From retail to global domination

In modern society, many companies cannot bear to know the heroes in the end, and the final outcome is to stagnate or decline.

This is normal.

Many people think that they are heroes and want to gain more. They all think so, and in the end they will inevitably fight among themselves.

In fact, they are also heroes, but they only have one position, and when the company develops to a certain scale, their capabilities will inevitably not be able to keep up.

Either go to study and enrich yourself, or leave.

Otherwise the company will inevitably decline.

This is also the reason why everything that rises must decline, including ancient empires.

When talents are not reused and a bunch of veterans take over, the empire is in danger.

When people get older, what ambitions and ambitions do they still have?

All he thinks about is his own one-third of an acre of land.

Li Ying and Jiang Huang chatted for a while, and others arrived one after another.

Not long after, the heads of more than 30 manufacturers arrived.

"Everyone, I believe you have also heard about what Huifeng is currently experiencing. The purpose of calling everyone here this time is just to bypass the channel dealers and get the goods directly in your hands.

Of course, Huifeng guarantees that the amount of goods purchased every year will not be less than 5 billion. You may not know that just now, our boss announced that we will expand to 20 stores again in Yangcheng.

Expand hundreds of stores in the triangular area." After finishing speaking, Li Ying looked at the shocked expressions around her.

Expanding 100 stores in the Pearl River Delta within half a year?

What a big deal. It's a fight with those guys, but they like it.

The more competition is incentivized, the greater the profits for their manufacturers will be.

Not to mention these manufacturers were shocked, even Puying was shocked.

Open 100 stores in half a year?

It seems like the boss didn’t say this, right?

This was obviously Mr. Li's impromptu idea.

Well, even so, Pu Ying can't expose it.

She didn't know if Li Ying was trying to make a fool of herself or if she really planned to do this.

At present, Huifeng Supermarket does not seem to have the strength to open hundreds of stores in the Pearl River Delta region within half a year. This is the Pearl River Delta, not the Northeast, and the cost of opening stores is very low.

Moreover, Huifeng Supermarket’s strategy is not limited to Yangcheng. Soon, Huifeng will enter the Beijing-Tianjin-Hebei region. They simply do not have that much capital to enter, unless Zhang Yang continues to inject capital or apply for a loan.

The chance of capital injection is very small, but it is possible to apply for a loan with the bank.

At this moment, Puying thought a lot.

She didn't know Li Ying's true thoughts.

"Mr. Li, are you kidding me?" At this moment, the representatives of the manufacturer couldn't sit still.

Opening 100 stores in the Pearl River Delta within half a year, and at the same time purchasing goods for not less than 5 billion within a year, this is definitely a big deal. Each store will be allocated at least hundreds of millions. I wonder if they can not be tempted?

"Everyone, do you think our Huifeng Group doesn't have that strength?" Li Ying looked down with a smile.

Yes, doesn’t Huifeng have this strength?

have.

They have heard that Huifeng’s real estate project in Yangcheng recently recovered 27 billion yuan. This is 27 billion yuan, and it is still cash. If you don’t pay it back to the bank first, or exchange part of it, and use part of it, the bank will not say anything.

After all, there are still so many businesses that are not for sale.

Therefore, let alone a hundred companies, Huifeng can afford it even if it doubles.

Well, at this time their hearts were on fire.

cooperate.

Must cooperate.

Today's Huifeng Group is too powerful and cannot be blocked.

Carrefour and the others take it for granted.

They only considered Huifeng Supermarket, but forgot that Huifeng Supermarket is also a subsidiary of Huifeng. When Huifeng Supermarket is in trouble, might Huifeng Group not take action?

Li Ying’s participation already represents Huifeng Group’s stance.

Hui Feng Group officially entered this battle and did not hesitate to pay any price.

"Mr. Li, the treatment we will give you will be the same as those through those channels." When they come back, they have made up their minds to see if they can get a bargain or not express their position first. In short, they are not in a hurry.

But when they heard Li Ying's plan, they couldn't sit still.

Nonsense, who can sit still?

It can bring tens of millions or hundreds of millions of profits to manufacturers every year, and no one would be able to sit still.

"Okay, I have prepared the contract. You can take a look at it. If there are any shortcomings, we will discuss it." This is the art of speaking.

If Li Ying feels that the contract is unreasonable, he can raise it for discussion.

Just saying that is a bit too straightforward.

Just after finishing talking here, Li Ying's secretary Xia Yu sent the contract to the representatives present.

The content of the contract is very simple. Huifeng Supermarket purchases goods from each store for more than 100 million yuan every year for three consecutive years. If it fails to do so, it will have to pay liquidated damages of 100 million yuan.

Well, when representatives from each company saw this condition, they all looked satisfied.

If Huifeng Supermarket really meets this condition, it doesn't matter if it gives them and those first-tier distributors a better treatment.

Even if I am given a rebate, I will accept it.

100 million a year, 300 million in three years, they can also get a profit of 100 million in these three years, why not?

Businessmen all put profit first, and they are no exception.

This contract must be signed, and liquidated damages not only restrict Huifeng, but also restrict them.

Therefore, if those guys come to threaten them, they must pay the liquidated damages first, otherwise they will not stop cooperating with Huifeng Supermarket.

A liquidated damages of 100 million for a family, how much does it cost for such a family?

More than three billion.

And obviously, Huifeng will not just sign a contract with them, it is expected that it will also make money with other manufacturers in the future.

By then the liquidated damages alone will exceed tens of billions.

If this guy can really spend tens of billions, Huifeng will probably not be able to withdraw from the Yangcheng market.

With these funds, they can quickly expand in northern cities, and even use these funds to deal with these retail giants in the north.

High, really high.

This liquidated damages is so high that it blocks the bargaining chips of those retail giants from threatening them.

If you want them not to cooperate with Huifeng Supermarket, you can pay the liquidated damages first. They can't afford such a large amount of liquidated damages, 100 million, which is not a small amount. Manufacturers like them can't make 100 million a year.

.

This woman is untouchable.

At the same time, I also envy Zhang Yang for having such a helper.

With Li Ying, Huifeng Group will become stronger and stronger.

It would be great if their company also had a manager like Li Ying. Just think about it, how could a talent like Li Ying fall in love with a company like theirs?

Compared to Huifeng Group, they are too small.

Not to mention Huifeng Group, even Huifeng Supermarket is much stronger than them.

Even if we don't cooperate with Huifeng this time, the other party will survive this crisis. It will just suffer greater losses. Isn't it the same as transporting supplies from the north?

Transport materials over there and build self-operated factories here. In less than half a year, Huifeng will be able to get through it. By then, they will be looking for cooperation from others, and they will probably be dismissive.

Carrefour's failure this time was due to their neglect of Huifeng Group.

Huifeng Supermarket is part of the Huifeng Group. Is it possible that they watched Huifeng Supermarket collapse?

At present, in addition to Huifeng Supermarket, Huifeng Mobile and Huifeng Real Estate are the most profitable, as well as Huifeng Electric. Even if it loses tens of billions in half a year, people can afford it. After all, Huifeng is not a listed company and does not have to compete with other companies.

There is no need to explain to shareholders when explaining to shareholders, which is also the advantage of Huifeng Supermarket.

Zhang Yang controls 100%, which is terrible.

Before, they never knew why Zhang Yang wanted 100% control, but now they know.

If this had happened to other companies, Zhang Yang would probably have been impeached long ago if such a problem was encountered.

But this won't happen in Huifeng. In Huifeng Group, publicity is king.

After reading the contract, everyone signed their names with great satisfaction.

Only a fool would refuse such an offer.

"Rongxin is very happy to be able to cooperate with you. I hope you won't tell anyone about the contract signing yet." Li Ying looked around with a smile, and at the same time he breathed a sigh of relief.

Signed.

Once you sign a contract, don't think about going back on your word. The liquidated damages of 100 million are not a small amount, and the manufacturer will not take it. It also doesn't have that much cash. If you take out 100 million in cash, you will probably declare bankruptcy directly.

"Don't worry, Mr. Li, how can we talk too much?" The leaders of these manufacturers are not stupid either. Huifeng will sign contracts with more manufacturers.

Of course they hope everything goes well.

After the negotiation was completed, Li Ying sent these people off in person, which was considered a courtesy.

You know, Li Ying is the vice president of Huifeng Group, the real number two person.

Everyone knows that Ye Xinyi is going to take over as the general manager, but hasn’t he taken over yet?

If she doesn't take over for a day, Li Ying will be the number two person in Huifeng Group.

After seeing off these manufacturer representatives, Li Ying returned to the office in a good mood.

Zhang Yang saw some of the people in the conference room through video, and he gave Li Ying a thumbs up.

Even he did not expect that Li Ying would promise to open 100 stores within six months.

It is estimated that only Huifeng Group has such strength in the entire retail industry. Everyone knows that Huifeng Group has a large amount of liquidity.

Both real estate and Huifeng Mobile have brought huge and terrifying liquidity to Huifeng, which is enough to support huge consumption.

Of course, it is estimated that Li Ying will not have the idea of ​​Huifeng Mobile and Huifeng Real Estate. In this case, the answer is ready to come out.

He had the same idea and planned to use the funds from the recharge card.

Although there are only 500 million recharge cards now, people are buying recharge cards every day.

It looks good even if you don’t need to give it as a gift.

If you charge one hundred, you will get twenty, if you charge one thousand, you will get two hundred.

Isn’t it nice to give one thousand yuan as a gift and still get two hundred yuan?

Therefore, Huifeng Supermarket’s recharge cards are selling very well every day.

This activity is not over yet, and every store Huifeng Supermarket opens in the future will have such a policy.

This can quickly withdraw funds and expand stores indefinitely.

"Other manufacturers should expire tomorrow. After signing the contract with them, we can announce the expansion of twenty stores, otherwise those guys will reflect back and prevent us from cooperating with other manufacturers!" Li Ying reminded.

These retail giants are not stupid.

Once Huifeng Supermarket announces that it is opening 20 stores, they will definitely realize what is going on.

Now that they have taken action and the feud has been settled, they will naturally not stop taking action.

Therefore, this time is not suitable for propaganda, as it will make the enemy wary and the gain will outweigh the loss.

"Yes." Zhang Yang naturally had no objection to Li Ying's proposal.

Just like that, the next day, another 40 manufacturers came. After hearing Huifeng's plan, they all chose to sign contracts.

This was not over yet. On the third day, more than 20 people came, and on the fourth day, more than 20 people came.

Of course, starting from the next day, the contract will be different. Huifeng cannot spend hundreds of millions every year to buy houses from a manufacturer.

The three companies we signed contracts with before are all selling good products.

Such as Coca-Cola and the like.

But even so, Li Ying successfully signed contracts with these manufacturers.

After hearing that one hundred stores will be opened in half a year, or in the Pearl River Delta region, which manufacturer would not miss the lake?

It would be a lie to say that I am not lost in the lake.

As time passed slowly, Xin Fenghua felt something was wrong.

What's going on?

Why does Huifeng still have stock?

How long has this been going on?

How much inventory has the other party prepared?

During this period, Carrefour's losses were gradually increasing, and its superiors were becoming impatient.

There is no airtight wall in the world.

Soon he got the news that Huifeng bypassed the distributor and obtained the goods from the manufacturer.

When Xin Fenghua learned the news, his mind wandered.

How could he forget this?

grass!

Xin Fenghua called everyone together again and called the channel dealers, and they jointly put pressure on the manufacturers.

The manufacturer was also helpless and took out the previous contract with Huifeng.

Let us sever cooperation with Huifeng and pay the liquidated damages for us first. We have no objection.

Well, the moment she saw the liquidated damages, Xin Fenghua's mind faltered.

This default amount is not low. Added together, it is almost tens of billions. How can they come up with so much funds? Even if they can come up with it, they can't give it to them. Isn't this a case of capitalizing on the enemy?

They wouldn't do such stupid things.

There is no point in continuing to force manufacturers. If word spreads, they will become the target of criticism.

Well, Huifeng defeated their tricks with this move!

What to do now!

Obviously, Carrefour can no longer hold on. The pressure from shareholders and the distrust of investors have made Carrefour miserable. Is it possible to withdraw from the Yangcheng market?

If we really want to withdraw from Yang Market, what will we do next?

Obviously, Huifeng will continue to expand into surrounding cities. Wherever they go, will Carrefour be reluctant to give up?

Doesn’t that mean we have to withdraw from the Chinese market?

The layout of these years, the launch of the world's largest market because of Huifeng, the headquarters cannot agree with it.

But if we don't quit, Huifeng will become a little aggressive and compete maliciously.

They lowered the price to the lowest, causing them to incur losses, and then broke the news that investors did not trust it and abandoned the stock. They really couldn't resist this combination!

Unless they learn from Wal-Mart, cooperate with manufacturers, bypass channel dealers, and then increase efforts to develop independent brands.

In fact, Carrefour should have taken this path before.

However, I'm afraid it's too late. At the same time, Zhang Yang will definitely not let go. It's already like this. No one can intercede. Even if they lose money, Huifeng will drag Carrefour out of Yangcheng, because just now Huifeng announced that it will continue to

Expand to 20 stores and offer another 10% or 40% discount.

This should be the price they get from the manufacturer.

Lose money.

If you continue to lose money, it is obvious that this is against them.

This is a warning to everyone, we can afford to pay, let's play, who is afraid of who...