godfather of tokyo entertainment
Chapter 141: IP
Because "Spring and Autumn Literature Appreciation" only releases one issue every half month, so on the third day after the voting activity for the list of "Who is Japan's No. 1 Detective" was launched, "Sankei Daily" was the first to announce the list
.
Ranking first on the list is Akechi Daigoro, a classic character created by the famous writer Akechi Ranpo. The Ranpo Prize is named after this writer.
The second place was a character from the famous TV series "The Detective" in the 1980s, and the third place...
The top five are all detective characters from famous movies, and the following ones include anime characters.
Only the top ten were announced on the list, and the two characters created by Kei Fujiwara, "Furuhata Rensaburo" and "Mirate Aoi", were not on the list.
But this list is updated over time, so Kei Fujiwara doesn’t worry about whether he will be ranked higher in the future.
When Kei Fujiwara decided to create a series and a character like "Mitaraike", his purpose was very clear, which was to create an IP with strong vitality.
IP is intellectual property. 14 years later, IP has become very popular in mainland China. It seems that anything that has something to do with copyright can make a lot of money. However, the real money made through IP is the hype of copyright concepts.
People who sell at cabbage prices and sell at higher prices.
There are only a few people who really make high profits from operating copyrights.
In fact, the real role of IP is to seize the mind. Japan and the United States are textbook examples of this.
Japanese audiences have been exposed to their country's unique IPs since they were young, and their aesthetic tastes have been developed early. Therefore, even though the craze for "Avengers" has swept the world, the box office in Japan is not even that of an ordinary Conan movie.
It cannot be defeated. It is a special case in the world. You must know that under the American pop culture offensive, there are almost no countries that have not been beaten to the point of abandoning their armor.
Compared with superheroes flying all over the sky, Japanese audiences prefer Doraemon who takes out props from his pockets, the Giant of Light who is more than ten meters long, and the Shinigami elementary school student who wears eyes and dies wherever he goes.
This is also the reason why Fujiwara Kei decided to create a series of works about the same detective. If nothing else happens, he will probably not travel again and will stay in this country for the rest of his life. In this case, it is better to extend the front line and create
Create a character that is deeply rooted in the hearts of the people and occupy the minds of Japanese people in advance. Let them have an IP for a lifetime.
Try to make the name Mitarai Kei deeply rooted in people's hearts, so that as long as a TV series about him is played, or a movie about him is shown in a movie theater, everyone will want to watch it.
…
The ratings of the fourth episode of "Furuhata Jinzaburo" have rebounded and increased to around 24%. They finally stopped falling. The creative team all breathed a sigh of relief.
Although the other ten detective characters will not be announced to the public, Fujiwara Kei went to the Spring and Autumn Society and found that Furahata Rensaburo's ranking was around 19th, and Mitarai Aoi's ranking was around 25th.
The filming of the first season of "The Lonely Gourmet" has finally been completed. The crew is still discussing whether to hold a shutdown ceremony. After all, it may need to be restarted soon, so don't bother with that.
But Mizuhara Yui still insisted on inviting a monk to preside over the shutdown ceremony, even if it was to be unsealed again less than a week later. Various aspects of rewarding gods and ghosts in the shutdown ceremony are indispensable, so as to avoid problems in future filming, some
If people don't reflect on their mistakes, they will blame things on some weird things, which affects morale.
After "The Lonely Gourmet" was shut down, Kei Fujiwara asked them to adjust their status first and then reunite after a week.
Taking a vacation is always fun when there is job security. The only exception is Shuzo Kobayashi. After the completion of "The Lonely Gourmet", he quickly joined the crew of "Furuhata Jinsaburo" to participate in the filming.
"The Lonely Gourmet" is over, which means the next drama is on the agenda.
Kei Fujiwara wrote the titles of many dramas on paper in one go, and then chose from them.
""Life is Beautiful" was released in 2000, with a peak ratings of more than 40%, but this drama relies on the popularity of Kimura Takuya to a certain extent. This is different from "Long Vacation". Kimura Takuya
He became a superstar only after filming "The Longest Vacation", and when filming "Life is Beautiful", he was already a superstar." Kei Fujiwara said to himself.
However, the quality of this drama is still quite good, and it is included in the selection.
""Heart Time" is a very popular school drama and very influential. However, this drama was first broadcast in 1979 and it is now 1995. There is a cultural gap of close to 16 years, so it may not be adaptable. Forget it, I don't want this one.
.”
With that said, Kei Fujiwara drew another line through the title of this drama.
All dramas filmed before the 1990s will be ignored... Thinking of this, Kei Fujiwara crossed out "Red Torrent", "Roaring to the Sun" and other dramas on the paper.
Among the many drama titles, Kei Fujiwara finally chose four dramas as alternatives.
""Naoki Hansawa". Needless to say, this drama is the king of dramas. Excluding the differences in ratings statistics caused by the times, this drama is undoubtedly the strongest. It does not rely on star power, but only on star power.
The plot is the winner. There is not a single handsome guy in the whole drama (sorry Masato Kai), but he is still the best in Japanese dramas."
But Kei Fujiwara still wants to cover up this drama for the time being. It may not be time to release it yet, not to mention that the next drama will be filmed by a new team. Although it has experienced the training of "The Lonely Gourmet",
"The Lonely Gourmet" and "Naoki Hansawa" are not at the same level in terms of difficulty. Now if we put this drama out, Shuzo Kobayashi may not be able to produce the taste of this drama, and Hideaki Shibasaki is required.
The second drama Kei Fujiwara chose was "Homeless Child", and he was also the king of dramas at that time. The sentence "If you sympathize with me, give me money" deceived many obasans into tears. There is always a market for bitter dramas.
, especially for the main force of TV shows - housewives. Crying seems to be an interest of women, and their love for sad stories is much higher than that of men.
"But this drama has great requirements for young actors. Looking at the current entertainment industry, are there any qualified child actors who can play this drama?" Keisi Fujiwara thought.
The third alternative drama is "hero", which is also a work filmed by Kimura Takuya after he became popular, but the script is of high quality. It cannot be said that this drama is popular because of Kimura's popularity. On the contrary, in the parallel world, Kimura Takuya because of
"Long Vacation" became a popular star, and "Hero" stabilized his status. Therefore, this drama is also worth filming.
However, the style of this drama is more idol-like. If you want to make this drama successfully, you must find a suitable actor. Hoshino should be able to cooperate again, right?
"The fourth "Housekeeper Mita" was broadcast in 2011. The early ratings were only over ten percent, but that was more than ten percent in 2011. Later, it soared, and by the last episode the ratings were actually
It has reached an astonishing 40%. It is in line with the taste of the current Japanese people."
Guixiang Arima should be able to play this drama. Or should we find an older actor?
Kei Fujiwara looked at the four dramas in front of him and bit his pen subconsciously.
These four dramas are all very strong, and Kei Fujiwara will definitely film them all one by one in the future. But now he has to immediately choose a drama to succeed "Furuhata Jinsaburo".
But he was always hesitant, and then he suddenly laughed out loud.
Really, I am asking for trouble. Filming a drama is not writing, it is not a one-person battle. Why don’t you just throw the problem to everyone and let everyone share the trouble with me?
Thinking of this, he picked up the office phone.
"Hey, I'm Fujiwara. Please inform Mizuhara, Shibazaki, Kobayashi, and Nishimura... Half an hour later, I came to the conference room and said I had to hold an impromptu meeting."
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