From retail to global domination

At six o'clock in the evening, many Internet cafes were full, and everyone was waiting for the "Dungeon" server to start.

"Hey, we still have to wait for an hour, it's really torture!"

"We have been waiting for several months, and we are not short of this hour. I hope "Dungeon" will be as advertised and will not disappoint us!"

"I don't think so.

By the way, you saw Dongxue Company's promotion, they seem to have introduced "World of Warcraft."" A young man in the Internet cafe looked at the person next to him and asked.

"Of course I saw it!

I am also worried about how I will choose when the World of Warcraft server opens, whether to continue playing "Dungeons" or choose "World of Warcraft"!"

"Of course it's World of Warcraft.

Currently, all other regions have opened servers, only China!

It seems that we have to wait for another year. It is said that the World of Warcraft server will not be launched until next year!

I’m really looking forward to it!”

While chatting, the two of them unconsciously talked about World of Warcraft. Many people did the same thing.

When downloading "Dungeon", there was a promotional poster for "World of Warcraft" on the downloader, so they naturally saw it.

We also know that Dongxue Games introduced "World of Warcraft".

Now many people are looking forward to it, waiting for the "Warcraft" server to be launched.

However, the above is just a short-term promotion. We have to wait until the server is launched, maybe next year.

"Forget it, let's not talk about "World of Warcraft" anymore. Let's talk about it when the server is launched. If "Dungeon" is fun, why not play "World of Warcraft"."

"You're right."

This is the so-called game party. Young people like to play games, regardless of whether they are men or women.

It's obvious what age you should do what you do.

Of course, young people or not, all like to play games, and this is true all over the world.

Look at Neon Country, Europe and the United States, whether young people, middle-aged people, and some even old people are playing games.

Losing one’s mind by playing with things!

To be honest, games do not play a good role in society, but their existence is reasonable.

If Zhang Yang doesn't enter this industry, others will too.

It is unrealistic to want to completely eradicate it.

Don't look at those parents shouting loud slogans about "checking the next generation of drugs". They are shouting like this, but secretly they are having more fun than anyone else!

It's just so realistic.

For example, what kind of glory in future generations, eating chicken, how can it be so popular without the support of adults?

After all, the time for students to play is limited, and parents play most of the time.

And how can students’ spending power be compared with adults?

To put it bluntly, it is adults who allow the game to survive, because adults have the ability to fly.

In 2005, unlike later generations, there were no mobile games or smartphones. If you wanted to play games, you could only play PC games.

Therefore, Internet cafes were quite popular at this time, and it was not until the emergence of smartphones that Internet cafes were completely wiped out.

It can be said that smartphones have indirectly destroyed many industries.

Physical stores have been ruined by smartphones. Without smartphones, online shopping would not be so popular.

In the past, online shopping required computers. It’s hard to say how many years it will take for China’s computers to be fully popularized. Besides, many middle-aged and elderly people don’t know how to play computers, and they have no intention of learning. However, the emergence of smartphones has changed the situation for middle-aged and elderly people.

In order to improve their lifestyle, they learn to play with smartphones.

The cheapest smartphone in later generations only cost a few hundred yuan, and basically everyone could afford it. Some even paid the phone bill to get a smartphone as a gift.

It can only be said that technology is developing so fast in the real world that if an industry has just emerged, it will be killed immediately if you don’t work hard.

This is also the reason why Zhang Yang recruits top technical talents. Only with more talents can we be invincible in the future.

It can be said that Huifeng’s talent pool currently exceeds that of any domestic company, and is on par with Meiliguo’s Fruit Google.

This time Zhang Yang not only hired a lot of Google engineers, but also a lot of fruit people. The more the merrier.

If he wasn't afraid that Li Zhenxin would be in trouble, he would really want Li Zhenxin to help recruit a few people from Sanri Sheng.

There are many talents born on the 3rd, and there is also the Neon Kingdom.

When it comes to talent, no country in Asia can match them.

Zhang Yang has already contacted a headhunting company and asked them to help find technical talents in Neon Country.

Not to mention other things, Zhang Yang has spent US$200 million just poaching various scientific and technological talents during this period! But it was money well spent.

With so many technological masters coming, will Huifeng still have to worry about the lack of product stamina in the future?

No need to worry at all.

Time passed very quickly, and in a blink of an eye, we arrived at the starting point, and the "Dungeon" server was officially launched.

Zhang Yang was also worried about server congestion, so he prepared many groups of servers that could accommodate 2 million people at the same time.

In the previous version of "Dungeon", there were not even 2 million people online at the same time at its peak. That was back when he was at Penguin. Zhang Yang didn't believe that "Dungeon" would have more than 2 million people online at the same time in his hands.

The moment the server was opened, a large number of players poured in crazily.

Even if you are prepared in advance, lags can still happen!

This is also unavoidable. One hundred thousand people crowded into the novice area at the same time can do wonders without getting stuck.

Not only is it stuck, but there are no monsters to attack!

Often a monster appears and more than ten people fight it together!

At this speed, it may take some time to get out of Novice Village, and many people are dissatisfied.

In fact, when the server was launched, Zhang Yang had already anticipated such a situation, so he prepared several branch lines, but there were too many people, and no matter how many branch lines he prepared, it would not work!

I know it will be better after two hours.

Everyone is no longer on the same map, and there is less lag.

During this period, Dongxue Online Games received a lot of complaint calls, but no matter how hard the players called, they couldn't solve the problem!

When the server was first launched, the number of people online at the same time exceeded 500,000. Half an hour later, the number of people online at the same time exceeded 800,000. One hour, the number of people online at the same time exceeded one million. Two hours later, the number of people online at the same time exceeded 1.5 million.

.

The time came to nine o'clock.

Zhang Yang knows very well that these 1.5 million people should be the peak number of people online at the same time, and it is inevitable that people will lose people in the future.

This is true for all games, it starts to drop players after a few hours of play.

After all, some people like to play and some don't.

At this time, people who didn't like playing "Dungeon" began to withdraw. These players couldn't be retained. How could they retain players who didn't like playing?

Even if you give money to others, they will not stop unless you give them more.

Zhang Yang was in a good mood when he received the call from the technology. One and a half million people were online at the same time, which exceeded his expectations.

In his opinion, it was awesome to have one million people online at the same time on the first day of service. Unexpectedly, it far exceeded his expectations.

That's a good start, isn't it?

It would be great if so many people came online every day!

Unfortunately it's not possible.

Sure enough, after passing the hotel, the number of people online dropped, still by tens of thousands. It was heartbreaking to see the technology!

Isn’t this falling too fast?

Until ten o'clock, "Dungeon" lost 300,000 people, and currently there are only 1.2 million people online!

But even so, it didn't stop. By eleven o'clock, only 900,000 people were online at the same time.

Well, before twelve o'clock, I'm afraid it will fall to 500,000!

Sure enough, it was twelve o'clock, and only 500,000 people were online at the same time.

These are also within Zhang Yang's expectations. Half a million people are online at the same time, which is quite a lot. Moreover, it is not yet the peak period of "Dungeon".

After all, it has just been developed, and there are still many people who don't know about this game. As time goes by, the number of people will slowly increase, and it will be public enough not to worry.

Besides, it's already late at night, so half a million people are online at the same time. Isn't that a lot?

Quite a few.

He is already very satisfied.

This can be considered a great success, Zhang Yang is in a very good mood.

"How's it going?" The reason why Li Ying didn't leave today was because he wanted to see the results of the game developed by this guy.

"Everything is OK, big fire." Zhang Yang showed a happy smile.

Li Ying gave a thumbs up. She didn't know what to say. As long as Zhang Yang entered any industry, there was no such thing as making money!

"How much profit is there in a month?" Li Ying didn't know much about games, so she asked curiously.

"It should be less in the first month. One hundred million is no problem. It will gradually increase." After thinking for a while, Zhang Yang gave an answer.

One hundred million a month?

Hearing this amount, Li Ying didn't know what to say.

Seeing how disgusted this boy was, Li Ying really wanted to go up and give him a blow!

Is a profit of 100 million a month a small amount for a game?

Quite a few.

And Zhang Yang said that it would be less in the first month, doesn’t that mean it will increase in the future?

Well, after hearing this answer, Li Ying wants to develop a game. It’s so profitable!

Relatively speaking, gaming is easier to invest than other industries.

We will talk about this later. Even if you are setting up a game company, you must consult Zhang Yang for his opinion. After all, this guy knows the game industry well.

"By the way, when will "World of Warcraft" be launched?" This is a game that Zhang Yang introduced at a high cost, and it should also become the signature game of Dongxue Online Games in the future.

"In a year's time.

I originally planned to launch it as soon as possible, but now I have changed my mind.

We haven’t done enough publicity yet, so if we go online too early, we won’t get good results.” Before, Zhang Yang only advertised on Du Niang, but it wasn’t enough.

He not only wants to advertise on Du Niang, but also in Internet cafes across the country.

Promotional poster.

That's right, rush to make promotional posters and hang them in various Internet cafes. This can be regarded as a win-win situation.

Internet cafes can only become popular if there are more people playing games. I believe they will not refuse.

"That's right." Li Ying thought the same thing.

As long as you are doing business, no matter which industry you are in, publicity is the most important. If others have never heard of your product, how can they know whether it is good or bad?

The same goes for games.

It's not fun yet. Whether players like it or not is a problem with the game itself, but if you don't promote it well, that's your problem.

Indeed, you cannot rely on Du Niang alone to promote your game. In fact, the effect of promoting a game in an Internet cafe is better than that in Du Niang.

Most of the people who go to Du Niang are people who don’t play games, and there are a few people who play games who have time to go to Du Niang.

If possible, it would be great to have a pop-up screen at the Internet cafes provided across the country.

The startup screen is "World of Warcraft", which is awesome.

However, it is not easy to achieve this, and Internet cafes will not cooperate unless some benefits are given to them.

Will Zhang Yang give up his benefits?

Thinking too much.

He himself spent a lot of money to represent "Warcraft", how could he continue to make profits?

And Zhang Yang believes in the potential of "Warcraft".

It won't be long before everyone will know this game.

"It's already midnight, let's go back to the villa." Li Ying said, looking at Zhang Yang in the office.

If Zhang Yang doesn't leave, secretary Zhang Qian will stay with her.

Of course there is her!

She is going to Vietnam tomorrow. If she doesn't go back and rest, she won't be able to get up tomorrow.

"Oh." Zhang Yang replied, then stood up and walked out of the office.

When several people returned to the villa, it was already past midnight.

At this time, Li Zhenxin was not sleeping, she was waiting for Zhang Yang to come back.

This made Li Ying sour.

She rolled her eyes at the two of them, then went upstairs to her room.

The next day, Zhang Yang sent Li Ying to the airport and then went to the company.

Not long after arriving at the company, I received a call from Dongxue Online Games.

Last night, the number of people online at the same time reached a minimum of 200,000. This morning, the number of people online started again, and now there are more than 500,000 people online. According to the current speed of people online, it can be restored to one million people online at the same time before ten o'clock.

Zhang Yang felt good after hearing this.

Millions of people are online at the same time. If it lasts for a month, the profit will definitely be more than 100 million.

Damn it, the game is really profitable!

Zhang Yang couldn't help but sigh.

After games such as "Audition", "World of Warcraft" and "League of Legends" are launched online, won't the money pour in?

Now that the game industry has been separated from Huifeng Group, Zhang Yang can use game funds in the future when he is short of pocket money.

There are so many games that I dare not say, but it should be fine for several billion or tens of billions a year, right?

There will be mobile games in the future, such as Chicken Game and King of Games.

Now that it has been reborn, why would Zhang Yang give up on these popular and profitable games?

He remembered clearly that in his last life, King alone brought 4.7 billion in savings profits to Penguin in one quarter. This was a savings profit, it was scary.

The second place is PlayerUnknown's Battlegrounds, with a quarterly profit of 4 billion.

Just two games brought Penguin nearly 9 billion in profits in one quarter.

This is 9 billion, in cash.

Zhang Yang is also greedy.

To say that you are not greedy is a lie, and it is a long-term harvest.

Therefore, he will not give up on the game no matter what. Others don't know who the boss of Dongxue Online Games is anyway, and Zhang Yang doesn't intend to stand out.

As long as he kept quiet, the reporters would probably not dare to report it.

If there is really a blind person, Zhang Yang doesn't mind teaching him a lesson.

"Boss, Mr. Mike and the others went to Pengcheng." Just when Zhang Yang was thinking about how to make money in the future, secretary Zhang Qian came in to report.

"I understand. There is no need to report this matter in the future. They can go wherever they want, as long as they do not leave China." Zhang Yang said with an indifferent expression.

He knew very well that it was impossible for these guys to leave China.

Before boarding the plane, Li Hu would call to inquire.

So he doesn't worry about these guys leaving secretly. As long as they come, don't try to leave easily.

"Okay boss."

The day passed quickly. Although the number of people online at the same time in "Dungeon" was not as exaggerated as yesterday, it was lasting.

At ten o'clock, the number of people online in "Dungeon" exceeded one million. This number remained until ten o'clock in the evening. After ten o'clock, the number of people online dropped to 900,000.

By midnight it was back to 500,000 people, which is pretty impressive.

This has been the case for a week in a row.

What Zhang Yang didn't expect was that he brought him 70 million in deposit profits in one week. The server has just been launched. Isn't that awesome?

"Dungeon" was never so powerful when it was in Penguin's hands!

In the previous life, Penguin introduced "Dungeon" in 2008. In 2008, there were already many domestic games, including "World of Warcraft", but now it is only 2005, and there are not so many games, including "World of Warcraft".

The server has been launched, so it is normal for "Dungeon" to become popular.

In 2017, mobile games were so popular that "Dungeon" could still bring Penguin more than 10 billion in net profits every year!

This is very scary. This is a client game, a game played on a computer.

In fact, "Dungeon and Fighter" has a little trick to make money. In the game, players can get the opportunity to brush the speakers by spending 2.5 Q coins.

Roughly speaking, it means that players in the entire region can see it at the same time.

"Dungeon" has a total of 25 major areas and 183 communities. According to some statistics, 1.84 million people use the speaker a day to express their dissatisfaction. Most of these dissatisfactions are directed at the operator Penguin. In fact, most game players do this.

Scolding the game operator is a normal expression of emotion.

By designing a small tool, Penguin allows players to release their emotions and at the same time make a lot of money for themselves.

1.84 million times a day, which is equal to 4.64 million in revenue, which is more than 100 million in revenue every month, which adds up to more than one billion in revenue in a year, which is almost one-tenth of the revenue of the entire game.

One gadget has increased revenue by more than one billion. In fact, this also shows Penguin’s intentions!

Damn, you are a pure profiteer, Zhang Yang needs to learn a lesson!

Isn't it just to be scolded? Zhang Yang is thick-skinned, and besides, he can't be scolded, so there is nothing to worry about.

He will also install this small speaker in the future, but not now.

Penguin is also making money while being scolded.

According to statistics, Penguin's annual profits from games alone are more than 70 billion, and in good times it can even reach 100 billion.

Hundreds of billions, net profit, still in one year!

The next day, the number of people online in "Dungeon" remained unabated, and even increased slowly, which is a good thing.

It was still the same on the third day.

Until half a month later, the number of people online at the same time in "Dungeon" actually exceeded 1.5 million again!

As for the profit, it reaches over 100 million a week!

It's simply terrible!

At this time, Mike Duncan and the others also came back.

I traveled for half a month, first to Pengcheng, then to the Magic City, and finally to the Imperial City, four first-tier cities, none of which were left behind.

It is said that these four cities in China are the largest, most prosperous and richest, so of course they want to visit them.

"Mr. Mike, did you enjoy your trip?" Zhang Yang stepped forward and hugged Mike Duncan.

"certainly.

Mr. Zhang, I find that I seem to like this place, especially the Imperial City." Mike Duncan recalled.

After visiting four cities, he liked the Imperial Capital the most.

"Haha, since Mr. Mike likes the Imperial City, you can go there often." Zhang Yang looked at Mike Duncan with a smile on his face...