It’s as if I’m too bad and I’m disgusted by you .
Why !
” It takes so much face , if you don’t have time, you can take the initiative !”
Xia Ze hit haha , it doesn’t matter if he is authentic .
The other party kicked the initiative over , but Tang Zhiyan hesitated instead .
She thought about it for a while, then shook her head and said , ” No , you have to mention this , you said it yourself !”
Whoever mentions it first will take the blame .
She still understands this
If he took the initiative to dissolve the engagement , the old man would really have to break away from the father-daughter relationship .
So , let that little bastard carry this pot !
” However , you have to change for a good reason !”
” For example , after we got along for a year , we found that we had no common topics , different interests , different attitudes towards the future and life , and often quarreled over trivial matters , so we decided to break up peacefully !”
Tang Zhiyan put forward her own conditions .
” It ‘s all up to you , women are trouble !”
Xia Ze was impatient .
He has lost interest in grinding .
” If there is nothing else , I will hang up !”
” Wait a minute !”
” Huh ?”
” Then , are you really the new boss of old Huangpu ?”
” Didn’t I tell you earlier , hehe !”
The microphone fell silent .
a while , Tang Zhiyan’s voice came out again .
” Old Huangpu’s acquisition , as well as the operation of bringing the dead back to life , is the Xia family doing it behind the scenes ?”
” If I said that I did all these things and had nothing to do with the Xia family , you wouldn’t believe it , would you ?”
Xia Ze asked back .
Tang Zhiyan did not respond .
Xia Ze’s newly opened food company acquired the old Huangpu , and also let this old brand out of desperation and became very popular . She never thought that her fiance had such financial strength and ability .
In this way , it can only be done by the Xia family .
And Xia Ze is just a puppet , just a name .
” Look , I know you won’t believe it , you ‘ll just think I’m bragging !”
Xia Ze said : ” Since this is the case , why do you ask me , does it make sense ?”
” I’m just curious , ca n’t you just ask ?”
Tang Zhi cigarette holder insisted .
” Okay , just think that the Xia family is behind the scenes !”
Xia Ze smiled lightly .
He didn’t want to explain .
Tang Zhiyan looked down on herself , so let her continue to look down on her .
It doesn’t matter !
However , after a year , she will find out that the reason for breaking up the engagement is because she really doesn’t deserve her !
Chapter 48 brand image problem
After another half month , consumers’ buying enthusiasm finally returned to rationality , which was a perfect ending to this network marketing feast .
However , since the reputation and brand image of the old Huangpu have been greatly improved in this event , even if the sales have stabilized , it is still much higher than before .
When many people have the need to buy food and snacks , they will think of this brand that is close to bankruptcy and silently donating .
In other words , the old Huangpu has a good popularity .
Shuguang Building , in the conference room of Vientiane Jiarun , Xiao Yu made financial forecasts and market assessments .
” For a long time in the future , if there is no stimulus from external factors , it should be no problem for Lao Huangpu’s revenue to reach a balance and even generate a certain profit !”
This is inspiring good news . In such a short period of time, the old Huangpu salted fish has been turned over , the valuation has soared , and even long-term stable profitability can be called a miracle .
However, Xia Ze was not satisfied . He won Old Huangpu not to make a little money , but to make Vientiane Jiarun a giant in the food field !
In this way , it is far from enough to turn losses into profits . Old Huangpu has potential to be tapped , but now it is necessary to find the existing problems before it can take it to a higher level .
So he spoke .
” We can’t be satisfied with the status quo . The market competition is crippled . If you don’t advance , you will retreat . Manager Yang , please give your opinion first !”
Yang Qian nodded slightly and stood up .
” I think there are three big problems in the current old Huangpu . ”
” First , the product line is outdated . We still use the assembly line from more than ten years ago , which is seriously aging and often goes wrong . The technology is still backward , the production efficiency is low , and the cost cannot be reduced . In addition , our product pricing is generally close to the people. Compared with other great products .”” Water ,! Resources ?’ Source ‘ group :”6?’5?”6!:6;:;1,;!8:”!8;!;9;6″” ? Prepare !., Use;!!Middle.’Turn, group . ‘ ? 7 ‘ “6’:6?”.0.?”1,,,8.;?3″‘2;;;0 cards are cheap , the profit will be greatly reduced !”
Xia Ze couldn’t help nodding , Yang Qian asked the first question , and she got the idea !
She deserves to be the future queen of the business world , and her eyes are still very sharp .
” There is nothing to say about the solution . It is an assembly line , but it requires a lot of money . I asked the factory manager Deng . With the scale of the factory , even ordinary domestic equipment will cost 200 million yuan . As for the latest and most advanced imported equipment Equipment and budget have to be doubled !”
In fact, it is not that the former shareholders of the old Huangpu did not notice this problem , but the cost of the assembly line is huge , which makes it difficult .
years , the old Huangpu has been losing money . After careful consideration , the shareholders have not decided to invest such a large amount of money .
they were willing to sell at a low price , also because the factory’s assembly line equipment was too outdated and outdated , and the factory’s fixed assets were not worth a few dollars .
Xia Ze pondered for a while .
“The assembly line must be the latest and greatest !”
Originally, the factory still had 400 million circulating funds , and now it is profitable . Money is not a problem .
” Second question , the old Huangpu’s sales channels are too traditional and conservative , focusing on offline stores and cooperation with large shopping malls and supermarkets , but ignoring emerging Internet channels . I think online shopping has huge potential , and we should increase this aspect. strength !”
” Well said !”
Xia Ze applauded .
Don’t underestimate the general direction that everyone knows in the future , but in this day and age , there are many big companies that can’t see it, especially those old school .
When they realize the power of Internet marketing , the market in this field has already been seized by the pioneers who eat crabs, and it will be easier said than done at that time .
The first step of the future development strategy is wrong , and the result is that the whole game is lost .
Yang Qian, who was appreciated by Xia Ze, became more confident .
” So we have to set up our own official website sales channels , and at the same time increase the cooperation with e-commerce platforms . In fact, several large e-commerce platforms have taken the initiative to throw olive branches to us , inviting us to settle in and promising to give a lot of publicity !”
” Sign up with them and move in as soon as possible !”
Xia Ze made a decision without hesitation .
that has all the benefits and no harm , and he has no reason to refuse .
If it weren’t for the donation event of the old Huangpu brought a high popularity and a good brand image .
Those big online business platforms may not be able to bird you .
Don’t take this opportunity to let them help a wave of free publicity .
” Yes , Boss , I will contact the person in charge of each online business platform later !”
Yang Qian paused .
“The last issue , and the most important issue , is the brand image of the old Huangpu . ”
” It is mainly aimed at the elderly and housewives who like to be frugal , winning with affordable prices , and the spokespersons invited are old-fashioned stars that are familiar to the older generation . ”
” This strategy has really been a great success over the century . ”
” However , the former shareholders of the old Huangpu have overlooked one point . Our country has become rich , and the consumption power of young people has increased year by year . Especially since the beginning of the 21st century , they have gradually become the main force in the market !”
” Our brand image is a little old-fashioned , and students and freshmen who have just stepped out of society are not interested in it , resulting in poor sales of products such as snacks and beverages , and these two categories happen to have huge markets and profits !”
Yang Qian’s analysis is quite profound , and it can be said to hit the nail on the head .
a small bag of chips cost ?
Some people joke that the packaging is more valuable than the contents inside , and the profit can be imagined !
Selling a pound of rice and selling a pack of potato chips is a huge difference in gross profit !
There is also a drink , its main ingredient is water , with a little flavor or something , but it sells for a few pieces !
But young people just like it , they don’t care if it’s worth the money , anyway, it’s good to eat and drink well .
use the money of their parents , or they have just walked out of society and have no family pressure . Young people don’t think about the cost-effectiveness , so they have become the favorite consumers of major food companies , and they try their best to meet the needs of these people. For example, asking Xiao Xianrou to be the spokesperson , the advertisements made are youthful and energetic .
However, the brand image and market positioning of the old Huangpu run counter to the younger group , so it has been going downhill since the new century .
This problem is the most difficult to solve , the biggest test !
Chapter 49 Create a sub-brand – four squirrels !
Xia Ze narrowed his eyes .
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