Global Monopoly of Technology

Chapter 348 [The latest negotiation with Qualcomm]

The NSA can't do anything about it either. If the Internet giants in North America refuse to cooperate secretly, it will not be deployed in the future.

Obviously, even if such a big scandal broke out, Lao Mei had never thought about quitting?

Instead, start to comprehensively sum up the lessons learned, find the reason, and then do it more secretly next time.

This time, the NSA had to choose to compromise in the face of the joint threat of Silicon Valley Internet giants. Although they were very dissatisfied with these giants, Bluestar Technology and Luo Sheng were the real thorns in the flesh.

In the days that followed, melon-eating people all over the world saw a big show of dumping the pot.

Internet giants such as Yahoo and Google have held press conferences to say that the NSA invaded their data centers and did not actively participate.

Well, to put it simply we are victims.

The NSA was also very embarrassed to shut up, and did not jump out to respond, which is equivalent to acquiescence.

...

As time passed, the platform of Bluestar Technology Group was still spreading the news of this surveillance scandal, and the NSA had no choice, because Bluestar Technology would not eat a single set of it, whether it was covert trading, trading, threats, or intimidation.

I didn't hold any of Luo Sheng's and Bluestar's braids, and they used the rules of the game you made to push you back. I've never met such a stubborn person before, and there's nothing to do except the itch of hatred.

Only at this time did I realize the horror of new Internet media platforms such as BlueSpace and MicroBlog. It is no exaggeration to say that this means that it has mastered the power of a major network media mouthpiece around the world, and its influence may be even greater than that of traditional media.

However, after three days, the major network platforms under the Bluestar Technology Group began to restrict the spread and fermentation of this surveillance scandal. Although there are still many netizens paying attention, the popularity has dropped significantly.

Because Lao Mei communicated with my rabbit through foreign affairs channels, and paid a certain price. Finally, the relevant departments went to talk to Luo Sheng.

Of course, Luo Sheng also borrowed the donkey, and things calmed down.

However, it is very important that Luo Sheng does not admit that the cessation of the incident is the result of the relevant departments coming to him to talk about it. Simply put, it is what the two of you talked about. I, Luo Sheng, and I, Bluestar Technology, are the result. I don't know, and I have absolutely no vested interest in it.

This is very important, otherwise, when the old beauty uses this as an excuse, you will be speechless.

Luo Sheng actually doesn't want to monitor the continuous fermentation of the incident, and has been occupying the current news hotspot.

Because the next September will be the launch of the latest generation of mobile phone products in the Azure Coast, and your incident has always been on the front page of the global news media. will affect sales.

...

Entering September 2009, the surveillance scandal that has been making a lot of noise all over the world has gradually decreased in popularity. At least the public has gradually reduced their attention to this matter, because there is no more explosive news. A drop is very normal.

It's just that this surveillance scandal is still shocking to countries, especially the EU's top executives.

Luo Sheng has not paid attention to these matters. His focus in September has shifted to the launch of the third-generation smartphone Azure 3 on the Côte d'Azur. Now preparations for the launch have begun, and it will be released as scheduled on September 27.

In early September, Paul Jacobs, the then head of Qualcomm, came to China in person and came to Sucheng to meet with Luo Sheng.

The purpose is very simple. The cooperation agreement signed by Côte d'Azur and Qualcomm in 2004 is for 2009, and a new contract needs to be signed next year in 2010.

This time, Qualcomm not only learned the lessons of the last contract, but also never mentioned any commercial gambling agreements. Not only that, but this time, Qualcomm CEO Paul Jacobs came to discuss it in person.

No way, the mobile phone profits on the Côte d'Azur are too tempting.

...

"According to the necessary patent authorization of 3G and 4G for the brand equipment used in the sale, Qualcomm will charge a 7% patent fee for multi-mode 3G/4G equipment, and for 4G that does not implement CDMA or WCDMA network protocol but includes 3-mode LTE-TDD Equipment charges 5% of the royalties, and the basis for each type of royalties is 65% of the net sales price of the equipment.”

At this moment, Luo Sheng and Jacob, the head of Qualcomm, sat facing each other in a reception room.

Facing this condition proposed by Qualcomm, Luo Sheng refused without thinking: "Mr. Paul, these conditions of yours only make me feel deeply malicious. to make up the contract? NO, I do not accept this agreement."

Of course, Luo Sheng can't accept it. This can no longer be described by a lion's big mouth. Take an Azure mobile phone sold to the European market as an example. The most expensive one including tariff is 700 euros, which is about 6853 yuan at the current exchange rate. The price is 65%, which means that this mobile phone has to pay 6853×65%×7%=311.8 yuan for Qualcomm.

If sales were 50 million units, then Qualcomm would have made $2.28 billion just lying here.

Paul Jacob shrugged and said calmly: "In the field of wireless communication baseband, only Qualcomm can provide solutions for mobile terminal equipment manufacturers."

The meaning of this is almost a clear admission that the blood that Qualcomm has lost before has to be sucked back.

Frankly speaking, Luo Sheng felt unhappy.

"The question is Mr. Paul, can your company's 4G network protocol standard pass the International Telecommunication Union's standard in the next October or two, and how many years will it be popular in the end? There is no guarantee for anything, you just want me Pay a few more years of royalties out of thin air?" Luo Sheng said nonchalantly, "If your company insists on forced buying and selling, then there is no need to continue the discussion."

Luo Sheng knows one thing, not surprisingly, 4G technology should be fully popularized around 2012, that is, three years later, which is equivalent to giving Qualcomm more than 10 billion US dollars in profit.

There are no doors.

Moreover, Luo Sheng didn't want Qualcomm's 4G solution at all. Hua Wei is now secretly fighting the communication baseband, which can be said to be fighting at all costs. The research and development of 3G technology is completely used for technology accumulation and will not be sold for anything. Yes, just to avoid Qualcomm's nervousness.

The beginning of the baseband's turnaround is to pin its hopes on 4G to completely end the dark Qualcomm era in the field of communications.

But in the 3G standard, it really can't get around Qualcomm's patent barriers.

"OK, Mr. Luo, what are your company's demands?" Paul Jacob asked rhetorically. In fact, the conditions he just asked were just sky-high prices. The 4G standard is still in the ITU competition and mediation. Of course, Qualcomm is confident. However, it is an indisputable fact that it will take several years from the establishment of the standard to the final popularization.

Luo Sheng said succinctly: "I only need the 3G network protocol, and I will talk about 4G later. As for 3G equipment, I can only accept 3.3%."

Jacob shook his head: "As long as the 3G equipment is fine, Qualcomm will charge 5% of the patent licensing fee."

Obviously, Qualcomm has full confidence in its technology in the field of wireless communication. There are 3G patent barriers. If you want to make a mobile phone, you have to pay Qualcomm a patent fee.

In fact, since the Cote d'Azur redefined the smartphone in 2006, now three years have passed, and the traditional mobile phone manufacturers who are slow to respond are really in a hurry.

But the times are so cruel. If you don't bird the times, you will be abandoned by the times. The traditional international mobile phone manufacturers such as Motorola and Nokia have begun to show a slight trend.

In Qualcomm's eyes, the Côte d'Azur is actually a major customer.

Next, the two sides were torn apart on the patent fee. Luo Sheng finally took a step back and increased the ratio to 3.5%, but Qualcomm still did not agree.

The first negotiation collapsed, but Paul Jacobs did not leave Sioux City.

No talk, take a break and continue the talk later.

Negotiation, to put it bluntly, is the art of compromise. When mutual compromise is acceptable, the negotiation is completed. Otherwise, the negotiation collapses.

At the time of the third negotiation, a consensus was finally reached, and Qualcomm also gave in, and the final ratio was set at the base of 3.95%.

That is to say, starting from 2010, a smartphone owned by Côte d'Azur, such as a mobile phone with a retail price of RMB 6,853, is calculated based on the base × 65% × 3.95%, and Qualcomm will withdraw RMB 176 from it. , If 50 million units are sold, Qualcomm will earn 8.8 billion yuan while lying down.

...

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