Game Development Giant

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"mars-make-belive!"

This is the new slogan of Mars Entertainment that appears on the big screen. The first row is a larger word, which is also the name of Mars Entertainment. Under this word, there are two words in slightly smaller fonts. , the meaning is very simple, create belief.

The moment this slogan appeared, the entire audience was silent at first, and then erupted into unprecedented cheers. Just like what Jester said before, Mars Entertainment creates belief.

This promotional slogan came from the original history. When Sony was in 2009, in Berlin, Germany, in 2009, Sony announced their new corporate slogan, which was make-belive. Of course, when Sony promoted it to the outside world, Naturally, this does not mean that this is the intention to create faith.

Sony's statement is more formulaic and emotional.

Sir Howard Stringer, then chairman, CEO and president of Sony Group, gave a speech in Berlin titled make-belive. He said this.

“One day in 1946, with the common belief of working together to turn ideas into reality, two seniors, Ibuka Dai and Morita Akio, and a hundred like-minded partners founded Sony. That initial spark brought about So many innovations that have changed the way people live around the world.”

"Today, Sony continues to change the way consumers around the world experience the world through movies, music, games, mobile products and electronics."

"Whether it's a song in a musician's head, an idea in a director's mind, or a fleeting image you just want to capture, Sony provides the means and means to make those dreams come true."

"So. What makes Sony different?"

"It's because Sony is a technology company with a deep understanding of content creativity, and Sony is a content company with accurate perception and capabilities of technology. No other company can possess the capabilities in both aspects at the same time."

"Through our unique blend of technology and entertainment, Sony is committed to igniting excitement for people around the world with a spirit of innovation and joy, and we invite you to join us in the spirit of make-belive and turn your dreams into reality!"

After Sir Howard Stringer finished his speech, everyone in the audience stood up and applauded for a long time.

Jester was so impressed by this speech that he was able to do so after so many years. I think of this classic slogan that can represent corporate expression, but this expression has a completely different meaning among the many Sony fan groups.

That is, Sony creates belief.

Jester felt that this was the original meaning of this slogan.

It was modeled after Sir Howard Stringer's speech in Berlin, and he also gave a speech with similar content, of course. The content must have been changed to something related to Mars Entertainment, and the same applies to the players and fans present. There were also extremely enthusiastic cheers.

\u003cThis event was also broadcast live on the same day, and many media outlets on the next day, almost all game-related media. They all reported the content of this conference as headlines.

Coupled with a little information about Jester's new game revealed at the press conference, it has become the focus of players' speculation.

"Boss's new game is based on historical themes, and the gameplay is very novel and interesting..."

"What? Are you saying that the genre is not the same as "Civilization"? No, no, no, you misunderstood. This is a game that is not similar to "Civilization" in any aspect, except that they both use the concept of history. thing."

"Do you think "Civilization" is more fun? It's hard to say. After all, "Civilization" was also developed by us, and the new game has only been developed for more than a month, and there is no specific programmed content. Besides, these two games The gameplay and player experience are very different and cannot be equated."

Players are also excited to see the information leaked from newspapers or TV programs from this interview with developers. Although these things have little to do with some nonsense.

The most depressing person is Hirai Kazuo. Their PS will be released tomorrow. As a result, the entire industry, both the media and players, are hyping up the small press conference of Mars Entertainment. They are about to release a new console. , such an important matter, but no attention at all.

Why do I say that? Because today is the launch day of the PS home game console. It will be officially launched tomorrow. There will be a formal press conference today to announce this console to the public.

But it is a pity that at the press conference, except for a few media that have a good relationship with Sony, there were not many media from the game industry attending. Compared with yesterday’s small press conference of Mars Entertainment, there was no difference between the two. The gap is simply incalculable.

Kazuo Hirai knew that Jester must have done it on purpose, but he had no choice but to increase sales as much as possible, and then slap him in the face in the future.

However, Hirai Kazuo and Kutaragi Ken have discussed several times. It is not accurate to say that the discussion was basically a question-and-answer format. Both of them have surprisingly the same ideas. They both believe that the PS series consoles are better than the first generation. It may not be a big success, after all, the player base is there.

Needless to say, they are far inferior to companies like Mars Entertainment, which has almost a monopoly on content, even to Sega, and to Nintendo. Now they can only hope to continue to produce excellent games and acquire as many as possible. For some outstanding first-party game developers, this can greatly enhance their reputation.

For things like games, in fact, as long as there are no problems with the hardware and the quality of the game is guaranteed, it depends on publicity.

However, the effect of publicity depends on the quality of the game. However, as long as the quality of the game is not too bad and can be above half, basically in this era, when games are scarce, it is not difficult to make money.

Of course, if the influence is large enough, you can still make money even if the game is terrible.

In fact, Hirai Kazuo also knows that the reason why Kutaragi Ken's main focus in this era is on building reputation. The most important thing is that he has now devoted all his energy to the development of game consoles for the next era.

The next era, that is, PS2, is what Kutaragi decided, and it is the beginning of Sony's counterattack in the game market.

The development of the ps2 console started very early. If you were an outsider, you might not have thought that on the day when the relationship between Sony and Nintendo officially broke down and Norio Ohga agreed with Ken Kutaragi to establish Sony Computer Entertainment, Ken Kutaragi Someone formed the ps2 development team, and the ps2 completion team was formed more than a week later than the ps2 development team.

Regarding PS2, Kutaragi Ken is very confident. According to him, this will be a product that can change the entire gaming environment. When players see that they can play in such a realistic 3D world, they will definitely crazy.

Hirai Kazuo also went to the research institute to see Sony's research on 3D imaging, which really shocked him. He also believed that Kutaragi Ken's strategy was not problematic.

However, is it really that easy to build a stable and mature player base with the PS1 console?

At the end of the press conference, Hirai Kazuo looked at the journalists who were constantly expressing their opinions on the podium. There were only a few gamers, and the number of people who came did not exceed fifty. Most of them were just Sony fans. For yourself, it is almost equivalent to building a huge market from scratch.

With this kind of difficulty, Hirai Kazuo felt endless pressure.

"Take one step at a time, that's all we can do." In the end, Hirai Kazuo could only comfort himself in this way.

At Mars Entertainment, Mark Saini was also discussing Sony's new console with Jester. Mark Saini seemed not to be optimistic about Sony. He said seriously: "Jess, I think your world video game There is no need to contact Sony for the association’s plan, they will not achieve anything in this industry.”

"Why?"

Jester smiled. He did not refute directly, but asked Mark Saini.

"Two o'clock!"

Mark Saini had obviously considered this issue before. After Jester finished asking the question, he did not hesitate or pause at all. He immediately stretched out two fingers, gestured in front of Jester, and then started Specifically talked about his point of view.

"First of all, they don't have any decisive advantages in terms of hardware. As we all know, Sony's biggest advantage is their R\u0026D capabilities. Among the several companies that can compete with us currently, their development capabilities should be the strongest. Secondly, It’s us and Sega, and Nintendo is the weakest. However, the new 16-bit console was jointly developed by them and Nintendo. As for Nintendo’s technical weakness, it is well known that they cannot show their strength in this aspect. Their advantage is their biggest disadvantage.”

After finishing the first point, Mark Saini paused for a moment. He glanced at Jester. As a result, Jester remained calm and the smile on his face remained unchanged from before. He even saw Mark Saini suddenly stopped talking and asked curiously.

"What about the second point?" (My novel "Game Development Giant" will have more fresh content on the official WeChat platform, and there will also be a 100% lucky draw gift for everyone! Open WeChat now and click "+" on the upper right "Add friends" on the account, search the official account "qdread" and follow it, hurry up!) (To be continued...)