From Flower Vase to Film Emperor in Hollywood

Edgar had an ambition:

To fully showcase Anson's charm as an actor and a man, while also fully showcasing Anson's charm as a fashion icon.

Up until now, there have been countless female fashion icons, from models to singers to actresses.

Fashion has long become an important label for female artists, including top actresses, everyone eager to become a trendsetter like Jennifer Aniston.

But what about male fashion?

There were none.

A simple and straightforward example is Mark Wahlberg.

This actor gradually gained a foothold in Hollywood with works such as "Boogie Nights", "Planet of the Apes", and "The Perfect Storm"; but in fact, his claim to fame was his CK underwear modeling photos.

That was the first time CK attempted to associate underwear with sex appeal and fashion, making the exposure of underwear waistbands above jeans a trend.

The young Mark Wahlberg became a topic of conversation in one fell swoop, and for the first time, he made male sexiness an overt, exposed, and blatant statement.

After gaining fame, Mark did not shy away from his history, and was happy to display that past, after all, that was the source of everything; however, in Hollywood, whenever people mentioned this, they always discussed it with a curious, scrutinizing, probing, and playful gaze.

Either with ill intentions, or condescendingly.

From the bottom of their hearts, mainstream society rejected male fashion.

Until Dior's meteoric rise—

At last October's Spring/Summer Fashion Week, Dior became a top player that subverted the industry, and not only the fashion industry, but also other related industries could feel this trend, with the entertainment industry bearing the brunt.

Someone asked, what about those dissenting voices from the past, why are they suddenly silent now?

Firstly, the voices of industry authorities prevailed, with legendary figures led by Anna Wintour and Karl Lagerfeld personally offering their support.

Secondly, the revenue numbers.

Hedi Slimane's Dior Homme generated revenue in one quarter equivalent to the total Dior Homme revenue of the past four quarters; the rate of revenue surge far exceeded the industry, even approaching the quarterly revenue of top women's brands, demonstrating a frightening momentum.

As the saying goes, there are no eternal enemies, only eternal interests.

Numbers don't lie, they honestly reflect market demand, reversing the trend overnight, so that major brands finally realized the huge potential of the male fashion market.

Moreover, unlike the female fashion market, which has been cultivated for half a century and is deeply rooted, the male fashion market can almost be said to be a barren land.

All brands are at the same starting line, everyone has a chance, including Dior, which is only slightly ahead by half a step, and it is not impossible to catch up.

In an instant, the entire industry underwent earth-shattering changes.

At the same time, almost everyone realized that in male fashion, there was a lack of an idol, a lack of a leader, and even the top male models were few and far between.

There were countless fields that could be opened up with fashion as the center, and the business opportunities contained within were endless.

Edgar was the same—

Perhaps "Catch Me If You Can" could assist Anson in completing such a feat.

After all, in this movie, Anson is showing a versatile charm.

"…This time, we need to put effort into the styling."

"Not just the premiere."

"The film will be promoted in different cities.

My idea is that, including movie theaters, TV shows, and radio programs, during this film promotion period, every appearance, every debut, even on your way to the studio, or on your way to take out the trash on Wednesday, all need to be matched with different clothes and different styles."

"From suits to sportswear, from jeans to leather jackets, everything."

"I don't have a complete plan yet, but the initial estimate is that we need at least three hundred sets of clothes to fully demonstrate the energy of a fashion trendsetter."

"We need to create an impact, and more importantly, an impression, that your existence is fashion, so that when the general public sees you every time, they can leave a deep impression."

Although Edgar was not aware of it yet, Anson immediately saw that Edgar was ahead of the times, keenly grasping the essence of Vanity Fair—

Because twenty years later, when smartphones become fully popularized, when social networks become ubiquitous, the appearance of artists in any place, privately and at work, also becomes part of their public image, so that artists must pay attention to their dressing even when going to a corner cafe to buy a coffee or taking out the trash.

Life is wrapped in a huge bubble of light and shadow.

It must be said that Edgar did show foresight.

Anson was not surprised, "Mhm, no problem."

Edgar choked:

In his opinion, this was a shocking and earth-shattering proposal, completely subverting the existing industry's understanding, but it fell into Anson's ears so lightly, without any strength or impact.

Edgar was a little skeptical of life, could it be that he was making a fuss?

Involuntarily, Edgar tilted his head and thought seriously, if it was Anson, it seemed to be a matter of course.

Anson amazed him every time, but he rarely amazed Anson—

It seemed that he still needed to continue to work hard.

Taking a deep breath, Edgar continued.

"So, sponsorship is especially important."

"Currently, more than seventy brands have expressed their willingness to sponsor this promotional event."

"Any brand, as long as you have heard of it, basically there is no problem, including all the big names, luxury brands, aristocratic brands, high-end brands, etc."

"Anson, so, here is a problem, we may not be able to renew our contract with Dior."

Otherwise, as Dior's brand ambassador, how could Anson wear other brands' clothes on stage?

Edgar was a little worried.

Not from the brand level, after all, commercial cooperation is normal to have cooperation and separation; but from the personal level, Eddie extended an olive branch and gave Anson a chance to debut, and finally ignited the topic.

Publicly and privately, Anson and Eddie's relationship was not that simple.

If possible, Edgar didn't want to cross the river and tear down the bridge, because such a relationship was especially valuable in Vanity Fair, and they needed to cherish this friendship.

So, Edgar was worried about how to discuss it with Eddie.

But Anson was worried about another problem, "Are all of them brand sponsorships?"

Edgar didn't understand and nodded as a matter of course, "Yes."

Anson shook his head, "If that's the case, your plan will most likely end in failure. This won't work."