From retail to global domination

If a product is out of stock, it can also reduce a lot of losses, and more people will recharge their shopping cards.

Huifeng Supermarket allows losses, but it will never allow losses to be too large.

Even if a large group loses hundreds of millions, it will break their muscles and bones, and the same is true for Huifeng Supermarket.

So they control the losses within a certain amount.

Many consumers come to Huifeng Supermarket to shop. There are basically no people in other supermarkets, except Wal-Mart.

The only one that can compete with Huifeng is Wal-Mart.

There is no way, Wal-Mart also controls the channel side, it can be said that they are the largest channel.

If it really wants to fight on price, Wal-Mart is not afraid of anyone.

But other supermarkets can't.

Even Carrefour.

They have not yet mastered the channel side in China, so they are really no match for Huifeng in terms of price.

Carrefour is a listed company and a Fortune 500 company. They will not sell it at a loss easily. Otherwise, how will they explain to their shareholders and investors?

Even if it is a discount, it is still within a certain range, and at least it will not lose money.

But there is no such perfect thing in the world.

No loss?

Snacks are fine, they have a long shelf life and can be protected, but what about vegetables and fruits?

If it doesn't sell for one day, it's basically gone. If it's sold at a discount the next day, if it doesn't sell, it basically won't sell!

In addition, employees also receive a lot of salary every day, and these are all compensated!

Three days later, the Internet media learned of the news, and the entire Internet was talking about Carrefour's daily losses. Some people even offered a discount on all products, like Huifeng Supermarket's hard steel, which was too bullying.

Well, these commentators are basically consumers. Let alone a 10% discount from Carrefour, even a 40% discount will break Carrefour’s threshold.

Now, the people in Yangcheng really like Huifeng Supermarket.

As soon as they entered Yangcheng, daily necessities became much cheaper, so there was no reason to be unhappy.

Those who are most hurt are those listed companies.

Carrefour is the best.

In three days, the stock fell by billions of dollars. If it continued, the consequences would be disastrous.

But they don't want to lose the big market of Yangcheng easily. They have no retreat. If they retreat again, they will be driven out of China.

Behind is Hong Kong.

Retreating to Xiangjiang is equivalent to withdrawing from the Chinese market.

Although Xiangjiang is also from China, the number of queens in Xiangjiang is nowhere to be compared with that of Yangcheng!

Because of this, Carrefour headquarters even changed the regional manager, and the store manager even repaid two people, but the outcome still couldn't be changed.

The directors of the board of directors took the lead in challenging the company's senior management.

If the problem cannot be solved, then replace it with someone who can solve the problem.

If this continues and losses continue, investors will lose confidence even more. A large-scale selling of stocks will be a disaster for Carrefour.

Everyone knows that the more this happens, the more no one takes over, and the more no one takes over, the less valuable the stock becomes. This is a cycle.

Therefore, shareholders will never allow them to raise doubts when the stock is worthless and is on the market. At that time, it is urgent to save the stock.

One can imagine the pressure on the company's top management regarding the board of directors' attack.

what to do?

Can I negotiate with Huifeng Supermarket and restore all prices to the original price?

I guess this is what the entire Yangcheng retail industry hopes to see. During this period, all retail industries are losing money, it’s just a matter of a few, including Wal-Mart.

It's just that Wal-Mart didn't lose that much, but it was still losing money.

Wal-Mart is a family-owned company. Although it is also a listed company, unlike Carrefour, it has many shareholders. As long as there is a slight change in the stock market, it will be questioned.

Even if Wal-Mart's stock price drops to one dollar, people won't worry.

When it comes to cash flow, no one can beat Wal-Mart, and Wal-Mart also has a complete set of sales channels and its own processing plant.

So, Wal-Mart really doesn’t worry about the stock market, unlike Carrefour.

Zhang Yang doesn’t know what’s happening at Carrefour. Hui Feng Supermarket is also riding a tiger and is losing money. This is really unfair. If it’s not under control, Hui Feng Supermarket’s losses will be several times higher!

These consumers also know that there is no such store after passing this village, so they go crazy shopping.

Magic City.

The headquarters of Carrefour Asia is here.

In the past two days, they have been questioned by the European headquarters.

As a Fortune 500 company, it was actually cornered by local small businesses, even causing them to lose billions of dollars in the stock market?

Moreover, this loss continues to grow, and it is very likely that it will become a loss of tens of billions of dollars.

It must have really cost tens of billions of dollars, and it will be a disaster for Carrefour.

This is something Carrefour headquarters does not want to see.

"Let's talk about how to deal with Huifeng's offensive next. Are you willing to accept it?" A middle-aged man looked around with stern eyes.

This is none other than Kong Zhengzhi, the president of Carrefour Asia Headquarters.

Kong Zhengzhi, who is just 45 years old this year, has just taken over this position, but he did not expect to encounter this incident!

As for the fact that Benifeng Supermarket had entered Yangcheng, he didn't know it yet, and he didn't report it to his subordinates. Instead, he chose direct hard steel.

This is where he is most angry.

What does the person in charge of Yangcheng mean? He doesn't take him seriously. Is he not convinced that he will take over this position?

Huifeng Supermarket is not a small business. Now Huifeng Supermarket has occupied Liao and Ji Provinces, and is expanding towards Heilongjiang Province. YT has also established a firm foothold in Shandong Province, and will then expand towards surrounding urban areas. Now it is even more

They marched directly from the far north to Yangcheng in the far south.

One north and one south, he can be regarded as admiring the courage of Huifeng Supermarket.

According to normal circumstances, Huifeng Supermarket should slowly move south after occupying the Beijing-Tianjin-Hebei region. However, no matter how it goes south, it is impossible to directly cross to Yangcheng, the southernmost point of China.

This is really the southernmost point of China. To the south is the Xiangjiang River.

But Huifeng Supermarket did just that!

Of course, the general manager of Carrefour in Yangcheng cannot escape responsibility because they did not report the situation to the headquarters, thus creating a passive situation.

And the European headquarters is already questioning the Asian headquarters.

Do you think their channels are in shambles and are not as good as Huifeng Supermarket, which has only been established for less than two years?

Where have all the layouts of these years gone?

Well, in recent years, the Asia headquarters really hasn’t paid much attention to channel issues.

They are so smooth. After entering China, no matter which city they open a store in, they will make huge profits. Even other supermarkets are jealous when they hear that Carrefour is coming. No one dares to compete with them, so channel construction has been put on hold.

.

It has also not established its own brand. At this point, Carrefour has suffered a big loss.

Of course, for a Fortune 500 company like Carrefour, it would be too fast to build these things. It would take less than a year. But will Huifeng Supermarket give them this time to build?

Obviously, Huifeng Supermarket plans to drive Carrefour out of the Yangcheng market. If this is really the case, Carrefour will suffer huge losses and may even be transferred. This is absolutely unacceptable.

Kong Zhengzhi looked angrily at Tian Haoran, who was sitting below silently.

Tian Haoran is the regional manager of Carrefour in the Pearl River Delta. He is indeed dissatisfied with Kong Zhengzhi. In his opinion, it is not Kong Zhengzhi’s turn to take this position.

He has worked at Carrefour for more than ten years, rising from an ordinary employee to the regional manager of the Pearl River Delta. It can be said that he has paid a lot for Carrefour, but the headquarters is not so good. A president was randomly transferred. How can he be convinced?

Therefore, when Huifeng Supermarket entered Yangcheng, he also had some sense of crisis, but it was not as big as that.

In his opinion, what happened to Huifeng Supermarket?

He can only show off his power in the Northeast. This is Yangcheng, and he has the final say in the retail industry in Yangcheng.

No, he has the final say in the retail industry in the Pearl River Delta.

At the same time, Tian Haoran made up his mind to defeat Huifeng Supermarket and let the headquarters see his ability. Even Huifeng Supermarket was beaten to pieces by him.

He was not wrong to think so.

After all, the previous retail industries shunned Carrefour when they saw it, which also gave Tian Haoran confidence.

In his opinion, Huifeng Supermarket is no different from these supermarkets, or even worse than these supermarkets. After all, their headquarters is in the Northeast, and it costs a lot of travel expenses to transport many supplies, which is not cost-effective.

Little did they know that Huifeng Supermarket had already prepared a lot of goods and had already delivered a lot of goods. In addition, Puying negotiated with those channels for a month before finally negotiating the price.

Nowadays, many self-operated brand manufacturers have been established, so in terms of channels, Huifeng is really not afraid of Carrefour.

Instead, Carrefour fell into a disadvantage.

"I'm sorry, it was my mistake, I will solve it." At this time, Tian Haoran was still unconvinced.

"You will solve it?

How to solve it?

What if Huifeng keeps discounting?

Can you bear Carrefour's losses?

Can you afford the billions of dollars that have evaporated from the stock market?" It was okay that the guy didn't speak. After saying this, Kong Zhengzhi became even more angry.

Hasn't this guy seen the situation clearly yet?

No wonder the higher-ups don't use him as the president of Asia. There's a reason.

I have such a poor view of the overall situation that I can only see my own one-third of an acre.

"Isn't it just a loss of some money? Huifeng is also losing money. He can afford the loss, why can't we?

We are one of the world's top 500 companies. If we are to fight for funds, even ten Huifeng Groups are not enough, right?" Tian Haoran looked at Kong Zhengzhi unconvinced.

Is this guy really targeting him?

That's what he thinks anyway.

"We are a listed company, and our nature is different from Huifeng. If we continue, investors will lose confidence in us, and may even sell stocks in large quantities. What will we do then?"

Tell me what to do?

When the losses reach tens of billions, or even hundreds of billions of dollars, will you be responsible?

Can you afford the responsibility?" Tian Haoran's attitude made Kong Zhengzhi lose his patience.

The other regional managers wanted to say something, but when they saw the furious Kong Zhengzhi, they all remained silent.

Obviously, interrupting at this time is not the right choice, and it would be bad to vent your anger on them.

Besides, Tian Haoran was indeed at fault this time. How could anyone else dare to speak for him?

When Tian Haoran heard about tens of billions or even hundreds of billions of dollars, he stopped talking.

He really couldn't take responsibility, and selling him wouldn't be worth the money.

"I am announcing that due to Tian Haoran's mistakes, which caused huge losses to the company, Xin Fenghua from Southwest China will be transferred to the Pearl River Delta to take over Tian Haoran's position.

Qi Zhengde, Vice President of Southwest China, takes over Xin Fenghua's position. Does anyone have any objections?" After saying that, Kong Zhengzhi looked around.

After Kong Zhengzhi finished his announcement, Xin Fenghua was startled.

He never dreamed that he would take over Tian Haoran's position?

This is the Pearl River Delta, as famous as the Yangtze River Delta.

He was a little confused.

Not only was he stunned, but everyone in the room was stunned, so he took down Tian Haoran?

this……

Tian Haoran was also startled, then stood up angrily, glared at Kong Zhengzhi and shouted: "You are avenging a private vendetta, I will go to the European headquarters to sue you."

In response to Tian Haoran's crazy filial piety, Kong Zhengzhi did not go to the regular meeting.

Just let him go, the result will not change.

Regarding this matter, the European headquarters is even more angry than him. If he goes, there will be no good results.

It happened that I didn't know how to deal with this guy next time, but now it's better, someone has solved it for him.

"Mr. Tian, ​​we have important things to discuss next. If you don't leave, I will ask the security to take you away." Kong Zhengzhi looked at Tian Haoran unceremoniously.

"You, you, you..." He said three words "you" in succession, and finally walked away in anger.

It would be really embarrassing if he was asked to leave by the security guards. He also planned to take a plane to Europe immediately after leaving, and read a book by Kong Zhengzhi.

This guy is retaliating against him.

At this time he did not realize the seriousness of the matter.

“Mr.

When he came, he really ignored this problem.

To be honest, he is somewhat responsible.

"President, do you think we can put pressure on the channel dealers and ask them not to cooperate with Huifeng Group, otherwise we will refuse to buy goods from them in the future." Xin Fenghua was also helpless. How to solve it?

If it was still normal, he would have been happy before it was too late and became the regional manager of the Pearl River Delta. But now, he couldn't be happy.

How to clean up such a mess?

There is no reward if you do well, it is what you should do, if you do not do well, you will be punished!

Tian Haoran is a lesson learned from his mistakes.

But now that Kong Zhengzhi has pushed him to this position, it is impossible to leave him!

Xin Fenghua is also very depressed!

After he finished making this proposal, the office immediately fell silent.

Everyone is thinking about the feasibility.

In fact, this is not a bad idea.

Now this is the only way to compete with Huifeng, it's a shame.

If the channel dealer doesn't supply goods, don't all your goods have to be transported from the Northeast?

This will increase the cost, and it cannot be delivered in a short time. It will take several days anyway.

When the time comes that your Huifeng Supermarket will have no goods to sell, it’s up to you what to do.

"Ta-ta-ta..." Kong Zhengzhi knocked on the table with his hand, considering the feasibility of this proposal.

Although this is a bit unethical, for now, there seems to be no other way but to do this!

"Okay, do as Mr. Xin said.

Mr. Liu, go and discuss with those channels. If they continue to cooperate with Huifeng, they will lose our orders..."

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Chapter 396 Threats to Channel Providers Read for free.