Global Monopoly of Technology

Weilan pure electric vehicle executive meeting.

"Mr. Ding, is the order for 10 cars really going to be cancelled?" asked one of the executives at the meeting. The outside world never thought that 10 cars would attract so much attention.

Ding Ping shook his head and said: "Cancel the order first, and then restore it when the time comes. These 10 cars must be handed over to consumers in the end. Don't be arrogant and foolish enough to offend consumers because of our great business, so the cars must be However, the purpose of this extra effort is to show the attitude of Weilan pure electric vehicles, and similar things will only happen once.”

Another executive said: “Are we overreacting a bit like this?”

Hearing this, Ding Ping glanced at him and said, "He can get a subsidy of 10 billion yuan. If my company does not object, Pinduoduo has the strength to spend 20 to 30 billion to subsidize 100,000 vehicles. You I think it’s overreacting, so I need to understand what marginal pricing is, even if it’s small in number but has a huge impact, Pinduoduo is trying to play this kind of exciting game with a small bounty, no matter if it’s not feasible.”

Ding Ping added: "We really have the pricing power firmly in our hands. If we want to lower the price, we will lower the price, and if we want to increase the price, we will raise the price, but the car is by far the most expensive large-scale commodity in the human mass consumer goods, and the price is not suitable. Violently fluctuating, in order to cope with the ebb and flow of prices, you will offend the consumers and damage the brand image. At that time, you will have to appease the consumers, and directly pinch off the signs to prevent chickens flying behind. Jump."

"Fighting and thinking about four or two thousand jins, if the beginning of this story is told well, financing in the capital market will not be a problem. At that time, he will give you a targeted subsidy of 10 billion or even 20 billion, which will directly affect hundreds of thousands of people. The price of the car fluctuates, will you pick it up or not? Even if the problem is settled by then, you will be like a fly in your mouth, enough to make you sick for a while, isn’t it inexplicable? Disgusting."

The executives who attended the meeting couldn't help but nodded silently. There are many people staring at you because of the big size. I will do it for you, and another company will suddenly attack you and do it for you. If it is not good, it may overturn.

Ding Ping continued: "I think the vast majority of people will take it for granted that Pinduoduo can't have such a large subsidy and influence, or think highly of him. Don't underestimate any opponent, Pinduoduo To be able to forcibly cut a bloody path in the siege and interception of giants like Jingdong and Ali, it is impossible without two brushes, if you come up with a counter-routine, you will be caught off guard."

"In addition, we must also do a good job in terms of public opinion. There will definitely be a war of turmoil when it is disclosed, and we must guide consumers in a correct position. In short, we must pay attention to this matter, and we must pay attention to strategy. The other party is shameless, we can see. Mr. Luo is also paying attention to tricks and tricks."

After the meeting, Ding Ping made a direct phone call to the founder of Pinduoduo and negotiated directly at the top level.

At the same time, the official Weibo of Weilan Pure Electric Vehicle also released a new dynamic statement, indicating that it has not cooperated with "E-Buy Car Network" or Pinduoduo on the "Ten Thousand People Group" activity, and has not had any form of cooperation. The company has not sold any vehicles produced by the company to the above two institutions for this group purchase activity. If consumers have any disputes or rights damage due to the above group purchase activities, Weilan Pure Electric Vehicle Company does not assume any responsibility.

With the release of this official V, Pinduoduo also responded quickly and responded directly: the vehicle is genuine, the subsidy is also true, and the "Ten Thousand People Group" activity will continue.

Netizens who eat melon seem to smell the smell of melon, and rush to watch, but they don't know how the two companies are torn apart? Although I don't know the ins and outs, this melon is fresh at first sight. After eating it, it doesn't matter if you don't know the truth. The truth is never important. Eating melon is the most important thing.

The next day, new news spread on the Internet. After a consumer participated in the "Ten Thousand People's Group" activity of Pinduoduo to receive subsidies, he encountered an order when he completed all payment and picked up the car from Weilan Pure Electric Vehicle Company. Cancel.

The response of Weilan pure electric vehicle delivery specialist to the consumer is: the company suspects that this order is placed by Pinduoduo or other merchants in your name, which actually constitutes concealing the real order information from our company. It has been stated that the group purchase activity of Pinduoduo has not been authorized by our company, and you should request the delivery of the vehicle or a refund from the merchant who paid for the purchase of the car.

All of a sudden, the popularity was fired up, and it was topped the hot search that day.

The official website of Weilan Pure Electric Vehicle once again issued a new update indicating that the consumers of these 10 vehicles that were purchased in a group on Pinduoduo were suspected of violating the company's "no resale" clause. Order.

It is worth mentioning that the emergence of the "no resale" clause was the result of scalpers speculating on Weilan pure electric auto futures commodities. No, and Weilan Pure Electric Vehicles also took advantage of the situation to introduce this clause. It is really nice to make quick money, but in order to develop in the long term, it is still necessary to regulate the entire market.

Soon, Pinduoduo responded quickly: the consumer himself signed an order agreement with Weilan Pure Electric Vehicle Company, and the consumer used it himself and had no intention or intention to resell it. Weilan pure electric vehicle refuses to perform the contract signed by consumers. As a subsidy party, it regrets this, supports consumers in safeguarding their rights according to law, and actively implements the delivery of vehicles.

Just less than two hours after Pinduoduo responded, Weilan Pure Electric Vehicle also made a sound again: it has been confirmed that Pinduoduo's group purchase activities constitute resale, support consumers to protect their legitimate rights and interests, and provide necessary support for customer rights protection.

The netizens who eat melons looked from left to right and watched the pictures of the two sides being torn apart in the air, and they shouted loudly.

"Damn, I don't know much about new energy vehicles. It turns out that Weilan pure electric vehicles have the overlord clause of 'no resale'? The car should be mine after I bought it. If I don't want it, of course I resell it. Are you Weilan pure electric car? Does the company recycle it? The store is bullying, I don't stand on the Archbishop's side on this matter."

"Old Tie, you really don't understand, the car is only yours after paying the money and issuing the invoice. The premise of resale is that you have to own it, otherwise it will be resold."

"Also, it's okay to resell it after you get the license, but it's already considered a used car. The Weilan pure electric car is sold without the license. This also involves the issue of new energy subsidies, which is not as simple as you think. ."

"If you want me to say, the two companies like to toss as much as they like, as long as consumers can get the car at a discount of 30,000 yuan."

"It's true to be in the position of the consumer, but now it's an issue between the two companies, and the consumer is just an innocent third party caught in."

"Wool, the position of consumers is not correct, okay? Once the middlemen cut off the direct connection between manufacturers and consumers through subsidies, they will have the right to speak. Refer to Internet middlemen such as Duobao and Meituan."

"In the final analysis, Mr. Ding handled this matter improperly. They took advantage of the loopholes, but it is not illegal or illegal, and it is morally okay. In fact, it is indeed a collection and payment, because you can't say that you will give it to consumers. 30,000 yuan is illegal, and the money still goes from consumers to Tesla, 295,000 yuan is a lot."

"This is obviously not the point. Today is 30,000 yuan. Then tomorrow, you will spend 3 billion yuan on fighting Duoduo. You will control the channel first. Over time, once you have a certain right to speak and even the core right to speak in the channel, then turn it around. Asking Weilan pure electric car to ask for the rights of an agent, at that time, instead of subsidizing money to consumers, it was a two-way harvest, referring to today’s Meituan.”

"I think the car will definitely be delivered. The reputation of Weilan Pure Electric Vehicle Company is not comparable to those of those cars. It is impossible to offend consumers for this matter and damage the reputation. Let the bullet fly for a while."

"By the way, when there was no e-commerce, why didn't Guomei and Shu Ning do this... [laughs and tears]"

"Cars are made by others. They can sell them how they want. Of course, they have the right to specify the buying and selling rules. Whether or not they sell them to you by force, on the contrary, some people still want to force the buying even if they violate the rules of buying and selling."

"To be fair, Weilan pure electric car finally got rid of the authorized sales model of 4S stores, and adopted direct sales with transparent prices. The operation of PDD is like forcibly asking for sales channels. Have you really not been angry with 4S stores? Have you not added decorations or paid financial fees? Have you not been forced to take out insurance? Have you ever raised a car with a price increase? This subsidy will not be able to see the means of PDD? Once Weilan pure electric vehicle approves this kind of sales Channels will be gradually kidnapped by PDD, and the vast majority of consumers who still pay for the loss will be lost!”

"It's all gone, Weilan pure electric car directly stated its position, and the PDD tentative subsidy is also true. The 300,000 yuan advertisement forcibly created a wave of hot spots. PDD is a china-touching monster, and Weilan pure electric car does not explode. Mao is weird, but they are all experts in the rivers and lakes."

"Oh shit, it hits the nail on the head, I admire it."

"Weilan pure electric vehicle has changed the way people travel. The huge sales volume and everyone agree with its car culture. In order to maintain its own brand tonality, Weilan pure electric vehicle company has invested a lot of money to build its own car over the years. The direct sales system, once destroyed by PDD, will firstly damage the brand tonality, and secondly, the brand dividends once obtained will continue to be lost, which is absolutely unacceptable for Weilan pure electric vehicles.”

"In addition, the marketing method of PDD subsidy is indeed a very good publicity model for those businesses who do not have a reputation, but for Weilan pure electric vehicles, which already have excellent brand awareness, it is all harm and no benefit. In order to establish themselves It has a good brand image and has invested a lot of money in building a sales system, public relations, and expanding its popularity. However, PPD’s wave of operations wants to rely on a mere hundreds of thousands of funds to smash the traffic of this super brand. Encountered fierce resistance from Weilan pure electric vehicles."

"Haha, I have to say, this wave of PDD operations is really sassy, ​​no wonder it is so rigid, because it is invincible, I figured it out, if Mr. Ding didn't notice, then PDD can gradually subsidize and nibble channels, now It seems that Mr. Ding is also a master. He saw through it at a glance and quickly took action to eliminate this sign. But PDD is absolutely not at a loss or even still makes a lot of money. Anyway, the brand popularity of Weilan pure electric vehicles has been smashed by PDD. It is indisputable. If it was just an advertising campaign, it would be perfect.”

"There is something about fighting Duoduo, you can spend hundreds of thousands of dollars to rub off tens of millions of millions of dollars, which may not be able to bring the popularity and advertising effects. It really is fighting Duo Duo, it's all a shot, hahaha~~ "

"So, is the Weilan pure electric car being 'supercharged' by PDD? It's so coquettish, then I can only say that there are marketing geniuses under Mr. Huang. I guess Mr. Ding is probably eating a fly now. It's disgusting, haha."

"Archbishop: I want all the information about this person in five minutes, and I'll dig the person tomorrow... [manually funny]"

"Who said that people who eat melons don't know the truth? I think there are also a lot of folk bosses, and the analysis is reasonable and well-documented... [Er Ha]"

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