Game Development Giant

When designing the appearance of his home console, Jester considered a lot.

In fact, industrial design is a very technical job, especially for consumer electronic products. An outstanding appearance design can even increase the competitiveness of this product by one-third.

After all, when people buy a product, their first impression is its appearance. Therefore, Toru Sumii, a master of industrial design, can become Sony's treasure.

In the future, Apple's industrial design will lead the trend, but in this era, Sony's industrial design is undoubtedly the leader of the era.

\u003cd. After Sony’s PS and NEC’s PC-E, they decided on the appearance style of their own game console. The body of the console borrowed the arc-shaped oval appearance of the front half of the PC-E. The tail of the aircraft is decorated on the back. This is to give American players a sense of visibility as a high-tech toy.

For the handle, Jester chose the half-moon appearance on the Sega MD that he prefers. In his opinion, this is much more attractive than the rectangular handle of the FC.

And it feels much better in the hand.

In fact, the appearance design of a real game console is not a simple matter. The appearance design of PS4 has been in progress since the beginning of research and development, and it has not been finalized until one week before the release. Sony's chief appearance designer Toru Sumii provided Four alternatives were proposed. Shuhei Yoshida, the president of SCE at the time, looked at these four alternatives in his office all night before deciding on the final option.

In Jester's eyes, the PS4's simple and elegant appearance is very successful, especially when compared with the XBO's, it gives off a sense of superiority.

As for the appearance design of his first console, when the design was completed, he also opened molds and made samples. The employees of Mars Entertainment also praised it unanimously after seeing it, especially because it is different from most electronic products today. The kind of curved angle design.

This time the bidding was issued by the Ministry of Electronics Industry, but it was hosted by Mars Entertainment Company.

Two employees from the hardware R\u0026D department who came from the headquarters of Mars Entertainment in California, thousands of miles away, were very complaining when they first arrived. Especially after seeing the backwardness of the mainland, they did not agree with their boss about the labor here. It's said to be cheap.

In the eyes of both of them, when making a product, quality is the first priority. If the quality is not taken care of, no matter how low the cost is, the gain will not be worth the loss.

But when they saw the samples sent by manufacturers from different provinces in the mainland based on their design drawings, they were speechless and began to use the phone to flatter Jester and praise him from afar. Their boss is really wise and powerful, how could he know in advance that the products from mainland China are of high quality and low price?

Jester just smiled and said nothing.

In fact, the low quality of domestic products in later generations is due to the rise of small private workshops. In the 1980s, when state-owned manufacturers were still the mainstream, domestic products were not only stupid, big, black and thick, especially some products with low technical content. In terms of quality, there is still no problem.

A game console requires more or less supporting manufacturers, and according to Jester’s estimated future sales of his game console, a few supporting manufacturers will definitely not be enough, but in the early days, there will be no There are too many to choose from. The plan for this bidding is to invite three bids for each category. There are plastic factories, rubber factories, cable factories, and low-voltage transformer factories.

Shen Maogen's Sunan Plastics Factory passed the sample elimination process and entered the candidate pool. There were seven plastic factories in total, and theirs was not a big one among the candidates.

The location of the bidding meeting was chosen in the conference hall of the Friendship Hotel, and the time was set at ten o'clock, but Shen Maogen rushed over early.

It was just before eight o'clock when we arrived at the Friendship Hotel, but when Shen Maogen wanted to enter, he was blocked by the guard. After Shen Maogen showed his invitation letter to participate in the bidding, the guard became much more polite, but Still not allowed in.

The time for the bidding meeting is ten o'clock, and the entry time is nine o'clock. This has been stipulated long ago, and it is useless no matter what Shen Maogen says.

In desperation, Shen Maogen had to find a place to squat for an hour and smoke some cigarettes to kill time.

Unexpectedly, he heard someone calling him just a few steps away from the door of the Friendship Hotel. He turned around and saw that there were more than a dozen people gathered together not far from him. One of them seemed to be He shouted something to himself, but he was too far away and couldn't hear clearly.

After hesitating for a moment, Shen Maogen turned around and walked over.

"Comrade, are you here to participate in this bidding too?"

As soon as he walked into these people, Shen Maogen heard the voice of one of them asking. The other person was asking if he was also here to participate in the bidding meeting. This made Shen Maogen immediately alert, and he looked at the other person suspiciously.

The questioner obviously knew that this would cause other people to misunderstand. He quickly waved his hand to indicate that he had no other meaning. At the same time, he explained: "Comrade, don't get me wrong. I just asked out of curiosity. I am also here to participate in the bidding this time. I am Liu Tongwen, the director of Lunan Cable Factory..."

This person who calls himself Liu Tongwen wears a pair of black-rimmed glasses with a broken leg taped up with white medical tape. He is wearing a shabby but clean Chinese tunic suit. There is a hero pen inserted in the jacket pocket. Shen Maogen looks carefully. After looking at it, he found that it was the same model as his own, and he immediately felt fond of the other person.

So he nodded and said with a grin: "I am Shen Maogen from the First Plastic Factory in Southern Jiangsu. You can just call me Lao Shen. Our factory has also been selected as a candidate for this tender."

As soon as he finished speaking, a young man who was dressed incompatible with Shen Maogen and Liu Tongwen suddenly looked at him.

Shen Maogen's senses were very keen. Almost instantly, he felt this barely concealed, hostile gaze. He also turned his head and followed the gaze. At the first glance, he felt a sense of disgust in his heart. .

This young man was wearing a suit and tie, and a pair of calfskin shoes from an indigo dyeing factory, which were polished to a shiny shine. He also imitated those investors from Hong Kong and smoothed his hair with hair wax. When he was in Sunan, Shen Maogen was very disgusted with such young people who touched their hair. In his eyes, such people were second-rate people who didn't learn well.

"Hmph." Shen Maogen snorted involuntarily.

Liu Tongwen, who was next to him, pulled Shen Maogen's sleeve and whispered to him: "His name is Pi Guangze. He is the new director of a plastics factory in eastern Guangdong. I heard that he just graduated from university and has been an assistant in the factory for a year. He was directly promoted to factory director after that, and he has relatives in the Ministry of Electronics Industry..."

Immediately, Shen Maogen understood why the other party was hostile to him. It turned out to be his opponent in this bidding.

However, Shen Maogen, the factory director who is a college student, has never looked down upon these college students. A young boy who knows nothing about managing a factory knows how to shout for reform all day long. If he is asked to reform, he will do nothing but fool around. Moreover, he cannot listen to the opinions of the old man, so he just says It's not like Su Nan is like this, but he knows that every factory that employs such college students as factory directors will be ruined.

However, Shen Maogen rolled his eyes, as if he had thought of something, and then he quickly showed a friendly smile on his face, and took the initiative to walk to the young college student factory director named Pi Guangze, and asked him from his pocket. He took out a box of large Qianmen cigarettes that had just been opened and had only eaten one. He took out one and handed it to the front of the place.

"Comrade, would you like one?"

Unexpectedly, Pi Guangze just frowned his eyebrows, with a look of disdain in his eyes, stretched out his hand to block it, and coldly uttered three words: "Don't smoke."

"It's not in the way, it's not in the way. My daughter said it's better not to smoke. Smoking is harmful to health."

Seeing the other party like this, Shen Maogen was not angry but happy. He lit the cigarette in his hand with a smile, then took a nice puff, and then asked in a coy tone: "Young comrade, you also work in a plastics factory?"

Pi Guangze probably felt that it would not be good for him to be so cold-faced if someone took the initiative to chat with him, so he replied dryly: "Well, Guangdong Guanghua Plastic Factory."

"Oh!" Then Shen Maogen's face suddenly showed a long-admired look, and his tone became more enthusiastic, even a bit like flattery, "I've heard of your factory, it's a big factory, the quality is good, much better than our factory. We have a lot of your products, but our factory is not good. You don’t know, but our factory has been almost out of control recently. To participate in the bidding this time, we are just doing our best to accept fate, but I am not very optimistic about it. After all, we It’s a small factory, so it’s not competitive compared to big factories like you.”

Being flattered by his competitor, Pi Guangze couldn't help but feel a little elated. Although he had only taken over the Guanghua Factory for a few months, he also had some understanding of the past of the Guanghua Factory, although it was not bad for eastern Guangdong. It has some reputation, but in other provinces, it may not have much fame.

"Is it possible that during the few months I have been the factory director, our factory's products have been sold to Southern Jiangsu? No, I will check the recent sales records after I go back. If I really have a reputation in Southern Jiangsu, then I will be responsible for this place. The salesmen need to hold a meeting to commend them.”

Since someone is here to flatter him, no matter how cold-faced he is, he is too disrespectful, so he forced out a smile and pretended to be humble and said: "Hey, our factory's reputation is very average, not as good as yours..." By the way, what's the name of your factory... Oh, yes, the No. 1 Plastics Factory in Southern Jiangsu. I've heard it before. When the salesperson from our factory went to your market to market, he said that your factory is very strong. …”

Shen Maogen sneered in his heart, they didn't have any products from eastern Guangdong, but he still had a smile on his face. Seeing that he was almost the same as the other person, and the other person had a good impression, he showed a sad expression again. .

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