film world traveler

His words are not without purpose. The U.S. economy after World War II can be described as taking off, and with the rapid development of the economy, many industries have expanded tremendously, such as movies, automobiles, oil, ships, military industry...

As people's living standards improve day by day, culture and entertainment are naturally indispensable, and the same goes for the newspaper industry.

Many people in the conference room nodded, agreeing that these words were indeed true, and this showed that this domineering young man was not ignorant of the newspaper company, but had conducted precise investigations.

But everything is easier said than done, not something you can do if you want to.

"Boss, I have a question."

Chen Jun saw the Chinese woman below asking, "Please tell me."

"A comprehensive daily newspaper is the wish of many newspapers, but why are you so sure that we can successfully transform? Even if the transformation is successful, how about big newspapers following suit? How about medium-sized newspapers also transforming?" She pondered for a moment and asked.

"Isn't there a saying in the East that it's hard to turn around a big ship? I don't think the New York Times and the Los Angeles Times dare to give up their million-level reader market and take huge risks," Chen Jun said slowly.

Adjusting the direction of an enterprise requires a major change of blood. Didn’t a Qiandu company, which is as powerful as the modern company, see the outpouring of public outrage on the Internet?

Don’t you know that your Internet status is declining and your revenue is declining year by year?

So what if you see it, you can make money every year just lying down, who dares to have the courage to try to enter a new field, give up the original powerful base, and adjust the direction of the company.

It's okay if you make achievements, but if you don't, you'll be blamed.

He thought for a moment, then continued with a smile, "As for medium-sized newspapers trying to follow up, there may be results, but if they lose the starting advantage, they are destined to eat dust behind our backs."

Everyone listened quietly, knowing that there was still a key issue that remained unresolved.

"I know you want to know why I can be sure of a successful transformation rather than a failure. This involves my next question."

"third!"

Chen Jun's voice deepened and he looked around at everyone: "Daily Headlines will be printed in color. This will be the first and possibly the only color-printed newspaper in the United States."

Wow!

Everyone present was shocked by the news, and there was an uproar. Vice President Wilde stood up and said, "Using color printing will result in us having only meager revenue and making it difficult for us to continue to develop."

Although color printing technology was mature in this era, it was relatively expensive. As a result, profits could barely cover the cost of newspapers and pay employees' wages.

"Don't worry, I don't care about revenue at the moment."

With a huge readership market, why not worry about advertisements coming to you?

"In addition to printing in color, news information should be concentrated and use graphics to actively cater to the crowd's fast-paced reading habits."

Chen Jun's series of methods all have templates to follow.

"America Today" is the only color national English folio daily in the United States. It was first published in September 1982. It attracts readers with its colorful layout, concentrated news, multiple graphics, and emphasis on sports reporting, so that readers can quickly obtain the information they need.

In less than two years, the circulation has jumped to the third place in the United States, on par with the "New York Times" and "The Wall Street Journal", two century-old newspapers that are deeply rooted in the hearts of readers. In the fourth year of the newspaper's existence, its actual readers

The number of people has jumped to the top of all daily newspapers in the United States.

Its news content is famous for its fast pace, multiple charts, and short messages, which responds to the needs of most audiences who desire positive, relaxed, bright, and happy news information.

"This is a detailed adjustment suggestion for the layout, editing and content of the newspaper. You can refer to this." He took out a copy from his side.

Chen Jun did not underestimate the power of typesetting and editing, and these were suggestions based on the best-selling newspapers at home and abroad in later generations.

Compared with the lengthy and convoluted news of this era, these pioneering designs will definitely surprise people!

As for the title, it’s all shocking, roaring, and suspenseful, so it’s an unexpected surprise.

"Oh, by the way, on the first page of the planning plan, there are also some plans I have for building the name of the newspaper and attracting readers. You can also take a look and give me some suggestions."

Chen Jun sent the documents one by one to the management for viewing.

After getting it, some of them flipped through it casually, but suddenly their fingers froze, their eyes widened, and they took a breath of cold air.

When the others saw this, they opened it and saw a ghost expression.

They had never seen such a bold and avant-garde design.

crazy!