yu wants to become the third shareholder, especially, he wants the naming rights of this venue.

The name of the venue was originally called the Staples Center, also known as the Staples Arena. It was sponsored by Staples, and Staples meant the stapler.

I don't know what other people think. Anyway, Feng Yu thinks the name is too ridiculous. It’s amazing how a stadium is called a stapler center. What does the stapler order, and put the basketball on the basket?

Ralph suggested that Feng Yuxian contacted Staples to purchase the naming rights and then talk to the management company of the stadium.

Feng Yu also thinks that there is a reason. Anyway, what he needs most is the naming rights, followed by the advertisement of the venue, and the advertisement can be done by the team.

At this time, Staples has not yet grown into the world's top 500, but it is also the top office supplies retailer and distributor in North America. It has a number of stores and a variety of sales channels, otherwise it will not pay for the title.

Feng Yu learned a message, he thought it might be possible to let Staples agree to resell him the naming rights from this point, and he not only did not need to pay more, he even made a profit.

......

"This is my boss, Mr. Feng Yu, the shareholder and director of Microsoft. Feng is his last name. Boss, this is Mr. Carlos Schmitz, the president of Staples."

Feng Yu smiled and rushed to Schmitz to reach out: "Hello, Mr. Schmitz, you Staples, it is amazing, Microsoft's many office supplies, is purchased from Staples."

"Hahaha, Mr. Feng, Microsoft is a surprising company. Of course, you are even more amazing. I thought that Forbes had old photos on it. I didn't expect you to be so young."

Knowing that Ralph was Feng Yu's assistant, Schmitz began to be surprised. He didn't know what Feng Yu was looking for, but he wanted to come to business. Being able to do business with Feng Yu, the richest man, is definitely good for the development of Staples. This is the richest man in China and the richest man in Asia.

At this time, Staples' business development has begun to slow down. They urgently need to open up new markets. In Europe and Asia, they have to choose one and carry out at the same time. They don't have much energy.

If you can cooperate with the richest man in Asia, it will be relatively easy to open up the Asian market. Even if you only open up the Chinese market, it will bring huge profits to the company.

"Schmitz, does your company have any plans to enter the Asian market?" Feng Yu asked happily.

Schmitz is overjoyed. Sure enough, this youngest rich man wants to cooperate with Staples!

"Of course, we have long planned to enter the Asian market, especially the largest Chinese market. I don't know what Mr. Feng is asking?"

Feng Yu looked at Ralph, Ralph explained: "My boss also wants to invest in office and stationery. He thinks that Staples is a good partner."

“Of course, we are the largest office supplies retailer and distributor in the Americas. We have the most stores and the widest sales channels. Mr. Feng means to work with Staples to set up a new company in Asia?”

“Yes, my boss is also the largest retailer in China, and Asia is also top-notch. I also have partnerships with multiple retailers. If Staples works with us, we can guarantee that Staples can open the Asian market in the shortest possible time and let Staples Faster and stronger."

In fact, Feng Yu does not think that Staples will enter the Chinese market at this time, how good development can be. Staples is the largest in the Americas, mainly in stores, and has partnerships with a number of large supermarket chains. Moreover, in the Americas, mainly in North America, the economy has become better and better in recent years, more and more companies, and the consumption of office supplies is naturally greater.

Although there are more and more companies in China, they are not so picky about office supplies. They have not yet chosen the brand. Most companies choose to save money and what to buy cheaply. Small factory products, or domestic products.

But if you can form a chain of brands, you can get the exclusive agency rights of a variety of office supplies, then there will be a good development.

"Excuse me, how does Mr. Feng plan to cooperate? We have been a retailer and distributor of office supplies for more than ten years and have a wealth of experience." Schmitz also did not forget to mention the company's advantages.

“How do we form a joint venture company? Each 50% of the shares, the brand is mine, you are responsible for the management, I promise to provide the best sales channels.”

“Mr. Feng, I think it’s better to use our Staples brand. After all, we are a more mature brand. And we want a controlling stake, at least 51%.”

Feng Yu deliberately made a dilemma: "If you ask for this, we will not cooperate well."

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