Game Entertainment Empire

In Chu Ge's office, after both parties signed the contract and kept the originals, Chu Ge said: "After a week and a month, we will carry out publicity on the whole network, and in addition to landing on the official website platform, including third-party game channels will also be carried out. renew."

"So tight?" Yang Chen was a little strange?

Generally, except for small manufacturers who really have no money, if most manufacturers release their games, they basically have to carry out publicity for a period of time, at least to let players know that there is this game.

It is normal to even take a game to some major game exhibitions to show up.

"No way, in May, NetDragon will release the independent game they represent, "Time Wheel", which was developed by Changan Studio and planned by Lin Jiayi, and Tenghua will also launch two games, both of which are well-known in the industry. Game manufacturers; in June, it is even more impossible that Phoenix, Tenghua, and several foreign manufacturers will launch 3A-level games, after all, it is the summer time period for domestic games."

Their Galaxy Network is also a little famous, and they are completely incomparable with the three major domestic companies. If they really want to crash, let's not talk about the rest, and they will be crushed just by propaganda.

Maybe when you spend money, you may not be able to buy a good advertising space.

At the same time, there is one sentence Chu Ge did not say, that is, this "The Binding of Isaac" focuses more on the gameplay of the game, which is the so-called creativity.

If you can't seize the opportunity, wait until the gameplay protection time expires, and the three majors are a little shameless and don't give way, and imitate the gameplay to bring forth new ones, then this game is likely to be destroyed.

Didn't the three majors in the early years often do this kind of thing?

Although the government has cracked down and introduced many policies in recent years, they are not afraid of 10,000, but just in case.

Yang Chen nodded and said nothing.

He understands making games, but if it's publishing games and marketing games, he can't compare to Chu Gelai's professionalism.

And Yang Chen also believed that Chu Ge would not be irresponsible for this game. After all, the contracts signed by both parties were written in black and white.

"If possible, I would like to call this game a rougulike game, and the Binding of Isaac can also be defined as a rougulike in the later publicity." Yang Chen said to Chu Ge.

"rougulike?" Chu Ge was a little confused.

What does this mean?

Faced with Chu Ge's confusion, Yang Chen just smiled and didn't speak. After all, he couldn't say that this was a dream that he had dreamed of. It was a collective name for this kind of game in a world he dreamed of.

After continuing to talk to Chu Ge about the promotion, Yang Chen left the Galaxy Network and returned to Jiang City.

the next day

Yang Chen, who was still sleeping early in the morning, was woken up by Wang Yaliang next to him: "Look, look, the money has arrived in the account!"

Opening his eyes in a daze, Yang Chen glanced at the phone that Wang Yaliang had placed in front of him, the reminder that the money had arrived.

More than 400,000 yuan deducted from the tax has already been credited to Wang Yaliang's account.

"Woo..." Yang Chen, who was still a little confused, let out an inexplicable whimper, and then prepared to continue sleeping with his eyes closed.

"The Galaxy Network has already advertised our game! You see this game's we-media article, it's already been said!" Wang Yaliang continued to shake Yang Chen without any intention of letting Yang Chen sleep.

"Ah... It's only 7:30. Last night, I was tossing around a little more, let me sleep a little longer." Yawning, Yang Chen glanced at his phone and said.

"Didn't I sleep a little too much? Why are you so vain?" Wang Yaliang pouted: "But I didn't mention you. I only talked about a new type of independent game, but I didn't mention you."

After watching the full film to promote the press release, Wang Yaliang said a little indignantly.

"It's quite normal, after all, it's not propaganda to mention me,

It's anti-propaganda. "Yang Chen said indifferently while putting on his clothes.

He is quite self-aware of this phenomenon. He has only one "Dungeon of Monsters". If he is used as a propaganda point, it will not be propaganda but black.

"But now we should be in an invincible position, we have already recovered the cost, then the next step should be net profit." Wang Yaliang said with his fingers.

"Almost, but this game is not only worth so much money." Yang Chen said with a smile.

It is precisely because of his confidence that Yang Chen will cooperate with the Galaxy Network. If he is not confident, wouldn't it be easier to sell it to the Big Three?

Two days later...

Yang Chen sat on the sofa, holding a laptop and writing documents, while Wang Yaliang, who was brushing his mobile phone, suddenly found something and came over: "Achen, NetDragon's "Time Wheel" has started to promote, and Tenghua and theirs have The game has also been promoted in advance, and our game feels that no one is paying attention to it, and the official game fans' attention has been increasing a lot, and it has only exceeded 100,000."

Wang Yaliang picked up the laptop that was open next to him, entered a well-known game media website, and a pop-up window popped up.

"Chang'an Studio's latest masterpiece"

"Another masterpiece of Lin Jiayi's top ten independent game planners of the year"

'"Time Wheel" is about to be launched on all platforms! ’

Most of the space was devoted to the game "Time Wheel", and the rest of the advertising pages on the game website were dedicated to the next few games that Teng Hua was going to launch.

"Did the Galaxy Network frame us? It didn't take us to publicize it at all?" Wang Yaliang said suspiciously.

"Isn't it propaganda two days ago? And it's quite normal that Galaxy Network's propaganda strength is not better than the top three, and sometimes spending money may not be able to buy advertising in such conflicts, unless you are willing to pay a premium." To say that it is impossible not to pay attention, Yang Chen is quite clear.

"The publicity was exploded, and it was launched at the same time, and it was only a few days away. It's not very useful at all. Our sales are estimated to be exploded." Wang Yaliang sighed. The excitement from a few days ago was completely gone.

Games are no different than movies, and staggering the schedule for a week has little effect. For a game, let alone a week.

From two weeks to four weeks, it is the time of the crash, which will have a certain impact on the sales of the game.

"The media advertising Galaxy Network is definitely not comparable to the three major, but the follow-up word of mouth, and then the anchor promotion and video promotion are the main goals of the Galaxy Network." Yang Chen said calmly.

The financial resources and channel resources of Galaxy Network can't be compared with the three majors in the We-media and game portal sites. The promotion of We-media and portal sites is just to let players know that there is this game.

Anchor and video promotion, this is the purpose of Galaxy Network.

There are no independent games promoted by companies like the three major companies. Why do some video producers try to play with famous anchors when they are just launched and have not waited for word of mouth to ferment?

Is it really because it was just released, and then they came to try it out?

Some of them do, but others are simply paid for marketing.

The game is fun and the live broadcast effect is good, then the live broadcast will continue; if the live broadcast effect is not good, there will be no follow-up after one broadcast.

Large companies have the formal standards of large companies, and small companies have the way of survival of small companies.

Of course, all this is based on the fact that the game has enough reputation. If it is as bad as the original "Dungeon of Monsters", the follow-up promotion will not be carried out. This is written in the contract.

But at this time, Yang Chen's phone next to him rang, and he glanced at the call from Chu Ge from the Galaxy Network.

"Mr. Chu, what's the matter?" Yang Chen said hello after answering the phone.

"It's a little bad, I originally got the news that the "Time Wheel" on NetDragon is going to be launched in May, but they suddenly announced today that it will be launched ahead of schedule, and the time just happened to collide with us, I believe you too It should be noticed that the promotion of "Time Wheel" has suddenly increased recently." Chu Ge on the other end of the phone said with a headache.

Hearing Chu Ge's words, Yang Chen couldn't help frowning, this was indeed a big trouble.

"The soldiers will block the water and cover with the earth, and the game is no better than others. I have confidence in The Binding of Isaac." Yang Chen took a deep breath and said.

"Hopefully." Chu Ge on the other end of the phone was silent for a second or two and said softly.