Game Development Giant

The news that Mars Entertainment is preparing to officially announce Dreambox 3 may be the biggest news in the industry that year.

This is a day that many people have been waiting for since last year, when Jester personally held a press conference and announced that their new console would be launched a year later.

As the well-deserved overlord of the entire industry in the previous two console generations, and also the leader in the resurgence of the PC gaming industry, their every move has always been the most noticed and valued by the industry and players.

In fact, many players who support 3D games and will definitely replace 2D games are influenced by Mars Entertainment. After all, they are the first game company to develop 3D games on PC and achieve great success. Moreover, They have shown their vision of what 3D games will look like in the future. Therefore, compared to Sony, which has been promising that the era of 3D games will finally arrive for more than half a year.

In the eyes of many players.

Mars Entertainment is the one most likely to blow the critical blow of 3D games to 2D games.

Originally, the Cologne exhibition was not taken seriously. Game companies, whether European, American or Japanese, would not put their heavyweight games on this exhibition. They would not even come to this exhibition. , only those European game companies will spare no effort to support Cologne Exhibition.

This time, the news about Mars Entertainment was announced very suddenly.

This makes many game companies very embarrassed and depressed, because as Mars Entertainment announced its new console Dreambox 3 at the Cologne Show, it means that the Cologne Show at this stage will definitely attract the attention of the industry, and even receive attention. The level will exceed E3 and Tokyo Exhibition, but now it is less than two weeks before the start of Cologne Exhibition.

It is definitely impossible for them to prepare seriously.

Therefore, many game companies made a prompt decision and proactively prepared some projects for the Tokyo Show in September. It was moved directly to the Cologne exhibition. Although the preparation may not be complete, it can only be like this.

In fact, for some European and American manufacturers, the Tokyo Show is like a piece of cake for them. It's tasteless, but it's a pity to abandon it, because the style favored by the Japanese game market is quite different from the style favored by the North American market, and there are not many games that can cater to both markets.

Some European and American manufacturers are able to sell hundreds of thousands of games in North America. Maybe it will only be able to sell a few tens of thousands of copies in the Japanese market.

For European and American game companies, even if some games are moved to Cologne Exhibition, the impact on them will not be big. But for Japanese game companies, it is different. For them, the local players in Japan are theirs. The most important player group, not to mention the Cologne exhibition, even the E3 exhibition is not as important as the Tokyo exhibition for them.

Of course, this is talking about those second- and third-tier Japanese studio game companies.

For those who have big pursuits and hope to achieve success in North America, the largest market for real video games. I will definitely put the E3 exhibition first.

In fact, the status of game shows is also determined based on market size. The reason why E3 can stand out among the major game shows, and it still adopts an industry exhibition method that is very unfriendly to players, is because it is from the North American market. The first major exhibition, and the North American market is the largest video game market in the world.

Just like in later generations, why is the Tokyo Show gradually declining? It has changed from an exhibition where major European and American manufacturers gathered to an exhibition where most of them are small Japanese manufacturers. The biggest wish. It's the changes in the Japanese market, especially in Jester's era. The share of Japan's mobile game market even exceeded the share of home console games.

In contrast, the Cologne exhibition.

As the European market grows larger, European manufacturers become stronger and stronger. It also received more attention.

As for the domestic CJ, haha, it cannot be called a game exhibition at all.

Regarding the sudden news released by Mars Entertainment, even the organizer of Cologne Exhibition was very surprised, but after being surprised. It was ecstasy, because they all knew what it meant.

Ever since Mars Yile announced that they would announce the news about Dreambox 3 at Cologne Exhibition, all parties have been desperately trying to find out the relevant information.

However, insiders within Mars Entertainment are tight-lipped.

In the face of everyone's inquiries, they just gave simple answers. We don't know much. All the news will be announced to the public at the Cologne exhibition.

Sega and Sony may pay more attention to this news than other parties, because the two of them know that in this generation, their biggest competitors are not each other, but Mars Entertainment, especially Mars Entertainment. Sony, because they can't produce any blockbuster first-party games, their console sales are greatly suppressed by Sega.

I almost feel out of breath.

Kutaragi Ken himself is also under great pressure. Although several of his own studios have made great progress in the development of 3D games, what he lacks most now is time.

It takes time for the studios he owns to develop games that are good enough.

But with the entry of Mars Entertainment, the time left for him will be less and less. Therefore, after Mars Entertainment announced that they will announce relevant information about their new console at Cologne Exhibition, Kutaragi Ken will be there within one day. I contacted a Sony first-party studio five times, and each time I asked the other party to speed up the process.

This previously unknown studio located in Europe and the United States also knows the seriousness of the current situation and has promised that it will work overtime to make this game available before the end of the year.

This is an action game similar to Mario, but the scene is placed in three dimensions.

There have been games like this before, but these games made the three-dimensional world look like a two-dimensional game, which really lacked the appeal to players. However, this time, this game has high hopes for Kutaragi Ken. It will definitely not be a game like this that makes players extremely disappointed.

The scale of Cologne exhibition is not too big.

Because when we were preparing before, we didn’t prepare in too big a direction. The organizing committee even laughed and asked whether the number of game companies they were willing to participate in this year would break new lows.

The reason for saying this is very simple, because it has been held several times before. Fewer and fewer game companies are participating.

But this time, since Mars Entertainment announced that they will announce a new console at the Cologne Show, with two weeks before the start of the show, the organizing committee will suddenly receive some games that they would have dismissed no matter how they were invited. The company proactively sent out the message that they wanted to participate in the exhibition. For example, Virgin, Sierra, Universal Entertainment, EA, Activision...

"Jester Lee went to Germany in person!"

the next day. A local Cologne newspaper reported an article, and less than a week before the show, a photo appeared on the front page of the newspaper.

The protagonist of this photo is none other than Jester Lee, and the photo was taken at Cologne International Airport.

However, this incident did not cause any uproar.

In the eyes of many people, this is taken for granted. When a game company releases its console to the outside world, as the actual leader of the company and the spiritual leader of the company, he will definitely be present at the event.

But there are many game forums. We are still discussing whether Jester Lee will personally host this Cologne exhibition.

Most people think that Jester will host it himself, but some people say that it is probably not possible, because Jester will not host the Drembox2 press conference. Jester is more likely to be responsible for the release of the game. After all, his job is actually a game designer, not a hardware engineer.

Mars Entertainment’s press conference was divided into two sessions.

The first one was their console launch, which was not held during Cologne. Instead, it was placed the day before the opening of the Cologne exhibition.

The time was exactly seven o'clock in the afternoon. Before that, Mars Entertainment had only attended the press conference for reporters and players. A buffet style buffet was prepared.

After a full meal, the Dreambox 3 press conference began in a hotel auditorium in Cologne.

When everyone was watching, everyone was guessing who would host this press conference. Under the guidance of the on-site lights, Jester Lee appeared on the host stage as expected. He held a microphone in one hand with his face on it, and while saying hello with the other hand, he walked towards the center of the host table.

And the people at the scene also kept cheering for Jester.

Everyone is obviously very excited about this.

Following Jester on the stage were four sturdy young men. Each of them carried a corner of a table. On this table, there was a dark red velvet cover. Under the velvet cover, Below, the shape of something bulges out. It can be clearly seen that there is something underneath this piece of velvet.

Judging from the somewhat flat appearance, it should be the new console of this generation of Mars Entertainment - Dreambox 3!

After carrying the table to the center of the host table, next to Jester, the four young people left, leaving Jester standing alone.

Everyone at the scene was also looking at him, or rather what was on the table next to him.

However, Jester obviously had no intention of leaving to uncover the biggest mystery at the scene. He picked up the microphone and began to speak to the audience: "Thank you everyone for coming here to support us. To be honest, I am I am very grateful, because we have some different strategies for this generation of consoles. Therefore, many people are not optimistic about our performance in this generation of consoles. I don’t want to explain too much. What I have to do is very The simple thing is, go see it again in a few years.”

Following Jester's speech, the atmosphere at the scene was successfully mobilized.

"Today I want to tell you about our new console. The name is nothing special. It still follows our consistent naming principles. Dreambox 3 is the third generation console of the DC series. We spent a lot of money on the design of this console. We have put a lot of effort into it. Halfway through the development, we abandoned the original plan and started developing it again. In fact, it is not just that. Even on the appearance that not many people will pay attention to, we have designed more than a dozen version, and then the final decision was made.”

As he spoke, Jester lifted up the piece of velvet.

I saw a small black box with piano paint placed in the center of the table. This box is rectangular, but it is not a very regular rectangle. Its top cover and bottom cover are both rectangular, and the front is also rectangular, but on both sides On the side, it turned into a parallelogram. From a distance, it looked like it was tilted and turned into a parallelogram cuboid.

The box is also a little smaller than the previously announced Sega Saturn and Sony PS2, and it looks even smaller and smaller.

"We also use off-disk storage."

As Jester spoke, he pulled the top cover with his hand, and a space for placing the disc appeared. In the middle of this space was the bald head for reading the disc.

"This is Sony's technology, please rest assured."

While demonstrating, Jester said humorously that this time, whether Sony, Sega, or Mars Entertainment, all used Sony's bald heads. This was something that the two sides had already discussed when the World Electronic Games Association was established. Okay, Sony didn't break the contract. In fact, it doesn't matter even if it broke the contract. Besides Sony, there are still other companies in the world that are willing to provide optical disc formats and bald heads.

For example, Philips is eyeing it.

For Sony, all game console manufacturers use their own bald heads, so why not do it.

Even in the eyes of many people within Sony, promoting their optical disc standards is more important than the success of their game department. Therefore, for Sega and Mars Entertainment, the licensing price they offer and the purchase price of the bald head, Even lower than the price given by Philips.

As Jester talked for a long time, and with the picture of Dreambox 3 on the big screen behind him, the people present could see it more clearly. At first, they didn't pay much attention to it, but they suddenly discovered that it seemed that Jester had been talking for a long time. , never mentioned one thing, and they also observed the table carefully for a long time, but except for the beautiful piano-painted square box of Dreambox3, they did not see what they wanted to see.

What about the handle? (~^~)