film world traveler

No one dares to be so bold or so crazy.

This approach reminds many of Howard Hughes, the rich man who was active in the film industry. He is equally bold and crazy, generous and touching.

It is true that no newspaper company dares to do the plan in the plan, but is it feasible?

No one is sure, but this will definitely set off a frenzy of public opinion across the United States and ignite the enthusiasm of countless people.

Everyone was silent, and with Chen Jun's insistence, the "Daily Toutiao" newspaper office began to work efficiently.

Second day in Los Angeles.

The white walls, exquisite and gorgeous office conference room, Maxler opened the blinds slightly, looking at the people flowing below and the cars passing by from time to time.

"Can anyone tell me what the Daily News is up to these days?"

As the president of the Los Angeles Times, the largest daily newspaper in the western United States, Maxler is naturally able to receive a lot of information. Placed on his seat is a document that was delivered by an employee in the morning.

The management below looked at each other in confusion. They had all read the document in hand and could not understand what was going on inside. Suddenly the advertising director pushed up his glasses and pondered: "Then do we want to reject the advertising request of the Daily News?"

"As far as I know, this newspaper has a new owner, a young guy with a gang background!" said another executive.

"So what if you have a gang background? We still have Morgan Company standing behind us?"

Maxler said with a hint of joking: "That's simply stupid. Doesn't that kid know the importance of a newspaper's brand?"

"A newspaper that has been operating for 20 to 30 years and has a certain influence in the west has become "Daily Headlines". This name reminds me of the small periodical that comes with a certain entertainment venue."

"Hahaha......"

The whole house burst into laughter.

Maxler continued with a smile: "I don't deny that printing newspapers in color is an innovative move, but haven't we thought of it?"

"I suspect that the young man named William has never studied management and came up with such a stupid trick when his brain got hot. How long can he last?"

The person in charge of the advertising department added: "They want to promote the newspaper's reforms to attract readers. So should we accept their advertising request?"

"why not?"

"I guess that guy must have advertised in other newspapers in Los Angeles, maybe even on TV. So, why should we give up a lot of advertising money?"

"Remember, you can give him publicity, but the condition is that the advertising cycle is at least one month long. You won't make much money in one week."

The proposed terms were sent to Chen Jun's desk, and at the same time, he also received terms from other newspapers in Los Angeles and the West.

Only a few rejected his request to publish advertisements, and those newspapers that proposed conditions took the opportunity to strike a deal just as a joke.

He agreed one by one, because the money was just a drop in the bucket compared with the subsequent consumption, which is why many people in the newspaper office were crazy about his generosity.

Chen Jun had a plan. He first published an advertisement to announce the newspaper's name change and the use of color printing. I believe many people would be attracted by the color newspaper because it was really a good gimmick.

Next, a week later, the newspaper officially published the color newspaper for readers across the United States.

Chen Jun did not choose to publish it immediately. Although the newspaper had the strength to do it, he had to supervise the quality of the newspaper's content, layout and editing, etc. during this period, so that when readers got it, it would have a stunning sense of avant-garde design.

In addition, within this week, there are more important things, contacting and expanding the newspaper's printing points.

It turns out that the Los Angeles Daily News only had seven printing stations, mostly concentrated in the western region, which was not enough.

If the complete plan is rolled out and reaches the level of influence across the United States like that of the New York Times and the Los Angeles Times, it will at least triple the original base.

In addition, opening up distribution channels is also a top priority.

Due to the factors of the times, there were not so many channels for newspaper distribution in the United States during this period, and there were only four conventional ones.

Street retail, home delivery, post office subscriptions, and non-traditional channel subscriptions.

The first type of street retail is divided into newsstand sales and supermarket consignment sales. Just imagine, placing newspapers near the checkout counter can attract the attention of thousands of customers every day.

The second type of home delivery is the most stable subscription and least affected by external factors such as weather.

The third type of post office subscription has a small circulation and only distributes some newspapers that do not have a printing branch in the local area.

The fourth type is non-traditional channels, which generally refer to distribution groups such as hotels, hotels, restaurants, buses, and airports.

Of the above four main channels, the second one, home delivery, is the most valuable because it can attract the stable middle class and is also a stronghold for giant newspapers such as the Los Angeles Times and the New York Times.

The main channel that Chen Jun currently wants to open up is supermarket consignment distribution.

Supermarkets are also an important part of his next plan. As for home delivery, they are placed as secondary focus, hotels, airports, etc. If the newspaper has influence, people will naturally rush to purchase it.

Chen Jun sent a large number of professional business personnel to connect with the current work, distribution channels and printing points in major cities across the United States.

Both of these are mutually beneficial matters. Success is not difficult. It just requires spending time negotiating. Even if it fails, there will be greetings from the Corleone family. However, unless it is absolutely necessary, Chen Jun does not want to involve other factors.

Business is business after all, and if the Corleone family is directly involved, it can easily turn sour.

Within seven days, the "Daily Headlines" newspaper office operated at high efficiency, like a roaring machine with a full tank of oil. Finally, with the cheers of the crowd, the newspaper with a new layout was finally released.

"What do you think?"

Chen Jun asked the management of surrounding newspapers for their opinions.

Wilde, the vice president of the newspaper, opened his eyes wide and exclaimed: "What a genius design. I have never seen such a beautiful newspaper."

"I dare say no other newspaper can have the colorful pictures and the unique weather section!"

"Of course, how about the characteristics?"

Chen Jun smiled. These are the creativity of "Daily American" and the advanced designs of major newspapers in later generations. How can it not be amazing?

“I feel that the content quality has also improved a lot!”

Another manager in charge of content editing said, "When I read these news, I feel a strong psychological interest, especially this title, which makes me want to read on!"

"Maybe this is a magical newspaper?"

Everyone nodded, nodded in agreement, and agreed very much.

Chen Jun wants to laugh in his heart, but why is he not interested? Want to know more about the headline-grabbing party?

"Pigs growl in the middle of the night, so this is the truth..."

"A man left home in the middle of the night to meet a woman. The woman screamed. The reason was..."

"Tycoon xxx used this method to make ten thousand US dollars a day when he was young!"

Accept the dominance from headlines!

Of course, Chen Jun didn’t go too far. Just play around with the entertainment, sports, life, and sections. Similar to economics, finance, and international affairs, we still follow the traditional documentary style, but these are also adjusted according to the suggestions he gave, and they are more readable than many newspapers.

Stronger.

"How many copies are printed?"

"300,000!" Chen Jun said calmly.

"What about the price?"

“It turns out that the price can be increased by 50% year-on-year.”

"This?" Wilde looked at him with some reluctance, "I think many people will buy this quality!"

"that's all!"

"As long as the newspaper's revenue can offset the costs and employee salaries, I don't care about other profits. Let's expand our influence first!"

“Expanding influence and generating revenue are not incompatible?”

Wilde still doesn't want to change his tune. Judging from his more than 20 years of experience in the industry, even if the price is doubled, this newspaper will definitely have a significant growth trend.

These are all profits, and he feels like his heart is bleeding!

"That's what I said!" Chen Jun repeated, looking at his complicated expression, he took the initiative to explain: "I have other plans later, and I am not considering profit for the time being. As for the future, if you think you have a large number of readers,

Are you still worried about not making a profit?"

"Advertising is the big deal!"

"All right!"

Three hundred thousand copies of newspapers were printed at printing points in five major cities in the west. According to the newspaper's previous distribution channels, they appeared at major distribution points in the morning or were delivered to users' homes.

The sales situation on this day was as everyone expected. Under the influence of seven consecutive days of advertising, many readers were very interested in the color printing gimmick.

All 300,000 copies are sold out!

The next day the newspaper printed 350,000 copies, and several thousand copies were left.

The third printing was adjusted to 320,000 copies, and the order was optimized according to the situation. After these five days, sales dropped and stabilized at around 280,000 copies.

At this time, under Chen Jun's instruction, a survey report on readers also appeared.

"This is based on a random check of 5,000 users!"

Entering the office, Wilde took out the report document, "The report involves grassroots and middle-class people, including people from several big cities in the west."

"The current situation is that the vast majority of users like our color printing features very much. Compared with the original 200,000 users, the new users obviously like the active and interesting style of the newspaper. They think the title and content are very attractive."

"However, when we chose to change the name, 5% of users could not adapt to the newspaper's style change and chose to give up!"

"The target group of our newspaper is very broad, but most of them are the middle class who like interesting life and grassroots users who love entertainment and sports. They have a certain spending power and yearn for a better life after the war."

"Um!"

Chen Jun listened slowly, responded wordlessly, and looked up at him, "What do you think of this result?"

"Very good!" Wilde put down the report, his voice trembled slightly, and he waved his arms and exclaimed: "This is almost the peak circulation of the previous newspaper, and we achieved it in just a few days, stabilizing at 280,000.

The West is at the top level."

"I believe that as long as we are given a year, our influence will be able to expand across the United States, and it will not be a problem to surpass millionaire giants like the New York Times and the Los Angeles Times."

Of course there is no problem. In less than two years since its founding, the original "America Today" defeated giants such as the "New York Times" by using color printing and entertainment style.

"It's just a matter of profitability, which can easily lead to many accidents." He sighed.

"Isn't this also the mentality of many newspapers who want to see our jokes?"

Chen Jun sneered, he knew the psychology of major newspapers very well.

At present, major newspapers dare not try to transform. No manager dares to make fun of his own career, give up the original fundamentals, and make directional adjustments. After all, it is not that major newspapers are not making money now.

However, small and medium-sized newspapers do not dare to play this way and dare to follow up. If the revenue problem is not paid attention to, the newspaper company will easily collapse.

Therefore, they are all waiting to see the excitement, hoping that the capital chain of "Daily Headlines" will be broken, and sooner or later it will go bankrupt and return to the starting point.

It's a pity that Chen Jun is standing behind the Corleone family, so it is impossible for that situation to happen.

"Don't worry about revenue, just start selecting ads normally!"

"Also, one year is too long. I don't have that much time. Let's start the second step of the plan!"

"We can be more stable." Wilde's pupils shrank, he took a step forward and said anxiously: "There are risks here, a lot of funds will be consumed, and many problems will arise."

The second step of the plan is what made everyone crazy in the first place. It uses a lottery-like form to buy newspapers to attract users. Once the conditions are met, you can win the big prize.

There are difficulties here. The first legal level of risk is that it is easy to be targeted if it exceeds the scale.

The second point is even more ruthless. Facing users across the United States, we must spend money to attract traffic, a lot of money, crazy money!

"Don't those newspapers just want to see a joke? Then I will play something more exciting and see if they dare to come."

"Don't worry about all this, I'll take care of it!"

Seeing his persistence, Wilde sighed and left the office.

Chen Jun also sighed in his heart. It wasn't that he didn't want to play it safe, but that time didn't allow for it.

According to the news he received from the Corleone family, the godfather had broken down with the drug lord Sollozzo over the drug issue.

The godfather did not allow the family to get involved in this industry, and Sollozzo and the five major New York families behind him had a grudge and were bound to take action against the godfather.

He had already reminded Luca of the undercover issue earlier, and had asked his military advisor Tom Hagen to pay attention to safety and defense. He didn't know if it had any effect, but for now, all he could do was make achievements and make people take his words seriously.

"Are you burning money?"

Chen Jun smiled bitterly, he still had to burn money.

The benefits are exciting, and there is no more direct and effective marketing and traffic model than burning money.

For example, in the early days, people who bought products won big prizes and received houses and cars. In the early days, the Internet used money to live-stream answers to questions, which created such a grand event for the whole people.

Since the Los Angeles Times and others are gloating about their misfortune, he doesn't mind letting them experience the magic of money!

However, there are still considerable legal risks involved, which must be resolved by relying on the resources of the Godfather.

Chen Jun called the phone.