From retail to global domination

After finding their boss, Tian Xue and Shen Qiao explained their intentions, and the boss arranged for them to study nearby.

After all, I received more than 20,000 yuan from him, and he taught me very carefully.

Making milk tea is not difficult, the two of them have become very proficient in it all morning.

The recipe is also very simple. If you tell them once, they already know how to cook it.

Isn't this too simple?

In less than a day, 20,000!!

This thing couldn’t be simpler!!

If you want to make milk tea delicious, all you have to do is add more ingredients, it’s really not that difficult!!

The same goes for juice, add fresh fruit.

However, they discovered that the juices made in the store were not fresh fruits, which was claimed to save costs.

Tian Xue and Shen Qiao can't do this!

I feel like I can't stand it on my conscience, and the juice made from bad fruits can easily break people's stomachs and cause many other diseases.

If you use fruits well, your costs will increase and your profits will decrease.

But even so, they will also use fresh fruits.

There were classes the next day, so the two of them could only come over in the evening after school.

Now the two have learned it, but they still came over the next night.

This thing can be considered a skilled trade. Anyway, the store is not open now, so I just use it to gain experience for myself.

Naturally, the boss welcomed the arrival of the two of them.

There are two more waiters for no reason, and there is no need to pay for them. There is no reason to feel bad.

In this way, half a month passed, and the two of them were considered veterans.

They made a calculation in their minds.

A cup of milk tea costs less than 2 yuan, and the cheapest one is 7 yuan. After all, this is a commercial street, so the cost is high, so it’s normal for it to be more expensive.

Earning 5 yuan for a cup of milk tea, at least 2,000 cups are sold a day, and sometimes 3,000 cups are sold.

Zhong Street is the commercial street with the largest passenger flow in the entire Northeast. Except for Wangfujing and the Bund, few commercial streets in China have more passenger flow than Zhong Street, especially in 2003.

So, selling 3,000 cups of milk tea a day here is really nothing.

In other words, the daily profit of this milk tea shop ranges from 10,000 to 15,000.

The monthly profit is around 400,000 yuan, 4.8 million yuan a year, an absolute huge profit!!

No one thought that a humble milk tea shop would be so profitable!!

Of course, this does not take into account employee expenses and rent.

In this location, Dashang collects monthly rent and property fees, which are about 100,000 per month. This is the best location in the entire Dashang. It is in a prime location, so the cost is naturally high. The waiters also need about 10,000 per month.

The salary of each waiter is 1,200, which is too much to support the number of waiters.

But even so, the annual profit is still around 3 million!!

This is the benefit of large passenger flow.

The customer flow is large, even if what you do is a piece of shit, you will still make money every day.

The passenger flow of Dongda is not small, but it is still incomparable with Zhongjie. One is in the sky and the other is underground!!

This place can sell 3,000 cups of milk tea a day, and Dongda can sell 500 cups. They are like Amitabha!!

However, relatively speaking, Dongda’s expenses are small and there is no need to hire so many waiters.

I can sell 500 cups a day, and my net income is more than 40,000 yuan a month, and more than 400,000 yuan a year, which is quite a lot.

If possible, they would also like to open a store in Zhongjie.

However, the cost here is beyond the reach of ordinary people, and there are no places yet.

There are not many prime locations like this.

Prosperity, great business.

Currently, they are the two most popular shopping malls in Zhongjie, with huge customer flow.

The central locations of these two shopping malls are occupied, and other locations are also profitable, but they are not comparable to these two.

Next is spring, but the prime location is still occupied by people!!

In short, if they want to enter the prime location now, there is no hope. Unless a new shopping mall is opened, they will have a chance to settle in!

So the hope of opening a milk tea shop in Zhongjie was dashed.

Forget it, let’s run the Dongda store well and don’t aim too high.

If it becomes popular, open a branch and learn from Zhang Yang.

Tian Xue understands this very well, and this is what Zhang Yang did.

There are currently three stores under renovation. After these three stores are opened, there will be five Huifeng supermarkets in Shen City.

Relatively speaking, milk tea shops are really a bit petty.

However, the road comes step by step. Tian Xue is not in a hurry. He will run the milk tea shop well first and then he will have the capital to do other things.

During this period, Ning Zhiguo and his party also visited the milk tea shop where Tian Xue and Shen Qiao were.

Looking at the people queuing up, they finally saw what it means to be hot!!

At the same time, I feel more confident.

It proves that the future of this industry is very good.

Time flies so fast. In the blink of an eye, more than 20 days have passed and the milk tea shop has been decorated.

The equipment had already been bought and installed. Tian Xue had printed a lot of leaflets. Zhang Yang reminded her to find some students to distribute the leaflets.

During an event, a cup of milk tea is 3 yuan, and the price will be restored to the original price after one week.

The cost of milk tea is 2 yuan, and you only earn one yuan if you sell it for 3 yuan. Even if you sell 500 cups a day, you only make 500 yuan.

Tian Xue didn't agree at first, but was finally convinced.

There are quite a few milk tea shops around Dongda University. Most of the milk teas cost about one yuan and sell for six yuan a cup.

Their cost is RMB 2, which is high, they put in a lot of ingredients, and the taste is stronger than other milk tea shops.

After comparing, everyone will definitely choose the tea in the snow season.

At first, Tian Xue retorted that the aroma of wine does not matter if the alley is deep. Since their milk tea tastes better than others, people will gradually come to her place, so there is no need to sell it for 3 yuan a cup, right?

Then Zhang Yang's words silenced Tian Xue.

What if others also increase costs?

No one is a fool. The reason why the cost was about one yuan before was because the surrounding area did it.

Once someone breaks this rule, will they die?

When the cost is added, the price will inevitably fall.

So Zhang Yang wanted to get his reputation out before these milk tea shops reacted.

At that time, even if the ingredients are the same and the price is the same, everyone will only recognize you.

Preconceived impressions are very important, especially when doing business.

Everyone only remembers the first one that dropped in price, not the last one that dropped in price.

So even if you lose money up front, you still have to do this activity.

At 3 yuan a cup, hearing this price will definitely attract a lot of people, especially students who are not well-off.

No matter what country you are from, people always have the desire to pick up bargains.

After being talked through, Tian Xue printed a lot of flyers and distributed them in the school.

There are so many students in Dongdong, so it is very easy to find a few people to distribute flyers.

For 30 yuan a day, there are many people willing to do this job.

This was in 2003, 30 yuan a day was a lot.

Tian Xue found ten students and distributed flyers at or near Dongda University every day.

We also hired two little girls.

They have to go to class during the day and don't have time to come to the store to watch, so they can only hire waiters.

Making milk tea itself is not difficult, the two little girls learned it in one day.

They only taught them how to make milk tea, but not how to make the ingredients.

This was learned at a cost of 20,000 yuan in tuition. How could it be easily taught to others?

Everything is ready, just waiting for the opening.

The first floor is a bar for making milk tea, and the second floor is divided into small single rooms.

This place is for couples.

Especially in winter, couples have no place to go, so they can come here.

However, there is a minimum fee for a single room.

The consumption per single room shall not be less than 30 yuan.

They are scheduled to open on Saturday.

It soon came to the opening time of the snow season tea. Before the door opened, there were already many students queuing up outside.

Although the weather was very cold, it could not stop the enthusiasm of the students.

"Fuck, it's so cold today!!"

A boy rubbed his hands, stamped his feet, looked at the cheering crowd in front and said to himself.

"Hey! If my girlfriend didn't want to drink milk tea, I wouldn't stand in line!!" The boy behind him echoed.

"However, the price of his milk tea is really cheap, only three yuan, while other stores sell it for six yuan. If you buy one cup at someone else's house, you can buy two cups here." They are both from the same school, and they don't know each other, because the milk tea,

Chatted.

"This is true. Otherwise, whoever suffers like this in the cold weather would go to someone else's house and buy the same thing."

"It is said that there are discounts for the first seven days before the opening, and the original price will be restored after seven days. It would be great if it could always be this cheap!!"

"Even if the original price is restored, the price is still more reasonable than other stores. If the taste is similar, I will still choose the snow season tea."

"You're right, it's true."

Most of the topics around them were similar to the two of them.

Early in the morning, Ning Zhiguo brought his two brothers from the dormitory to the store to help with the work. Tian Xue and Shen Qiao had already prepared the ingredients for making milk tea, and the two waiters were already in place.

The queue of people is still growing, and it seems that there should be more than a hundred people.

It seems like today is a good sign...