Giants: The opening routine of the fiancee is 50 million stocks

” What do you think we have to do to change this situation !”

Yang Qian had an idea for a long time, and she talked about it now .

” Old Huangpu is an old brand that has been around for decades. The impression of consumers has long been deeply ingrained , and it is not easy to change , and there is a great risk in changing it rashly. We may lose those old consumers , and how many young groups can we attract? No guarantee !”

” Boss , to put it in a bad way , I don’t think the brand name of the old Huangpu is suitable for the young people’s appetite !”

Xia Ze nodded in agreement .

” So I personally think that it would be a better choice to extract snacks and beverages from the old Huangpu product line , reintegrate and create a new sub-brand !”

” We can give the sub-brand a youthful and energetic brand image , so that it will be easier to attract the attention of young people !”

soon as Yang Qian finished speaking , Fatty applauded .

” Okay , Manager Yang, you are really amazing , I can’t think of it at all !”

” Hehe , Manager Cao has won the award . I can understand their psychology and market demand just from the perspective of consumers of different ages in the market !”

Yang Qian smiled and said again .

” It’s just that, to create a sub-brand , a new problem has arisen !”

” Old Huangpu’s current snack and beverage recipes are all formulated according to the tastes of the older generation of consumers . Younger groups may not like it . Don’t underestimate the difference in taste , even if it is a little bit , consumers are quite sensitive !”

” For example , the domestically produced very Coke ca n’t beat Coca-Cola and Pepsi !”

…

” And fried chicken , McDonald’s and KFC are always more popular !”

The fat man made inferences .

” Yes , so the formula is very important . As long as the products such as snacks and beverages made by our sub-brand can cater to the tastes of young people , we have taken the first step to success !”

Having said that, Yang Qian smiled wryly .

” However, this is easier said than done . Our factory has no experience in making products for young people , and it is difficult to poach talents from other big food companies !”

The recipe is the lifeblood of every food company , and the masters are the core figures , who either have shares or have signed a non-disclosure agreement .

Besides , Lao Huangpu is not a giant in the food field .

can’t see the market prospects , even if you offer a high salary , your team may not be able to change jobs !

The so-called water flows to low places , and people walk to high places . This is the truth .

Xia Ze smiled .

Yang Qian’s biggest headache , he just happened to be able to easily solve it .

The recipes of the four squirrels obtained by the system reward will come in handy .

Four squirrels were founded in 12 years in their previous life . In the same year, they participated in the Double 11 promotion for the first time , setting the highest daily sales record in the Tianmiao food industry and ranking first in the snack specialty sales category .

It only took more than half a year from its establishment to the hot sale on the whole network . It is conceivable how popular its formula is by young people !

With this big killer , do you still need to worry about the sub-brands not being able to do it ?

does not exist !

And the development foundation of this sub-brand is much better than the four squirrels in the previous life .

The founder of that meeting started from scratch . After two rounds of financing, he had less than 10 million yuan on hand . The team only had a poor team of fifty people .

Under such limited conditions , the four squirrels in the previous life could grow bigger , why can’t I !

Xia Ze was full of confidence .

” Don’t worry about the formula of the sub-brand , I will solve it naturally , Manager Yang , you just need to improve the product line as soon as possible , and at the same time pave the way for Internet sales !”

Yang Qian was a little surprised by his confident look .

The matter of creating a sub-brand has just been proposed , and the R&D team has not even been established yet . It will be a while , so how did Boss get the formula ?

What’s more , whether a formula can meet the tastes of consumers has to go through market research before it can be officially launched , which will take a lot of time .

Could it be that you have the support of the Xia family ?

By the way , in the Xia family’s family business , there are also food companies that make snacks and beverages , and they have a lot of experience in this area !

Thinking of this , Yang Qian was relieved .

Xiao Yu didn’t think so .

The old man did say that .

If Xia Ze needs help , he can speak at any time .

But the second young master refused . He didn’t seem to have any plans to use the power of the family business , but wanted to personally prove that he could do it in front of everyone in the Xia family .

In this way , where did his secret recipe come from , it is also incomprehensible .

However , Xia Ze can always surprise her .

” Boss , tell me , I can do whatever you want ! My old man should be able to help me a little too !”

The fat man slapped his chest and made a rough voice .

Xia Ze’s success gave him confidence in front of the old man as a younger brother .

” Hehe , Fatty , you really have an important task ! But not now , after I get the recipe , you will be responsible for trial eating and market research !”

” Okay , no problem !”

The fat man patted his chest .

explaining the tasks of others , the meeting is over .

Afterwards , the crowd began to act in separate ways .

The contract was quickly negotiated with the manufacturer of the imported machine , and it must be delivered within half a month . At the same time, the additional condition is to send a number of engineers to help with the adjustment , and to let the engineers of Vientiane Jiarun master the use method as soon as possible . After all, it is the latest equipment . It’s still very different from before .

The e-commerce side is also very smooth . Almost all major platforms have signed contracts and opened official online shopping channels , so that consumers can directly purchase the latest products of Lao Huangpu through the official website or e-commerce platform without going to offline stores. or supermarket .

The rest is the development of the formula .

It is not accurate to say that it is research and development , because Xia Ze has already obtained the formula .

But getting the recipe is one thing , making it , and whether it tastes exactly like the four squirrels you are familiar with is another , so it still has to be proven by practice .

Wanxiang Jiarun has not yet started its own R&D laboratory . It will take a lot of time to find a place and establish it , and it cannot be rushed , so it borrowed the temporary use of the old Huangpu .

Ten days later , in the laboratory .

” Let’s all try it !”

Xia Ze pointed to a pile of snacks on the table .

All are nuts .

Macadamia nuts , fava beans , hazelnuts , paper walnuts , pistachios …

The four squirrels have just started making nut snacks , which is a very sensible entry point . Since there are no big companies specializing in such snacks in the market , the competition is relatively less severe .

Moreover , compared with puffed food , nuts are undoubtedly healthier , and today’s consumers have paid more and more attention to health issues , which has made it popular among the public .

Regardless of the concept and positioning strategy , the four squirrels have seized the market demand and consumer psychology , and it is not surprising that they have developed into a national-level snack brand .

Chapter 50 This broad bean tastes amazing !

There are only a few key members of Vientiane Jiarun who try it .

In addition , there are several executive-level executives .

Everyone is young , so this taste and the consumer group that the sub-brand wants to target are roughly the same .

Although Old Huangpu has a professional tasting team , most of them are middle-aged people in their 40s and 50s . Many people’s preferences are still in a century . The taste is too far from the target consumers of the sub-brand , so Xia Ze did not call them. come over .

” Boss , I’ll come first, I’ll come first !”

The fat man was eager to try .

Xia Ze said with a smile .

” Let’s eat , I brought you here today , it’s just to eat , and you are the first to try it , but remember to give me your opinion after eating , do n’t eat ginseng fruit , eat it in one bite , and forget about the taste !”

One sentence made the whole tasting team burst into laughter .

” Boss is right , remember your difficult task !”

” Manager Cao , you have to keep some for us !”

” Yes, yes , you can’t finish it all by yourself !”

” It looks delicious , we are still waiting to try it !”

“…”

Others were also joking .

Everyone in the team is very familiar with each other . Usually, everyone gets along well and often jokes .

Especially Fatty , like everyone’s pistachio , has become the glue of the team’s harmonious relationship to a certain extent .

” Don’t worry , when it comes to the professionalism and authority of eating snacks , my fat man is the second , and no one dares to be the first !”

The fat man has a posture of giving up on me .

This guy is an absolute snack idiot ~ Han , since he was a snack to this age , he still keeps his snacks in his hands all day long . He looks like a pig, which is not unrelated to eating too many snacks at ordinary times . Taste it all over the place .

Therefore, as a taster , Fatty believes that he has the most say .

boss said , I am the head of the trial food .

The fat man was a little flirtatious .

” Stop talking nonsense , hurry up , or let others eat first !”

Xia Ze raised his face , he didn’t have time to listen to the fat man’s beeping .