From retail to global domination

With the increasing demand of people, some functions of traditional refrigerators can no longer meet people's needs for energy saving and aesthetics. In order to cater to the public, new functions can only be developed in depth.

One characteristic of the refrigerators on the market today is that they are large in size but have a small capacity.

As life improves, many people find that the capacity of refrigerators on the market can no longer meet their needs.

Therefore, at this time, double sliding door refrigerators appeared, which satisfied some users, but not all.

Double sliding door refrigerators have two disadvantages. Not to mention the electricity consumption, they are also very expensive and cannot be afforded by ordinary consumers.

Of course, the Hereafter does not count.

Therefore, the refrigerator to be developed by Cologne in the next step must increase the capacity, and under the premise of ensuring that it does not occupy too much space, the refrigerator body must also be made slimmer.

In terms of layout, the storage is accurately divided, dry and wet are separated, and dry goods are supplied with independent air to keep the freshness and taste.

The most important thing is that the price must be fair.

Zhang Yang put forward a series of suggestions, and Miao Jie took a small notebook and wrote them down one by one.

He doubted that the new boss was studying design, otherwise how could he put forward so many opinions?

And it’s all stuff.

really.

Because he also has a refrigerator at home, he has discovered these problems, but he has never thought about how to solve them.

This is also normal.

Those engaged in scientific research may not know what the needs of ordinary people are. This requires the design department to plan the appearance and function for them, and they will develop it.

Since Zhang Yang took office, his requirements for the next steps have increased.

He gave the design department a death order.

In terms of appearance, it must be able to attract the attention of consumers, and the space must be large, and the volume must not be too large.

This request really stumped the people in the design department.

When designing a refrigerator, they have to repeatedly communicate with the designer to see if they can do this.

Obviously, with Cologne's current technology, it does not yet have such capabilities.

But don't care about publicity.

What he wants to see is the result, not the process.

If it were that easy, what would you have to do?

If you can't do it, okay, let's all go home, I'm changing a batch.

There must be a brave man under the heavy reward. If he succeeds, the reward will be huge.

If you can't do it, go home.

When this order was issued, designers and developers were under great pressure, but they were also very motivated.

The boss said that as long as these needs are met, any bonus is not a problem.

Hearing about the bonus, everyone was motivated again.

Everyone is deeply aware of the generosity of this new boss.

Compared to Liu Ren, one is in the sky and the other is on the ground.

At the same time, after hearing about Kelon's treatment, many technical experts in the same industry wanted to switch jobs.

But how could the original company agree to a salary increase?

Although it is not as much as what Colonga gave, Colon has just changed its boss, so who knows how many days it can last.

And it is said that the new boss is less than 20 years old.

Having a hairless mouth and being unable to do things effectively has been embedded in the Chinese people's mindset and is difficult to change.

So everyone wants to keep an eye on it to see if Cologne can survive.

Of course, it’s not like there aren’t people who change jobs. After all, Kelon’s treatment is so good that they can’t help but be tempted!

Job-hopping first, and we’ll talk about the rest later.

Even if Kelon goes bankrupt, where can they go with their technology?

This is the confidence of the big guys.

Technology giants, are they worried about not finding a job?

joke.

The least thing they worry about is finding a job.

Therefore, Kelon's new policy has attracted many big names in the R&D industry to them.

Coupled with Miao Jie's temptation, many big air conditioner R&D experts also came over.

If you make more than 2 million yuan a year, you would be a fool not to do it.

Moreover, wages gradually increase every year.

Of course, there are no more than 300 people in China who can earn an annual salary of 2 million yuan every year, or even less. This is why Zhang Yang dares to give so much.

He didn't believe that these big guys would gather under his command.

If this is really the case, he will risk everything even if he goes bankrupt. This is a monopoly talent.

What is the most profitable?

Someone may have said, industry enterprises.

But in Zhang Yang's view, monopoly talents are the most profitable.

Many people still can't see this now, let's look at future generations.

What are the benefits offered by each city in order to recruit talents?

Hangzhou even launched a policy of settling down 5 million talents.

Of course, not many people can enjoy this policy.

After Zhang Yang acquired Cologne, fortunately there was no chaos.

After the deputy general managers took office, they became more active in their work and reported to Zhang Yang whenever they had anything to do.

They are not stupid either. The only one who can control their destiny now is Zhang Yang.

If you want to straighten things up, how can you do it without his nod?

In the past, the company had many shareholders and many factions. Even these deputy general managers had to join the factions, otherwise it would be difficult to survive.

But no more now.

The company speaks for itself.

Just contact Zhang Yang directly.

There is no need to hold a board meeting, as long as he nods, who dares to object?

It can be said that after Zhang Yang acquires Cologne, the board of directors will become history.

Isn't it unnecessary for him, a sensible person, to open a board of directors?

In fact, there are good and bad aspects of this mechanism.

The good thing is that there is no need to argue back and forth when making good decisions. Zhang Yang can make a decision directly.

The bad thing is that if the boss makes a wrong decision, the whole Kelon will also have to pay the bill.

No, it’s Huifeng now.

After acquiring Kelon, Zhang Yang changed its name to Huifeng Kelon.

Huifeng refrigerator, Huifeng TV, Huifeng air conditioner, Huifeng washing machine, Huifeng rice cooker, etc.

After all, Cologne is a home appliance company, it does not only produce refrigerators, but among them, Cologne's refrigerators are the most famous.

"Boss, the prices of all Haier models have been reduced by 100 yuan. Should we follow up?" On the second day after Zhang Yang acquired Cologne, channel manager Wang Naolai reported to Huihui.

In this round of shuffling, he is the biggest winner.

I went directly from the marketing department manager to the channel general manager, in charge of the three major departments.

The status of these three departments in the company is very important, and it can be said that they are on par with the R&D department.

How far the company can go in the future depends entirely on these three departments.

After all, channels, sales, and after-sales are all under his control.

The next day after hearing the news, Wang Nao ran back and expressed his loyalty to Zhang Yang.

If we don’t express it now, when will we express it?

Zhang Yang was also very satisfied with Wang Nao's performance.

But he knew very well that he could no longer be the only one, he had to cultivate an enemy for this guy.

Later, Zhang Yang promoted Qu Jiao, who did not have a good relationship with Wang Nao but was relatively capable, to become the executive deputy prime minister of the channel department.

It is not a good thing for one person to have too much power.

No one knows this better than Zhang Yang, so let’s take precautions in advance.

The executive deputy general manager appointed by Zhang Yang this time is not just for show. They have great power. If the general manager makes a mistake, they can completely overturn it.

Qu Jiao and Wang had a normal relationship, and the two even had conflicts.

Although Qu Jiao is already in her 30s, she is also a beauty. Wang Nao pursued her at first, but was ruthlessly rejected. After that, the two of them disliked each other, which is really stupid.

But this has nothing to do with Zhang Yang.

After all, Qu Jiao's abilities are pretty good, so there's no reason not to cultivate her.

In the eyes of many people, how far a company can go depends on its leadership.

However, in Zhang Yang's view, how far a company can go depends on the number of talents it has.

"Follow up, why not follow up?"

Hearing that Haier had reduced prices, Zhang Yang showed a happy smile on his face.

As for Haier and Kelon, their scale is already among the top five in the world, and their domestic development is basically mature.

Maturity is manifested in brand awareness, loyalty, quality and service, etc. It has a relatively stable reputation among consumers.

What they need to do now is how to continue to expand market share, squeeze the living space of their opponents, and sweep the industry market.

Previously, once Haier launched a price offensive, Kelon responded positively. In name, the two companies were competing against each other, but in reality, they took the opportunity to reshuffle the industry.

No matter which industry, there is no shortage of rising stars.

The same is true for the refrigerator industry.

Moreover, there are many rising stars, which puts a lot of pressure on Haier and Cologne.

Therefore, the price dispute between Haier and Kelon is bound to continue, which will further consolidate the results of the industry reshuffle, suppress the living space of third-tier brands, and also dispel the attempts of some home appliance giants to enter the refrigerator industry.

Brand, channel and low cost are the three magic weapons for industry leading brands to implement "industry reshuffle".

Currently, no one can compete with Haier and Cologne in terms of brands, channels, and costs.

As long as these two companies lower their prices, other brands will suffer.

Let's go down together, they will lose money.

If you don’t drop the price, you won’t be able to sell two brands.

Let alone the same price, even if these two are more expensive, most people will choose Cologne and Haier!

This is their advantage, how do you spell it out?

Can't fight!

This is also the reason why when Zhang Yang knew that Cologne was in trouble, he wanted to acquire it even if it cost a high price.

Throughout China, Cologne and Haier have become leaders in the refrigerator industry, and few other companies can surpass them.

Of course, Zhang Yang is not satisfied with this, he wants Cologne to launch an impact on high-end brands.

Develop high-end products, create a high-end image, and at least maintain a small gap with high-end brands such as Siemens, Samsung, and LG.

There is always a group of people who have become rich and only choose expensive ones when buying things, not the right ones.

This is normal.

In the past, everyone was a loser. When they got rich and made a fortune, of course they had to become wealthy, which is what everyone calls the nouveau riche.

The nouveau riche sounds harsh, but while everyone is talking about it, they are also envious of it.

In fact, they also want to become a nouveau riche, who doesn’t?

Those who don't want to are fools.

Is this normal?

Zhang Yang also wanted to become a nouveau riche in his previous life, but unfortunately he didn't have that fate in his previous life!

That's too far.

This high-end refrigerator is prepared for these nouveau riche and rich people.

Once they recognize you, it will prove that you have established a foothold in the high-end market.

The profits of the high-end market are not comparable to those of the low-end market. The profits of both parties are in the sky and the profits in the ground.

And the high-end market is not small, especially in later generations.

Everyone's conditions are improving and there's no shortage of money. Naturally, what comes to mind is enjoyment.

If you want to make these people happy, you need to make them feel that this thing is worth buying.

The double sliding door refrigerator is a high-end product prepared by Cologne for high-end people.

The double sliding door refrigerator must be variable frequency, and it must be good-looking enough to make people look at it and not be able to take their eyes away. Gu Zhu

Although it is a bit exaggerated, the design according to this standard is correct.

This also posed a big problem for the design department, but they didn't dare to say no.

They were horrified to be driven out of their homes!

“Then how much should we reduce the price?”

Looking at Zhang Yang, who was more than ten years younger than him, Wang Nao respected him very much.

After all, the reason why he is where he is today is because of the support from the person opposite him, and he knows this better than anyone else.

The general manager of the channel department, in charge of three major departments, gets very excited just thinking about it.

"This should be your job, right?

I don't know exactly how much it will be reduced.

How you played before, how you still play now."

He has just acquired the company, so he doesn't know how the company operated before.

Moreover, he wants to make up his mind on everything, so what else do he need these guys to do, just to make a living?

His company does not support people in vain.

Wang Nao was also very depressed. He wanted to flatter him, but instead he flattered him!

But what can he say.

"Okay boss, I will notify the distributors and stores right now to collectively reduce the price by 100." After saying that, he exited Zhang Yang's office.

Zhang Yang was very bored watching Wang Nao leave.

Since acquiring Cologne, he is no longer free!

He could throw Huifeng to Ye Xinyi and his aunt, but to whom would Cologne be thrown?

At present, he has not cultivated his own confidants, so of course he does not dare to go shopping, otherwise these guys will sell the company!

Such a thing could definitely happen, he had no doubt.

In the face of interests, how many people can withstand the temptation?

Will the Ming Dynasty treat corrupt officials harshly?

Zhu Yuanzhang, in particular, used cruel criminal laws to deal with corrupt officials, using torture methods such as "peeling off the grass", picking tendons, amputating fingers, hands, and cutting off knees.

They even reached the point where they would rather kill someone by mistake than let anyone go, but can they be stopped?

If you can't stop it, if you kill one group, there will be another group, and you will never be able to kill them all.

Moreover, there is no perfect system in this world, and many loopholes can always be found.

Therefore, no matter whether he is Zhang Yang's confidant or not, he must cultivate an enemy for him.

This is why in ancient times, if there were loyal ministers, there must be treacherous ministers, because the emperor needed this role to exist.

Since the emperor needed it, this role was born.

Existence is reasonable, and Zhang Yang also thinks this sentence is very reasonable.

The channel department has too much power, and Liu Ren just failed to control this department well, which is why he ended up in disgrace.

With the lessons learned from past mistakes, he will never follow in this guy's footsteps.

Just after Wang Nao left, Qu Jiao also came to his office to report on her work.

She didn't file a complaint against the king, she just reported the work.

Qu Jiao was dressed very smartly, but even this could not hide the beauty of this woman. Although she was already over thirty, no wonder Wang Nao once pursued her.

But it's a pity that in the end this woman chose the rich second generation!

All right.

If Wang Nao had taken this position earlier, there might have been some hope.

But back then he was just a young man, how could he possibly compete with the rich second generation?

Because of this, Wang Nao grew to hate Qu Jiao because of his love, and targeted Qu Jiao twice.

Qu Jiao is not someone to be bullied, just attack me back.

In this way, the two formed a feud.

These are all told by Bai Bingqing. It is impossible to tell whether they are true or false. They are all spread among the company.

But there is no smoke without fire. Since everyone is spreading the word, they should be close to each other.

Zhang Yang didn't have the time to ask other people's gossip, and as a boss, it was hard to ask, especially when the other person was a woman.

If you are curious, you can ask Wang Nao.

I believe this person will not hide anything from him.

If you ask Qu Jiao, you will only get a blank look.

After Qu Jiao left, the relevant departments came to his office.

The two sides then started talks.

No one knows what was discussed, but the next day, it was reported that the top three were under investigation, and then Cologne's senior officials were called in one after another.

At this time, no one is interested in working anymore, everyone is in danger, and everyone wants to show their loyalty in public.

This is their only way out!

But Zhang Yang was too lazy to talk to these guys and didn't even meet them.

As long as the channel department and scientific research department are not in chaos, other departments will not matter for the time being.

It won't be a big problem in the short term. Zhang Yang will not give up until these moths are cleaned out.

Don't worry, these guys are scared now. Once things pass, they will still show their true colors.

I’ve tasted the sweetness before and I can’t take it anymore.

Take down these guys and replace them with a new group of people?

There are plenty of deputy general managers, just promote them.

It seems that we need to promote more capable deputy general managers in the future. Once anyone's hand reaches too far, they will be cut off directly.

Within a week, almost all of Cologne's top executives were called to have tea, and all the funds they had swallowed were returned.

It's impossible not to return. If they don't return, they will face jail time!

Zhang Yang is too cruel, this is the consensus of everyone.

The top three are even worse. Not only do they have to pay back their money, but they also have to go to jail!

This is the result of provoking him.

Zhang Yang also wanted everyone to see the consequences of fighting against him.

Of course, those who resigned on their own initiative did not run away, they were all called away by relevant departments. In the end, they vomited out as much as they ate from Cologne.

No?

Sorry, I'm sending you a song of tears behind bars.

When all the funds were recovered, Zhang Yang surprisingly discovered that the amount was more than 200 million?

This number is so terrifying that even he himself didn’t expect it!

Cologne is different from Huifeng. After all, Cologne's products are sold all over the world.

But Hui Feng is just a sidekick.

There is a lot of room for maneuver here, and it also reminds Zhang Yang that the Independent Commission Against Corruption is about to be established!

It should be the same when Huifeng grows stronger.

If there is no restriction, these guys will become more and more bold.

Look at those ministers in ancient times, they even dared to touch the emperor's money to buy horses, and the same is true now.

Later, Zhang Yang established the Independent Commission Against Corruption in Cologne.

The first-in-command is himself, and the second-in-command is Qu Jiao.

In his opinion, only Qu Jiao in Cologne is suitable for this position.

Because her husband is a second-generation man who is not short of money. He came to Cologne simply because he couldn't stay at home and went out to find a job to pass the time.

So Zhang Yang is not stingy about giving her multiple identities.

Of course, it’s not enough to just give status without giving salary. Who says people are not short of money, but they can’t be treated badly.

Annual salary is one million.

This salary is very impressive. Apart from the R&D department, she has the highest salary in Cologne, even more than Wang Nao. This makes others envious.

There are even rumors that Zhang Yang likes Qu Jiao, otherwise why would he use her so highly?

But it's understandable.

Although Qu Jiao is 32 years old, her appearance is no different from that of a 20-year-old girl, and she is even more charming than a girl in her 20s.

So there’s nothing wrong with everyone thinking so.

There is an upright young man in his prime, and the other is a charming and beautiful young woman. Moreover, Zhang Yang still takes good care of Qu Jiao, so it is normal for some rumors to spread. Even Zhang Yang has heard about it, but he doesn't care.

As long as Qu Jiao doesn't care, let them talk.

It is better to block than to loosen.

Don't let them say it, these guys believe that something is wrong with the two of them anyway.

But not to mention, after the establishment of the Independent Commission Against Corruption, many people put away their little thoughts.

At least it was temporarily put away, and the goal of Zhang Yang was achieved.

I will talk about the future later, but now Cologne needs to be stable, after all, he has just acquired it.

"It's all your fault. Now the company is spreading rumors that something is wrong between us."

Qu Jiao was not afraid of stage, she sat elegantly opposite Zhang Yang and drank the tea handed over by Bai Bingqing.

Bai Bingqing is currently Zhang Yang's secretary in Cologne.

“I can’t stop people’s mouths!

Anyway, it doesn’t matter to me, Sister Qu is so beautiful, I won’t suffer if there is a scandal with you.” Zhang Yang had a nonchalant expression on his face.

He really doesn't care about this.

"Tch, as if I care.

Anyway, I am a married woman with children. What should I be afraid of if there are rumors of an affair with a boy in his twenties?

This only proves that I am charming."

Qu Jiao also looked unconcerned.

have to!

I have to say that women who are married and have children are strong, even if they are beautiful women.

"Giggle~~

Are you scared?" Seeing Zhang Yang's embarrassed expression, Qu Jiao smiled charmingly.

"No way, if you are afraid, you are not a man." Zhang Yang said hard, and then said: "The ICAC cannot be established in vain, no matter what, even if it is a kitten or puppy, why don't you catch two for me?"

Now that this department has been established, it would be unjustifiable not to arrest two of them.

"Brother, with this wave of actions you have carried out, who dares to reach out?

Where can I catch you?!" Qu Jiao was also helpless.

Isn’t this embarrassing?

This guy has just started a big campaign and has already entered three places. Anyone who reaches out at this time is seeking death. No one would be that stupid.

"Yes!

That's okay." Zhang Yang said helplessly.

"I'm really speechless, it seems like you are particularly addicted to catching this.

If this happens too often in your company, you should be worried."

Qu Jiao was wearing a white dress today, and her fair thighs were exposed to the air. Zhang Yang couldn't help but look at her twice.

No wonder Wang Nao worked so hard to pursue this woman, he had a lot of capital!

No matter in terms of appearance, figure, or height, she is one of a kind.

It's a pity that Wang Nao is not the rich second generation!

Otherwise, it is really possible to win a beautiful woman.

Qu Jiao naturally noticed the flamboyant look in his eyes, because he didn't avoid people either.

"Why, have you been conquered by my charm, little man?" Qu Jiao and the company people didn't mess around like this before, they could only show off.

She's not afraid of showing off because she knows this kid can't.

She is still valuable, keeping an eye on Wang Cao without saying anything, and also taking care of the management of the Independent Commission Against Corruption.

"Sister Qu, does this count as seduction?" Zhang Yang curled his lips.

The key is that this woman just shakes him with her big white legs when she has nothing to do, even if he doesn’t want to look at her!!

Who can withstand such temptation?

The key is that the person opposite is a beautiful woman.

"What do you think..."