Game Development: I Built a Game Empire

During the period when"Soul Knight" was launched, there were no major hits.

And although"Under Legend" is not very popular nowadays, the previous Tenghua incident still impressed many media.

This heat is just the right thing to take advantage of.

On the business side, Chen Xu asked Han Yue to contact some media, buy big data keywords, and purchase corresponding promotional ads on some game media and APP software.

Chen Xu himself also contacted some game media with good reputations, such as the Game Research Society, and tried to conduct some soft promotion.

As for the short video APP, Chen Xu also places advertisements.

The effects of promotion with money and promotion without money are completely different.

After the money arrived, the popularity of"Soul Knight" quickly increased.

Needless to say, the media that received promotion money naturally stood up and cheered for"Soul Knight"

‘《Undertale" genius designer Chen Xu's new work"Vitality Knight" is coming!’

‘After"Undertale", what kind of fun can Chen Xu bring to"Soul Knight"?’

‘A game called"Undertale" shocked the independent game circle this year, and now the new game"Soul Knight" is coming! '

Among them, the game media with traffic ports are basically promotional information with the same template.

These advertising articles also have a common feature, which is to bundle"Undertale" and"Soul Knight" together.

Let players understand that"Undertale" and"Soul Knight" are both his works.

A bonus that can be absorbed to the greatest extent by"Under the Legend".

Although the popularity of"Undertale" is not as high as it used to be.

But it is impossible for players who have played it not to have any impression of this game.

Connecting them is much more efficient than simply promoting"Soul Knight".

After these publicity appeared, some media that were not involved in Chen Xu Business also got involved at this time.

After all, game media are also media, and they also need to present fresh information to their users.

But compared with the media that has accepted business, they obviously don’t have to brag.

Especially when I think of the previous incident between Chen Xu and You Zifang.

It makes them seem to smell the traffic

"Chen Xu, the designer of"Under Legend", his new work is finally going online!"

"The development is so fast, it’s only been a month now, right?"

"I don’t know how"Soul Knight" compares with"City of Legend" from You Zifang. You Zi Fang hinted before that"Soul Knight" would not be successful."

"Yes, yes, yes, Chen Xu also replied,"We'll wait and see.""

"However, I feel a little confused about this game type. Is it a shooting game or what? Why is it the God's perspective mode? Isn't this a perspective lens from many years ago?"

"Never mind it, repost it first, and then take a look at what Tenghua is doing."City of Legends" has not been warmed up on a large scale these days. I guess I just want to have a head-on collision with Fengyun Games!"

"Then Chen Xu will suffer a lot! Tenghua's Xuanfa is one of the three giants in the country!"

With the early warm-up of"Vitality Knight", game media are also looking forward to it.

And just like what these media said.

On the other side in Tenghua's game studio, You Zifang looked at the information on the Internet with the same He is also immediately preparing to start preheating"City of Legends".

This has been decided by him long ago.

You Zifang is not stupid, and there are multiple factors for choosing to go online at this time.

On the one hand, he and Chen Xu have a relationship It’s not a small conflict. Secondly, the hype of this time will make the popularity of"City of Legends" even higher.

Just like in the shopping mall, the boss fights with the second child, but it is the third child who often dies.

This Why?

Because the first two are fighting each other, but they have lost their reputation.

And the game is actually not much different.

The only difference is that the game also follows the winner-takes-all principle.

If we say The performance of"City of Legends" in the market is not as good as that of"Vitality Knight", which is just trying to make a wedding dress.

But this situation does not exist at all in You Zifang's view.

On the one hand, the concept of META games has not yet become popular. Come to think of it, if Chen Xu develops a sequel that is also a META game, then he may still be a little panicked.

In his opinion, Chen Xu does have some abilities, otherwise he would not be able to make a groundbreaking game like"Under the Legend" META game.

But that may not be the case for subsequent works, especially since they are not familiar with META elements.

Another more important point is that he has Tenghua as a promotion channel.

Although within Tenghua, this game The product is not a top-notch first- or second-level product, but the promotion resources it obtains are definitely much better than Chen Xu’s Gui Fengyun game.

How to lose in this situation?

Even the A-face won!