From Flower Vase to Film Emperor in Hollywood

Not long after Anson joined the "Princess Diaries" crew, the 52nd Annual Emmy Awards announced its nomination list for this year.

Founded in 1949, the Emmy Awards, hosted by the Academy of Television Arts \u0026 Sciences, is the highest award in the American television industry, and is known as one of the "EGOT" awards, along with the Oscars, Grammys, and Tonys.

The Emmy Awards are divided into different professional fields. The most widely known is the Primetime Emmy Awards, but there are also Daytime Emmy Awards, Sports Emmy Awards, News \u0026 Documentary Emmy Awards, Technology \u0026 Engineering Emmy Awards, Student Emmy Awards, and so on.

At the same time, regional Emmy Awards throughout the United States are also presented at different times throughout the year to encourage local television program production; there is also the International Emmy Awards, which recognize television programs produced and broadcast outside of North America.

In other words, there are many, many categories of Emmy Awards.

When people mention "Emmy Awards" without any prefix, it usually refers to the Primetime Emmy Awards, with the awards ceremony generally held in September each year.

In the blink of an eye, the highest annual event in the television industry is already upon us.

This year's Emmy Awards competition is particularly fierce, once again verifying the saying of the golden age of television.

In the drama series category, HBO's "The Sopranos" and NBC's "The West Wing" lead with ten and nine nominations respectively, and will engage in a fierce battle.

In the comedy series category, CBS's "Everybody Loves Raymond" and NBC's "Will \u0026 Grace" lead with eight and six nominations respectively.

In the television movie/mini-series category, "The Big Lebowski" leads with seven nominations, while the nomination numbers of other competitors are not many but are very close, and the close-quarters battle is completely white-hot.

As for the others, the two series closely related to Anson are still Emmy favorites. "Sex and the City" and "Friends" both belong to the comedy category, and both works have won five nominations. As Emmy regulars, it is not surprising that they are once again favored this year, but the momentum has slowed slightly.

Among them, "Friends" is more obvious.

"Sex and the City"'s five nominations are for Best Comedy Series, Best Actress in a Comedy Series, Best Supporting Actress in a Comedy Series, and two for Best Writing in a Comedy Series.

"Friends"'s five nominations are for Best Comedy Series, two for Best Supporting Actress in a Comedy Series, and two for Best Guest Star in a Comedy Series.

It's clear at a glance.

"Sex and the City" still occupies a place in the main awards such as Best Series, Best Writing, and Best Actress, but "Friends" has been completely ignored due to the crew's debate over the positions of the main and supporting roles. Jennifer Aniston and Lisa Kudrow were nominated for Best Supporting Actress, while the other four main actors were all absent from the nominations.

No wonder NBC needs to discuss the future of the series with David Crane, and no wonder the salary negotiations for "Friends" this summer have become a hot topic.

However, in the midst of the downturn, "Friends" is not without hope—

The series once again set off a ratings frenzy in the final stage of this season and became a hot topic, proving that it still has an unparalleled mass base, and it is still one of the top three series in the United States in terms of ratings—including comedies and dramas, which enabled the series to complete the signing of actors and the main creative team in a historical manner.

It is conceivable that Anson, as a contributor, has also entered the Emmy Awards' field of vision.

Anson has a seat in the nomination for Best Guest Actor in a Comedy Series.

Surprise!

Unexpected!

Breakthrough!

Only eighteen years old—to be precise, not yet, his first performance in his career successfully won an Emmy nomination.

Worth celebrating.

Also worth paying attention to.

As Edgar said, Anson must attend the awards ceremony, even if the time is tight, he must catch up.

Now, Edgar is still not Anson's agent, at least he hasn't signed a contract yet, so it's not his turn to arrange Anson's work schedule, and it's inevitable that there will be some negligence. Although Edgar knows that Anson has won an Emmy nomination, he still hasn't connected the situation for a while.

Anson is trying to win the role of Spider-Man. In this context, any positive exposure opportunity must be seized to show himself as much as possible. A platform like the Emmy Awards cannot be missed. It has nothing to do with whether he can win an award. It is just necessary to create momentum for the actor.

It is worth mentioning that among the current Spider-Man candidates, Anson is the only one who has won an Emmy nomination, which is a unique advantage.

Thus.

Anson returned to Los Angeles, accompanied by Edgar's colleague.

"In fact, for the awards ceremony—including the future awards season, I would recommend a publicist to accompany you more."

Edgar is giving Anson professional advice.

"Of course, the agent will also be present. After all, these activities require countless energy; but it doesn't matter too much if the agent is occasionally absent, as long as the publicist is still by your side."

"A professional publicist can not only tell you the names, identities, and values of each attendee in social situations, but also handle some emergencies and develop the right public relations strategy for you. Winning awards is the ultimate goal, but beyond that, building the actor's image is also their specialty."

"There are currently four major public relations firms in Hollywood. You should inquire about the situation."

If the relationship between an agent and an artist is a cooperative one of mutual assistance, then the identity of the publicist as Party B is more obvious, and the decision-making power is in the hands of the artist.

Naturally, Party A is free to choose a partner. Very, very few publicists will come to sell themselves, except for a few rare cases.

Of course, in addition to awards ceremonies, social events, and crises, the most important responsibility of a publicist is publicity—

Cooperating with the actor's needs, it may be to promote a movie, or it may be to strive for a role like now. They will arrange magazines, parties, film festivals, and other social occasions to create momentum for the actor.

The bigger the public relations firm, the more resources it has.

For a newcomer like Anson, if he doesn't have a professional public relations firm, it is almost impossible to get top resources.

Generally speaking, public relations firms charge in three forms.

First, a fixed fee. The public relations firm signs a long-term contract with the client and charges monthly or annually. The public relations firm provides full and complete services.

Second, a project fee. Maybe they will only cooperate on one project. The public relations firm has its own price system, and different projects charge different fees. It is conceivable that the cost of crisis public relations is naturally more expensive.

Third, a commission. In some cases, public relations firms charge a percentage of the client's media exposure or advertising costs for marketing activities, which is usually used in brand cooperation projects.

For newcomers, the cost is both a threshold and a problem.

So those top resources are all in the hands of top superstars.

Of course, top brokerage firms have their own cooperating public relations firms, and it is not uncommon for agents to pay public relations commissions for newcomers to open up the situation.

But, Edgar's words……

Junior agents do have limited abilities. No wonder James Franco and the others have been emphasizing the identity of junior agents.

Edgar gave as much advice as possible within his ability, but before he could finish speaking, he saw the ink-black Bentley at the airport entrance.

Slightly stunned, is the Bentley's driver signaling to Anson?

Third update.