Feature Shows Extravaganza
Chapter 11: Father and son
"The hot selling of yo-yos is naturally inviting people to hate. I know that many people on the Internet are constantly pouring dirty water on yo-yos, saying that yo-yos are too dangerous, and stringing hands will cause children to develop hand bones. Bad discussions..."
Meng Lang put up a finger and set the tone: "About this! The prosecution that should be prosecuted can be ignored if it does not constitute a rumor, and there is no need to waste time fighting with them."
"The main purpose of setting up this marketing department is to open up the market. Since it is to open up the market, we must recognize our customer groups."
Who are the people who buy yo-yo?
Elementary school student, junior high student!
Will these people follow some messy forum Weibo?
"Let me say that advertising on the Internet has a certain effect, but the actual effect is probably not as strong as that of handing out flyers at the school gate."
Meng Lang's marketing plan for the marketing department is very simple. Keep an eye on the target customer group and don't waste resources to do useless work.
"For example, if you want yo-yos to sell well, you have to find a way to increase the attention of yo-yos! How to increase the attention? Don’t just hold a yo-yo competition!"
"Then the promotion of Yo-Yo, how to promote it? That's easy to do. I will give you a document, and I will find a printing company to print out more than 200,000 copies of it..."
Speaking, Meng Lang dropped a copy of "Thirty Tips for Getting Started with Yo-Yo" and Shi Shiran left the newly established marketing department.
Just as he was about to ride the electric scooter to leave the factory office area, Meng Lang was stopped by his father.
The father and son came to the general manager's office. They poured a glass of water and drank each other. They looked at each other silently through a desk. The scene was as weird as the first time Weng-in-law saw him.
However, it is not Meng Lang who plays the role of the son-in-law, but his father Meng Minghui.
"Dad! Just say what you want to say, what does it mean to keep rubbing your hands?" Meng Lang was speechless, breaking the silence.
Meng Minghui smiled awkwardly, and then he couldn't wait to report the result to his son: "The Yo-Yo is on fire!"
"Hmm..." Meng Lang nodded.
"The production capacity of the factory is insufficient now! Some colleagues come to the door hoping to obtain our authorization..."
"How about the conditions they gave?"
Someone came to the door. This was expected. Someone did the decapitated business, and no one did the loss-making business.
No matter when, this is the unchanging truth.
Yo-Yo is selling so hot, seeing Pengda Toy Factory take off from a dying company and earn tens of millions every day. It is impossible to say that others are not tempted.
Meng Lang never thought about eating alone. In business, he emphasizes win-win cooperation. It sounds wonderful to take someone else’s way and let others have nowhere to go, but the end result of doing this is likely to be a group of colleagues who have no way to go, dig a hole on your way, and then bury you...
Someone wants to authorize that is a good thing!
Authorization does not earn as much as self-produced and self-sold, but one is to make money standing and the other is to make money lying down. The difference is big!
Being able to lie down and earn money, sharing some soup for others to drink is also a way of "cooperation and win-win"!
Meng Minghui rubbed his hands and said with excitement, "The conditions must be said, that must be excellent! If it weren't for this, I could not do it, I would have authorized it to go out..."
Grandpa’s evaluation is really harsh!
"Dad! You are such a business man!"
Meng Lang vomited: "The conditions are good, shouldn't it be reasonable to strive for better conditions? The pigs delivered to the door are not killed. Is this something a businessman can do?"
"That... is that too aggressive, right?"
Meng Minghui's excitement faded, and he hesitated a little, and said: "Everyone makes toys. See you when you look up, and you do it like this..."
Meng Lang rolled his eyes.
Dad is really a "commercial" ghost!
People talk to him about business, and he talks about love. They talked about love with him, he talked about business with them...
If you can make money by doing this, then it would be a hell.
"Business is business, and sentiment is sentiment! One yard goes to one yard, and you can't get confused."
Meng Lang knew that his father was not well-educated, so he tried to use the crudest explanation to make him understand this truth.
"People come to you for authorization, what is it that runs? You can make money by doing yo-yo! Since it is for him to make money, why do you think for him? Believe it or not, if you agree with your front feet, people will have to hide behind your back feet. Call you stupid?"
"Who is the **** talking to?"
Meng Minghui cursed, quietly lit a cigarette for himself, and said while smoking: "Li is indeed the truth, but the shopping malls pay attention to harmony and wealth. Your beauty today does not mean that tomorrow will be the same. In case you encounter trouble someday , What should I do if people fall into trouble?"
"Ren Shan is deceived by others, Ma Shan is ridden by others!"
Meng Lang couldn't help it, and vomited: "Dad, you have taken over the factory for so many years, and you have been treating people kindly, right? But don't those people bully us?"
"Leave aside, let's just say that the IP competition of Xi Tailang, there are several factories that compete with our factories for the exclusive licensee of Jiangchuan City, right? When the prices are raised one by one, has UU read www.uukanshu.com have considered Love? It's not how to come and how to come!"
It is said that shopping malls are like battlefields, but in Meng Lang's view, shopping malls are far more cruel than battlefields.
On the battlefield, you can still find a comrade-in-arms you can rely on, but in the market, no one can be trusted.
Turning face, changing face is almost a compulsory course for every businessman.
It is a pity that Meng Minghui does not understand this familiar truth.
In other words, Meng Minghui does not belong to the category of "businessmen" in essence. There are always some "innocent" people who feel that shopping malls are not as cruel as imagined, and there are still many trusted friends.
Meng Lang didn't bother to correct his father's thoughts. All he could do was to supervise him at all times and take action when he should.
Like now, it's time for him to shoot.
"You asked them to come to Pengda Film and Television to talk to me about this, and to find you over Pengda Film and Television, I have to say that they really know how to play emotional cards..."
The patent and copyright of yo-yo are in the hands of Pengda Film and Television, which is also known as Meng Lang. Although Pengda shares the same brand, Pengda Film and Television has nothing to do with Meng Minghui in essence.
These people didn't talk to the righteous master for authorization, but found Meng Minghui. They had to say that the abacus was really loud.
It's a pity, they misestimated the influence of Comrade Lao Meng...
On the one-third acre of Pengda Toy Factory, Comrade Lao Meng can be said to be the same. But here in Pengda Television, Comrade Lao Meng has no say.
Even at home, Comrade Li Shufen, who has "the power of the tiger," is suppressing, Comrade Lao Meng is a little transparent who has no right to speak.
So in this matter, the final decision is in the hands of Meng Lang.
Whether it should be authorized or not, and how to discuss the distribution of authorized benefits, it has nothing to do with Comrade Lao Meng.
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